Tag Archive | "Web Content"

Final Advice on Content Marketing

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Final Advice on Content Marketing

Recently, we’ve gone through many things related to content marketing and how you can better use it to promote your business in the online world. While creating web content may seem easy, there are some things you need to know about if you want your efforts to actually be beneficial to your business. Here are some additional tidbits of advice on the topic:

Organize Your Content Well on Your Site

Don’t just throw articles around randomly on your website. Make sure that it is structured, so that the users can rapidly find the content they’re looking for and also navigate efficiently to the rest of your website. You can consider adding a blog to your main site as a place where you will put most of your articles too.

Your Articles Should Also be Well Structured

Nothing will annoy a reader more than a poorly written article. And this doesn’t simply refer to the quality of the English used either. The general structure of the article should make it easy for the reader to get answers to their questions, without having to go through the entire piece to see if it contains what they’re looking for. Don’t write a wall of text. This is unbearably hard to read. Structure the article by using paragraphs and include lists or bullet points if the type of article that you’re creating can benefit from this.

Vary the Types of Articles You Post

Unless you have a content-based site that is strictly reserved for certain types of articles (such as technology reviews, political commentary, etc), you should try your best to try to vary the type of content that you include on your site. Include some news, company announcements, reviews, how to articles, etc.

Include an Image in the Article

Ever notice how industry magazine articles very often have an image, such as a piece of clip art that is related to the topic? This can serve many purposes, such as focusing the reader’s attention on the article and making it more inviting to read. Just like on this blog, you should include a small image that is related to the topic of your article in it.

Don’t Forget to Let Readers Share Your Content

We’re in 2012 and are living in a world where sharing information through social media has become more commonplace than ever. So why not let readers share your content with others who may be interested in it? Include various social media buttons, like Twitter, Facebook, etc. which will allow readers to share the article with their friends and followers. You can also include an option that will allow the reader to forward the article by email to their friends. Sure, someone dedicated enough to share your article can copy/paste it and share it that way, but we’re not in 1995 anymore. The easier you make it for readers to share your content, the more likely it is that they will actually do so. And this means more readers, more exposure and more traffic to your website.

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Content Types that Your Website Really Needs: Part 2

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Content Types that Your Website Really Needs: Part 2

On the web, your website’s content is what will convince your website visitors to become paying customers of yours. Have poor quality content on your site and no matter how good your products may be, you will be causing many customers to flee to somewhere better. Yesterday, we’ve seen a few types of content that you may want to include on your website. Here are some more examples that will help you transform your website into a useful vehicle for acquiring new sales:


  • Optimized landing pages


The landing page is the first thing a visitor sees when they click on one of your ads. This is really the reason as to why you should work hard on creating landing pages that are efficient. The landing page should give sufficient information on the product to entice the buyer to make a purchase. It needs to be laid out in a neat way and keep the visitor’s attention focused on the content. Also, a clear call to action needs to be present.


Are your landing pages giving you the results that you want? The easiest way to find out is by trying out several versions and then split testing them to see which ones perform the best. Your landing page should be optimized for SEO and also have interesting content elements such as inforgraphics or video if you want it to have the maximum impact.


  • Industry specific guides and glossaries


Not everyone that visits your website is sure that the products you offer are right for them. If you sell something that’s simple enough, such as clothing and accessories, a user can simply browse through your site a bit to see if they like any of the items you have available. But in case you have products that are a bit more complicated, such as business telecommunication solutions, including some explanatory materials is definitely recommended.


You should give your visitors a good idea of how the technology that you’re selling works, which types of applications it is suitable for, as well as arguments that will try to convince the visitor that your products are right for them. Including a glossary which explains common industry terms is also recommended.


By having all of that on your site, you will transform it into an authority site, that has all the information that a visitor needs when they want to find out more about your niche. This will save them the trouble of bouncing around different websites as they do research to find if your products are right for them. Remember that if a visitor needs to access outside sources of information, they could see an offering for a competitors product, or get “lost” and forget that they’ve visited your site in the first place. Obviously, this can result in lost sales opportunities for you, but this can all be prevented by having the maximum amount of information available all on your website.

