Tag Archive | "Two Ways"

Twitter to Give Away Free Ads to Small Businesses

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Twitter to Give Away Free Ads to Small Businesses


Advertising on Twitter has been something that’s been talked about a lot in online marketing circles. The microblogging service has now become part of many companies overall social media strategies. In fact, millions of businesses around the globe have created a Twitter accounts to promote their brand and share information with users who may be interested in what they have to offer. There are two ways a company can advertise on this social media site.

The first one is free and simply involves creating a Twitter account. You can then post messages on your profile, which can be read by users that follow you. But for those who want more exposure, Twitter has recently expanded its paid ads option, which allows your messages to be seen by Twitter users based on your selected demographic. Many companies, especially large and well known brands, have taken advantage of this paid advertising option.

But now, it seems that Twitter wants to increase the number of small and medium sizes businesses that advertise on its network. The company has made an announcement on November 20th that it is going to give away $100 in ad credits to small businesses that qualify. The conditions to receive the ad credit are quite simple: it requires a business based in the United States, which has a completed Twitter profile and image, sends tweets on a regular basis, hasn’t used Twitter’s paid advertising features before and has at least 20 users following them. The first 10 000 small business who sign up and fulfill these conditions are going to receive the advertising credit in their account and can begin using it right away.

Now, some may think that there isn’t anything spectacular or particularly generous about this offer. And this is actually quite true. Advertising credits have been given out by Google Adwords, Bing and Facebook through various channels. For example, it is common to receive $100 in Google Adwords credits and a $100 Facebook Ads voucher when signing up for a webhosting package. But it seems that Twitter has been a lot slower in rolling out its paid ad services and hasn’t been aggressively going after small business advertisers like Google.

But this seems to be changing and the company is now actively on the lookout for new advertisers, especially small businesses. And it also seems to be working. In fact, all statistics show that Twitter ad revenue has been steadily growing since 2010. This growth is expected to continue again in the next 2 years, with projected Twitter ad revenues reaching $808 million by 2014.

This recent promotion will give small businesses the chance to try out Twitter’s ad service without spending any money. This will give them a more “hands on” look at how Twitter advertising work and they can determine for themselves whether it is likely something that they will want to keep paying for in the future, or if other ad networks will give them better results for their online advertising campaigns.

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Mobile Apps Are a Profitable Business

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Mobile Apps Are a Profitable Business


When it comes to making money online, there are certainly hundreds of different ways to make this happen. But if you have coding experience, it may be even easier for you to pull in some profit. Sure, you can freelance and help others develop applications, but wouldn’t it be better if you could create your own apps and make money from them? Who knows, you might create something that will be liked by millions of users.

The possibilities are endless as far as app types go. Remember, what you create doesn’t have to be particularly advanced or even too useful. You could make an app whose only purpose is to play animal sounds and still get hundreds of thousands of downloads.

If you’re new to mobile app development, there are plenty of resources that will help you get started out rather quickly. You can find guides, as well as software development kits for both the iOS and Android platforms. Now that an ever increasing amount of people own a smart phone or tablet device (many times they have both), there has never been a better time to get in and start cashing in on this new trend. All statistics show that the number of downloads for mobile applications is only expected to grow.

But how do you actually make money from the apps? There are two ways. The first one is to charge people a fee to purchase your app, which is often relatively small, usually ranging from $1 to $5. But this may not always be the best approach, especially if you’re new to the game and people don’t really know who you are or what your app is supposed to do.

There are other solutions in that case. You can release the app for free and still make money from it, by embedding mobile ads in it. These can either be links to affiliate offers, or ads that pay you for each click or impression. However, remember not to over do it. Remember that mobile screens are small and nothing ruins the user experience more than an app which has ads that cover nearly half of the screen.

You can also do a combination of both. This is often called the freemium model and is used by some of the best app developers in the world. You release one version of your app for free, which has basic features. A “pro” or advanced app is also made, but this version has a small cost. You can entice your users to upgrade to the paid version by offering more functionality as well as reminding them that the paid version doesn’t display any ads.

