Tag Archive | "Website Visitors"

Making Your Business Look Trustworthy Online: Part 2

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Making Your Business Look Trustworthy Online: Part 2


It’s a known fact: the online world is filled with shady businesses that engage in questionable practices or sell bad products. Your website visitors will want to be assured that they’re dealing with a legitimate site and not a scammer. The way that your website looks and the elements that it contains will be instrumental in helping reassure your buyers that they’re on a reputable website. Here are some more elements that you can include:

 

  • Original photos of your items

 

Even though you may be selling items that are very common (for example, everyone knows what an iPod looks like), avoid using stock photos or the same pictures that are found on the manufacturer’s website. This doesn’t do much to help assure the buyer that you actually have the items that you claim that you’re selling.

 

Whenever possible, take pictures of the items you sell and post them on your website. Include pictures from different angles, as well as any accessories that normally come with them item. To help prevent unauthorized use of your photos by other sites and to make the photos look more legitimate, you can add a digital watermark to them with your business and website name. If you run a small business, including a card with your business name and website next to the item in question is another good way of showing buyers that you’re legit.

 

  • Allow comments, reviews and ratings

 

One thing that is noticeably absent from websites that sell shady products or have questionable billing practices is a section where real buyers can leave comments about their purchase. That’s quite logical. A scammy site wouldn’t want to give buyers the chance to sound off on their products, as the review section on their website will quickly fill up with negative information.

 

But if you do business honestly and sell good products, there is no reason as to why you shouldn’t incorporate the option for buyers to leave feedback on your products. Having feedback that is perceived by the visitor to be authentic and coming from people who have bought from you will automatically send the message that your site is the real deal. It is far more useful than having “testimonials”, which are often simply fabricated by some of the less scrupulous operators out there.

 

  • Information about your company’s management or employees

 

Having a section which shows the names, pictures and a short bio of your company’s management team and key employees will avoid making your company look like a “faceless” business. Visitors to your site will be more likely to feel safe if they know that they’re buying from real people. Genuine entrepreneurs who are building a long term business will be proud of that fact and won’t have any problem associating their name with the companies they run.

 

It is the scammers that hide behind aliases and structure their corporations in a way that requires hours of detective work to find out who is actually running the show.

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Content Types that Your Website Really Needs: Part 2

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Content Types that Your Website Really Needs: Part 2


On the web, your website’s content is what will convince your website visitors to become paying customers of yours. Have poor quality content on your site and no matter how good your products may be, you will be causing many customers to flee to somewhere better. Yesterday, we’ve seen a few types of content that you may want to include on your website. Here are some more examples that will help you transform your website into a useful vehicle for acquiring new sales:

 

  • Optimized landing pages

 

The landing page is the first thing a visitor sees when they click on one of your ads. This is really the reason as to why you should work hard on creating landing pages that are efficient. The landing page should give sufficient information on the product to entice the buyer to make a purchase. It needs to be laid out in a neat way and keep the visitor’s attention focused on the content. Also, a clear call to action needs to be present.

 

Are your landing pages giving you the results that you want? The easiest way to find out is by trying out several versions and then split testing them to see which ones perform the best. Your landing page should be optimized for SEO and also have interesting content elements such as inforgraphics or video if you want it to have the maximum impact.

 

  • Industry specific guides and glossaries

 

Not everyone that visits your website is sure that the products you offer are right for them. If you sell something that’s simple enough, such as clothing and accessories, a user can simply browse through your site a bit to see if they like any of the items you have available. But in case you have products that are a bit more complicated, such as business telecommunication solutions, including some explanatory materials is definitely recommended.

 

You should give your visitors a good idea of how the technology that you’re selling works, which types of applications it is suitable for, as well as arguments that will try to convince the visitor that your products are right for them. Including a glossary which explains common industry terms is also recommended.

 

By having all of that on your site, you will transform it into an authority site, that has all the information that a visitor needs when they want to find out more about your niche. This will save them the trouble of bouncing around different websites as they do research to find if your products are right for them. Remember that if a visitor needs to access outside sources of information, they could see an offering for a competitors product, or get “lost” and forget that they’ve visited your site in the first place. Obviously, this can result in lost sales opportunities for you, but this can all be prevented by having the maximum amount of information available all on your website.

