Tag Archive | "Web Building"

Increasing Your Local Business’ Online Visibility

Tags: , , , , , , , , , , , , , , , , , , ,

Increasing Your Local Business’ Online Visibility


Have you just started to use the internet to promote your local business and want to gain more visibility online? There are several ways to accomplish this and many channels that you can use to get your business feature more prominently in search engine results as well as other sites that users interested in what you have to offer would visit. Here are some easy methods you can use to get started:

  • Get a Website

There are plenty of solutions available to create your business website. There is also a lot of information available freely online about web building that you can use. Of course, you also have the option to hire an individual or a company to create your site for you. The most important part is having a site. When you begin, you can create a simple “place holder” page for your business, with its name, address, contact information, opening hours, logo, some pictures and basic information on what you have to offer. All of this can easily fit into one page. This is perfect if you want to get online but you don’t have the time or money to get a full website done right now.

  • Be Sociable

While there are various ways of getting more attention to your business, social media is one of the easiest and most efficient ones. Before you look at any other types of advertising methods, you should create social media pages for your business on all of the main networks. Build your presence on Facebook, Twitter, LinkedIn and don’t forget Google +. Creating a page for your business on social networking sites is easy. All you need to do is to input the same information than you would on a one page website that presents your business (opening hours, products, contact info, etc). Plus, you can share pictures, videos and other media on your page.

There is a whole lot more that you can do with a social media page for your business, but setting one up is obviously the first step. Be sure to link your personal profiles with your business page and share the page with your friends, or at least those that you think would be interested in your business. This will help you get some exposure and will be very beneficial in search engine rankings.

  • Create a YouTube Video

YouTube isn’t just a site for watching music videos and putting up a cute video of your dog riding a skateboard. You can also use it to draw more attention to your business. There are many ideas, but the most simple one involves a short presentation of your business, followed by a video of you walking around parts of it (if it’s a retail store) and a link to your website in the description. While it won’t be as effective as a TV commercial, it will get you one more point of exposure online and help your standing in search engine results too.

Posted in How toComments (0)

Building a Good Small Business Website

Tags: , , , , , , , , , , , , , , ,

Building a Good Small Business Website


If you are going to be building a website for your small business, then there are certain things that you definitely need to know. The purpose of a business website is to help people who are interested in your business find out more about it and then contact you to purchase a product or service if you have something that interests them. To create your business website, you have a few choices. Either you can build the site yourself, or hire a web developer to do it for you. Many small business owners will prefer to create a website by themselves, primarily due to the availability of good tools that allow a website to be built without coding, and also due to the fact that professional web developers and designers might sometimes charge more than what some people would want to pay.

When you build your site, there are certain things that you need to keep in mind. Here is some information on the whole web building process that will be useful to anyone that is creating a website for their business.

  • First, Make a Plan

Before you begin building anything, it is important that you plan the overall look and feel of your website, as well as determine the kind of content that you will be placing on it. Also, you will need to determine what your website will do for your business. Will it be just a website that will present information about your business and encourage your site visitors to contact you, or will it be something a bit more advanced. If you are selling products, you could, for example, build an e-commerce site that would let people buy your stuff online, without needing to call you to place an order or to visit your location. If you offer services, then you can include an ordering system on your website as well. Planning your site is the first step in putting all the pieces together. Of course, you will be able to make changes as you go along, as well as after when your site has been put up.

  • Determine What Platform Your Site Will be Based On

A “platform” in web building usually refers to a content management system that will power your site and allow you to make easy changes to it. Of course, you do not have to use one if you don’t want to. If you want to build the simplest kind of website possible, then you can simply create a static HTML website that will need to be updated manually.

But to make things easier, there are several systems that you can use. Some are general, such as WordPress, Joomla or Drupal, which work well with any kind of website, due to the thousands of free themes, plugins and additions to these systems that can be used. If you are going to run an e-commerce website, then there are special e-commerce platforms like Zen Cart, Magento and OS Commerce that you can use to base your site on instead. It is a good idea to learn more about these systems and what they can do for you.

Posted in Business opportunity ideasComments (0)

Using a Blog for Internet Marketing

Tags: , , , , , , , , , , , , , , , , , , ,

Using a Blog for Internet Marketing


If you want to make some money online by promoting affiliate offers, then there are various ways for you to accomplish this. You could building landing pages for each offer you push, or even link directly to the offer depending on which advertising channel you use. But one of the ways to push affiliate offers online is by simply creating a blog.

 

Blogs have many advantages. They make it very easy to add unique and new content, which will help them remain interesting with readers and also make SEO easier. With blogging platforms such as Joomla and WordPress, creating your own blog has never been easier. So how do you make one for affiliate marketing? Here is an example scenario:

 

Let’s say that you are promoting web hosting affiliate offers. The main topic of your blog will be web hosting, or issues that are of interest to other internet marketers or webmasters. You would make regular posts such as: web building tips, reviews of particular web hosts, comparisons between different types of web hosting, SEO advice, etc. Basically, anything that is related to being a webmaster.

 

There will be various ways for you to “plug” the affiliate ads into your blog. You can, of course use classic banner ads, or text ads placed in prominent locations. But it is also possible for you to include affiliate links inside the text of your blog. For example, you could link the name of a web host that you talk about in a blog post to the affiliate offer.

 

But one important thing to remember when you are creating a blog for affiliate marketing is to not make it look like this is the only purpose of your blog. Sure, for you the main objective of your blog would be to generate money for you. But your readers come to your blog in order to be informed about something they care about, not simply read post after post that is singing praises of various different companies and products.

 

So back to our example of a web hosting blog. Sure, it is fine to have certain posts talk about how great a certain web host is, or that inform readers of a special promotion that a hosting company is having at this time. But you also need to include some informative content as well. So you could make some posts that talk about web design tools or posts that explain how VPS web hosting is different from shared hosting, etc. If your readers notice that your blog is nothing more than an advertising platform, chances are they won’t trust it very much. They will probably leave to go to another site and the chances that someone would click one of your ads and sign up for one of the web hosts that you are pushing are quite remote if your blog is structured that way. Basically, the key to success is having regularly updated and informative content.

Posted in internet marketingComments (0)


make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information