Tag Archive | "User Experience"

Which Tablet is the Most Popular?

Tags: , , , , , , , , , , , , , , , , , , ,

Which Tablet is the Most Popular?


It is of course no surprise that tablets are gaining a lot of popularity among consumers and therefore there will be a lot more traffic coming from these mobile devices. Increasingly, webmasters, online entrepreneurs and affiliates are making tablet friendly versions of their websites in order to increase conversions by ensuring that users get a page that displays properly on their device, thus boosting overall user experience. But which tablet is really the most used among consumers right now?

Recent numbers show that while Android based tablet devices are gaining a bigger market share day by day, there has yet to be a significant increase in web traffic from these devices. Therefore, as many could have guessed by now, the iPad is currently at the top of tablet generated traffic. Market Watch recently published the results of a study that was done by mobile publishing firm Onswipe. According to the report results, over 98 percent of tablet based traffic was generated from the iPad. This means that less than 2 percent of traffic is coming from other tablets. Other sources tell a similar tale. A Tech Guru study shows that 94% of all web traffic from tablet devices involves users with an iPad.

There are some other interesting facts that came to light with the study. Users on an iPad are a lot more likely to spend time on a web page. In fact, iPad users spend 56% more time on a site than iPhone users. This can be explained by the bigger screen and better suitability for web browsing of the device, which makes it more comfortable for users to actually spend time reading what’s on a page.

As for time spent using the device, the Kindle Fire from Amazon actually outranks the iPad. However, this shouldn’t come too much as a surprise to online marketers, considering the fact that the original Kindle was meant to be used as an e-reader to view books and documents, rather than as an internet browsing device. This is something that is still seen today. A lot of users who have a Kindle Fire use it to read books and online magazines and spend very little time browsing the web, even if the new version of the Kindle is in color and offers web browsing, plus integrated social networking functionality. Unless Amazon’s device gains a lot of market share in the near future, this isn’t expected to change much either.

What does all of this mean to marketers? Users of iPad tablets spend a lot of time browsing the web with their devices and it is rapidly becoming a replacement for the full featured PC in the hands of many users. Developing websites that are compatible with the iPad, as well as creating advertising campaigns that are focused towards the users of this tablet are some things that marketers can do to profit from it. Of course, it is possible that Android based devices may pick up some steam in the coming years, but for now, they still have a lot of catching up to do.

Posted in Internet NewsComments (0)

Mobile Apps Are a Profitable Business

Tags: , , , , , , , , , , , , , , , , , , ,

Mobile Apps Are a Profitable Business


When it comes to making money online, there are certainly hundreds of different ways to make this happen. But if you have coding experience, it may be even easier for you to pull in some profit. Sure, you can freelance and help others develop applications, but wouldn’t it be better if you could create your own apps and make money from them? Who knows, you might create something that will be liked by millions of users.

The possibilities are endless as far as app types go. Remember, what you create doesn’t have to be particularly advanced or even too useful. You could make an app whose only purpose is to play animal sounds and still get hundreds of thousands of downloads.

If you’re new to mobile app development, there are plenty of resources that will help you get started out rather quickly. You can find guides, as well as software development kits for both the iOS and Android platforms. Now that an ever increasing amount of people own a smart phone or tablet device (many times they have both), there has never been a better time to get in and start cashing in on this new trend. All statistics show that the number of downloads for mobile applications is only expected to grow.

But how do you actually make money from the apps? There are two ways. The first one is to charge people a fee to purchase your app, which is often relatively small, usually ranging from $1 to $5. But this may not always be the best approach, especially if you’re new to the game and people don’t really know who you are or what your app is supposed to do.

There are other solutions in that case. You can release the app for free and still make money from it, by embedding mobile ads in it. These can either be links to affiliate offers, or ads that pay you for each click or impression. However, remember not to over do it. Remember that mobile screens are small and nothing ruins the user experience more than an app which has ads that cover nearly half of the screen.

