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Understanding the Target Market for Your Info Product

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Understanding the Target Market for Your Info Product


If you’re going to be selling an info product, one of the things that you need to do to get the most sales is to understand who your target audience really is. This will help you set the price of your product at an appropriate level and also advertise, promote and market your product through the right channels. Understanding your audience means knowing who your potential buyers are going to be, as well as how much they would be willing to spend in order to find a solution to their problems or to answer the questions that they have. Here are some questions to ask yourself about your buyers:

  • How Motivated are They to Find a Solution to Their Problems?

Are your buyers people who are going to be really hungry for the information, or are they going to be people who will be merely curious about the niche? For example, if you create a beginners guide to online marketing, chances are that your buyers may not know that much about the niche and would be simply curious to see how online business works. However, if you’re selling a complete course on using social media to make money online, your buyers will already have some knowledge about the topic and have a stronger interest in it.

  • Have They Already Seen Plenty of Ads for Similar Products?

This depends on just how “unique” your product is. Is there a high chance that your potential buyers have already seen information about competing products and maybe even bought some of them? In this case, the price of your product will be a bit more important, as you will be competing for your buyers attention with other products out there.

  • Is Your Product Aimed at Newbies or People Who Already Have Experience?

Products that are at the introductory level and aimed at newcomers to a certain niche will usually do better if they’re priced at low, attractive rates such as $9.95 or $14.95. People who already have experience in a certain niche and are looking to expand their knowledge, on the other hand, are often willing to spend more money to get that information. They would be happy to pay more, as long as the product that they would be getting will genuinely give them what they’ve been looking for.

  • Do Your Buyers Spend a Lot of Time Online? What Sites do They Visit?

Knowing this will help you with your marketing and advertising. Is your target audience known for spending a lot of time on the internet each day? What kind of websites do they usually frequent? Do they visit niche related sites such as discussion forums? By knowing this, you can have a better idea as to where you can advertise your product for maximum exposure to your targeted audience. Remember that the more targeted your advertising will be, the more likely it will end up being seen by someone with an interest in what you’re going to be selling them online.

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