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How the Google Penguin Update Can Affect Your SEO

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How the Google Penguin Update Can Affect Your SEO


The Google Penguin update, if you haven’t heard of it, has been released 3 months ago. The main purpose behind the update doesn’t really deviate that much from the goals that previous Google updates had: to reward websites which have good content and provide an overall good experience for their users, while penalizing sites which rely on black hat tactics such as link spamming or keyword stuffing.

When you talk about SEO, then the keywords will obviously be something very important. Previously, giving a lot of consideration to keyword density, as well as the placement of keywords within a page were seen as very important things for any webmaster or online business owners. But this part of the SEO game has changed a bit, as Google is trying to eliminate the “spammy” site from its rankings. Placing your keywords in the title of your content, as well as close to the beginning, is still a good practice. However, webmasters now need to focus more on diversifying their keywords. This means using related words and phrases when possible, rather than just reusing the same words over and over again. Using related keywords will also make the text flow better and look easier to read to a human, which is something that Google wants.

Of course, it is not only on site factors that have changed since the Penguin updated rolled out in April of 2012. Google is now trying to better determine the overall quality of a website by analyzing the link profile. This simply means how many links a website has, where the links are coming from, how much the links have grown recently and what anchor text is being used on these links. It is believed that the anchor text is going to get a lot more attention with Penguin. This is to deter would be comment and link spammers from posting a site link with the same anchor text hundreds, or thousands of times all over the web with the hopes that this will improve the site’s rankings, as it is getting more backlinks.

Of course, this doesn’t mean you shouldn’t work on creating backlinks anymore, but there might be a few changes that you may want to do from now on. The main thing to focus on is diversifying your anchor texts. Don’t simply use one keyword for all of your incoming site links. This is one of the fastest ways that you can get your site penalized under the new update. Rather, try to vary that text as much as you can. If you leave comments on forums or blogs, make sure that your comment is not only relevant to your website, but also to the site where you’re posting it on. Generic comments, such as “nice site” or “I agree” may have worked a few months ago, but Google is increasingly cracking down on them, as they simply pollute the comment sections of many blogs by offering nothing that is of value to the discussion.

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