Tag Archive | "Thousands Of Dollars"

Is Your Facebook Page Not Giving You the Results You Wanted?

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Is Your Facebook Page Not Giving You the Results You Wanted?


One question that some business owners ask is: why aren’t people actually participating on my Facebook fan page? The question isn’t one that’s easy to answer, as there could be a myriad of reasons as to why this is happening to you. Facebook is of course, the biggest social networking site around, with nearly a billion active users. So we all know how important it is for a business to set up their presence on the network. If you read any online marketing material that deals with social media, you will see the message: get on Facebook and promote your business. So you go out, create a page, then maybe add some content on a semi-regular basis. But it’s still not working out for you. The content is there, you may get some fans, but the “connection” with them isn’t happening as you may had planned before.

What you need to do is to actually motivate your fans, so that they will like your posts, comment on them, share their own ideas and also share the stuff that you’ve posted with other on their own profiles. But it’s just not happening and you’re now busy looking for what the reason is. This is something that you would need to identify yourself. Sure, you can hire an outside firm to do it for you and this is something that many businesses have done, usually with good results. But the problem here is that many small businesses, especially startups, don’t have thousands of dollars a month to spend on “social media experts” who will go over their pages and tell them what improvements to make.

In this case, you need to develop an action plan. This is actually the most simple part of the operation. You will plan what you should change about your social media presence and the steps that you will execute in order to get there. It may take a bit of time, so there’s no sense in rushing it at this point. Once you have everything planned out, it will be time to execute. Actually do the changes that you’ve planned out and carry out any improvements that you feel are necessary in order for your Facebook page to turn into something that is interesting to your users and actually profitable for your company.

The first step of the plan involves identifying the issues that are causing poor results. We’re going to present you a list of things that may cause your fans to be “less than enthusiastic” about your social media presence. We will also give you some ways that you can employ to change all of that and turn things around once and for all. Consistently applying these changes will get you what you were hoping for: a Facebook page this is more “alive”, that has fans which participate in the discussion, like your posts, add content and share some of the content that you’ve put up.

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Other Ways to Save Money on Your Online Marketing: Part 2

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Other Ways to Save Money on Your Online Marketing: Part 2


Previously, we’ve seen some ways that you can use to save on the amount of money you spend every month with regards to your online marketing expenses. The main goal here is not only to find the advertising methods that are the most cost effective, but to make better use of them, so that you won’t be wasting any money. If your objective is to make a better use of your internet marketing budget, then keep reading as we have many more tips for you that will help you get more value from your advertising dollars.

  • Set Up a Tracking Solution

If you’re going to advertise your business website by using more than one website, ad or service, then you need a tracking solution that will be able to give you accurate information as to where you traffic is coming from, as well as how it converts. In most cases, your web host will provide you with a statistics page that lets you see the referring URL, time & date, plus location of the visitor. However, you should get a better tracking script than that, as you would get the potential to get some more detailed information. For example, you can set up tracking URLs for different ad groups and measure how many people click on each ad, how long they stay on your site, which pages they’ve visited, etc. You can also track conversions, to see how many of the visitors have either bought something from you, or did another action that could lead to a sale, such as filling out a quote form on your website. Free and low cost solutions are available for this purpose, so you should research them and install them on your website.

  • Get Advice From the Pros

The online world is naturally, full of information about marketing and advertising your business online. You can find plenty of complete courses, some of which sell for thousands of dollars. However, to get started, you won’t need such expensive training materials. The best way to go about doing things is to learn from the pros of online marketing at forums such as Wicked Fire and the Warrior Forum. You will find plenty of free information available regarding different online advertising methods, as well as participate and ask questions if you’re unsure about how to do something.

If you have a specific kind of business that you want to promote, you can also do a Google search for advice on online advertising that would be more specific towards your industry, as well as your location if you’re selling goods and services at a local level.

These are some basic tips that anyone who wants to promote their small business on the internet can use to make better use of their advertising budget. Tomorrow we will be looking at home you can locate low cost opportunities for advertisement, as well as some free ones that you may not have thought of before.