If you’re thinking of joining the market, be sure to do some research first. Look at some success stories, but also some failures and problems that other developers had. Try to find a specific niche and an idea that is truly original. The apps that were the most successful are usually those who were the first to offer something which wasn’t previously available.

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How to Prevent Click Fraud

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How to Prevent Click Fraud


Dealing with click fraud is nothing new. In fact, it has been around in some form ever since pay per click advertising had appeared online in the 1990s. While it is something that is commonly associated with PCs, the fact is that even mobile campaigns are increasingly being targeted in click fraud schemes. But there are things that you, as an advertiser, can do in order to keep from wasting your advertising dollars on fraudulent traffic. Here are some of them:

 

  • Start paying attention to your statistics

 

Check where your traffic is coming from, when it is coming to your site and how many of these clicks result in conversions. You should also explore the activity of the users on your site, such as the amount of pages that they visit, or the length of time they spend on your website. One of the reasons why click fraud flourishes is the fact that advertisers often don’t pay too much attention to their campaigns.

 

  • Recognize the signs of click fraud

 

Fraudulent clicks can be generated in two ways. First, there is the simple server side fraud, where a publisher, or advertising network, is manipulating server data to bill you for clicks that simply never went to your website. To protect yourself from this, you will need to compare the amount of clicks that you’ve received on your website, as well as the number of clicks reported on the advertising network’s statistics. It is normal that there might be a bit of a difference in the sets of numbers, but if you start seeing a noticeable discrepancy between the number of clicks you see on your server stats and the number reported by publishers, there is a chance that something is going wrong. Either their tracking system is having problems or they are doing something sketchy. This type of fraud is rare on larger publishers and advertising networks, as it is unlikely that they would want to ruin their reputation by engaging in fraudulent behavior. But on the other hand, the smaller players, especially those based in foreign countries where enforcement of internet crime is either very lax or nonexistent, may not really give too much attention to their reputation.

 

There is also fraud that is more complex than just manipulating the numbers on server data. It often comes as the result of fraudsters using bots and other unauthorized means to generate ad clicks that didn’t come from a real user. While it may seem to be quite a challenge to detect, it actually isn’t that complex. Tomorrow we will present you with some more ideas on how you can spot this kind of fraud and what actions you can take to prevent it from causing potentially serious losses for your business. Remember, when it comes to online marketing, the more knowledge you have, the better prepared you will be to face many of the challenges and potential problems involved with this industry.

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Will Mobile Marketing Change Online Marketing in a Significant Way?

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Will Mobile Marketing Change Online Marketing in a Significant Way?


The fact that mobile marketing is growing in the online marketing arena has been discussed numerous times, with facts and figures being posted. The main thing about it is that businesses are now investing a larger amount of money than ever to reach consumers who are using internet enabled mobile devices. One question that many have is how will mobile marketing change the game?

First, we need to understand why so many businesses are now focusing on consumers using mobile devices. This can be explained at the base by the advancements in mobile technology. A couple of years ago, mobile marketing was limited to sending text messages to subscribers who gave a business their mobile phone number. Few people owned web enabled phones as they were relatively expensive, both in terms of hardware and in terms of monthly data plans. This meant that very often, only business people were using them, giving marketers a limited demographic.

Now that smart phones are becoming more adopted by all segments of the population, marketers are noticing increased opportunities to reach more people and are therefore taking action to profit from it. There is nothing that is “revolutionary” about a smart phone for marketers, it is just another channel that has opened for them to reach their intended audience.

Even in mobile marketing, many advertising types have remained the same. We still have search marketing, content marketing, email marketing, etc. It is just that the format of the pages has been better adapted to the screen of a mobile device.

One thing that has changed the landscape of internet marketing is the attributes that are unique to smart phones. There is the development of apps that are made for the various mobile platforms. These apps include games, communication tools, productivity programs, etc. Marketers can profit from these apps in two ways, either by selling them, or by using in app advertising for those that are free.

Mobile payment solutions are also on the rise. Users can now pay for certain items directly with their mobile phone account. For now, the majority of items that are paid for by mobile payment are intangibles. This can include things like electronic books, videos, virtual items for online games, dating site subscriptions, etc. However, mobile payments have some potential to go beyond that. Already, some services exist which allow users to make small purchases at retail stores and pay with their mobile phone. Again, there is a lot of profit to be made with this. Payment processors, carriers, as well as affiliates who promote a product or service all get a share of the pie when a mobile transaction occurs.

