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Other Ways to Save Money on Your Online Marketing: Part 2

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Other Ways to Save Money on Your Online Marketing: Part 2


Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

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Other Ways to Save Money on Your Online Marketing

Tags: , , , , , , , , , , , , , , , , , , ,

Other Ways to Save Money on Your Online Marketing


Previously, we’ve seen how online advertising is one of the most cost effective ways of getting the word out about your small business to the world. There are dozens of ways that you can advertise online and some are indeed quite cheap as far as expenditures are concerned. But before you look at different advertising methods and compare their costs, you would need to learn how to make the most out of your advertising dollars and how to prevent wasting time and money. Here are some ways for you to do all of that:

  • Ensure that Your Website is Up to Par

Your marketing materials are what’s going to bring you interested site visitors. But it’s your website that’s going to convert visitors into paying customers. If your website looks like a complete train wreck, then you’re going to be wasting time and money bringing traffic to it, as it simply won’t be the efficient tool that it is meant to be.

Your site can be as simple or as complex as you want it to be. The main factors that will determine it’s usefulness is how it looks and how it works. Your site should be appealing visually to your visitors and any of its features that deal with bringing you business should work 100% of the time. No online shopper wants to reload a page half a dozen time because the shopping cart returns an error, or the “contact us” form doesn’t load properly. They will simply go somewhere else and forget all about you and your business. Obviously this isn’t something that you would want to happen. So before you do anything else, be sure that your website works correctly.

  • Learn to Keep Proper Expense Records

Bad quality accounting could end up costing you a lot in the long run. If you’re going to pay anything to advertise your business on the internet, then you will need to keep accurate records of how much money you’ve spent, when, where and for what. This will allow you to do many things. First, you can more easily manage your budget and control your spending. You would then be easily able to determine whether a certain marketing method that you’re using is profitable for you or not.

Next, would be the issue of taxes. If you operate any kind of business and spend money on advertising, then that becomes a business expense. This is the reason why you need to keep tabs on how much you’re spending and where. Furthermore, keep all invoices and receipts for payments that you’ve made. This will let you deduct your marketing expenses on your tax return. Depending on the type of business you operate and the jurisdiction you’re in, you may be able to get some additional tax credits or benefits based on how much you spend on ads and marketing. You can find free -or very low cost- small business accounting software that you can use for this purpose.

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