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Tips for Running CPA Offers on Craigslist: Part 2

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Tips for Running CPA Offers on Craigslist: Part 2


Yesterday, we have seen some tips on how to reduce problems while advertising CPA offers on classified ads sites. You’ve seen some tips such as not using an autoresponder, not direct linking and also being creative in your ads. Here are some more tips for you which will help minimize instances of your ads being flagged or reported as spam:

 

  • Don’t use a sales copy as your reply

 

You’ve probably seen what a sales copy looks like. This is what you get to see whenever you get on the home page for any Clickbank product, or any other information product that is sold through other channels. Sales copies are cleverly worded with words that are of different sizes, fonts, underlined, etc. Sales copy writing is a million dollar industry, with professional copywriters charging thousands of dollars for a single sales page. Sounds profitable and useful, right? Well, it may be good for a website, but using a “sale copy” tactic in a reply to someone who replies to your ad, or even worse, in your ad itself is pretty much a guarantee that you will get flagged or reported as spam. Don’t do it. It’s just not worth the effort. Even if most people will not flag you, they will simply pass by your reply, as it will look plainly obvious that you are trying to sell them something or are getting them to sign up for something.

 

  • Personalize your reply

 

The person who replies to your ad has written the message themselves. You should too. Use their name in the message. Answer any questions or remarks that they have made in their reply. This will give the person who is reading your message more of an assurance that you are actually a real, human being and not some spam bot that is sending out automated messages to all those who reply.

 

  • Don’t include your link in the first message

 

This is another useful tactic in minimizing the amount of times that your ads will get flagged down. In your first email, you will basically acknowledge what the person said to you, answer any questions, add some more information and then ask them to confirm that they are still interested in what you have to offer them. While some marketers may think that making someone jump through hoops to get to the offer is bad and that it will reduce conversions, this is actually not the case.

 

Yes, there are some people who will flake and not reply to you. Try sending out another message asking them if they are still interested. If they don’t reply, just drop them. The same people who will bail out at this time will be the ones that wouldn’t sign up for your offer in the first place. Plus there are also those who like to play “Internet Sheriff” and reply to some ads, only to see if there will be a web link that looks like a CPA offer included in the message you send to them. If so, they will flag your ad or report it as “spam”.

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Is Magento E-Commerce a Good Solution for Beginners?

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Is Magento E-Commerce a Good Solution for Beginners?


If you are building an e-commerce website, you basically have two options. The first one would be to simply build a static site and add payment buttons for a service such as PayPal. While this may be OK for some people, it is not the best solution, especially not when you are building any kind of serious e-commerce site. You therefore need to use a type of content management system that will allow you to do things such as add and remove products, put some products as “featured” on your home page, etc.

 

There are dozens of different e-commerce platforms available out there. Some are free, while some cost thousands of dollars. One free e-commerce platform that many people talk about is Magento. It is included in the automatic installers for many web hosts and is touted as the most advanced free e-commerce platform. But is it really the best choice for you? Especially if you are new to e-commerce?

 

Well, to be honest, it is not. The first thing that you need to know is that Magento is an enterprise class e-commerce solution. Powerful, yes. But it is also very complicated to use for new users. But what about support? Isn’t there a knowledge base or something? Well there are support forums that are provided for users of the software. The problem with them is that there is not much “support” going on there. Mostly users saying “Oh! Darn this doesn’t work” and others joining in with “Yeah! It doesn’t work for me too! Bummer”. Magento staff rarely answer any questions on the forum and there is a reason as to why: the software is free. The support isn’t. If you want support from them, well then you would need to pay for it.

 

There are also a few other issues with Magento. The first thing is that the admin panel is quite slow. Sometimes it takes up to one minute for a page to refresh after you have made a change. It is not my hosting or my server that is a problem, believe me. I have tried with a cloud server and a shared hosting account. Both have given the same results.

 

What about customizing it? Magento says that you can customize their software fully to fit your exact needs and make the site look and work just like you want. Well, this is not a lie. It IS possible. Just extremely hard. There are some templates provided with the software, but they will not work for everybody. You can download some free ones or pay for premium templates, but the issue is that many of them are buggy and have problems working. You can also modify the code, as it is open source software. But you better be an expert on the Zend Framework. Otherwise, expect to spend several months (that’s right, months) learning it before you can accomplish anything useful with it. Quite simply Magento is not the best solution for beginners… unless you just want to take the default template and add a few products for your e-commerce site.

