Tag Archive | "Text Ads"

Better Marketing Habits to Establish: Part 2

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Better Marketing Habits to Establish: Part 2


Previously, we’ve seen some good habits that you can establish to start off the year well with your online marketing efforts. Here are some more tips that will help you make the most of your online marketing activities, no matter what line of business you’re operating in.

  • Understand Your Audience and Target It Correctly

There are still many businesses which aren’t targeting their audience right when it comes to promoting their products and services online. While advertising on a “general” site can sometimes be profitable, most businesses will get better results with advertising that is targeted towards customers which are more likely to buy their products. If you use search based advertising, then you’re already doing this if you’re targeting the right keywords, meaning keywords which people are likely to search for when they’re interested in buying something that your business sells.

But if you use on-site advertising, such as by buying text ads, pay per click ads, video or banner ads on various websites, then you will need to be more careful as to whether you’re really displaying your ad to the right audience, meaning people who will visit your website because they’re likely to buy your products, as opposed to being simply curious. Many advertising networks now let you choose the sites on which your ads will be displayed. You can also target your advertising to specific geographic areas, such as cities and states, plus also select demographics such as age, gender, income level, etc. By thinking about who your buyers are and targeting the segment of the population that they represent, your ad campaigns will be a lot more likely to be successful.

  • Track Your Results on a Consistent Basis

One important advantage that using online marketing brings you is that you can track your results and see how you’re doing, often in real time. However, there are still too many online marketers that aren’t taking full advantage of these tracking capabilities. There are free tools and scripts which you can install on your web server that will tell you exactly where the clicks to your website are coming from, how long a visitor has stayed on your website, which pages they have visited, etc. Since they’re available to you for free, you should definitely take advantage of them.

Many advertising networks also provide you with detailed information about how your ads are doing, such as which ads and keywords get the most clicks, etc. Use these metrics to determine which of your ad groups and advertising methods are performing at their best, so that you can focus on using these, and get rid of or make changes to ads or marketing methods that are simply causing you to waste time or money. Keep tracking how your ads are doing each day and at the end of the month, compare the statistics to see how each ad group has done. This will give you a much clearer picture of what works and what doesn’t work too well for you.

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Sensible Use of On Site Advertising

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Sensible Use of On Site Advertising


Putting ads on a website is definitely the best way to monetize it. Ads on websites can bring webmasters money through various business models, such as cost per click, cost per impression, selling an ad space for a fixed amount for a period of time, or running affiliate offers that pay a commission to the webmaster whenever a sale is made by the action of a website visitor that clicks a link on the publishing site.

Website ads can come in many formats. One of the most popular one is text ads, which are commonly associated with the Google AdSense service. These text ads neatly appear in a box on the site. One of their primary advantage is that they’re not obtrusive and don’t interfere with site navigation. However, there are many new types of ads that have become more popular recently.

One prime example are flash based ads, which pop out of their assigned space on the website to momentarily cover a portion of the site in order to catch the user’s attention. These ads sometimes also play sounds. While they are an effective method of advertising since they are an “in your face” kind of ad, there are many site visitors that don’t like them and consider them to be annoying. For this reason, webmasters should limit the use of such ads to only a few pages on their site. Another issue with these ads is that they take some time to load, which means that they could disrupt site navigation for a visitor that has a slow connection. Also, use of flash ads increases the chance of crashing the users browser, especially if they have many other tabs opened at the same time and are using a computer that isn’t that powerful.

Video ads that start playing automatically are also another kind of on site advertising that has gotten more popular recently. Generally, video ads bring more revenue to the webmaster, as their advertisers are willing to pay more for a view or click than with a simple banner or text ads. However, the use of video ads should also be limited for similar reasons. One of the first annoyances about them cited by web users is that they play audio without any interaction from the user. They also put more strain on the users browser, thus making the page “heavier” to load. Some advertisers have taken this into consideration and only show an introduction frame or loop for the video ad in the beginning, and will play the full video when the visitor mouses over the ad to see more.

