Tag Archive | "User Generated Content"

Protecting Your Online Business: More Ways to Keep Your Site Safe

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Protecting Your Online Business: More Ways to Keep Your Site Safe

Choosing your web hosting wisely and maintaining backup copies of your website data are obviously two very effective ways of keeping your business safe online. But they’re far from the only things that you can do to protect your business. Here are some more tips on how to keep your website safe and your online business running.

  • Maintain secure passwords

This may seem like something really obvious, but many hacking attacks weren’t done by sophisticated methods, but rather through an attacker guessing the password to a hosting account or content management system admin panel. Choose a secure password that is a combination of letters and numbers. Also, never use the same password for your website than what you would use on other sites, such as forums and membership websites.

  • Familiarize yourself with security features

If you use a content management system such as WordPress or Drupal, be sure that you’re familiar with its security features. This applies to the main system as well as any plugins or themes that you use. Be sure to keep any software or scripts running on your website updated to the latest version, as software updates not only contain functionality improvements, but they can also contain patches which will block security vulnerabilities that have been discovered by the users. Of course if you notice any security issue with a piece of software you use on your site, be sure to report it to its creators so that it can be fixed as fast as possible.

  • Take action to prevent spam on your site

Most content management systems have built in tools which automatically detects spam and either deletes it or places it in pending status so that you can review any comments or posts manually to determine whether they’re legitimate. If you run a small site with a limited number of user generated content, you can also opt to have all posts moderated manually and approved by you. This may not be an option for a forum where users expect their posts to appear right away, but it can be good for blog comments or reviews, for example.

  • Keep an eye on all your sites

This means monitoring your sites every day to detect any changes that could have been made to it. Watch out for elements that could indicate an attack, such as a sudden increase in traffic, or many invalid login attempts. Also keep an eye on all your advertising and affiliate accounts. This can help you catch hijacking attempts of your affiliate links if you discover a sudden drop in sales or clicks coming from your website. While there are many systems in place to prevent intrusions, nothing beats having an actual human person keep an eye on the site, so that immediate action can be taken in case something is going wrong.

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Google Social Ads Aim To Make User Experience Better

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Google Social Ads Aim To Make User Experience Better

In social media marketing, there are several ways for marketers and advertisers to get their messages in front of their buyers. One of them includes creating a social media page or profile, then using it as a vehicle to deliver advertising messages to users who have shown interest in the company. In order to increase the usefulness of the social media page, users are encouraged to share the content found in it and to display that they’re subscribed to the page on their profile. But this works only in a limited way. Therefore, there is another method of social media advertising that is widely used and that is including small ad messages while the user is browsing the social media site, no matter what page they are on.

This is a strategy employed by Facebook, however Google has a different approach. With their Google + service, Google agrees on the fact that when users are busy socializing with others, this would not be the right time to display ads to them. For example, if a user is busy looking at funny pictures of their friends dog, displaying ads for a plumbing company will usually just irritate the user, unless by some type of coincidence that user also has a clogged toilet.

According to Google, ads are more useful if they’re displayed to a user showing “commercial intent” by searching for a product or service. But this will not simply result in the typical “Adwords” ads being displayed, in addition to organic search results. Google plans to integrate social media into its search engine. Thus, if someone looks for a plumber, Google will first display social recommendations from friends, if the user has one that recommended a particular plumbing service on social media. This actually integrates advertising into user generated content very well, without invading the user’s personal updates by including ads where users would not be interested in seeing them at all.

According to information collected from online marketing news providers, this is a strategy that works. Google is currently reporting that ads which have social annotations have much better click through rates. On average, improvement of CTR is from 5% to 10% versus standard ads.

For users, it means a better experience as the ads not only contain promotional material, but also a personal mention from their friends. For marketers and business owners, it also changes the game somewhat. For those who don’t use Google + now would be a good time to start. Create your page, get it out there. Make sure people are talking about it. And of course, if you want good results, then you better make sure that they’re talking about it in a positive way. The more social your company is, the better products it provides (generating good feedback from users), the more effective your standard search ad campaign is actually going to be.

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