Whether you are writing your emails to your clients or you are outsourcing your writing to a ghostwriter, the most important thing is to cater to the audience you have currently.

Not the audience you wish you had.

What is the difference? A lot actually. Some emails that I get from internet marketing folks or even from big box retailers usually do not pertain to me. Sure, maybe I am cynical and a harsh customer, but I expect a lot from people sending me emails, so when they disappoint I usually unsubscribe as soon as I get to the link to click it.

When you have potential clients and clients on your mailing list, you have a problem.

Why? Because one group already knows you and your kick-butt products you sell.

The other needs to be convinced that your products are their best choice if they are going to buy “x” online.

Understand the difference? Good! Then don’t have them on the same list as each other.

Set up two (or more) lists for clients. If you have an opt in for a free report, have that as a “potential clients” list.

Then, if you have people who have bought your product, put them on a brand new list that is “buyers” because you know a few special things about them. They A) bought your product, B) Have money to spend, and C) are interested in your niche/type of products. With this you can market specific messages to them, how to get the most out of your program or other complimentary programs (down the line) that will help them boast their productivity more, or what have you. These can be your own products or products from others that you are an affiliate for.

Another thing you need to be careful of with your email auto responders is to not send them to frequently. Send an email per week and always make sure you include an opt out button at the end. Don’t spam your followers, you should just be happy they signed up for your email list in the first place!

Stay human. Don’t try to get overly complex (unless your product is on nuclear research or something), and make sure you explain everything in your email, so there are no questions left for the user to try and dig up somewhere else, you will lose subscribers easily that way.