You can also do a combination of both. This is often called the freemium model and is used by some of the best app developers in the world. You release one version of your app for free, which has basic features. A “pro” or advanced app is also made, but this version has a small cost. You can entice your users to upgrade to the paid version by offering more functionality as well as reminding them that the paid version doesn’t display any ads.

If you’re thinking of joining the market, be sure to do some research first. Look at some success stories, but also some failures and problems that other developers had. Try to find a specific niche and an idea that is truly original. The apps that were the most successful are usually those who were the first to offer something which wasn’t previously available.

Posted in make money onlineComments (0)

Reports of Deliberate Click Fraud on Facebook Ads Getting Attention

Tags: , , , , , , , , , , , , , , , , , , ,

Reports of Deliberate Click Fraud on Facebook Ads Getting Attention


Yesterday, we’ve taken a simple look at what invalid clicks are and some rather innocent ways in which they could be generated. But what about the more serious cases, which would be downright click fraud on Facebook? The issue has received a lot of attention, as Facebook’s stock seemed to sink and a few high profile advertisers have openly criticized the social networking giant’s advertising platform. Some have even gone as far as saying that they won’t use Facebook Ads anymore and will be looking for other ways to generate traffic to their website.

 

Deliberate click form can also come in many forms. The most simple one is simply paying a user to click on ads, like some of the “paid to click” sites do. They would usually pay people (usually $0.01 per click, even less) to click on ads that are posted on certain sites.

 

But this could also be the action of a competitor that deliberately wants to push you out of the game by using up your advertising budget. If you’re a small business and receive several dozens invalid clicks that way, this will undoubtedly leave you with a very bad user experience at Facebook Ads.

 

Clicks coming from automated systems, commonly referred to as bots, have been recognized as an issue among Facebook advertisers. Now bots aren’t exclusively used to commit click fraud and could have plenty of genuine uses. Their main purpose is to crawl thousands of websites in order to search fro information or to collect (scrape) data, which would later then be republished on other websites. But when a bot visits a site, then there is of course the very real chance that it would end up clicking on an ad. Even though Facebook prohibits the use of bots on their site, this doesn’t mean that some of the more “blackhat” marketers don’t use them. If you’ve seen the reports on the millions of fake Facebook accounts that are active, you should know that many of these accounts aren’t simply someone with too much time on their hands creating a separate persona so they could troll or annoy other users. Many of these are used for the purpose of running automated harvesting software, deliberately inflating the number of “likes” a page has, or posting spam comments and sending out spam messages to users.

 

Now what has Facebook done to address the problem that invalid clicks have and their potential to have a negative effect on the company as a whole? Unfortunately, a lot of marketers that use the site’s advertising services would say “not enough”. Tomorrow we will lean a bit more in details about what some advertisers are complaining about, as well as what Facebook has said in an effort to retain many of their advertisers who spend money with them and essentially keep the site running for everyone. You will be shown some ways you may be able to better protect yourself, as well as what’s in store for the future of Facebook advertising.

Posted in Internet NewsComments (0)

Tips On Improving Your Site’s Content For SEO

Tags: , , , , , , , , , , , , , , ,

Tips On Improving Your Site’s Content For SEO


When talking about SEO, we often here the words: content is king. This leaves many webmasters thinking about how they can improve the quality of the content that they have on their site so they can rank better in search results. Now that Google has released several updates which reward sites that have good content and penalize the bad ones, this has become even more important for webmasters. Here are some easy tips that will help you improve the content of your site, giving your visitors a better and more rewarding user experience, plus helping you rank better for your chosen keywords. Remember that while on page factors aren’t the only thing that will determine just how well a website will rank, they still remain an important piece of the puzzle. With the recent search engine updates focusing on quality, they are something that you simply cannot afford to ignore if you want your online business to succeed.