When we look at how things are going now, it’s not really that mobile marketing is going to completely scrap everything we know about internet marketing and replace it with a different kind of marketing. It is just an additional channel to be used, just like social media when it made large gains in popularity in the past couple of years.

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Tips for Running CPA Offers on Craigslist: Part 1

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Tips for Running CPA Offers on Craigslist: Part 1


Even though it may have gotten more difficult in recent times, it is still possible to use Craigslist (and other classified ads sites) to promote some CPA offers, and there are still many merchants and networks which allow this kind of promotion. While these tips work for Craigslist, they will obviously be good for any other similar classified ads site out there.

 

However, many people report having problems, such as getting their ads flagged within minutes, or having their ads not appearing. Here are some tips that will help you get the most out of classified ads sites when used with CPA campaigns.

 

  • Don’t direct link to a CPA offer

 

While this may seem pretty obvious, a lot of new marketers seem oblivious to the fact that if you put an affiliate link directly into your ad, you will get flagged down rapidly, or your ad will not appear at all. You basically have two ways that you can use to direct traffic from a classified ads site to an affiliate or CPA offer. Either you build your own landing page and register a domain for it, or you have people email you and then reply to them by email. The approach that you will use will vary depending on what you are promoting, but the second option seems to be the most popular and effective for the majority of CPA offers.

 

  • Don’t use an autoresponder

 

An autoresponder is an email feature which automatically sends a reply with a pre-formatted message to anyone who sends you an email. Autoresponders have their value and are in fact extremely useful for some types of marketing. However, for classified ads, they are not a tool that you can use. Whenever someone gets an automated response to an email that they’ve sent, it automatically shows that something “spammy” is going on. Therefore, you are highly likely to get your ad flagged as spam very quickly if you use an autoresponder. I know that replying to emails personally takes time, but this is something that needs to be done if you want to have success. The task could be outsourced very cheaply as well. If you have to use an autoresponder (not recommended and we will get into more reasons later on) at least use one which is on a delay of a few hours and does not reply to emails automatically as soon as they are received.

 

  • Be creative in your ads

 

There are certain words such as “make money online” which will get your ad flagged right away. Furthermore, avoid copy pasting ads that you saw in an e-book or in a forum post that details some money making method for Craigslist. These have a high tendency to get flagged right away, since chances are there are many other people who have used them before you. Therefore, the bottom line here is: the ad that you post needs to be creative.

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Using a Content Locker for CPA

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Using a Content Locker for CPA


One of the ways to earn money by using CPA networks is by using a content locker, also called a gateway on your website. This is something that can be used with incentive offers to increase conversions. Now what exactly does a gateway do? The principle is very simple. When a user gets to your page, a content gateway will pop up, asking them to complete a CPA offer before they get access to the content presented. These offers are usually short email submits or mobile offers that pay around $1 to $2 a lead.

 

Is this better than simply having CPA text ads or banners on your site? Well, the answer is usually yes. Many people are used to seeing ad banners, especially the cheesy “Shoot X to get an iPhone” type of ads and will usually ignore them. However, with a content gateway, they will actually have to complete one offer before they get access to the content that they want. Sure, some of them will simply walk away and go to another website. However, some of the visitors will complete the offer, especially if they are really looking forward to seeing the content that is presented on your website.

 

Many of you may be thinking: sounds great! How do I set this up on my site? There are essentially two ways to do this: either you can sign up for a CPA network such as CPA Lead or Adscend Media, that offers CPA content locking gateways, or use a third party script with incentive offers from another network. Of course, the first would be much easier, as the script has already been designed by the CPA network and all you would need to do is to insert some pre formatted code on your website. If you do use a third party script with another network, make sure that you only do so with incentive offers. Also, discuss with your affiliate manager first to see if you are allowed to do so, to make sure that there are no restrictions on this type of marketing with the network that you are using.

