Tag Archive | "Yahoo Google"

Google Shutting Down Some of Its Products

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Google Shutting Down Some of Its Products


Google, while famous for being the most popular and widely used search engine in the world, has plenty of other products that are used by millions of internet users around the world. Think of its other services such as Adwords, Gmail and of course the video sharing site YouTube that they own. But Google also has a few dozen smaller services that don’t enjoy such widespread popularity. And as of late, the company has been restructuring some of its offering and shutting down some of them, which have either outlived their usefulness, or simply don’t have enough users to make keeping them active worth while for the company.

 

One service that Google is planning to get rid of is iGoogle, a custom home page service where people could decide which information gets displayed when they open their browser. There is some speculation that the shutdown is simply due to the fact that the service dates from another era, where “portal” websites were all the rage and people liked to get news, email, weather, etc. all on one page as soon as they opened their browser. Remember that unlike most other search engines at the time, the main Google home page was very simple and not cluttered with different categories and elements like on Yahoo. Google will be getting rid of iGoogle on November 1st 2013, so the remaining users who find the service useful can continue to enjoy it until then.

 

Another Google service that will be axed is Google Video. It’s a simple video sharing service that has largely been replaced by YouTube when Google bought the. Many are surprised that Google hasn’t gotten rid of Google Video sooner, given the fact that new content uploads stopped being accepted back in 2009. If you still have some videos there, you should consider moving them to YouTube or another video sharing service soon, as it will be gone on August 20th 2012.

 

There are many Google products and services which have been discontinued in the past couple of months. Some examples include: Google Desktop, Google Pack, Google Gears, Patent Search and Google Friend Connect.

 

The good news for the users is that in many cases, the functionality provided by services that have been closed down or that will be soon have been integrated in another Google product. If not, chances are that there is another online service that can provide you with the same or similar features.

 

There is some speculation about why Google is launching and then shutting down so many products. Some comments from users say that the company is too busy trying to dominate every corner of the internet and have a service that can do everything imaginable. But even with all the investments made in research and development of new online products, there are those that simply don’t catch on, become obsolete or aren’t able to compete well with already established websites if the Google product doesn’t offer anything substantially better for its users.

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The Biggest Lies Free Traffic Providers Tell

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The Biggest Lies Free Traffic Providers Tell


We’ve all gotten the e-mails, and seen the ads for services that claim to boost your traffic in some significant way. Usually they offer a free boost in traffic just for signing up with them, and giving them some information about yourself, which will likely then be sold to other companies for marketing purposes. Most of the claims these traffic providers make are completely false. Let’s take a look at a few of the common claims they make and the truth about them.

“We’ll submit your site to 5 thousand search engines, you’ll get so much search traffic, it will blow your mind!”

Claims like this are rarely a direct lie, but they are misleading. Sure, they will submit your site to all of the search engines they promise to submit it to, but the actual impact on your traffic won’t be anywhere near as amazing as they claim. Most of your search traffic is going to come from Yahoo, Google, and Microsoft’s Bing. The thousands of other search engines might collectively generate 100 hits per month… if you’re lucky.

“We’ll get you to the top of Google”

Again, not a direct and total lie, but extremely misleading. Services making this promise will get you to the top of Google, but it won’t be for keywords that anyone is actually searching. If you have a site about cars, and you choose to use a service like this, chances are you’ll wind up being the first search result for “how to properly eat cheese while driving your car”. Sure, you’re the first result, but who is actually searching for that? No one, that’s who.

“100% Guaranteed”

If a service is offering to boost your traffic, and they try to make lofty promises and guarantees, you should just walk away. SEO and internet marketing are extremely complicated. No one can make a blanket guarantee that your traffic will be effected in a fixed way without looking at your site, and what’s going on in your niche.

The best way to get more traffic to your site is to take the time, and effort to optimize your site for search, and post relevant and interesting content to it. If you absolutely can’t resist using a traffic boosting service, be sure to do some research before picking a service. Avoid free services that make promises like the ones above, and if you’re going to use a paid service, look up some reviews before sinking any money into it.

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New Google SERPS Means More Traffic For Your Website

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New Google SERPS Means More Traffic For Your Website


Some of you may of noticed Googles new results page and have you wondered how this might affect your websites search engine results position ?

Google has for the last year have been slowly changing the way their search works, for example the search results are more tailored to the individual using the computer.  The new design is very similar to bing and yahoo.  But Google still dominate the search engine niche with last month being one of their best months in terms of users using Google compared to other search engines.

The new SERPs may make SEO webmasters a little worried as to how users will now start to use the new tools that Google provides users and how results will be displayed.  I can say that my traffic stats to my website haven’t changed much since the new Google changes have been introduced but my enquiries and sales have dropped a little which makes me think if this is a result of the recent Google changes, but i doubt very much as my bounce rate is still the same so im just guessing its a seasonal issue.

The options in the left panel of the new look Google pull from “everything” – classic Google results (universal, organic, paid, etc.), blogs from Google Blog Search, Books from Google Books (which includes magazines), Images from Google Image Search, News from Google News, Maps from Google Maps, Shopping from Google Product Search, Videos from Google Video (which includes videos from YouTube and other sources), and Updates from Google’s real-time search.