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Debunking Common Myths About Google Panda: Part 2

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Debunking Common Myths About Google Panda: Part 2

With all the myths floating around on the internet about the Google Panda update, it’s time that we made some sense about what that update really means and how webmasters can adjust to it. Here are some more myths about the update that we can debunk:


  • Large Sites that Consistently Ranked Well Will Not be Affected


There are some major players in the web content field that were hit by the Panda update. About.com, a site that provides information on various topics thanks to guides and FAQ’s submitted by its users has stated that it saw a “moderate” impact on its traffic due to Panda.


Associated Content, a site where different writers can submit articles and that was owned by Yahoo! Has also been affected. This has resulted in Yahoo! Retiring the site, opting instead to keep some of its best content and to move it over to a new site called Yahoo Voices.


Therefore, no matter how big or popular a site is, it can be affected by Panda.


  • Sites That Were Penalized Will Still Keep the Penalty After Improving Their Content


Web pages that are in Google’s index are run through the filter on an occasional basis. Pages that were improved will have a chance to get back on track. The important thing to know is that you should seek to make improvements to your entire site to ensure that it has quality content and not just a few pages. It may take a while for your site to recover from its penalty, however Panda is not designed to permanently ban a site from the search index.


  • Only the Pages With Poor Content Will be Penalized


Unfortunately, Panda will apply a penalty that will be valid for the entire site if there are enough pages that are classified as poor quality. It is possible that some pages on a website that have been penalized will keep their good ranking if they are of very high quality, however. But this is not something that will happen in all cases. Therefore, webmasters need to be sure that all of the pages on their site have high quality content, or risk getting penalized.


  • Only Websites That Have Articles on Them Will be Penalized


Again, all web pages will go through Panda, so it doesn’t matter what type of content you have on your site. It will still be subjected to the rules of the filter. Even if your website only has pages which have one or two hundred words on them and can’t really be classified as “articles”, your site could face a penalty if these pages are ranked as poor quality. No matter what you have on your website, you should follow the basic SEO recommendations, such as making sure that good spelling and grammar is used on all pages, not overusing keywords, not inserting irrelevant keywords into pages they don’t belong, etc.

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Debunking Common Myths About Google Panda

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Debunking Common Myths About Google Panda

Ever since Google rolled out their “Panda” Update in February 2011, there have been many myths that have circulated all over the web about it. Here are some of the more common ones and answers to them:


  • Google Wants to Get Rid of Affiliate Marketing as We Know It


The Panda update has nothing to do with affiliate marketing, CPA offers, etc. It can affect any website, whether it is selling its own products, promoting affiliate offers, or even not selling anything at all and not containing any ads. Those who do affiliate marketing or promote cost per action offers properly (using different traffic sources, ensuring the quality of landing pages and web content, etc) should not suffer too much from it. It’s designed to stop marketers who use Black Hat SEO techniques, such as publishing content designed to attract those who search for certain terms and then trying to get them to buy a product.


  • The Panda Update Only Affects Content Repositories


Every website on Google’s index will go through the Panda filter, no matter what kind of site it is. Whether you have just a few pages that were written by yourself, or you run a site where hundreds of different authors submit content, your site will be filtered through it just the same. While some of the websites that were the most affected by the Panda update were indeed content repositories, the reason behind this is that they had a higher chance of having poor quality content on their sites to begin with, as they have submissions from many different authors.


  • Panda Only Targets Queries done in US English


This was true at the beginning, but it’s just not the case anymore. Content in all languages, except Chinese, Japanese and Korean will be affected by Panda. Therefore, if the content on your site is written in a language other than English, this will not let you “escape” the new filter created by Google. While it is not known as of now if the same criteria is used to filter sites in all languages, according to some online marketing news, it seems that sites published in other languages can indeed be penalized if they have too much content that is irrelevant, poorly written, or repetitive.


  • If a Page has Gone Through the Filter the First Time, Everything is OK


Google has made several adjustments and tweaks to Panda which have the goal of making it more effective for its intended purpose. Google is expected to continue rolling out updates to it. Therefore, attempting to “outsmart” Google by using black or gray hat SEO techniques is unlikely to work well in the long term. The only way forward if you want your site to rank well on a consistent basis is to provide your users with quality content at all times.


There are a few other myths about Panda that are circulating. Tomorrow we will take a look at some more.