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Is There a “Best” Way to Market a Small Business Online?

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Is There a “Best” Way to Market a Small Business Online?


One of the questions that comes up very often in online marketing forums is something similar to this: “I own a business in such and such industry. What is the best way for me to do internet marketing?” The problem with that question is that there is often no one specific answer to it. The world of online marketing is a very vast and diverse one, with many methods, techniques, tools and services that you can use to accomplish your goals, whether these are to get more visitors to your sites, to promote a specific product that you’re selling, or to get more exposure for your business.

The exact methods that you use will largely depend on who you are and what you’re trying to do online. But in the majority of cases, it is not just one marketing method that should be used, but a combination of several of them. What will be variable, however, is the degree of attention that you will give to each of these methods.

If you’re trying to get your business more recognized and known as the leader in its field in your local area, then using search engine optimization is a must, as you will need to ensure that people who search for what you have to offer will be able to find your business. A large number of people use search engines when shopping for something, so it is imperative that your site can be easily found by them. But SEO is not the only way to do this. If you want the best results, you should use a few complementary methods to get the word out.

You can, for example, make posts on local online classified ads websites. Or you could buy advertising space on websites that are related to your niche, or frequently visited by people from the area served by your business. To gain more visibility, it would also be a good idea to create pages for your company on the popular social networking services.

Once you see that you are getting results, you can keep your website visitors interested in what you offer by offering an email newsletter that they can subscribe to. You can also create a blog where you keep users updated on new happenings in your industry, as well as new products that your business has to offer them.

As you can see, there isn’t really a “quick” solution to marketing a local business on the internet. You should spend some time putting together a complete online marketing strategy where you will think about your goals, as well as the methods that you want to use to accomplish them in the online world. Remember that it is also important to keep track of your progress, as this will let you know which areas of your marketing plan are working well and which others may need a little bit more attention so that you can improve them and make them work as efficiently as possible.

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Increasing Visitor Engagement For Better SEO

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Increasing Visitor Engagement For Better SEO


Yesterday, we’ve seen that SEO is not dead yet and it will remain very much alive for a long time. There are, however, a few changes made by how Google evaluates the quality and relevance of websites when deciding which sites get to rank best for their keywords. One of the things that are the most talked about on SEO blogs (the normal ones, not those who claim SEO is dead and who try to sell you some traffic generation “tool”) is the importance that Google is giving to user engagement with a website.

User engagement is simply a way to say that website visitors are interacting with the website’s content. Sites which allow more opportunities for interaction are not only better seen by Google, but they are also more liked and respected by visitors themselves, thus giving you more opportunities for sales, whether you’re an affiliate or you got your own products that you’re selling.

Here are some tips to create better engagement:

  • Let users review or rate your products

This can mean letting them leave actual comments about a certain product, or simply give ratings, such as a number of stars or a grade from 1 to 10, either for the product in general or for certain attributes unique to the product (quality, price, functionality, etc.) Allowing reviews is a good way to earn trust from your users, as a site that deliberately sells junk or is scamming buyers will not want to let users say what they think publicly as they would get rapidly flooded with complaints and bad comments.

  • Allow commenting on blog posts and articles

Blog / article comments are a way to exchange with your readers. Some of them may simply say that they liked what you wrote, while others may have a question or reaction that you may want to respond to. More participation from your users, and a better chance at a good ranking on Google. Of course, there is the issue of spam or potential trolling/flaming/general idiocy in comments. But a good automatic spam detection tool and checking the responses each day to remove anything that is not a productive comment can go a long way. After all, unless you manage a huge site with tens of thousands of daily visitors, you are unlikely to get more than a dozen or so user comments a day, which makes it easy to keep tabs on things.

  • Include social networking features

Social networking buttons, for the major social networks such as Twitter, Facebook, Google +, etc. is now becoming a must. Yes, don’t forget Google +. While there is still some debate going on about whether creating a Google + account will truly bring noticeable changes as far as SEO is concerned, general consensus is that it helps slightly and in any case will not hurt you. So include sharing buttons on your content pages, as well as general buttons that lead to your business social media profiles, allowing your visitors to subscribe to your updates through their chosen social network.