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How to Keep Your Google Adwords Account Safe

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How to Keep Your Google Adwords Account Safe


Now in the past few months, there have been plenty of internet marketers complaining about their Google Adwords accounts being banned. Of course, we’ve explored some alternative PPC services, but there are still many people who prefer to use Adwords for various different reasons. Recent banning of Adwords accounts came as a surprise to many online marketers, many of who have PPC as their main source of revenue and who have spent tens, or even hundreds of thousands of dollars on traffic coming from Adwords. Of course, the lesson would be not to put all of your eggs in the same basket. But how would you prevent having the ban hammer falling on your account? It is actually not that hard. Here are some ways:

 

  • Obey the terms of service and any information on the Google Adwords website

 

If you don’t do this, you will get banned. Maybe not right away, but you probably will. Familiarize yourself about what is, and what is not allowed on Adwords. The excuse of “I didn’t know it was against the rules” will probably not work.

 

  • Don’t use fake review sites, or fake blogs commonly known as “flogs”

 

These types of sites are quite popular with re bill offers, in the weight loss and make money online niches. While we will not get into a debate about the ethics of the offers and ways of promoting them, the main issue important for you is not to use fake review sites with Adwords. Google doesn’t like them and will probably ban you if you use them on their network. And no, including a “disclaimer” in gray 5 point type at the bottom of the page saying “The reviews, testimonials and people appearing on this site are fake, this is just an ad meant to sell stuff to you” will not protect you. Some have tried and in the best case they were told to stop running this campaign. In the worst case they were issued a life time ban from Adwords.

 

  • Be careful about which kinds of affiliate offers you promote

 

Google has recently starting coming down on pretty much any rebill offer, mainly because of the flurry of complaints about people not knowing they would get charged, or the actual terms of the offer being obscured and hard to read. Recently, Google has started banning all those who “ride on their coat tails” by promoting re bill offers in the make money online niche which make use of their name or logo. All of these “Google pays me $100 an hour!” types of sites are now banned. If you want to run such campaigns, you need to do so elsewhere. Obviously, the response from Google could be quite well understood, as these sites create a false impression of association with them. Google has also stated that sites which make “unrealistic promises”, such as “make $10 000 a week sitting at home!” or “lose 25 lbs a day!” are not allowed.

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Full Time Online Business: Part 4 – Your Own Product

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Full Time Online Business: Part 4 – Your Own Product


Selling your own information product is something that is mentioned in many internet marketing courses. There are plenty of guides, some free, some others costing several thousands of dollars, which say that it is truly a way to succeed on the internet. Many marketers will ask themselves this important question: is all of this actually true, or is is actually just hype to get these guides to sell.

 

Well, the short answer is yes, you can make quite a lot of money by creating an info product and selling it on the internet. However, this is not the way to go when you are just starting your online business. The main reason behind this is that it will take a lot of time for you to create a successful product that sells well. In fact, this can take several months. You are thus much better off focusing on some other ways to make money online in the beginning and then moving on to product creation later on. So what do you need to succeed by creating an informational product and selling it online?

 

  • A good product

 

This should be something that fills a need and that answers a question that people have. While the “make money online” niche is extremely popular, it is quite saturated at this point. Look at some other successful products outside of this niche. There are plenty of guides that talk about converting your car to run on water, getting rid of acne, whitening your teeth, building a wind turbine or solar panel to power your home, etc.

 

  • A good sales page

 

The sales copy that you use must include all the necessary elements that will make the reader want to buy your product. As such, you will either need to study some copywriting techniques to create your own sales copy or hire the services of a professional copywriter. The latter option will not be cheap, however. It can cost you several thousands of dollars to have a sales copy professionally written. However it can make quite a difference in the amount of sales that your product will make.

 

  • Getting others to promote your product

 

Of course, it is possible to use various internet marketing strategies to get sales for your product. But wouldn’t it be better to have others do the work for you? In that case you would need to recruit some affiliates. However, this does not mean that you can simply put your product up on ClickBank and expect dozens of affiliates flocking to promote something they never even heard about. You will need to go around internet marketing forums, talking about your product and promoting it to affiliates who will be interested in bringing sales to it. While this is certainly quite possible to do, it will still demand a lot of effort on your part to get affiliates to become interested in it.