As a webmaster, you must remember that besides making money from your website, your goal should also to provide your users with useful and entertaining content. Sites that are supported by ads which are very profitable get many of their profits from returning visitors. As such, you should ensure that your users always have a good experience when visiting your website, so covering half your page with ads is not really a good way to go.

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Using a Content Locker for CPA

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Using a Content Locker for CPA


One of the ways to earn money by using CPA networks is by using a content locker, also called a gateway on your website. This is something that can be used with incentive offers to increase conversions. Now what exactly does a gateway do? The principle is very simple. When a user gets to your page, a content gateway will pop up, asking them to complete a CPA offer before they get access to the content presented. These offers are usually short email submits or mobile offers that pay around $1 to $2 a lead.

 

Is this better than simply having CPA text ads or banners on your site? Well, the answer is usually yes. Many people are used to seeing ad banners, especially the cheesy “Shoot X to get an iPhone” type of ads and will usually ignore them. However, with a content gateway, they will actually have to complete one offer before they get access to the content that they want. Sure, some of them will simply walk away and go to another website. However, some of the visitors will complete the offer, especially if they are really looking forward to seeing the content that is presented on your website.

 

Many of you may be thinking: sounds great! How do I set this up on my site? There are essentially two ways to do this: either you can sign up for a CPA network such as CPA Lead or Adscend Media, that offers CPA content locking gateways, or use a third party script with incentive offers from another network. Of course, the first would be much easier, as the script has already been designed by the CPA network and all you would need to do is to insert some pre formatted code on your website. If you do use a third party script with another network, make sure that you only do so with incentive offers. Also, discuss with your affiliate manager first to see if you are allowed to do so, to make sure that there are no restrictions on this type of marketing with the network that you are using.

 

One question that remains is: should you use this on your site at all? The answer here will vary. If you have a completely new website that you’ve just started sending traffic to, then this might be a good idea. However, on the other hand if you have an established site with plenty of regular visitors, you may want to think twice before using a content locker on it. This is because if you are already making a good amount of revenue from these visitors from “regular” CPA offers or pay per click ads, you might risk losing some of your regular traffic if these visitors don’t really like the idea of filling out a CPA offer to get to your content. But there is always a compromise, for example you can set up a “premium” section of your website that requires filling out a CPA offer to access. Or you could display the gateway only to random users, or after they have visited a certain amount of pages on your website.

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Finally, Some Other Ways to Promote Your Membership Site

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Finally, Some Other Ways to Promote Your Membership Site


Finally Some Other Ways to Promote Your Membership Site

 

We have seen that you can use forums, email, social media, as well as your own members to promote your membership site. But there are still a few other ways that you can attract members. Here they are:

 

  • Create an affiliate program

 

In the online marketing world, many products have affiliate programs which pay a commission to the affiliate for each new sale. If you would like your site to be more successful, you could create an affiliate program for it and pay your affiliates around 50% of the monthly fee that you would make from members. You can promote this affiliate program on online marketing forums, just like you would promote the site itself. It is also possible for you to join an affiliate network. ClickBank is the most popular one out there, as they deal with digital products such as ebooks and membership sites.

 

  • Use offline marketing

 

Even though your product is based on the internet and deals with internet marketing, it doesn’t mean that you can’t use any offline methods to promote it. Some ideas of offline methods include distributing fliers promoting your site or putting up ads in print media like newspapers and magazines. Some membership site owners have even created TV and radio commercials, but obviously these are quite expensive when compared to other advertising methods.

 

  • Use pay per click ads

 

Pay per click ad networks such as the ones on the Google and Bing search engines are an excellent marketing tool and can be used to promote IM products. However, you would need to carefulyl plan, manage and optimize your campaigns in order to be successful. You would also need to have a decent budget, as the whole internet marketing niche is very competitive.

