Tag Archive | "Video Ads"

Mobile Phone Users Actually Like Mobile Advertising

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Mobile Phone Users Actually Like Mobile Advertising


Digital advertising can come in many formats, such as search ads, content ads, personalized social media ads, video ads that play before a user can access content, etc. Then, there’s mobile advertising.

 

One of the main issues of digital advertising is how well it’s received by the users. The questions are: do the users targeted by the ads welcome them, or oppose them. And more importantly, do they actually pay attention to the ads, or just do their best to ignore or skip over them. The last part is of great importance, as it’s not sufficient to just display an ad to a user, but a marketer also needs to create some engagement. This is one of the main reasons why pop up ads are in decline now, even though they were very popular about a decade ago. They had the effect of annoying users, who simply closed them without even looking. To take things even further, “popup blocker” tools and browser add ons have gained so much popularity that they’re now a regular feature in web browsers.

 

When it comes to mobile advertising, do users like the ads that they receive and do they pay attention to them? According to information from a study done by the Interactive Advertising Bureau in May of 2012, the majority of survey respondents (70 percent), saw mobile ads in a favorable light, viewing them as an invitation to learn more about a certain product, rather than an unwanted intrusion.

 

The survey also asked smart phone users what they used their phone for when they were shopping. 28% of respondents stated they used it to find out more about a product or service, 18% used a phone to look up store locations and 12% used a web enabled phone to compare the prices of certain items.

 

Even though their numbers are growing, there are still few mobile phone users who reported making purchases of non digital items on their mobile phone (5% of respondents).

 

What this shows is that, for now, users consider their smart phone to be a platform with which they look up information, rather than to make purchases on. They still prefer to buy most items from a retail location, or from a regular PC.

 

This means that marketers need to ensure that their brands and products are visible to mobile phone users. This can be accomplished by building a mobile friendly version of their website, by using advertising channels that target smart phone users, and if they have a physical retail location, by ensuring that their business can easily be found by someone who is out of their house and looking for either a specific business, or a product / service that they would need but don’t really know where they can find it.

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Sensible Use of On Site Advertising

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Sensible Use of On Site Advertising


Putting ads on a website is definitely the best way to monetize it. Ads on websites can bring webmasters money through various business models, such as cost per click, cost per impression, selling an ad space for a fixed amount for a period of time, or running affiliate offers that pay a commission to the webmaster whenever a sale is made by the action of a website visitor that clicks a link on the publishing site.

Website ads can come in many formats. One of the most popular one is text ads, which are commonly associated with the Google AdSense service. These text ads neatly appear in a box on the site. One of their primary advantage is that they’re not obtrusive and don’t interfere with site navigation. However, there are many new types of ads that have become more popular recently.

One prime example are flash based ads, which pop out of their assigned space on the website to momentarily cover a portion of the site in order to catch the user’s attention. These ads sometimes also play sounds. While they are an effective method of advertising since they are an “in your face” kind of ad, there are many site visitors that don’t like them and consider them to be annoying. For this reason, webmasters should limit the use of such ads to only a few pages on their site. Another issue with these ads is that they take some time to load, which means that they could disrupt site navigation for a visitor that has a slow connection. Also, use of flash ads increases the chance of crashing the users browser, especially if they have many other tabs opened at the same time and are using a computer that isn’t that powerful.

Video ads that start playing automatically are also another kind of on site advertising that has gotten more popular recently. Generally, video ads bring more revenue to the webmaster, as their advertisers are willing to pay more for a view or click than with a simple banner or text ads. However, the use of video ads should also be limited for similar reasons. One of the first annoyances about them cited by web users is that they play audio without any interaction from the user. They also put more strain on the users browser, thus making the page “heavier” to load. Some advertisers have taken this into consideration and only show an introduction frame or loop for the video ad in the beginning, and will play the full video when the visitor mouses over the ad to see more.

As a webmaster, you must remember that besides making money from your website, your goal should also to provide your users with useful and entertaining content. Sites that are supported by ads which are very profitable get many of their profits from returning visitors. As such, you should ensure that your users always have a good experience when visiting your website, so covering half your page with ads is not really a good way to go.

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Finally, Some Other Ways to Promote Your Membership Site

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Finally, Some Other Ways to Promote Your Membership Site


Finally Some Other Ways to Promote Your Membership Site

 

We have seen that you can use forums, email, social media, as well as your own members to promote your membership site. But there are still a few other ways that you can attract members. Here they are:

 

  • Create an affiliate program

 

In the online marketing world, many products have affiliate programs which pay a commission to the affiliate for each new sale. If you would like your site to be more successful, you could create an affiliate program for it and pay your affiliates around 50% of the monthly fee that you would make from members. You can promote this affiliate program on online marketing forums, just like you would promote the site itself. It is also possible for you to join an affiliate network. ClickBank is the most popular one out there, as they deal with digital products such as ebooks and membership sites.

