Tag Archive | "Time And Money"

Using Social Networks for B2B Networking

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Using Social Networks for B2B Networking

When it comes to using social networking sites such as Facebook, Twitter and LinkedIn, many small business owners use these as a marketing and communication channel with their customers and potential customers. Of course, this is one of the main purposes of social media use among entrepreneurs and can indeed be a part, even a major one, of a business online marketing strategy. However, social networking can be a lot more than simply a tool to communicate with and market to your buyers. You can also use different social media websites to network with other businesses and find opportunities that could be profitable for you.

If you’re wondering about some of these uses, here are a few examples that you can consider:

  • Staff Recruiting and Hiring

Employers are increasingly turning to social media websites as a way to recruit staff, either as permanent full time employees, or for temporary assignment to a specific project. If you’re planning on hiring some staff, putting a notice on your social media pages is a great way to generate some responses. Doing so can save you time and money, as you would no longer need to post an ad on various job search websites. You could also simplify communications by answering questions from potential candidates directly over the social network.

  • Buying / Selling Equipment

Do you have any equipment that you don’t need anymore, such as machinery, furniture, vehicles, etc? In that case, posting a notice on your social networking page can get you some interested buyers. Again, one of the advantages is that it is a lot less costly than other online and offline methods of finding the right buyers, as all you would need to do is to post on your page, or perhaps take a look at other people’s pages and contact them to see if they would be interested. It can also work the other way around. If you’re interested in purchasing something for your business, such as a truck for your moving company, then you can take a look to see if somebody you know has one for sale, or post a notice on your page.

  • Finding Services That You Need

Are you looking for an inexpensive, but good quality web designer? Do you need a new VoIP service that is more reliable than what you’re using now? Here again, social media can be very helpful. You can make a post on your page and those who can provide the services can answer. Or at least they can point you in the right direction by giving you information on services that they’ve used in the past, as well as giving you their impressions on them.

  • Finding Various Business Opportunities

Are you looking to expand your business or to branch out into other areas of operation? Then networking with other entrepreneurs and business people can be a very good way of making that happen. No matter what kind of business opportunity you are into, you can find people who are interested in the same thing and can turn into valuable business partners.

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Other Ways to Save Money on Your Online Marketing

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Other Ways to Save Money on Your Online Marketing

Previously, we’ve seen how online advertising is one of the most cost effective ways of getting the word out about your small business to the world. There are dozens of ways that you can advertise online and some are indeed quite cheap as far as expenditures are concerned. But before you look at different advertising methods and compare their costs, you would need to learn how to make the most out of your advertising dollars and how to prevent wasting time and money. Here are some ways for you to do all of that:

  • Ensure that Your Website is Up to Par

Your marketing materials are what’s going to bring you interested site visitors. But it’s your website that’s going to convert visitors into paying customers. If your website looks like a complete train wreck, then you’re going to be wasting time and money bringing traffic to it, as it simply won’t be the efficient tool that it is meant to be.

Your site can be as simple or as complex as you want it to be. The main factors that will determine it’s usefulness is how it looks and how it works. Your site should be appealing visually to your visitors and any of its features that deal with bringing you business should work 100% of the time. No online shopper wants to reload a page half a dozen time because the shopping cart returns an error, or the “contact us” form doesn’t load properly. They will simply go somewhere else and forget all about you and your business. Obviously this isn’t something that you would want to happen. So before you do anything else, be sure that your website works correctly.

  • Learn to Keep Proper Expense Records

Bad quality accounting could end up costing you a lot in the long run. If you’re going to pay anything to advertise your business on the internet, then you will need to keep accurate records of how much money you’ve spent, when, where and for what. This will allow you to do many things. First, you can more easily manage your budget and control your spending. You would then be easily able to determine whether a certain marketing method that you’re using is profitable for you or not.