There are a few other ways to increase engagement which we will see tomorrow.

 

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Is Google + a Good Business Marketing Tool? Part 1

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Is Google + a Good Business Marketing Tool? Part 1


Whether or not Google + actually has enough potential to be a useful marketing tool has been a matter of debate for quite some time in online marketing circles. There are those who believe that the social network launched by Google has some potential and will end up growing in popularity. On the other end, there are those who believe that it will be a flop and join Google’s list of “failed products” and therefore businesses shouldn’t waste their time building a significant presence on it.

 

But what is going on with Google + in reality? Is it something that you should bother paying attention to as a business owner that is seeking different ways to advertise online? The decision as to which marketing channels you will use to promote your business online is all up to you. Remember that in addition to social networking sites, there are plenty of other online advertising avenues that you can use. And if these are already working for you, then you should by all means keep using any method that is bringing you a satisfactory amount of website visitors and revenue. But what about those that are seeking to enlarge their online advertising options, or who have just started a new business and are looking for ways to get some traffic going to their website?

 

There are a few things that you should know about Google + and about how it can be used to promote your business in social media.

 

Google has Fixed Several Problems With the Site

 

When it was launched, Google + was only meant to be used as a platform for individuals to connect to each other. This meant that business accounts were not allowed. However, Google has quickly changed course, allowing businesses to use the platform for networking, just like Facebook now allows different types of organizations to use their social networking service to connect with fans, customers and potential customers.

 

Certain functionality issues, such as the ability to put in additional page managers, as well as verify a profile to make sure that it is the official Google + page for your business, have now been resolved and are working quite well. Google has also worked on improving the overall look and feel of the service, which is always a bonus point for increasing use.

 

Adoption Among Consumers Remains Low

 

Google has reported that there are now 90 million users of Google +. Of course, this is far less than its rivals, which are now chiefly Facebook and Twitter. Furthermore, the amount of time that users spend on the service on average is not too encouraging at the moment. Reports show that users of Google + spend just 3.5 minutes on the service. Again, this is low compared to other social media websites. However, there are a few reasons as to why you may not want to discount Google + as a marketing tool just yet and may want to create a profile on the service for your business.

 

 

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Make Your E-Commerce Site Easy to Navigate

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Make Your E-Commerce Site Easy to Navigate


Yesterday, we’ve seen that it’s important to take steps in order to improve the quality of your e-commerce site if you want to get more customers to purchase your products, in addition to encouraging your existing clients to come back.

 

According to many online shoppers, the accessibility and ease of use of a website are some of the elements to which they pay close attention to when shopping online. One of the main reasons that website visitors left an e-commerce site without buying anything isn’t because they didn’t like the products or their prices, but rather because the website in question made it difficult for them to have a good online shopping experience.

 

Improving your website’s look and navigation is not that difficult to do. First, you must consider how your website is organized. Your products should be neatly organized according to the category, as well as other attributes if they apply, such as brands, etc. You can also make navigating your product catalog easier by letting people sort the items in terms of price, from the lowest to the highest and highest to lowest. Many e-commerce plugins and shopping platforms support a search feature, which you should integrate in your site. This would make it easier for a visitor that knows exactly what product that they’re looking for.

 

The presentation of the text on your site should be easy to read. So for example, if you use a black background, using a “greyish” text color will make it hard to read. Make sure that the text is also of a large enough size to be easily legible.

 

Depending on what you’re selling, including detailed and high resolution photos of the items may be a good idea. Of course, this will largely depend on the type of items that you carry. Having a dozen photos from every angle of the item wouldn’t be too important if you’re selling boxes of vitamins or printer ink cartridges, but for a website that sells clothing, it would be recommended as the customer would want to closely examine the item that they’re going to buy since they don’t have the chance to examine it first.

 

Combine the photos of your item with a detailed description, which will of course depend on the category of items that you carry. By providing all the necessary information about your items to your buyers, you will reduce possible returns and dissatisfaction coming from buyers who weren’t given enough information to see if an item was suitable for their needs.