Adhere to SEO Writing Best Practices

There are dozens of guides and articles which explain what SEO writing is and give detailed explanations on some of the good practices that webmasters can adopt. In summary, this would mean using your keyword within the title of your pages or posts when possible. Use your keyword near the beginning, in the headings and in the end of your page. Your keyword should also be included a few times in the body of the article as well. But one important thing here is that you shouldn’t over do it. Keyword stuffing is one of the fastest ways to get a site penalized right now. If you feel that you’re repeating a certain word or phrase all too often, then this would be a good time to look up some related keywords that you can use instead, to keep your site from being penalized. Not all keyword stuffing is intentional, so this is why you need to pay attention to it when you create content for your site.

Make Your Site Easy to Navigate

A well organized website will make your users much happier. It will make search engines happier as well. For this reason, you should organize the posts on your website in different categories. That way, users can more easily navigate within your site to find some of your other posts. If you’re referencing something that is being discussed in greater detail in another area of your site, linking to it internally is also a good idea. With recent updates, search engines have gotten a lot better at determining which website would provide the user with a good browsing experience and which one would simply be a mess filled with broken links and pages that are difficult to find.

There are plenty of other things that you can do to improve your site’s content when it comes to SEO writing. Tomorrow we will discuss some more tactics that you can adopt. These are all things designed to give your site a boost in search engine rankings and above all, keep it from being pushed down.

Posted in SEOComments (0)

Social Media Site Satisfaction: What About Google + ?

Tags: , , , , , , , , , , , , , , , , , , ,

Social Media Site Satisfaction: What About Google + ?


Previously, we’ve looked at the American Customer Satisfaction Index details for social networking giant Facebook. The conclusion is that even if it is the most widely used social networking service currently online, this doesn’t mean that its users love the service, as they have complaints about some areas of it. But still, numbers show that the majority of people who have a Facebook account aren’t planning on closing it or moving their main social activities to another network, mainly because there isn’t any serious competition… yet.

 

But what about Google + ? The social network from Google has seen its share of controversy and many would argue that they were off to a rather rocky start. Whether or not marketers should use Google + at all has been a topic of rather intense debate around online marketing circles, but right now it has finally been settled. Small business owners and online marketers seem to agree that presence on Google + has a lot of advantages that outweigh the negative issues about the service, most notably better exposure to consumers in certain markets, as well as the potential for better results in SEO, as this is after all a Google service and Google is the biggest search engine.

 

Now that we know how marketers perceive the service, why don’t we find out how the individual users liked it? The results would surprise many. On the American Customer Satisfaction Index, Google + got the best grade out of all the networks. It beat Facebook, Twitter, Pinterest and Linked In by a relatively wide margin. Google + got a score of 78. Pinterest got 68, Twitter got 64, Linked In 63 and Facebook 61. The Index measures responses from customers of these networks based on various user experience factors. Google’s score shows quite a few things;

 

First, it’s obviously not perfect, but at least it’s much better than the competition and surprisingly a whole lot better than Facebook. Since individual consumers seem to love Google +, marketers need to immediately take this into consideration and take appropriate action. For those who haven’t yet joined the service, it just takes a few minutes to set up an account for your business. There is very little for you to lose and a whole lot to gain. Setting up a basic profile, with details and maybe a few pictures can be done in less than 15 minutes. For those who have an account, but it’s mainly just a placeholder, now would be the time to get things going on Google +. Upload some more content. Put up a few posts, or maybe photos related to your business. Share links and articles that are relevant to your industry. Remember, it doesn’t have to be completely new stuff, all you need to do is to link to content already on your site if you want to.

 

But what makes Google + so well received in the public opinion? We will take a more detailed look tomorrow.

 

Posted in Internet NewsComments (0)

Social Media Site Satisfaction: How Facebook Did

Tags: , , , , , , , , , , , , , , , , , , ,

Social Media Site Satisfaction: How Facebook Did


The American Customer Satisfaction Index has recently been released for social networking sites. The goal of this index is to measure just how individual consumers are satisfied with many different social networking websites. Facebook got 61% as a score, which is far below all other social networks. Many could obviously wonder as to why that is and whether consumers are now getting ready to ditch Facebook in favor of better performing services like Google +. The reality is that it’s not too likely to happen. Consumers are still using Facebook and there is no sign of any massive exodus yet, mainly because there is no competition that is strong enough to pose a big challenge to Facebook yet. This is sort of like with the Microsoft Windows operating system. The vast majority of PC users have it installed and use it as their main OS. Sure, there are thousands of complaints about Windows and most users would find at least a few negative points to say about the OS. But due to the fact that there are very few other alternatives, people just stick to Windows even if it’s not fully up to their satisfaction.