Next, would be the issue of taxes. If you operate any kind of business and spend money on advertising, then that becomes a business expense. This is the reason why you need to keep tabs on how much you’re spending and where. Furthermore, keep all invoices and receipts for payments that you’ve made. This will let you deduct your marketing expenses on your tax return. Depending on the type of business you operate and the jurisdiction you’re in, you may be able to get some additional tax credits or benefits based on how much you spend on ads and marketing. You can find free -or very low cost- small business accounting software that you can use for this purpose.

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More Efficient Use of Online Marketing: Checking Your Progress

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More Efficient Use of Online Marketing: Checking Your Progress

If you own a local business and use the internet to promote it, then you’re probably concerned as to whether you’re getting the results that you’ve wanted from your marketing efforts. After all, nobody wants to spend time and money on online advertising only to make little progress with it. This is why it is very important for you to monitor your progress with internet marketing and see which of your strategies work and which ones don’t work as well. This will give you an idea as to whether you should keep doing what you’re already doing, or whether there are certain changes or improvements that would be in order for you.

While this sounds easy to say, keeping up with the performance of your online marketing efforts will require a bit of work, especially if you haven’t really been paying attention to the results that it’s been bringing you. This happens to many small business owners that get caught up with their main line of work, especially if their business has been doing quite well as of late.

The first thing that you would want to do is to make a list of all of your marketing and advertising channels that you’re using. Then, divide these into sub groups. So for example if you use social media and classified ads sites, you would have these 2 as main advertising types. Then you would list the specific social networking sites that you use for your business, as well as the classified ads websites that you post your ads to on a regular basis. The same can be applied to other methods of online marketing that your business uses, such as pay per click ads, where you can further drill down the traffic and results that you’re getting by each network, each specific ad campaign & ad copies, as well as individual text or banner ads that you’re running on the network. Remember to be as detailed as possible as this will help you optimize your efforts.

Now that you have this list done, you would need to track where you website traffic is coming from. If you haven’t already set up a tracking script (there are many free ones out there that you can use), look at your server logs to see where the traffic on your business website is coming from.

As for tracking conversions (visitors who became paying client or took other action that is profitable for you), there are many free scripts that you can use in order to see which clicks are converting, if your site is directly selling items to customers. Otherwise, if customers contact you by phone or walk into your place of business, then tracking conversions won’t be that easy since you will be limited to asking customers how they found out about your business.

If you’re satisfied with the results, then keep doing what you’re doing… but keep paying attention to where your traffic is coming from. If on the other hand, you want to improve some things, then we have some more tips for you tomorrow.

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Money Making Ideas : Micro Online Business

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Money Making Ideas : Micro Online Business

We have previously seen that there are many different categories of online business objectives. The main difference between them is the amount of money that could be made, as well as the amount of commitment (time and money) that the online entrepreneur will need to make.

Let’s first take a look at the micro online business model. Basically here, you will be making up to $500 a month and putting in 10 to 20 hours a week maximum, with little or no investment on your part.

This business model is basically service based. This essentially means that you will be offering some services to other webmasters, online entrepreneurs as well as business owners. What are some examples of services that you can offer, which will not demand too much time or effort from you? Here is a short list:

  • Article writing
  • Translation
  • Video transcription
  • Graphic design
  • Very basic web design
  • Writing reviews
  • Creating backlinks
  • Doing short online videos
  • etc…

Of course, this is not a complete list, there are many more services that you could offer, based on your skills and the demand that is on the market right now.

The main question is: where do you go to find projects that you can do? The top places are freelancing sites, where people from everywhere gather together to offer or request services. The most useful sites for easy tasks are:

Microworkers – www.microworkers.com

Amazon Mechanical Turk – www.mturk.com

Fiverr – www.fiverr.com

Internet marketing forums also have a section for freelance work. Here are some of the best ones:

Warrior Forum www.warriorforum.com

Digital Point www.digitalpoint.com

Black Hat World www.blackhatworld.com

However, do take note that if you want to find work on forums, you should first spend a few days making USEFUL posts to build up your reputation and get your name seen by the other members.