 

  • Use media buying

 

Media buying simply means buying advertising space on another site. You can sometimes buy text ads, banner ads or even video ads. The payment model depends on the site where you buy the ad space from and could by a flat rate per week or month, a CPC (cost per click) or a CPM (cost per thousand impressions) model. You could deal either with an advertising network or make a private deal with a webmaster to advertise your membership site on their website.

 

All of these are excellent methods that you can make use of to promote your site and get some new members. However, the best way to generate revenue from your membership site is to keep your existing members, rather than constantly try to sign up new ones. This is actually much easier as you don’t need to do any advertising to retain your current members. All you need to do is to keep them interested in your site by adding new content on a regular basis, as well as listen to any feedback that they may have regarding the content of your site or how it runs.

 

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Using a Blog for Internet Marketing

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Using a Blog for Internet Marketing


If you want to make some money online by promoting affiliate offers, then there are various ways for you to accomplish this. You could building landing pages for each offer you push, or even link directly to the offer depending on which advertising channel you use. But one of the ways to push affiliate offers online is by simply creating a blog.

 

Blogs have many advantages. They make it very easy to add unique and new content, which will help them remain interesting with readers and also make SEO easier. With blogging platforms such as Joomla and WordPress, creating your own blog has never been easier. So how do you make one for affiliate marketing? Here is an example scenario:

 

Let’s say that you are promoting web hosting affiliate offers. The main topic of your blog will be web hosting, or issues that are of interest to other internet marketers or webmasters. You would make regular posts such as: web building tips, reviews of particular web hosts, comparisons between different types of web hosting, SEO advice, etc. Basically, anything that is related to being a webmaster.

 

There will be various ways for you to “plug” the affiliate ads into your blog. You can, of course use classic banner ads, or text ads placed in prominent locations. But it is also possible for you to include affiliate links inside the text of your blog. For example, you could link the name of a web host that you talk about in a blog post to the affiliate offer.

 

But one important thing to remember when you are creating a blog for affiliate marketing is to not make it look like this is the only purpose of your blog. Sure, for you the main objective of your blog would be to generate money for you. But your readers come to your blog in order to be informed about something they care about, not simply read post after post that is singing praises of various different companies and products.

 

So back to our example of a web hosting blog. Sure, it is fine to have certain posts talk about how great a certain web host is, or that inform readers of a special promotion that a hosting company is having at this time. But you also need to include some informative content as well. So you could make some posts that talk about web design tools or posts that explain how VPS web hosting is different from shared hosting, etc. If your readers notice that your blog is nothing more than an advertising platform, chances are they won’t trust it very much. They will probably leave to go to another site and the chances that someone would click one of your ads and sign up for one of the web hosts that you are pushing are quite remote if your blog is structured that way. Basically, the key to success is having regularly updated and informative content.

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Monetization Options For Your Blog

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Monetization Options For Your Blog


If you are thinking of putting up a blog on the internet, one of the main things that you would be thinking of would be how to make some money from it. Perhaps you may have heard about some bloggers earning good money from their blog and were wondering whether it would be possible for you to do the same. Well, the answer is yes, but just like with anything else related to earning money online, you will need to put a lot of effort into it to make it work. Here let’s explore some of the easiest methods of monetizing your blog first:

 

  • AdSense and other pay per click ads

 

This is considered by many bloggers to be one of the easiest ways to monetize a blog. It is also the most simple and straightforward. Essentially, you would be putting pay per click ads on your blog and will be receiving a certain sum of money whenever someone will click on one of the ads. These could be text ads, or banner ads. These days, advertisement distribution networks will automatically cause ads that are related to the topic of your blog to be displayed, so they will be more relevant and thus more likely to be click on by viewers. For example, if you have a blog that talks about politics, the ads that are displayed are likely to be more or less related to this topic, such as political polls, websites for candidates or political parties, etc.

 

While Google AdSense is the most popular of pay per click advertisement networks among bloggers, there are several other smaller ad networks out there such as AdBrite and Bidvertiser. The amount of money that you will make from having these ads on your blog will ultimately depend on how many visitors click on them. So the more traffic your blog gets, the higher the amount of revenue that you can generate from pay per click advertisements on it will be. This creates a good incentive for you to promote your blog well and to have regular interesting updates on it.