 

Why did Facebook score so low, however? Here are some of the main reasons:

 

  • Privacy issues. Privacy is obviously very important for internet users, especially now that many security risks have been made public in the mainstream media. Anything from scams, identity theft, harassment and unwanted information gathering about users has been talked about. When Facebook users were asked about how they felt that Facebook’s commitment to privacy was, about half would give it a poor grade.
  • Problems with Facebook ads. Many users were not too happy about Facebook ads. Some stated that seeing advertising negatively affected their user experience and interfered with them browsing the site. Some have found the ads to be just too intrusive and would rather see fewer or no ads at all when they browse many sections of the site. Others have said that the ads they see are poorly targeted or irrelevant to their needs, for example ads for car repair shops shown to people who don’t own a car. While Facebook has made some progress in increasing relevancy, the whole issue hasn’t been solved yet.
  • Changes to the profile layout. Some have enjoyed the change to the Facebook timeline and have adapted well to it. But many others have already gotten used to the old profile style and have criticized the timeline greatly. These users would often say that they felt like Facebook has forced its users to adopt the timeline even if they don’t like it and they feel like the change is simply too radical. In general, these users believe that Facebook frequently changes the way their site works, without first consulting with the users to see if they would approve of the changes before they are actually imposed on them.

 

Posted in Internet NewsComments (0)

Google Social Ads Aim To Make User Experience Better

Tags: , , , , , , , , , , , , , , , , , , ,

Google Social Ads Aim To Make User Experience Better


In social media marketing, there are several ways for marketers and advertisers to get their messages in front of their buyers. One of them includes creating a social media page or profile, then using it as a vehicle to deliver advertising messages to users who have shown interest in the company. In order to increase the usefulness of the social media page, users are encouraged to share the content found in it and to display that they’re subscribed to the page on their profile. But this works only in a limited way. Therefore, there is another method of social media advertising that is widely used and that is including small ad messages while the user is browsing the social media site, no matter what page they are on.

This is a strategy employed by Facebook, however Google has a different approach. With their Google + service, Google agrees on the fact that when users are busy socializing with others, this would not be the right time to display ads to them. For example, if a user is busy looking at funny pictures of their friends dog, displaying ads for a plumbing company will usually just irritate the user, unless by some type of coincidence that user also has a clogged toilet.

According to Google, ads are more useful if they’re displayed to a user showing “commercial intent” by searching for a product or service. But this will not simply result in the typical “Adwords” ads being displayed, in addition to organic search results. Google plans to integrate social media into its search engine. Thus, if someone looks for a plumber, Google will first display social recommendations from friends, if the user has one that recommended a particular plumbing service on social media. This actually integrates advertising into user generated content very well, without invading the user’s personal updates by including ads where users would not be interested in seeing them at all.

According to information collected from online marketing news providers, this is a strategy that works. Google is currently reporting that ads which have social annotations have much better click through rates. On average, improvement of CTR is from 5% to 10% versus standard ads.

For users, it means a better experience as the ads not only contain promotional material, but also a personal mention from their friends. For marketers and business owners, it also changes the game somewhat. For those who don’t use Google + now would be a good time to start. Create your page, get it out there. Make sure people are talking about it. And of course, if you want good results, then you better make sure that they’re talking about it in a positive way. The more social your company is, the better products it provides (generating good feedback from users), the more effective your standard search ad campaign is actually going to be.

