When you want to create an info product, one of the important things to think about is what exactly your product will be based on. This is the part where you will do your research on your niche and try to find one that will be right.
A good niche is one which has people interested in paying for a product that will solve a problem and answer their questions, but is specific enough to not be too saturated with other products. So for example, instead of a general product about “affiliate marketing”, you could create an info product about “Using Twitter for Affiliate Marketing”, etc.
Doing niche research will take a bit of time to complete, but it’s not a complicated task. You can use Google’s keyword tool to see search volumes and competition levels for specific keywords that are related to your niche. You can also read Yahoo Answers, blogs and discussion forums to find out the type of questions that people are asking the most often about your general niche and see if there’s a more specific, sub niche that you can exploit from that.
Also, doing niche research involves looking at the competition. Are there any other info products which target the specific niche that you are after? If so, what do they claim they offer and how much do these products cost? What can you do to make your product better than competitors and thus more appealing to buyers? These are all valid questions that you would need to ask yourself when you’re in the niche selection phase of product creation. Remember, a successful product will often be one that offers something more and actually stands out from the crowd, rather than simply being the same thing that has been done dozens of times, just under a different name.
Now that you have thought about and selected your specific niche, it is time to consider the content that you will put in your product. There are many different ways that you can deliver the content, such as in the format of an ebook, videos, interactive tutorials, audio guides, etc. Sure, some formats might be better in certain niches, but the actual content of your product is the most important part, regardless of how you will be delivering it to the buyer.
Obviously, when creating a product, having some solid knowledge and experience in the niche of your product will help out a lot. You will already have an idea of what you will want to include in your product and how you will structure the information contained in your future product. This is why it’s also recommended that you select a niche that you actually have an interest in, as it will make creating the content a lot easier and less time consuming for you. Tomorrow we will explore some further ideas on how you can put together a product that will be genuinely useful for your buyers and will have a higher chance of getting a positive reception.