 

  • Putting up a “donate” button on your blog

 

This is quite straightforward. You can put a PayPal (or Moneybookers, or AlertPay, or any other payment system) button on your blog that will be there to let users donate a bit of money to support your blogging efforts. If the content of your blog is very interesting and it is read by a lot of people, you can make some money just by donations from readers. However, don’t expect to make thousands a month, unless you have a REALLY high traffic blog. Sure, it’s possible that a billionaire will stop by your blog, really like it and then decide to make a six figure donation. This has happened. But the odds of that happening to you are roughly equivalent to the odds of winning the lottery. Still you will probably make a few bucks, enough to cover your hosting fees and maybe pay for your internet connection.

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Web Hosting Choices For Online Business: Which Kinds of Hosting to Avoid

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Web Hosting Choices For Online Business: Which Kinds of Hosting to Avoid


Anyone that is putting up a website needs to have quality web hosting for it. The type of web hosting that you would select would vary depending on your needs and objectives online. However, if you want to start an e-commerce site that would be the main source of income for your business, or if you are an internet marketer, you need hosting that is of the highest quality. Here are some types of web hosting that are better avoided:

  • Free web hosting

There are hundreds of free web hosting services. There are also various types of business models in the free hosting industry. Some put up text ads on your site. Others put in banners or popup ads. Some do not put ads on your site at all. While certain people think that free hosting with no ads may be sufficient for a serious business, this is quite a mistake to make. Free web hosts often are not as reliable as some of the better (and not free) web hosting companies out there. Just read some of the comments on message board. You will find plenty of complaints of people’s accounts getting deleted for nebulous reasons, slow or unreliable servers, etc. Some of these hosts will also pressure you to buy their “premium” hosting if you find their free option to be not suitable for you. It is just not worth the trouble, as by saving $10 a month, you might be losing thousands in sales if your site goes down.

  • Very cheap hosts

These hosting companies are small web hosts that charge maybe $1 or $2 a month for hosting. This may seem all good, except that they often suffer from the same problems than free web hosts: lack of reliability. Many of these small, “bargain basement” hosts often oversell, which means that they overload their servers in an effort to make money. This can cause downtime and your site to load very slowly, especially at periods of peak traffic. Their support could also be severely lacking, and often consists of just one or two people who answer emails or occasionally appear on the live chat on their website.

  • Local hosting companies

Let’s clarify one thing: not all smaller, local web hosting firms are bad. In fact, some of them may have world class data centers and provide top notch service to their webmasters. The issue here is that many of these hosting companies have not established their reputation yet in the industry and as such you may have a hard time finding independent reviews of them. Furthermore, a lot of smaller local hosting firms have smaller budgets. Thus they may not be able to afford to have the latest hardware and the fastest connections to the internet. They may also not have the staff necessary to offer you around the clock tech support, which is a necessity if you are running an e-commerce site.

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Marketing For Local Businesses: Your Options – Media Buying – Part 2

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Marketing For Local Businesses: Your Options – Media Buying – Part 2


Now that we have seen what media buying consists of and the various business models available when it comes to paying for your ads, it is time to take a look at two things that are just as important: what type of ads you can run and also where you can place your ads.

There are various types of ads to choose from:

Text Ads – These are similar to the sponsored ads that you would find on Google search results, except that they are served on various websites rather than on search engine results. Depending on the network, you will have a certain amount of characters that you can use for your title and for the body of the ad. Remember, you want people who are interested in what you have to offer to click on your ad, but also to avoid those who are merely curious or looking for freebies. This is especially important if you are paying on a CPC model, as you don’t want to waste your advertising budget on non productive visitors to your site. As such, your ad should inform the viewer of what you have to offer as well as be cleverly worded and attractive.