You will also notice that at the end of the search results page it will show live results from Twitter and match any keywords from a live feed directly from Twitter.  Google is moving more towards giving you live results as its constantly improving the way it gives the end user results.

I recently ran an experiment using Twitter as a way to get traffic from using the live twitter service on Google by using a plugin on my wordpress blog that updated my twitter account every 15 mins with new articles and this brought in alot of traffic as Google was picking up my keywords in my tweets and giving them tops spot on the results of Google helping direct organic traffic straight to my blog.  The only drawback on this was the plugin i was using crashed my server as it was using alot of bandwidth as it was an autoblog adding 7 new articles every minute, so you can image what this did to my server.  However at the time i was getting around 500 clicks, many from very competitive keywords on Google via the Twitter live feed.

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Getting on Page 1 of Google, Ultimate SEO Marketing Guide

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Getting on Page 1 of Google, Ultimate SEO Marketing Guide


marketing_ads 

The first thing you need to do is make sure your website has been optimised making sure you have the following (if you have bought a website from us then you can skip this section):

Website Optimisation Tips

1.) Making sure you have meta tags on your homepage
2.) All your pages have titles with your keywords
3.) Page names with your keywords (example – www.domain.com/keyword.htm )
4.) Very good content on all your pages matching the keywords on your title and page name
5.) Having your main keyword on your pages in H1 font style towards the top of the page
6.) Having some of your keywords as anchor text (hyperlinks) that link to inner pages within your site
7.) Having a xml sitemap accessible from your homepage for search engines to find and crawl (helps with indexing your pages)
8.) Making sure your website is updated on a regular basis (ideally everyday). Best ways to do this is by having a blog, free directory, free article submission, forum as added features to your site

Marketing Your Website

The most recommend method for marketing your website is the organic method to get high rankings on the major search engines like Google, Yahoo, Msn etc.

Google will determine your rankings on searches by how many back links you have to your site, which means how many other websites have your link on. This lets google know that your website is very popular. If you can try to make sure that the sites that you have a back link on match the niche of your website. For example if you are an electronics website selling electronics try to have back links on other shopping websites selling similar products and services. This will make it easier for Google to understand what your website is all about.

Even better is if you can have keyword anchor text as your back links from other sites. For example instead of just putting your domain URL as a back link you could have your chosen keyword for example – cheap ipods – and when someone clicks on this they are directed to your website. This lets google know your website has cheap ipods and to place your rankings high up when someone uses this search term on google.

The HTML code to create a keyword anchor back link text is:

<a href=http://www.YOURDOMAINNAME.com>YOUR KEYWORD TEXT</a>

Another good trick is to look at your competitors and find out how many back links they have and what other websites they have their links on. This will give you some idea of how they have achieve page 1 listings on google. To find out what back links your competition has you can do the following:

1.) On google get their domain name and search using their full domain name ( example – http://www.establishedwebsiteforsale.co.uk = over 1000 back links)

2.) On Yahoo.com get your competitors URL and do the following entering the following in the search bar:

Linkdomain:www.yourcompetitorsurl.com

This will tell you how many back links they have and what websites they are on. A good theory is if you put your link on all the websites your competitor has, you will over time be next to them on top of Google.

A number of good ways to get back links is to try some of the following:

1.) Writing up articles about your products or services that you offer with your back links within your articles using the anchor text back link
2.) Writing in blogs leaving your links (e.g commenting on other peoples blogs)
3.) Exchanging links with other similar websites. Usually if you look towards to the bottom of most websites they have a Links page that allows you to exchange links with each other
4.) Submit your URL to free directories
5.) Submit your URL to DMOZ. Google loves this directory, altougth it can take months to get lising on there
6.) Submit your URL to social networking sites, forums
7.) Use Yahoo answers and other forums to answer peoples questions with a link to your website.
8.) Use a very good forum called (forums.digitalpoint.com) and look for individuals offering the following services which will help with building your backlinks dramatically:

# Article submission service
# Free directory submission service
# Sponsoring wordpress themes that match the niche of your website (highly recommended)
# Sponsoring joomla themes that match the niche of your website
# Buying high PR (Pagerank) links of similar websites to yours
# Buying blogroll links on blogs

List of websites to submit your website to

http://www.bestcatalog.net/seo_tips/directories.htm

Another method which you can use is setting up a pay per click campaign with Google adwords.

This works by paying Google everytime someone clicks on your link in Googles network of websites and search engine. You can set a budget for example 0.20p per click to your site. You can set a daily budget so you can pay for example 1,000 hits aday to your website.

Another very good way to promote your website and build back links to your site is to write in forums, blogs and social bookmarking sites. For example the following:

1) Yahoo answers

2) Forums and blogs that match your niche. For example if you have a finance website, look for forums to do with finance and people looking for loans etc..

3) Facebook. You can create a group on facebook with a link to your website and email this group to all your friends

4) Set up an email campaign and email several people your services

5) If you have a blog, write very good articles and Digg them on Digg.com and if people like your article it will become very popular within the Digg.com community and help with your rankings dramatically and popularity

Another option is to pay for an advert in your local paper telling them about your services and a link to your website

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