In these sites, you will find tens of thousands of different tasks that you can do. The pay isn’t especially great, however, if you work in an efficient way without distractions, you can make something approaching $10 to $15 an hour. The tasks could sometimes be quite repetitive and tedious, which is why most people do not spend more than one or two hours working on them per day. But still, you can make a few hundred dollars a month from these sites.

Always strive to do quality work, follow instructions accurately and complete the projects on time. Not only will this help boost your feedback on the sites, but will also allow you to make some useful contacts and potentially earn you some regular projects to do.

Here’s a tip: working with the same people on a regular basis is much better and will make the time you spend online much more productive and efficient. The reason: you will be spending a lot less time hunting for tasks to do and projects you can participate in and much more time actually doing work that will be profitable for you.

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The Best Reasons To Start An Online Business

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The Best Reasons To Start An Online Business

There are a lot of reasons not to start an online business. The time and money you’ll need to invest put a lot of people off, and prevent them from ever diving in to online business. Before you walk away from online business, remember, for every reason not to do it, there is an equally compelling reason to start an online business of your own. Let’s take a look at some of the best reasons to start an online business.

Expand On Your Hobbies

If you’ve ever thought about making money from one of your hobbies, an online business might be the best way to do it. Even if you just start a blog that talks about a particular hobby you’re interested in, you can still bring in advertising revenue. In fact, if your site becomes popular, you can bring in a great deal of ad revenue. If you’re really passionate about your hobby, starting an online business built around it might be the best way to take that hobby a step further.

Try Out A New Career

It’s no big secret that most people aren’t happy with their job for one reason or another. Starting an online business can turn into a new career if you handle it correctly. The best part is that you don’t have to quit your current job to start an online business. You can get started in your free time, and test the waters to see whether you enjoy it, and whether or not you can make the kind of money you want to make from it. Just remember, the more time you spend on your online business, the better it will do.

Learn New Skills

You can learn a lot while setting up and managing y our online business. You will likely learn something new about web design, and development, marketing, and customer service while running your online business. Even if your business doesn’t pan out the way you want it to, you’ll have those skills for the rest of your life, and they’ll help you to further your career.

Starting an online business can be a great way to make money for yourself. Even if your business doesn’t go as well as you had hoped, it can still provide other benefits that you will carry with you forever. Just about anyone can benefit from starting an online business, and that’s the best reason to start one.

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Creating Incentives for Affiliates

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Creating Incentives for Affiliates

Affiliate marketing is something we talk about quite a bit here, but one area we don’t always touch on enough is creating your own products. We have talked about it a bit, but I haven’t touched on one very valuable area of affiliate marketing — creating an incentive for your affiliates to try and sell your product.

Below are four rock solid ways for you to help your affiliates to sell your product and to make it easier on them.

Create Banners For Them
One of the easiest things you can do is create banners and graphics for your affiliates to display. It saves them time and money creating them banners for themselves to sell YOUR product, and it will keep your branding and identity of your product consistent.

Give Away a Prize
At launch, giving away a high valued prize can be a great incentive for people to work hard and sell your product. For example, a lot of affiliates give away a MacBook Pro or Apple iPad to the top selling affiliate after so many weeks or months. Nothing gives more incentive than cool gadgets and cold hard cash.

Make it Easy
Create a great product that people want to use. Don’t take shortcuts on your landing page design and make sure your sales copywriting is rock solid. Having a good product and a good website and layout is essential in getting affiliates in the first place. Every time I sign up for an affiliate program or to sell someone’s product, I go to their product page to see 1) Does the product fit my niche? 2) How well is the website laid out? 3) What is the sales copywriting look like? 4) Is the site easy to use, uncluttered and is it easy to find the “order” page (the most essential page!)? Create a good product and great site and you will be very successful if you take care of your affiliates.

Have a High Payout
Do not be cheap when it comes to payouts, because people love making money. If they are going to go through a ton of effort for your product, they better have a great reason why — money. If your product is $30, you should think of $15 as the minimum and $20 as a number down the road potentially. Why? The more people selling your product the more products you will sell, so you will try and make it up in mass sales.

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