Tag Archive | "Web Traffic"

Mobile Traffic Now Amounting For Over 16% of Total Web Traffic

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Mobile Traffic Now Amounting For Over 16% of Total Web Traffic


During the last few years, we have seen a steady trend of mobile traffic taking a bigger piece of the pie. Some are even speculating that mobile web traffic will one day overtake regular PC traffic. But is it really the case? There are some stats that were released by Shareaholic in October that are based on data from the network’s publishers. While it doesn’t give a completely global view of the situation, as Shareaholic is a large network, it does give a good idea of the type of traffic in the online world right now.

According to traffic going from publishers to various merchants, 16% of users are on mobile devices and 84% of users are on PCs. Another similar compilation of stats was released by Web Meters, which included information from page counter applications such as StatCounter. According to the data, 11% of all web traffic in the United States is coming from mobile users, as opposed to 89% being generated from regular PCs. This has remained rather stable from 2011 to this year, which means that mobile traffic still has a long way to go before it dethrones the PC completely.

But there’s another interesting statistic regarding web usage. Site abandonment, or bounce rates, are higher on mobile traffic than for PCs. They hover around 10% according to a few different sources on the web. There are a few reasons behind this and what you can do to prevent site abandonment:

Sites not built for mobiles. If a user sees that the website can’t display properly, they will simply leave and visit one that does. Hence the importance of building a mobile version of your site and testing it with several different mobile browsers to see if it works well. The testing should be comprehensive and done on all pages of your site, ensuring that design elements are well displayed on the smaller screen and that the text remains easily readable.

Information not quickly available. Mobile sites should be direct and to the point. Many mobile users want to find something in a hurry. They don’t have the time and patience to go through 50 different pages on a site before they finally find what they wanted. Furthermore, the smaller screen of the mobile devices makes conducting long research a tad uncomfortable. Check how your site is designed. Your users should be able to quickly find your business information, prices and products. If you let them make purchases on your mobile site, then the entire process, from product selection to checkout, should be as simple as possible.

Sites loading too slowly. While the speeds of mobile networks has gone up with the introduction of 4G and LTE networks in many places, in general, browsing the web on a mobile is a tad slower than browsing on a PC. Combined with the fact that mobile users are often in a bit of a hurry, if your site is too slow to display, they leave. Ensure that your mobile site is designed in a way that uses as little bandwidth as possible, while remaining functional and visually appealing. The faster it loads for the user, the more likely they are to do business with you as opposed to leaving.

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Which Tablet is the Most Popular?

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Which Tablet is the Most Popular?


It is of course no surprise that tablets are gaining a lot of popularity among consumers and therefore there will be a lot more traffic coming from these mobile devices. Increasingly, webmasters, online entrepreneurs and affiliates are making tablet friendly versions of their websites in order to increase conversions by ensuring that users get a page that displays properly on their device, thus boosting overall user experience. But which tablet is really the most used among consumers right now?

Recent numbers show that while Android based tablet devices are gaining a bigger market share day by day, there has yet to be a significant increase in web traffic from these devices. Therefore, as many could have guessed by now, the iPad is currently at the top of tablet generated traffic. Market Watch recently published the results of a study that was done by mobile publishing firm Onswipe. According to the report results, over 98 percent of tablet based traffic was generated from the iPad. This means that less than 2 percent of traffic is coming from other tablets. Other sources tell a similar tale. A Tech Guru study shows that 94% of all web traffic from tablet devices involves users with an iPad.

There are some other interesting facts that came to light with the study. Users on an iPad are a lot more likely to spend time on a web page. In fact, iPad users spend 56% more time on a site than iPhone users. This can be explained by the bigger screen and better suitability for web browsing of the device, which makes it more comfortable for users to actually spend time reading what’s on a page.

As for time spent using the device, the Kindle Fire from Amazon actually outranks the iPad. However, this shouldn’t come too much as a surprise to online marketers, considering the fact that the original Kindle was meant to be used as an e-reader to view books and documents, rather than as an internet browsing device. This is something that is still seen today. A lot of users who have a Kindle Fire use it to read books and online magazines and spend very little time browsing the web, even if the new version of the Kindle is in color and offers web browsing, plus integrated social networking functionality. Unless Amazon’s device gains a lot of market share in the near future, this isn’t expected to change much either.

What does all of this mean to marketers? Users of iPad tablets spend a lot of time browsing the web with their devices and it is rapidly becoming a replacement for the full featured PC in the hands of many users. Developing websites that are compatible with the iPad, as well as creating advertising campaigns that are focused towards the users of this tablet are some things that marketers can do to profit from it. Of course, it is possible that Android based devices may pick up some steam in the coming years, but for now, they still have a lot of catching up to do.

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