Tag Archive | "Young Adults"

Mobile Promotions, Ads and Coupons Increasingly Being Shared

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Mobile Promotions, Ads and Coupons Increasingly Being Shared


If you’ve set up a mobile advertising campaign, you may wonder whether users are more likely to share the things that you have to offer them. After all, mobile devices are being used not only to browse the web, but also to access social media sites, which are all about sharing. There was a study done last month and published by Market Watch that sheds some light on the topic, which should give some good information for marketers, affiliates and e-commerce site operators.

One of the first things mentioned in the survey is that young adults, between 18 and 35 years of age are much more likely to use mobile devices when transacting online, of which a sizable proportion prefer their mobile device as their primary way of shopping online. Of course, this isn’t really a surprise, as we all knew that younger people are more likely to use mobile technology and to shop online on a mobile as opposed to a PC. The survey of 1 500 adults in the USA shows that those under 35 have a 30% chance of saying that they enjoy using the internet more on their mobile device than on a PC.

Additionally, 47% of users state that they’ve clicked an ad they saw on a mobile web page or an app. 55% made a mobile purchase within the last 6 months, however this also includes “mobile specific” content, such as music, images, ringtones, apps, etc. The same amount (55%) admit to using their smartphone to make comparisons between prices offered by different merchants at least once a week.

But what is even more important for online merchants is this: 50% of users indicated that they shared coupon codes, sales materials or promotions with others by using a mobile device at least once during the past month. A good proportion of these users (19%) are even more engaged and responded that they share this type of material 3 times or more every month.

What this means to marketers is simple: create mobile ads and use marketing materials or strategies that are easily shared via social media. Coupons are among the favorite type of content by those who share online shopping information, for several reasons. First, they don’t seem as “spammy” as just sharing an ad. Second, they allow the user’s friends to save money, so if someone is happy with getting a good deal thanks to the use of a coupon code or link, they are more likely to share that happiness with their friends, especially if they believe that these friends will be interested in the type of merchandise sold and will benefit from the coupon.

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Twitter Usage Increasing According to Recent Polls

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Twitter Usage Increasing According to Recent Polls


In the world of social networking, Twitter has become a lot more popular in the last few months. The numbers are finally out regarding the usage of Twitter in the United States. A recent survey by the Pew Research Center shows that 15 % of adults that use the internet use Twitter. The amount of daily users is now standing at 8 %. This shows some growth when compared to last year’s numbers, which showed that 13 % of American internet users were on Twitter.

 

One of the possible reasons cited for the increase in popularity of Twitter is not any innovative changes or “super” features that were added to the social network. Twitter has always been, and still is, a Microblogging service where users can share short messages and stories, plus have the ability to link to websites, videos, pictures and other off site content. Rather, an increase of smart phone usage would explain Twitter’s growth. In fact, the way the microblogging site is designed makes it easy to be used on the small screen of a mobile device.

 

Young adults remain the biggest users of Twitter. Out of the people surveyed, 31 % of internet users between the ages of 18 and 24 reported using Twitter. In the 25 to 34 age group, that number is 17 %.

 

Global statistics show that Twitter currently has 500 million registered accounts and 140 million of those belong to users who log in to their Twitter account at least once a day. The social networking service remains popular all around the world, but the United States has the most registered Twitter users, at 110 million accounts.

 

Knowing that Twitter is gaining in popularity and remains big with the younger crowd is one thing. But many business owners and marketers are wondering whether this social networking site could be of any use to them. One of the best strategies is to simply add Twitter to your existing collection of social media accounts. In the world of social networking, integration is a good thing. Different networks that work in different ways don’t really compete with each other, but rather complement each other. This is why it’s very common to see YouTube videos being posted on Facebook, or Tweets linking to a Facebook page or post.

 

Evaluate how others in your industry are using Twitter to communicate with others or to promote their business. This will help you better understand the benefits that this network can bring to you. There are also plenty of free resources that you can find online which will help you develop marketing strategies specific to this microblogging service. The unique character of the website means that it may first take some getting used to when you’re figuring out how to promote your business with it, but as you go along you should realize that the site has great potential and can be a very valuable tool that helps you get your business the attention it needs online.

 

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Are You Looking for Low Cost Marketing Methods?

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Are You Looking for Low Cost Marketing Methods?


If you use the internet to advertise your business, one of your main concerns would probably be the cost of the advertising and whether it would actually be profitable for you, in the sense that your online ads bring you more sales than what you’ve spent on them. There are many types of companies that use the internet for advertising purposes. This ranges from individual marketers, small businesses, to multinational corporations. If you operate a small business, some would say that you’re already at a slight disadvantage when it comes to advertising. See, large companies such as Coca Cola or IBM have dedicated teams which work around the clock to design, test and run online advertisements. They can afford to burn through millions of dollars in advertising budgets simply to “try” whether a certain strategy would be successful or not. Obviously, you don’t have this privilege.

However, this doesn’t mean that you won’t succeed. There are some advantages with are unique to internet marketing and that you would not find in any other type of advertising solution. First is the exposure. In developed countries, nearly everyone has access to the internet in some way or form. This means that no matter who your target audience is, whether it’s young adults, business men, car owners, retirees, people who travel a lot, etc. they will be found online and there is a high chance that many of them use the internet to find information or to buy products or services that they would need for any reason. The second advantage of online advertising is the accessibility. In theory, anyone can advertise in any form. Sure, television ads, billboards or full page magazine ads don’t have a rule attached to them that they’re limited only to large corporations or to brands that are already famous. But the main barrier here would be the cost. Few small businesses can afford to make extensive use of these advertising methods, mainly due to the high cost of designing and publishing these ads. But with online advertising, everyone has the chance to put their message out in front of millions of viewers, all of that at a much lower cost than with any other method that you can use. You will also find that there are certain advertising methods which cost nothing in terms of money to use. The only thing that you would need to invest is your time, which will help you make the right choices as far as advertising your business online goes.

The main question remains: how do you find advertising solutions online which are both low cost and profitable. There are various ways to do so. However, business owners need to understand that saving money on online ads goes far beyond simply looking for the cheaper prices and also involves reducing wasted money. There are certain things that you, as a business owner, should do before you even look for ways to market your business in the online world.

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