 

One question that remains is: should you use this on your site at all? The answer here will vary. If you have a completely new website that you’ve just started sending traffic to, then this might be a good idea. However, on the other hand if you have an established site with plenty of regular visitors, you may want to think twice before using a content locker on it. This is because if you are already making a good amount of revenue from these visitors from “regular” CPA offers or pay per click ads, you might risk losing some of your regular traffic if these visitors don’t really like the idea of filling out a CPA offer to get to your content. But there is always a compromise, for example you can set up a “premium” section of your website that requires filling out a CPA offer to access. Or you could display the gateway only to random users, or after they have visited a certain amount of pages on your website.

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Affiliate Programs and CPA Networks: How to Recognize and Stay Away from Scammers

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Affiliate Programs and CPA Networks: How to Recognize and Stay Away from Scammers


Many internet marketers make their money by dealing with affiliate programs or with CPA networks that have various kinds of offers they can push in order to make money. Most of these companies are legitimate and will pay you the earnings that you have made on time, every single time. But there are a couple of bad players in the industry. Here are some ways to spot and avoid them:

  • Do some research first

Before even signing up for a network simply doing a Google search for their name can bring you a lot of information about the company. You will often find blog posts, forum posts and articles that mention them. Read these. See what other internet marketers are saying about them and look at whether the general opinion is positive or negative.

  • Be wary around “start ups” and smaller networks

If a company has not yet established their reputation in the industry, remember that things can go in two ways with them. Either they will grow to become a productive and successful network or they will fold. If it’s the second thing that happens, things are not likely to be pretty. There have been several cases of networks going under and skipping out on tens of thousands of dollars of payments to affiliates. The large majority involved CPA networks which were operating for less than a year.

  • Be careful around networks who seem to approve everyone

While there are some notable exceptions to this, such as Commission Junction and ClickBank, which are very reputable networks, as a general rule you should be quite wary around a network that seems to approve every publisher that applies without giving them a phone call or emailing them to ask them about their marketing methods. While you may think it is convenient, this can cause problems down the road, if large amounts of fraudsters manage to sign up and merchants start dropping the network.

  • Carefully check the terms of any offers that you run and ask questions if necessary

This is especially the case for “trial” or “membership” offers. While you may be offered a good amount for every sign up, some merchants have been known to use underhanded tactics if not enough of the sign ups that you refer have converted to full members on their end. Some may falsely accuse you of sending fraudulent leads or deliberately using bad quality traffic and refuse to pay you. For this reason, it is very important that you check the terms of the offer to see if the merchant has any special requirements with regards to the type of traffic you can send and its productivity.

  • Work with multiple networks and run different offers

It is not a good idea to focus all of your marketing efforts for the month on just one offer or on offers from only one network, no matter how profitable they may seem. Spread out your traffic around several different offers in the niche on different networks. That way, if there is any problem with one of them, you will still be getting paid by the others.

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Ways To Get More Backlinks For Your Site

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Ways To Get More Backlinks For Your Site


You aren’t required to be a SEO expert to understand the fact that in order for your website to go up in rankings on Google, you will need to have lots of quality backlinks. These are essential for anyone who is trying to get more traffic through organic search results. While building enough backlinks to have an effect on your traffic can take some work and requires patience on your part, the results will be well worth it. A question that is often asked in webmaster and internet marketing communities is how to get more backlinks for your site. There are many places that you can get backlinks to your site. Here are a few examples:

Article directories

These are sites where you submit an article that is related to your niche. Depending on the rules of the article directory, you can either include links inside the body of your article, or in a signature box at the end. This will help you get traffic in two ways. You will create backlinks to your site and will get some traffic from people who read the article and then click through to your site. Search engines hold article directories in high regard, so they are an essential tool for you to use in your search engine optimization efforts.

Blog comments

On many niche blogs, you can leave a comment after reading a post and include a link to your website. It is important, however that you do not simply spam comments and actually write something useful. Also, make sure that the blog you are commenting on is related to your niche to give you the maximum quality backlinks.

Classified ads sites

Here again, you can get traffic in two ways. Either from the increase in search engine ranking due to your backlinking efforts, or from the people who will see your ad and click on to your site. Not all classifieds sites allow you to insert links in your ads, so check beforehand. Some let you post a link if you pay a small fee.