 

  • Use offline marketing

 

Even though your product is based on the internet and deals with internet marketing, it doesn’t mean that you can’t use any offline methods to promote it. Some ideas of offline methods include distributing fliers promoting your site or putting up ads in print media like newspapers and magazines. Some membership site owners have even created TV and radio commercials, but obviously these are quite expensive when compared to other advertising methods.

 

  • Use pay per click ads

 

Pay per click ad networks such as the ones on the Google and Bing search engines are an excellent marketing tool and can be used to promote IM products. However, you would need to carefulyl plan, manage and optimize your campaigns in order to be successful. You would also need to have a decent budget, as the whole internet marketing niche is very competitive.

 

  • Use media buying

 

Media buying simply means buying advertising space on another site. You can sometimes buy text ads, banner ads or even video ads. The payment model depends on the site where you buy the ad space from and could by a flat rate per week or month, a CPC (cost per click) or a CPM (cost per thousand impressions) model. You could deal either with an advertising network or make a private deal with a webmaster to advertise your membership site on their website.

 

All of these are excellent methods that you can make use of to promote your site and get some new members. However, the best way to generate revenue from your membership site is to keep your existing members, rather than constantly try to sign up new ones. This is actually much easier as you don’t need to do any advertising to retain your current members. All you need to do is to keep them interested in your site by adding new content on a regular basis, as well as listen to any feedback that they may have regarding the content of your site or how it runs.

 

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Adsense Alternatives – AdBrite

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Adsense Alternatives – AdBrite


If you are a webmaster interested in publishing pay per click ads on your site, its obvious that you have already heard of Adsense. Sure, they are the most popular name around and have the largest share of the market, but this doesn’t mean everyone wants to use them. Some people have been previously banned by Adsense. Some have had their site rejected by them. And certain webmasters simply don’t want to deal with them for whatever reasons.

But there are of course, certain alternatives that you can use. One of them is called AdBrite. Basically, it is a smaller advertising network that offers you some interesting features that you would not find in Adwords.

First, you are free to determine the type of ads that you want to publish on your site. You can choose from intersitials (full page ads), cost per mille impressions (CPM) banners, cost per click (CPC) banners, CPC text & banners (content ads), CPC text inline (ads are targeted towards the keywords on your page), as well as video ads.

You also get a lot more control as to which ads are displayed on your site. You can select them to be shown automatically, that way advertisers can choose to run their ad based on the topic of your site and it will automatically be accepted. You can also select to have more control and approve ads on your site manually.

Of course, if you are publishing ads, you will be interested in knowing how much you will get paid depending on which types of ads to show. While some other networks could have only pay per click (PPC) ads available, with AdBrite there are various pricing options. You can either sell ad space for a fixed period of time, such as a day, a week or a month. This is recommended if you have an established site that receives a lot of traffic. You can also sell ads on a CPM or CPC basis as well.

There are a few drawbacks to using AdBrite, however. Most of the room for improvement with their network lies in the way that payments to webmasters are handled. Payments to publishers are issued on a Net 60 basis, which means that they mature 60 days after the end of the payment period. Therefore, earnings for the month of December will be sent out at the beginning of the month of March. This could be an inconvenience to some, as you will have to wait a longer time before receiving your earnings than on other networks, which usually are on a Net 30 basis.

Also, payments are only issued by check in US Dollars. This is fine for those in the US and Canada, but those in foreign countries may find that cashing a US check could take a few weeks to clear and certain banks charge service fees in order to cash a check from the USA. However, AdBrite says that they will be introducing other payment methods in the future.

Card fraud has now affected a total of 13 million people in the UK according to new research.

The annual Card Fraud Index, which was released today from life assistance company CPP

(http://www.cpp.co.uk/), has given Brighton the dubious honor of being the card fraud capital of the

country. The south coast city has gone from tenth to first place in the number of people who fell

victim at least once to card fraud.

In the United Kingdom, the top five card fraud hotspots are Brighton (38 per cent), London (34 per

cent), Manchester (33 per cent), Bristol and Leeds at joint fourth place (32 per cent) and Edinburgh

(31 per cent).

However, not all news is bad. During the year 2010, there was a three percent drop in the number of

card fraud incidents, with seven percent of individuals saying that they were victims of card fraud

within the past 12 months, as opposed to 10 percent in 2009. However, card fraud is still an issue

and people must remain vigilant and be responsible when making use of their cards.

The Card Fraud Index also shows methods that fraudsters are making use of, with the majority of

victims (20 percent) having the magnetic stripe on their card cloned at an ATM or at a point of sale

terminal. This method has increase by three percent when compared to results in 2009. 20 percent of

victims have been defrauded online, with criminals using various ways in order to illegally obtain

card details on the internet.

What is alarming is that 33 percent of card fraud victims don’t even know they have become a victim

of fraud, with a third being contacted directly by their financial institution (34 percent) and six

percent being refused money at an ATM. An additional six percent have found out that their account

was compromised when their card has been refused during a point of sale transaction.

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