 

Also, making your site accessible on mobile devices, such as smart phones and tablets is a tip that is given by many online marketing experts and has been said many times, but is always worth repeating. The amount of purchases made by users of mobile computing devices is growing. If your site doesn’t display correctly, the visitor will simply go find another one that does. There are many free tools available which can help you test the compatibility of your website with common mobile platforms or create an alternate mobile version of your main site, which carries the same products, but is optimized to be displayed on a mobile platform instead.

 

 

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Improving the Quality of Your E-Commerce Site

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Improving the Quality of Your E-Commerce Site


If you run an e-commerce site, one of your main concerns is obviously how to make your business as profitable as possible. This can be done in various ways, such as by using advertising methods that would direct high quality traffic to your website, as well as using various on site and off site methods to retain existing customers and make them come back to shop at your website again. Most e-commerce website operators would say that they are satisfied with how their website is operating, but there are always some things that you can consider improving in order to make things better, both for you and your customers.

Some of these main elements are the look and feel of the site, prices and policies, promotions available to your customers, as well as general service and support that you provide for your products. Remember, it’s not just about the quality of the products themselves (though this is an important point), but also about your website and how you run your business in general.

But which improvements should you make to your website? There are a few ways to find out, however one of the most important ones would be simply to ask your customers and website visitors about how they feel about your online business.

Getting feedback from customers is relatively simple. One of the more common ways of getting it is by having a small message on your site which invites them to take a poll about what they like on your site and what they don’t. It would also be a good idea to include a form where someone can write specific concerns that they have which aren’t listed in the poll options.

If you notice that participation is low, you may consider offering an incentive, such as a small discount on their next order, an additional item for free, participation in a contest to win a prize, etc.

The next best way would be to pay attention to your social media accounts. If your customers visit your Facebook page, they could leave you some comments or questions on your wall. Take their opinions into consideration, as this will help you see how you can improve your website.

Of course, let’s not forget direct communications between your customers and you. If several of your customers contact your support about a problem during the checkout process, or a section of your website being difficult to navigate, for example, then these are certainly things worth looking into further and fixing as soon as possible.

Remember that listening to your customers and site visitors is the best way of getting the a customers perspective on how well your website is doing.

Tomorrow we will explore some more ways that you can improve the quality of your e-commerce website, which will give it the potential to be more profitable as it provides a better and more problem free online shopping experience for your buyers.

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Improving Your Customer Service With Self Serve Features

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Improving Your Customer Service With Self Serve Features


If you have a website that sells something online, whether it’s a product or service, then making money by selling your items is the main objective of your site. However, if you want to remain competitive in your niche and see long term growth, then providing good support for your customers and potential customers is important for your online business, just like it would be in any other type of business.

Unfortunately, this is something that is often overlooked by many online business operators, especially those that provide services such as web hosting resellers. Here are some great tips which will help you provide a very good customer service experience for your website visitors:

  • Provide good information on your website

The issue with contacts to a website’s service staff is that many of these contacts could have been avoided if the necessary information was included on the site and featured in a prominent way. Therefore, you should provide clear information about how your products work, as well as help files about how to use them if this would be relevant to your products. Creating video tutorials on how to accomplish certain things with your products would also be a great idea. On your contact page, you should include a link to the relevant help section of your website, which will encourage your customers and potential buyers alike to first check out the information to see if the answer to their question can actually be found there before they contact you.

  • Offer good self service features

This is a move that has been well understood by many large businesses operating in plenty of different industries everywhere. It’s less costly in terms of money and resources to let your customers do certain transactions and see some information by themselves rather than having them contact you. If you run an e-commerce site that ships products, for example, you could include a section on your site that keeps track of your customers previous orders. You can then update it with shipping and tracking information, which would cut down on the “when will my order get there” type of inquiries. This also applies to service based sites as well. Try to implement features that would let your customers make their own changes to their account, such as changing their service plans, adding a new subscription under their main account, changing their billing information, canceling or suspending a service they have with you, etc. By doing all of this, you will reduce contacts to your customer service, sometimes even in a significant way.

  • Send a follow up/confirmation email on every new order

With the email, provide the relevant information, such as order number, tracking number for any shipments, as well as a link to the help section or the account management section of your website. Doing so will encourage your customers to use them to see if they can find the answer to any question they have there before they get into contact with you.