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Part Time Online Business: Some Ideas

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Part Time Online Business: Some Ideas


If you want to start an online business and make a relatively decent amount of cash, without spending thousands of dollars or working full time on it, there are some ways to accomplish that. While there are many ways of earning money online, here are some examples of methods that have been shown to be profitable for many online entrepreneurs. These can be used to build a part time online business, however there is nothing that is really stopping you from turning these ideas into a full time online business if this is what you wish to do.

  • Providing services

We have seen this in the micro online business article, and it really is the same concept. You provide services that are useful for business owners and online marketers and you get paid for it. Popular examples include: article writing, backlink creation, web design, ebook writing, etc.

The main difference is that you will be spending more time doing the work, around 20 to 30 hours per week should give you a very good part time income.

  • Outsourced service creation

Same thing, but with a bit of a change. While you can do some of the work, you will be outsourcing most of it to other people for less than what the client is paying you and you will pocket the difference. So let’s say that someone pays you $12 to create a 1000 word article for them. You find a worker that can create quality articles on a forum or freelancing site and pay them let’s say $8 for it. You will then keep the $4 difference as profit. While this seems insignificant, if you get orders for 10 articles a day at $4 of profit, that’s $40 per day, and you didn’t do much work besides co-ordinating the work between what the client orders and what the outsourcer produces.

  • Light Ebay selling

Ebay is the most popular online marketplace in the world, where some sellers have made millions by selling various kinds of merchandise to consumers. Of course, it’s not easy to earn 7 figures from the site, but it is well possible to make a few dozen dollars per day from it with a bit of effort and investment.

Selling on Ebay is the electronic equivalent of you having a stand at a flea market. You buy goods from a distributor at a low price and then re-sell them at a profit to the end consumer. All you are doing is applying the concept of buy low/sell high, which has existed for thousands of years.

So, for example, you would buy 10 cell phones at $300 each from a distributor that sells wholesale goods. You then resell them on Ebay for $400 and you keep the difference minus Ebay and PayPal fees. Basically, to be successful, all you would need to do is to find goods that are easy to acquire, in demand and easy to sell at a profit.

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Money Making Ideas Consistent With Your Objectives

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Money Making Ideas Consistent With Your Objectives


There are a lot of people who want to earn some money on the internet. There are also plenty of guides, some free, some paid, which describe various ways to do so. The problem with these is that they often tend to take a “one size fits all” approach and make no difference between someone who just wants a few extra dollars to pay their bills or someone who wants to make a six figure income by building a complete online business.

Also, the issue is that these guides, courses and ebooks, while useful and interesting, tend to focus exclusively on one online money making activity, such as affiliate marketing, digital product creation or eBay selling. This, in itself, is not entirely a bad thing. After all, if someone wants to learn how to be a Power Seller on eBay and make thousands of dollars in sales each day, it would be much better for them to have a complete guide on the topic, rather than just reading a few pages in a more general money making ideas guide.

However, for those who do not yet know which specialty, or specialties of online money making they want to get into, this may not be the best choice. In that case, it would be much better for these people to read something that describes various ways to make money on the internet, so that they can choose which activities they would want to perform to earn.

Even though many individuals with no knowledge of online business wouldn’t know much about different money making activities, they typically know what their objectives are in terms of income. Some people only want to make a hundred or so dollars each month, while others want to make a thousand dollars each day.

There are basically three different categories of objectives in terms of income:

Micro online business: $0 to $500 a month.

This is for those who only want a few extra bucks at the end of the month, to do things like pay some bills, buy a few extra things that they want, etc. These people typically do not want to invest much time or money in their business and just want methods that will bring them a bit of cash without being too complex.

Part time online business: $500 to $2500 a month.

This is often used by people who want to supplement an existing income or those that are willing to put in a bit more effort in their online activities and spend about 15 to 30 hours a week on it. Some investments might be required, but they will usually be relatively small sums of money.

Full time online business: $2500 a month +

Here, things start getting serious. Those who have this objective need to know that they will essentially be building a complete online business and they must be willing to put in 30 or more hours per week into it, as well as make the necessary financial investments to get their business off the ground and to keep it growing.