Video sharing sites

These are places such as YouTube and Dailymotion, where you upload videos for other viewers to watch. Creating your own videos and uploading them is a great way to get traffic from video sharing sites. But a fact that a lot of people forget is that you can also make use of these sites in order to get backlinks as well. Many sites allow you to place a link back to your sites in various places, such as on your profile, in the description of videos that you upload, as well as in comments on other people’s videos.

Remember, backlink building is an activity that will boost your traffic, but it has to be done gradually to have the best results. If done correctly, you will soon notice that your site is increasing in position in search results for your desired keyword and that you are getting more visitors from search engines.

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Getting The Most Out Of Article Marketing

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Getting The Most Out Of Article Marketing


We all know that article marketing is an effective way to get traffic to your website. Whether it is a product that you own, or an affiliate offer that you are running, it is a very effective way of getting the visitors that you need. It also gives you the opportunity to get free traffic. Article marketing can bring you traffic in two ways, either by having readers who see your article click through to your site via your links, or by building backlinks that will help you rise in search engines for your desired keywords. While it is an effective marketing method, there are some things you need to keep under consideration to get the most out of it.

Many who are starting out in article marketing wonder just how long the articles have to be in order to be effective. The general rule is that an article of around 300 to 400 words in sufficient. You see, online readers typically have a short attention span. Any longer and they are likely to lose interest an feel bored. Unless your content has truly captivated them, they wouldn’t bother with reading a long wall of text. If you think that you have more to say than what would fit in a 400 word article, it would be better to split your ideas into two articles or so.

Remember, when you are doing article marketing, the goal is to get the reader to visit your website. Give them some basic information about the topic that your readers are interested in, but leave them wnting to know more about what you are talking about. If your article gives them all the details that they were looking for, readers will see no point in continuing on to your site.

If you want your articles to be useful in getting you backlinks in search engines, the content will have to be unique. Submitting articles to various respected article directories and websites is naturally a good thing to do, but the search engines are looking for content that is unique. Therefore, don’t simply submit the same article over and over. You can, instead, rewrite the article so that search engines will consider it to be unique.

There are a few tools and services available online which claim to be able to automatically take content and make it unique. If you use one of them, make sure that the articles come out as readable to a human being, rather than some gibberish which looks like it was written by someone who doesn’t even speak English. If readers can’t even understand what you are saying, they are quite unlikely to want to visit your website afterward and will simply go read something else. Therefore, it could be much better to rewrite the articles yourself or pay a freelancer a couple of dollars per article to do it for you. The results will usually be quite better.

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An Intro To Article Marketing

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An Intro To Article Marketing


In the online marketing world there are various ways to draw traffic to your website and therefore earn money by promoting products or services. These could be your own creation or various kinds of affiliate offers that you could be running. Article marketing is one of these methods. What exactly does it consist of? Let’s have an overview:

Simply put, article marketing makes you use articles that are related to the niche of whatever you want to promote in order to get traffic to your website. For example if you are promoting a fax to email solution you could write about the advantages of using such a service. They could also be in the form of a review about a certain product or service. Basically, the content will need to make the user want to buy what you are promoting without sounding too much like an advertisement.

Now where do you post these articles? The most common places used by internet marketers to put up their articles are article directories such as Ezinearticles and GoArticles. They have the advantage of receiving a lot of traffic every day and are ranked very high up in search engines such as Google. You could also post them on blogs or other sites which allow users to submit content.

How do articles actually get you traffic? There are two ways actually. The first one is through the links which are found in your article. Depending on where you post them you would be allowed to either insert links in the body of your article or in your signature (also called a resource box). A reader who is interested in finding out more about what you’re talking about can click on the link and then proceed to your website.

Articles can also be used for search engine optimization (SEO) purposes. By submitting your articles to high authority websites that are related to your niche and using the keyword that you want to target as your anchor text, you will get some great backlinks to your site. This could increase the position of your site on search engines. Note that building backlinks and doing search engine optimization through article marketing is a process which takes time. Unlike pay per click ads or email marketing, the results will not appear instantly. However it can be well worth it in the end.