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Some Easy to Avoid SEO Mistakes: Part 2

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Some Easy to Avoid SEO Mistakes: Part 2


Yesterday, we have seen some common mistakes that can be made when it comes to SEO. These are errors that plenty of webmasters make, regardless of their level of experience, as they are often caused by following bad advice and not researching things thoroughly enough, rather than by simple ineptitude. There are also a few other mistakes that are made by webmasters which are important to know, so that you can avoid them on your website. Here are some more things that you should be aware of when dealing with SEO issues.

Not Optimizing For the Proper Keywords

There are some keywords that you will want to target on your site and these would be the keywords that your site visitors would be the most likely to use when they search for something you would be offering. Your website visitors will probably not be typing in industry jargon, or obscure names for products when they search for them, but rather words that they would commonly use in everyday conversations. So for example instead of using “hooded sweatshirts”, they would use the keyword “hoodie”, which is far more popular in current language.

Not Using the Title Tag Right

The title tag is very important, as it is the place where you can include a keyword or keywords that accurately describe your site or page on your site. So instead of having just “Welcome” on your title, having something like “New York Real Estate” or “Discount Electronics Imports” would be far better for SEO.

Relying on Software Tools Too Much

Despite what some sales pitches and self proclaimed gurus will tell you, there’s no software, script or plugin that will make your website go from page 20 on Google to page 1 in just a few days with no work on your part. This is something that simply doesn’t exist, no matter what the tool costs or what testimonials it has. If it were true, then the word would spread like wildfire (the webmaster community is one where information is shared a lot) and everyone would begin to use.

This is especially true with regards to tools that claim they can instantly generate tons of high quality backlinks for your website. While these tools can definitely submit your site to directories, or submit your articles to content sites that accept them, their usefulness is often questionable at best. In many cases, the backlinks come from obscure directories that themselves are not well ranked in search engines. Also, the article directories where these tools submit to are basically repositories filled with low quality spam articles that were clearly designed only to have SEO in mind and not actual readability.

While there are some tools that could work well and help analyze your pages, plus in some cases make the needed changes automatically, if you want to have some SEO success, then you need to use your brain and take action, rather than simply relying on a tool to do everything for you.

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Building a Home Page that Will Convert

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Building a Home Page that Will Convert


When someone sees your website for the first time, chances are they will end up on your main home page. But how do you build a good home page, meaning one that will be able to convert website visitors into profitable customers for your business? There are certain elements that will definitely have an influence on your conversion rates. By implementing these tips on your own website, you will see that they result in better customer satisfaction with your site and ultimately will lead to higher conversion rates among your site visitors.

Keep Your Design Simple and Straightforward

A cleanly designed website has more chance of capturing the visitors attention and will want to make them visit your site further. This is why the layout of your site is important. One of the best ways to go around building a clean looking website is to have a menu bar on top which will show different categories and then link to different pages on your website. Avoid having the user scroll too much when they visit your home page. It shouldn’t look like a long sales copy for an eBook, where the user will be constantly scrolling down for several minutes just to see the rest of the content. Try to present as much information as possible to the user without them needing to scroll down further.

Include Calls to Action

While some may believe that calls to action are only useful or necessary on pages that are actively selling a product, they can be used with great success on home pages as well. If there’s a certain product or service that you’re offering which you want to draw attention to, put it up on your home page as a featured item. Then include a call to action, such as “Check out our Winter Collection”, or “Click Here for a Free Quote Now!”. A user is more likely to stay on your website if you include a message on it that asks them to proceed further, rather than letting the user figure it out on their own.

Make Sure Your Site Is Up To Date

Remove any expired promotions, or links to items that you no longer carry. While this should be quite obvious, there are many cases where this doesn’t get done, even on the websites of big and successful companies. Be sure that all the information that you present on your home page is current and relevant. You don’t want the visitor to click on something and then end up greeted by a page showing an error message due to a page that was removed or a product that doesn’t exist anymore. Also, people like to see a website that has been updated recently, so maintaining a small news feed area with recent announcements about your products or your business is also an excellent idea to keep your site visitors interested in what you have to say.

