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Using Twitter as Part of Your Social Media Strategy

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Using Twitter as Part of Your Social Media Strategy

Nearly everyone who has ever used the internet has heard of Twitter and many people online have used this social networking site. Either in a passive way, simply by reading posts, or by actively participating on it by creating their own Twitter account and making posts to share with others.

Twitter is unique in the social media world in the way that it is different from other sites such as Facebook, Google+ and MySpace operate. Twitter is known as a microblogging service where users can post short messages, called Tweets, which are up to 140 characters onto their profiles. They can also share pictures and include a short description, location as well as a website URL on their Twitter profile.

These attributes make it an interesting service to use as part of the overall social media marketing strategy for your business, whether you run an online business or a physical one. As you may have already noticed, the best use of Twitter is to give your audience quick descriptions of new things about your business. These “new things” could actually be quite diverse. For example, a new product or service you are offering, new promotion, post on your blog, YouTube video, or even a post that you made on another social networking page such as your businesses FaceBook Fan Page.

One of the keys to success with Twitter marketing is the integration aspect. While it can be a good tool to use alone, you obviously want to use more ways to communicate with your existing and potential customers. Linking to other content, such as blog posts is an excellent way to draw attention to them.

As such, your Twitter messages need to be clear and to the point. Remember, you only have 140 character, so every single one of them counts for you. For example, if you want the reader to look deeper into something that is on your website or your blog; and you want them to click on the link, include a call to action. A clear call to action has been shown to increase click through rates on Twitter, just like it increases conversions on your main website.

Remember to keep your Twitter profile updated on a regular basis, otherwise your followers may soon lose interest if you haven’t posted anything in a while. However, if you are saying something, be sure that it will be of interest to your followers. Repeatedly posting mundane Tweets such as “Everyone! We’re the best! Check out our Website!” will also get them to lose interest in you. Those who look at your profile without being subscribers will also be unlikely to follow you if all your Tweets look boring and “spammy”.

Getting more followers is not complicated at all. Include a link to your Twitter profile on your other social media pages. Include a button on your main website. Put a link to it whenever you send out a newsletter to your mailing list. Your users will then see that you are on Twitter and will follow you if interested in what you have to say to them.

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How To Make Money From Youtube Using Google Adsense

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How To Make Money From Youtube Using Google Adsense

get_more_youtube_viewsYoutube has recently stated that they now receive 1 billion views aday from people all around the world watching videos.  Since they are now owned by Google they are offering a partnership program called Google adsense that allows you to make money from advertising from viewers watching your videos.

If you have a youtube account that has 1000′s of viewers youtube will invite you to join their Google adsense partnership program that will allow you to place Google adverts on the right hand side of your videos and also text ads at the bottom of your videos.  If a viewer clicks on those adverts you instantly earn a commission.  You can earn anything upto $5 a click depending on what the adverts are.

To get started you will first need to setup a youtube account and start making and uploading videos regulary then once you have a certain amount of viewers watching your videos (around 100,000), Youtube will then invite you via email to join their partnership program.  They will ask you to join Google adsense and then adverts will automatically appear on your videos and on your youtube channel.

If you also have a website or a blog it is a very good idea to place your website url in the description as this is a great way to drive traffic to your website and also helps with SEO for your search engine rankings.

The best way to get loads of views and star ratings on your youtube videos is to get as much traffic to your channel as possible.  Some ways to do that are:

1.) Embed your youtube videos into blogs, forums, as many websites related to your video audience as possible

2.) Submit your videos to social networking sites – twitter, digg, facebook, myspace, bebo, etc..

3.) Email all your friends and family to view and rate your video

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