Posted in Internet NewsComments (0)

SEO Considerations for Blogs: Internal Linking

Tags: , , , , , , , , , , , , ,

SEO Considerations for Blogs: Internal Linking


When it comes to SEO, whether it’s for blog or any other type of website, everyone knows the importance of having a good linking strategy. Now most people associate linking with building backlinks. These are the links that are found on external websites which point to your blog, or to specific pages that you have on your blog. So if one of your articles gets referenced on another blog, or if you include the URL to your blog on your social media profile, for example, then this would be a backlink. Having plenty of good quality backlinks is widely known to have SEO benefits for any website and this is why plenty of people devote a lot of time and attention to getting them.

 

Of course, since they are useful for SEO, this is not a bad thing. However, there are other considerations that would need to be taken by those who would like their blogs to rank better in search engines. This would be the internal linking, or how pages on your blog are linked together.

 

One of the top reasons as to why internal linking is good is that it will help search engine spiders navigate your blog a lot easier. By making the job more simple for them, you will increase the chances that your pages get indexed a lot faster. Another element is the user experience. A proper internal linking strategy means that your readers will be able to quickly find what they’re looking for in your blog. They’re also more likely to spend time on your blog reading other entries, which can increase interest in your blog, grow your ad revenue and also increase the chances that content will be shared. A reader may not think the first post that they were reading was worth sharing on Facebook, for example, but they may like another one of your posts that they’ve clicked on and share that.

 

Good internal linking is easier than building external backlinks. Simply put, if you refer to a topic that was covered in a previous post, link to it and use the appropriate anchor text. Furthermore, if your blog allows readers to navigate to next or previous posts, then don’t leave this text as the default setting. Instead of using “next”, you should include the actual title of the blog post that the reader will be sent to as anchor text.

 

Another of the important things to remember is that you need to structure your blog well. Every page should have a link back to the home page. Also, your posts should be categorized according to what topic they are covering. This will not only help the readers find specific information that they may be interested in, but it has also shown to be helpful with SEO, as a blog that has posts in different categories is seen as being more of an “authority” in its niche by the search engines.

 

 

Posted in SEOComments (0)

User Interaction and Why It Is Important

Tags: , , , , , , , , , , , , , , ,

User Interaction and Why It Is Important


If you have a website of any kind, then you probably use it to either sell or promote some of your products. One of your main concerns as a webmaster would be how to make the user experience more enjoyable for your website visitors. Also, you are probably looking for ways that you can use to improve your overall search engine ranking for the keywords that your website is targeting. Both of these things can be achieved by allowing user interaction with your website. This is not something unique or radical, in fact many of the world’s biggest websites such as Amazon and eBay follow these tips, so learn from the successful guys and implement them.

  • Allow User Ratings on Your Items

If you sell merchandise, allowing your users to give a rating, usually in terms of stars, can be a very good way to have them interact with your website and give feedback on products and services that you have and that they have used. Unless you deliberately sell junk and don’t really want your customers to come back to your site (well… they might kind of complain and this annoys scammers, you know), then there should be no problem with letting your site visitors rate your products.

  • Allow Comments, Reviews and Testimonials From Users and Encourage them to Participate

This is good for SEO, as it creates unique content which is user generated, so you didn’t really need to take any action in order to put it there anyways. So it saves a lot of effort for you. Are you selling some products? Let buyers post some reviews of them. Many big name shopping sites do that, such as Amazon. Did you post a news article, blog post or made a YouTube video for your website visitors? Let them comment about it and encourage them to leave feedback, by using a call to action such as “What Do You Think of This New Service? Let Us Know Below!”. Monitor your comments to delete spam and obvious trolling or stupidity, but also keep an eye out for visitors that have a question or concern. You can then either respond to them in the comments, or ask them to communicate with you in a private way such as by email or by sending a message through your website.

  • Include Social Media Buttons

This really isn’t complicated at all. All you need to do is include buttons for social media, such as your Twitter and Facebook profiles, or your YouTube channel. You can incorporate these to your website very easily and many large companies and even government agencies now have them on their sites due to the prevalent use of social networking sites. You also don’t have to use the icons provided by the social networking sites, instead you can use custom ones that would better match the layout of your website. Of course, you could always download the trial edition of Photoshop and design the logos yourself too. Social media buttons will allow your visitors to get social with you on various networks that your business participates in.

