Nearly everyone who has ever used the internet has heard of Twitter and many people online have used this social networking site. Either in a passive way, simply by reading posts, or by actively participating on it by creating their own Twitter account and making posts to share with others.
Twitter is unique in the social media world in the way that it is different from other sites such as Facebook, Google+ and MySpace operate. Twitter is known as a microblogging service where users can post short messages, called Tweets, which are up to 140 characters onto their profiles. They can also share pictures and include a short description, location as well as a website URL on their Twitter profile.
These attributes make it an interesting service to use as part of the overall social media marketing strategy for your business, whether you run an online business or a physical one. As you may have already noticed, the best use of Twitter is to give your audience quick descriptions of new things about your business. These “new things” could actually be quite diverse. For example, a new product or service you are offering, new promotion, post on your blog, YouTube video, or even a post that you made on another social networking page such as your businesses FaceBook Fan Page.
One of the keys to success with Twitter marketing is the integration aspect. While it can be a good tool to use alone, you obviously want to use more ways to communicate with your existing and potential customers. Linking to other content, such as blog posts is an excellent way to draw attention to them.
As such, your Twitter messages need to be clear and to the point. Remember, you only have 140 character, so every single one of them counts for you. For example, if you want the reader to look deeper into something that is on your website or your blog; and you want them to click on the link, include a call to action. A clear call to action has been shown to increase click through rates on Twitter, just like it increases conversions on your main website.
Remember to keep your Twitter profile updated on a regular basis, otherwise your followers may soon lose interest if you haven’t posted anything in a while. However, if you are saying something, be sure that it will be of interest to your followers. Repeatedly posting mundane Tweets such as “Everyone! We’re the best! Check out our Website!” will also get them to lose interest in you. Those who look at your profile without being subscribers will also be unlikely to follow you if all your Tweets look boring and “spammy”.
Getting more followers is not complicated at all. Include a link to your Twitter profile on your other social media pages. Include a button on your main website. Put a link to it whenever you send out a newsletter to your mailing list. Your users will then see that you are on Twitter and will follow you if interested in what you have to say to them.