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User Interaction and Why It Is Important

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User Interaction and Why It Is Important


If you have a website of any kind, then you probably use it to either sell or promote some of your products. One of your main concerns as a webmaster would be how to make the user experience more enjoyable for your website visitors. Also, you are probably looking for ways that you can use to improve your overall search engine ranking for the keywords that your website is targeting. Both of these things can be achieved by allowing user interaction with your website. This is not something unique or radical, in fact many of the world’s biggest websites such as Amazon and eBay follow these tips, so learn from the successful guys and implement them.

  • Allow User Ratings on Your Items

If you sell merchandise, allowing your users to give a rating, usually in terms of stars, can be a very good way to have them interact with your website and give feedback on products and services that you have and that they have used. Unless you deliberately sell junk and don’t really want your customers to come back to your site (well… they might kind of complain and this annoys scammers, you know), then there should be no problem with letting your site visitors rate your products.

  • Allow Comments, Reviews and Testimonials From Users and Encourage them to Participate

This is good for SEO, as it creates unique content which is user generated, so you didn’t really need to take any action in order to put it there anyways. So it saves a lot of effort for you. Are you selling some products? Let buyers post some reviews of them. Many big name shopping sites do that, such as Amazon. Did you post a news article, blog post or made a YouTube video for your website visitors? Let them comment about it and encourage them to leave feedback, by using a call to action such as “What Do You Think of This New Service? Let Us Know Below!”. Monitor your comments to delete spam and obvious trolling or stupidity, but also keep an eye out for visitors that have a question or concern. You can then either respond to them in the comments, or ask them to communicate with you in a private way such as by email or by sending a message through your website.

  • Include Social Media Buttons

This really isn’t complicated at all. All you need to do is include buttons for social media, such as your Twitter and Facebook profiles, or your YouTube channel. You can incorporate these to your website very easily and many large companies and even government agencies now have them on their sites due to the prevalent use of social networking sites. You also don’t have to use the icons provided by the social networking sites, instead you can use custom ones that would better match the layout of your website. Of course, you could always download the trial edition of Photoshop and design the logos yourself too. Social media buttons will allow your visitors to get social with you on various networks that your business participates in.

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Promotional Offer Ideas for the Holidays

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Promotional Offer Ideas for the Holidays


During the holiday shopping season, it is important that you make some additional promotions on your online merchandise for your website visitors. When shopping during the holidays, everyone wants to save money, so retailers often respond to that by giving discounts on some or all of their merchandise for sale. This applies both to e-commerce sites and brick and mortar businesses. But in addition to lowering the price of your items for sale, there are many other things that you can do to make your online shopping site more attractive to visitors during this upcoming holiday shopping season. Remember that creativity is always a good thing in the online world and if you have many competitors in your niche, making your site and your holiday promotions stand out from the rest will definitely put you at a strong advantage. Here are some examples of things you may offer to your buyers:

  • Free Gift Wrapping

Many people who buy holiday gifts online have them shipped directly to the recipient. This is definitely a good idea if that recipient doesn’t live in the same area. Offering to gift wrap the items for free is a good service that you can give to the buyers on your website.

  • Free Shipping

One of the things that turns people off from shopping online for the holidays is the shipping fees. But some e-commerce sites have responded to this by offering free shipping on some or all of their items. To do this, you would just need to calculate the cost of shipping certain items to see if it would be still profitable for you to sell the item and offer free shipping. Consider offering free shipping on certain orders, such as those over $100. Take a look at the rates offered by shipping carriers to see if you can get cheaper shipping rates based on the volume of packages that you send out every day.

  • Loyalty Offers for Existing Customers

If a buyer purchases something from you, consider sending them a discount code in their email which is valid for a certain percentage off their next order. While this is more complicated to integrate into a site, you could also set up a points based rewards program, where shoppers could earn points and exchange them for discounts on your merchandise.

  • Deeper Discounts for the First Buyers

You could offer an even better discount offer than what you currently have for, say, the first 10 buyers of an item. This can help you sell one of your items that is not too popular. If the price is low enough, it can also serve as promoting an impulse buy, especially if it is something small and relatively inexpensive.

These are all some great examples of offers that you can make for your website visitors during the busy shopping season. But of course, the key element is creativity. If you believe that something else will work well with your audience, then don’t hesitate to try it on your website!

