Article marketing can be a very useful way of advertising your website, by including your articles in various directories and having them posted on other people’s blogs with links to your website. Of course, articles can also serve as blog posts for your own blog as well. Now many people are reluctant to use article marketing because they feel that they’re not good writers. But the reality is, the majority of online content is written at about a 9th grade level, so you definitely do not need to have the skills of J.R.R. Tolkien or William Shakespeare if you want to write some web articles. Here are a few tips that you can employ to quickly write excellent and informative articles.

• Plan Your Writing

Before you begin writing your article, you will need to plan it well. Think of the title, the introduction, as well as the structure of the article. The structure includes your main article body’s talking points, which is the core of the information that you will be presenting. Then think of the conclusion and call to action, if any, that you will be using in your article. Think if you will need to look up or research some information and what specific information that would be. It is a good idea to open your resources before you start even writing the article.

• Write In a Structured, Logical Way

Normally, an article will have an introduction that will describe the topic, some well defined talking points in the body and a conclusion. If you are presenting different kinds of information, such as showing the different advantages of a product, it is better to neatly regroup that information into paragraphs with subheaders then to have information that is all over the place. Also, avoid repeating something that you’ve already said several times within the article. Chances are, your readers have already understood it the first and second times.

• Think of Your Audience

When writing, think of the person that will be reading your article, as it will be a human and not a robot that will be reading it. What are likely to be that person’s interests, as well as their level of understanding of the material that you are presenting? This will help you write content that will be well suited for your audience. For example, if you have a blog that explains the basics of using a computer to those that are using one for the first time, it’s not a good idea to post articles about the different networking protocols and the details about how encryption algorithms work during an SSL session.

• Include Links to Internal and External Content

Obviously, you would include links to products that you are promoting. But if you post the article on your own site, make sure you include links to the relevant internal pages, especially if you reference some thing that you talk about in another article on your website.

If you need to write several articles, then chances are you may sometimes find this online marketing task to be long, tedious and perhaps boring. However, it doesn’t have to be this way. There are certain things that you can do to make your article writing more efficient and less time consuming. Here are some tips for article writing:

Plan your writing first

If you are going to write several articles, then it is better for you to plan the entire task ahead of time. So, for example if you need to create 5 articles, then think of the titles and topics of these 5 articles before you start writing them. You don’t have to figure out everything that you are going to say in the article at this point, however it does help for you to get a general idea of the topic and main points.

Set aside some time for research

Some times, you can write an article, or several articles, solely off the top of your head without needing to do any research at all. This is usually the case if you are writing about a topic that you are already very familiar with. However, in some other cases you will need to do some research first.

Start doing that research before you begin writing the articles. After you have the main topic of the article, it will then be time for you to begin gathering all the information that you need to write it. Look for other articles and websites on the topic. Gather the facts, figures etc. that you need. If you are reviewing a product that you have used than take a look at the product and see what you would want to mention about it. By doing your research in advance, you will be able to make your article writing a lot more efficient and less time consuming.

Write without stopping

I find that writing an article usually goes a lot better if you simply write whatever comes to mind first and then make adjustments or corrections later on if they become necessary to do. Think of it: if you stop for 5 minutes after writing each sentence to ask yourself whether what you have written is good and to think of what you will say next, you will end up spending hours on an article that could have been finished in less than 20 minutes.

The great thing about writing on a computer as opposed to a typewriter or with pen and paper is that you can make as many corrections to your text as you want. You can add things, delete things and move entire paragraphs of text around as necessary. Therefore, save the corrections for the end, where you will proof read your article and think about whether there is something that you could have done better.

A great way to increase your search engine rankings is to write articles and submit them to free article websites (e.g ezine article directory) with a link back to your website.

A good article is an article that is relevant to your websites niche and had all your main keywords within the article.  You will also need to make sure this article is unique and not copied from anywhere else, because if the article is a duplicate to another article on the internet then Google will not add this as a backlink for your website.

Writing many different articles can be very time consuming and difficult if you can’t think of many thinks to write about on your websites niche.  A great tool i have found is an article spinner application that will spin your article to many different articles

Click Here To View Their Website

Article spinning software is an application that will make several different versions of 1 article meaning that you can use all these different versions and not be penialised for having duplicate articles.  This is great if you have one article and want to make 100 different versions of the same article and then submit these articles to directories which will increase your backlinks