We will keep exploring some money making ideas for each of these categories tomorrow.

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Affiliate Programs and CPA Networks: How to Recognize and Stay Away from Scammers

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Affiliate Programs and CPA Networks: How to Recognize and Stay Away from Scammers


Many internet marketers make their money by dealing with affiliate programs or with CPA networks that have various kinds of offers they can push in order to make money. Most of these companies are legitimate and will pay you the earnings that you have made on time, every single time. But there are a couple of bad players in the industry. Here are some ways to spot and avoid them:

  • Do some research first

Before even signing up for a network simply doing a Google search for their name can bring you a lot of information about the company. You will often find blog posts, forum posts and articles that mention them. Read these. See what other internet marketers are saying about them and look at whether the general opinion is positive or negative.

  • Be wary around “start ups” and smaller networks

If a company has not yet established their reputation in the industry, remember that things can go in two ways with them. Either they will grow to become a productive and successful network or they will fold. If it’s the second thing that happens, things are not likely to be pretty. There have been several cases of networks going under and skipping out on tens of thousands of dollars of payments to affiliates. The large majority involved CPA networks which were operating for less than a year.

  • Be careful around networks who seem to approve everyone

While there are some notable exceptions to this, such as Commission Junction and ClickBank, which are very reputable networks, as a general rule you should be quite wary around a network that seems to approve every publisher that applies without giving them a phone call or emailing them to ask them about their marketing methods. While you may think it is convenient, this can cause problems down the road, if large amounts of fraudsters manage to sign up and merchants start dropping the network.

  • Carefully check the terms of any offers that you run and ask questions if necessary

This is especially the case for “trial” or “membership” offers. While you may be offered a good amount for every sign up, some merchants have been known to use underhanded tactics if not enough of the sign ups that you refer have converted to full members on their end. Some may falsely accuse you of sending fraudulent leads or deliberately using bad quality traffic and refuse to pay you. For this reason, it is very important that you check the terms of the offer to see if the merchant has any special requirements with regards to the type of traffic you can send and its productivity.

  • Work with multiple networks and run different offers

It is not a good idea to focus all of your marketing efforts for the month on just one offer or on offers from only one network, no matter how profitable they may seem. Spread out your traffic around several different offers in the niche on different networks. That way, if there is any problem with one of them, you will still be getting paid by the others.

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Why Many Internet Marketers Give Up

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Why Many Internet Marketers Give Up


If you look at information on internet marketing, you will find plenty of success stories coming from people who have “made it” in this industry and who have made very good amount of money in online business. But what about those who haven’t? Let’s take a closer look at what causes many online marketers to simply give up rather than want to do everything they can to make their business succeed.

  • They Set Their Income Expectations To An Unrealistic Amount

Advertisements for IM products are partly to blame for this one. They show money falling out of the sky, flashy cars, big houses, etc. All of that, with promises that you can make thousands of dollars every single day. While these amounts are achievable, after all, some people have made millions on the internet, they are not what you will be earning when you start. Every business starts out small and brings in a modest amount of profit at the beginning and the online business world is no different.

  • They Thought Everything Was So Easy

Again, ads for products that teach IM methods are partly to blame for this. They use language like “all you have to do is put up a few ads on Google each day and you might make thousands!!” Well, this is technically true. You CAN make thousands by putting up a few ads on Google. But then again, you need to know which products to promote, what to write in the ads, what keywords to select, etc. And this requires work and dedication. When some people realize that actual work will be required, they seem to back out of the deal rather quickly, instead of actually giving it a shot to see what works and what doesn’t.

  • They Thought That You Would Never Have To Invest Any Money In Their Business

Some people come to internet marketing thinking that since this is the “virtual world” starting a business that will bring them hundreds of thousands a year in “real” money will not require them to spend anything. When they realize that they will need to spend a few dollars on domains, hosting, advertising, tools, etc. they once again run away thinking that this must be some kind of scam or conspiracy to get them to lose money. The funny thing is when you consider that those people are not unable to get the cash necessary to start their business. They are rather unwilling to invest in it. And if you look even closer, very often you will find that the people who complain about having to pay $10 for a domain would not think twice about spending $2000 on a vacation trip, or would run to the mall to buy a $300 pair of shoes that they would wear a few times only. While there are ways to cut down on your initial expenses, if you want your business to grow then you MUST invest some money in it at some point.