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How You Can Keep Going Even When Google Changes

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How You Can Keep Going Even When Google Changes

As we’ve seen before, Google has made some changes to their search engine, which has a goal of improving the relevance of search results by displaying pages that are more likely to be relevant and more in tune with what the searcher is looking for. When it comes to consumers, this move is likely to be well received and even welcome by some. The reason behind this is that there are a lot of users who are getting tired of seeing “spammy” pages show up in search results, which don’t give them what they need at all. But for online marketing experts of all specialties, such as e-commerce site managers, SEO experts and more, it simply means that they would need to be more vigilant so as to not fall in a trap and have problems with Google.


For marketers, it mans making a few changes to their approach. Now that cheap marketing solutions exist, such as spinning programs that can automatically generate unique content from an original document, Google has taken notice of this impact on their business and stated limiting their scope of operation.


There is a lot more emphasis placed on the human aspect of marketing and this has been emphasized a lot in a recent article that was published by many online news sources regarding Google updates. Primarily, it means never resolving to using cheap outsourcing providers to create web content that is “just passable”, meaning that the English is readable but the text seems to be riddled with spelling, grammar mistakes plus in many cases just doesn’t answer what the searcher wanted. For example, if after typing a query of “How Do I Change A Flat Tire”, the user is simply given pages which serve as advertising outlets for a certain product, such as a car maintenance guide or e-commerce site that actually sells new tires. While some may think that this could be profitable from marketers, this is never a long term strategy. So, how do you avoid these problems? Here are some simple ways you can do that:


  • Write quality content and publish it on your site or blog.
  • If you need to outsource some of the creation of your content over to someone else, be completely sure that they would do it the right way, rather than the cheap way. They would need to know that the content you need has to be mainly unique and interesting.
  • Don’t focus on strategies to try to outsmart the search engines, as your business will come out losing in the end. Rather, focus your efforts on developing your site over time.
  • Now, more importantly than ever, don’t buy links from poor quality sites, as too many of these will get you penalized very quickly.
  • Adapt your keywords targeted to the type of visitor you want. Do you have an informational site that makes its money by publishing ads or some affiliate offers, or are you selling a specific product? Remember that you don’t want people looking for free stuff as visitors if you’re selling something.


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Using Fiverr to Make Money: Part 1

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Using Fiverr to Make Money: Part 1

A lot of people have heard about Fiverr.com, which is a type of freelancing website that allows you to do two things: both hiring people to do certain tasks and doing the tasks yourself. You can actually profit from the site both as a buyer and as a seller. But first, let’s take a look at what the site is and how it actually works:


All the tasks, called “gigs” cost $5 and you cannot change that amount. So this makes it suitable for relatively short tasks that do not take much time to complete. Now some people wonder how Fiverr makes money from people who use the site. In reality, their business model is very similar to how other freelancing sites function. They take a small commission from the amount that someone gets paid when they do a gig. At Fiverr, that amount is $1. So the buyer pays $5 to have a gig done. The person who provides the service gets $4.


Fiverr uses PayPal as their (only) payment system as of right now. The buyer deposits funds and then can buy some gigs. As a seller, you can withdraw funds to your PayPal account when you have earned some money doing gigs. However there is something very important that you need to consider: as a security measure, the amount can only be withdrawn 14 days after the gig has been completed. So you don’t really get paid “instantly” as you need to wait 2 weeks before you can transfer the funds over to your PayPal account.


Now, as a seller, what kind of gigs can you provide that will allow you to earn some money?


The most popular ones are:


  • Article Writing


Usually involves writing articles or blog posts that will be used as web content. Very easy to do, all that you have to do is to write an article based on the requirements of the buyer.


  • Website Creation


You can create a small website that has a few pages for the buyer. Also, there are many buyers that need a landing or squeeze page done in order to market affiliate offers online.


  • Social Media Marketing


Do you have a Facebook fan page or a Twitter account with thousands of followers? In that case, you can offer to put up a promotional message on your social media page to advertise the website of the buyer.


  • Video Creation


This usually involves you talking about a product or service that somebody else is promoting online. However there are also plenty of other topics that buyers request videos to be made for. If you like making videos, this could be an interesting gig for you.


  • Offline Marketing


This simple involves you printing out fliers and then distributing them in a high traffic location. This gig works really well if you live in or near a big city and doesn’t really require a lot of work, it’s just that you need to get out there and distribute those fliers.

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