Posted in internet marketingComments (0)

Some Design Tips For Your Website

Tags: , , , , , , , , , , , , , , , , , , ,

Some Design Tips For Your Website


If you are going to design your online shop website, or any other kind of business website yourself, then there are a few important tips that you need to keep in mind. These will help you give your users a better browsing experience when they look at your site and it will also be helpful for SEO in certain cases.

  • Use the right color scheme

There is a variety of backgrounds and templates that you can use for your website. Some are simple solid colors, while others feature intricate and creative design elements. The most important thing here is that the text of your website is clearly visible to your users. So if your website background is black, then you will need to make your text a bright color, such as white or gold, to stand out.

  • Avoid using pre-fabricated templates

There are hundreds of free website templates that you can find online and use for your website. This is great, however you should know that if you were able to download that template for free and use it on your site, then so did hundreds of others webmasters on the internet. Therefore, there will probably be many sites that look just like yours. Don’t be afraid to modify the design to make it look more unique. You can easily do this with a graphics manipulation program such as Photoshop or GIMP. This would allow you to customize things like backgrounds, headers, buttons, etc. You can also pay for a custom template to be designed for you, however this can cost between $25 and $1000 depending on what you want done and how complex it is.

  • Check to make sure your site works with all browsers

Test out your website in all browser, like Internet Explorer, Firefox and Chrome to make sure that it works well and all elements appear correctly. This will provide a better user experience for your visitors. Also, it is a good idea to create a mobile version of your site as well. Since there is an increasing amount of visitors that use smart phones like the iPhone or Android phones to shop online, this can be very useful. There are many free tools and tutorials that are available online to webmasters which would allow you to accomplish this.

  • Test all elements of your site before deploying it

This is an important part. Once you are done designing your website, make sure that everything works well and is bug free. Check to make sure that all your links work, for example. There are automated tools that can let you easily do that and can save you a lot of problems, as it often happens that a typo could make a link not working or an image not displaying correctly. Also, check your payment gateway to be sure that it sends your customers to the checkout page correctly and that the prices, minus any discount offers or promotions, are reflected in the right way on your site. Many payment gateways have a “Sandbox” mode for testing purposes.

Posted in How to, internet marketingComments (0)

Make Your Website Mobile Browser Friendly

Tags: , , , , , , , , , , , , , , , , , , ,

Make Your Website Mobile Browser Friendly


The biggest growing segment on the internet for traffic is mobile web browsers. Every smartphone (minus BlackBerry until BB 6.0, at least) has a very capable web browser able to display rich content just like you are used to on your computer.

The problem is, it isn’t always fluid. What does that mean? When you are viewing your website on the web browser, and you have an iPhone or Android phone (without Flash) your header image might not be there because it was Adobe Flash based instead of HTML. That ruins the experience for the viewer, and with more and more people that will be viewing your website on their phone you need to do something about it.

First thing first, no Flash. I don’t care if Android just announced they would be getting Flash today, you are still segmenting a huge piece of the market if you continue to use Flash on your website. It simply isn’t worth the hassle.

Another thing to be conscience of is your navigation. I have a Motorola Milestone and it doesn’t have the best touch screen (actually, it is horrendous). The inability to click on tiny links is very frustrating to me and ruins my experience (and wastes my time) on may of my favorite sites.

By making navigation bigger and easier to select (and not select the wrong one) you will improve your user experience both on computer and mobile browsers. Drop down menus are a great example, Android phones can click the first link fine, but any links in the drop down menu can be easily mis-clicked while on a mobile device, breaking the experience.

You can have a great website for a computer, but make sure you also consider the mobile device. Having your designer code for the mobile version as well is really important. Keep the mobile market in mind when doing anything, or have a complete mobile version. WordPress and many other platforms have great mobile plugins that allow you to easily transform your design into a mobile version, or create your own.

Posted in How toComments (0)


make money onlineSubscribe To Our Latest Updates

Enter your email address to receive our latest articles:

Advertise Here
Advertise Here

Information