Anyone who wants to give article marketing a try will need to know that it is a marketing method that will require some patience and dedication. You will need to write several unique articles and post them online. The traffic will start coming in slowly as more visitors start seeing your articles. But it does have the advantage of being one of the cheapest advertising methods there is. After all, it costs nothing to write the articles and submit them. It simply takes some time. This makes it a perfect solution if you don’t have much of a budget for online advertising.

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Using A Review Site For Affiliate Offers

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Using A Review Site For Affiliate Offers


If you are promoting any type of affiliate offer online, such as a Clickbank product or certain types of CPA offers, you will probably be searching for ways to increase your conversions and thus your revenues. Generally, there are two ways to promote an offer, either direct linking to the offer or creating a landing page. But there is a type of landing page that is being often used by internet marketers out there due to its potential to bring in more conversions: the multi product review page.

Now how does it work and is it complicated to set up?

What this type of landing page consists of is basically creating a comparison of a few offers (usually around 3) of the same category. So if you are promoting a dog training guide on Clickbank, you will basically include information and your affiliate link to 3 different Clickbank dog training products. Your reviews will need to be informational and generally positive, but it is possible to give ratings to the products and make one product appear as slightly better than the other ones. The other products are still “good” and useful to the buyer, it’s just that the top one offers the best value, or the best information, etc.

Setting it up is quite easy. Of course, the page needs to look good to the user and “professional”, not like something an 9 year old put together for his elementary school computer class. You just need to use a template that is related to your niche and structure the information well. You can find many review site templates for free just by browsing internet marketing forums or by doing a quick Google search. Some minimal web design is required, but you only need to know how to use a basic web editor. No need to design fancy graphics, logos, flash movies, etc. Then just get a domain related to your niche and upload it to the server. For some ideas on how the page is supposed to look like, just take a peek at how your competitors pages are doing and structure yours accordingly.

Why should I use this method? Will it be profitable?

This is profitable due to the fact that the user will feel more as if you are “on their side” and presenting information on various products, rather than pitching one product which will look like you are trying to sell them something.

While it is quite unlikely that someone will buy multiple products from the review site (since they all do pretty much the same thing), this is different for free offers. For example, if you are promoting survey sites, free biz opp leads or free dating site signup offers, a user could register at more than one of the sites thus making you more revenue than if you would have only been promoting a single offer. Feel free to try this method with different kinds of offers and see what the results are, then adjust your campaigns accordingly.

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Google AdSense Ad Network Marketing


Google Adsense is one of the most overlooked areas of monetization of projects in internet marketing sometimes. A lot of bloggers and content creators know about Adsense, but many affiliate marketers and straight internet marketers over look it for other more lucrative offers.

The thing is, however, is that Adsense can be used alongside other offers of CPA, Affiliate links, and more. Adsense doesn’t get in the way of those offers and the bright shiny pictures of your affiliate links will overshadow the text based Adsense stuff, and that is a good thing. Adsense can be a compliment and not the major source of income, but can be a great supplemental offering.

The process to market for ad revenue from Google is fairly simple. Of course the ads which are served on your websites will have two ways of being shown on your website when using AdSense:

  1. Ads served will be based off of keywords searched through Google to bring viewers to your site.
  2. Ads will derive from relevant content on your site when they arrive from links or direct URL input.

So it is necessary to build up the content on the site to where the ads that appear are relevant to what you will want to be paid for. To look up the value of keywords you will be getting paid for, you can use the keyword tool from Google AdWords (under previous interface) to see the average cost per click of keywords and their synonyms.

Composing content for the website will then need to pull from these keywords that you want to rank for on Google and other major search engines. The content, once created with the appropriate keywords will then be posted to the site and will be indexed by Google over time. When traffic makes its way to the site and the ads are served for the content you provide, it will be more likely that the ads are targeted appropriately.

One of the important things to take note of is to never try to rank for keywords with too much competition. Although the payouts in cost per click on these ad keywords is higher, you will more than likely not rank high enough for those keywords to actually receive ads for those keywords. The best strategy is to try and rank for a range of keywords with average or little competition so that people who do see the site when they search will more likely to click ads when they arrive.

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