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Some More Tips to Keep Your Website Visitors Loyal

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Some More Tips to Keep Your Website Visitors Loyal


Previously, we’ve touched on some ways to keep your visitors loyal by providing content that will be relevant and useful to them, in addition to keeping your website updated on a regular basis. But there are also a few ways to not only attract website visitors to your site, but to keep them coming back for more, thus increasing the profit that you can make from your visitors. Here are some more methods that you can use as a webmaster:

 

  • Use Social Media Buttons

 

Social media is all about staying in touch. While the primary purpose is obviously staying in touch with people, social media can also be a very good tool for businesses that want to stay in touch with their customers or visitors. Take a look at any website for a large company. You will often see a “Follow Us On Twitter” or “Check us out on Facebook” type of link and a social media button. If the top companies in the industry are doing this, why shouldn’t you? It doesn’t take much. Simply create a social media page on the networks you want to use and then place the buttons on your site. Interested visitors will then follow you on these social networks if they want to.

 

  • Maintain a Blog on Your Site

 

It may not always be easy to highlight new updates, depending on the configuration and layout of your website. But a blog is perfectly designed for that. Simply including a blog on your website will allow visitors to see recent updates, as well as get information on things that are relevant to your niche. It also has some great benefits for SEO. People see blogs as a more “personal” way of communicating, so they are more likely to read them than the content of a “commercial” website.

 

  • Add a Forum to Your Site if You Can

 

Of course, this will not be a solution for everyone, but it will work for many webmasters. Create a forum and add it to your site. There are plenty of free forum scripts available and many webhosts already include a few in their web hosting packages. Set up a discussion forum on your site which will contain categories such as FAQ’s, new announcements, industry discussions, etc. You can populate the forum with stickies containing tutorials on how to use your products or services, frequently asked questions about your business, etc. Your website users can then create threads if they have questions or if there is something that they do not like about your website or business. This gives you an insight of what your visitors think about your site and also opens up another avenue of communication with them.

 

These are all excellent methods if you want to make your visitors come back to your site often. But the main element that you must remember is this: give your visitors what they want. If they like your content, they will naturally want to come back.

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Keeping Your Website Visitors Loyal

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Keeping Your Website Visitors Loyal


Some websites are more designed for visitors to only visit the site once to make a purchase. After that, there is really no more reasons for the user to visit the site again. This is usually the case when it comes to eBook sales pages or landing pages for CPA offers. However, there are many other types of websites where you would want the user to come back often. This includes e-commerce sites, as well as many other sites that do not directly sell anything, but are there to provide content to the user, such as informational blogs or “arcade” type sites that provide flash games. Usually the webmaster profits from these sites by including CPA advertising banners or pay per click ads on their site. Now one question that webmasters often ask is: how do I make my visitors come back? There are a few ways you can accomplish this. Here are some of the most important ones:

  • First, provide useful content

Obviously, for a user to come back later, they must have enjoyed the site and found it interesting. So your first responsibility would be to give your audience something that they are interested in, something that they would want to look at. Also, make sure that the content that you put on your site is of high quality. So if you have an informational blog on a certain topic, make sure that the posts would actually make someone learn something, are well written and well presented. Nobody wants to read a blog that is filled with poor grammar, contains tons of information that is just copied from other places on the internet and stuffed with keywords.

 

  • Update your content regularly

Having a site that looks “dead” will not do much to bring back visitors. If a visitor sees that the last update that you have made to your site was several months ago, they will not be too inclined to come back, thinking that the website has been abandoned and will not be updated. As such, it is very important that you add fresh and new content to your website on a regular basis. If you have an e-commerce site, feature some different products on your home page every once in a while. Or better yet, offer some special promotions on some merchandise and advertise this on the main page of your site. Put in some news about upcoming products or promotions. If the user knows that you will be adding new things to your website in the future, they will be more likely to book mark the site and will come back later on to check out the new things that you have added.

 

These are all basic things that you can do to increase visitor loyalty. Tomorrow we will explore some additional items that you can add to your site to increase repeat visits and potentially make more profit from your website’s returning visitors.

 

 

 

 

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