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Finding Legitimate Online Business Opportunities – Part 2

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Finding Legitimate Online Business Opportunities – Part 2


In the online world, there are plenty of business opportunities that you can take advantage of. But is the one you are looking at legitimate? Here is part 2 of some of the things you should be looking at.

Watch out for hidden costs and other tricks

Many business opportunity sites try to entice you to join a program without fully telling you how much it will cost you up front. The most common tactics are:

The free (or very low cost) trial. Here you are told that you can get your very own money making website, training, or tools for nothing or just a tiny cost. The problem is that once the trial period, which can vary between a few days and a few weeks, runs out you will be dinged a hefty monthly fee unless you cancel. Many people have reported that they were still charged even though they had called to cancel and needed to call the company several times to get these charges reversed.

Hidden fees to join that are not disclosed up front. Some business opportunity sites tell you that all you need to get information and join is to pay a relatively small amount of around $50. The problem is, once you pay that fee, you quickly realize that in order to truly take part in the opportunity and earn money, you would need to make additional investments which would often run up into several hundred or even thousands of dollars.

Incessant pressure to “upgrade”. You may be allowed to join a site for free or at a very low cost. But then, as soon as you sign up, you will be incessantly pressured to take the “premium/platinum/gold/big boss/etc.” package. They will tell you that by upgrading your membership, you will get even more opportunities to make money that you wouldn’t have with the free option. This is a widely used marketing tactic called an “upsell” in which you are baited with a free offer and then constantly pressured to upgrade/

Ask yourself, do you really NEED to join this site?

Many business opportunity sites promise you things such as: free hosting, free website templates and building software, access to “exclusive” information such as lists of wholesalers and “top secret” money making training courses. Are these really worth the $99.95 a month that you are being charged? While, I admit, it may be convenient to have all these tools in one place, anyone with a bit of time and resourcefulness (things that you will need anyways to succeed in ANY business) can put together their own toolkit.

Think about it: a webhosting account with unlimited websites costs less than $10 a month. Free web design software and website templates are available to be downloaded all over the web. Very often, the “secret” money making techniques are the same ones that you will find in online business forums for free and the “exclusive wholesaler lists” are little more than links to well known sites such as AliBaba or iOffer.

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3 Ways to Make Money Blogging

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3 Ways to Make Money Blogging


Making money while blogging is a great sounding idea, but it is even harder to put into practice. Writing takes time, dedication, and creative thoughts. Then there is the promotion, networking, social networking, blog design, and blog maintenance to keep up with. The other areas take away from the core of writing for a purpose and should be the secondary thing after your content. If you write an article per day, do that first, then promote and maintain second. Great content is still king.

Making money should be the next thing to worry about – after you do the other stuff and after you have some great content. There are plenty of ways to make money from your blog, such as advertising, but today we are going to touch on three very different ways you can make a great profit from your website. Most professional bloggers do at least one of these, allowing them to rake in sometimes hundreds of thousands of dollars per year. But don’t worry, most of us aren’t that lucky. Being able to break even on a blog is a great start, then after that focus on paying for your gas every week for your car. Once you have reached that, try to pay for your cellphone bill and gas. Keep moving up until you have scaled to the point you want to be at that you can maintain while staying sane. With that, let’s look at 3 ways to make money blogging.

Affiliate Revenue
Signing up to be an affiliate for products that are close to your niche can be a great way to create some income. You can promote established products and link to them from your blog. You will receive a portion of the sales of those products when someone visits and purchases the product from your affiliate link. This is a great way to get your feet wet before trying to create your own products. A good example is Copyblogger.com where he promotes professional blogging software such as Thesis theme.

Create a Product
Creating your own product related to your niche is a great way to make a lot of money, especially if you have a big audience of 2-3k unique visitors per month. Create an enticing ebook, membership site, or video series and promote them on your blog and through affiliates on other websites.

Write for Someone Else
If you are just getting started, don’t be afraid to write for someone else so that you can start getting some income right away. It will help offset your startup costs and give you some real cash to spend.

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