Banner/Graphic Ads – These are another popular type of ad in the media buying industry. You basically create a graphic ad, which can have various shapes and sizes. Some are the classic horizontal banner, while others are more in a vertical “skyscraper” format. There are also banner ads available in a smaller, usually square format. When you create a banner, you want to do the same thing than with a text ad: captivate the viewer’s attention, but still give them enough information to decide whether your business offers them something they need. Banner ads are basically an animated GIF file, which can easily be created with a graphics program. Or you can also pay a freelancer $5 – $10 to create a banner ad for you.

Popup/Popunder Ads – These types of ads are still being offered, although they have lost most of their efficiency, due to the fact that browsers now have integrated popup blockers and if an ad does get past those, most people simply get annoyed and close it. As such, it is not recommended that you use them if you are promoting a local business, as they are more suited for affiliate offers.

Video Ads – This is a relatively new type of ad, but is growing in popularity. It is basically a mini commercial, like one that you would see on TV. The video is played either before the user watches another video on a video sharing site, or plays automatically when the page serving the ads is loaded. You will, however, need to create a video ad by yourself and have it approved by the ad network. Since this is a new type of ad, their success rate has not yet been fully tested, so unless you have a significant budget to devote to your media buying, it is best that you try the other ad types first.

Tomorrow, we will see where you can put your ads and how to optimize them in order to take maximum advantage form media buying.

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Your Hosting Options: Which One To Go With

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Your Hosting Options: Which One To Go With


When you want a website, you obviously want a place to host it. Now there are hundreds of different web hosts out there, as well as different hosting options. Which one is the right one for you? Let’s examine them here:

  • Free Web Hosts

These webhosting companies will provide you with a free place to put your website on. You will be able to build a fully functional website and have it seen by anyone on the web. However, there are some limitations. Most free hosts put up ads in the form of banners, text ads or popups on your site, without you having any say on this. However, you can find some “bannerless” hosts that don’t put up any advertising. But they still impose some limitations on bandwidth and storage, so it is rare to find an unlimited bannerless free web host. Furthermore, their servers are not as reliable as commercial, paid hosts.

Recommended for: Hosting a family website, practicing your web design skills, hosting a site for a hobby, or for a very small business that you don’t expect to make much revenue from.

  • Shared Hosting

The most popular option in webhosting. When people talk about webhosts, they often mean a shared hosting plan. Why is it called “shared”? Well this is simply because your site will be hosted on a server that is also hosting many other websites and you will therefore be sharing the resources of the server with others. However, you will have full control over what you put on your site and the host will not put up any banners or advertising messages on it. You will also have access to some more advanced features that free hosts rarely offer like databases, scripts, web building tools, website templates, an advanced help system complete with tutorials and more.

The cost of shared hosting varies from $2 a month to $20 a month depending on the plan you chose as well as the company you are hosting your site with. Many companies will give you a heavily discounted price if you pay up front for 1, 2 or 3 years. While this is a good cost saving option, be careful as you will have paid up front for a long period of time. Therefore, make sure you research your host properly before signing up. Discussion forums, blogs and websites that deal with online business and webmaster issues are excellent sources of information for help in choosing a webhost.

Recommended for: General purpose internet marketing, affiliate sites, light e-commerce applications (selling digital goods or having an online store), websites of small businesses such as plumbing companies, photographers, etc.

But what if you need something more? What if you want to host a big e-commerce site and therefore will need increased security, reliability and the capability to run any software or script that you want? Tomorrow we will discuss dedicated servers and more advanced webhosting solutions that will be more appropriate for your needs.

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Make Money With Google Adsense

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Make Money With Google Adsense


Google Adsense is an advertising program put in place by Google. The idea is pretty simple, sign up for Adsense, and let Google serve ads to your readers. While the concept might seem simple, using Adsense effectively is actually a little more complicated than that.

First thing’s first, before you can effectively use Adsense, you have to understand exactly how it works. Once you sign up for Google Adsense, you’l have to pick out what type of ads to serve on your site. You can choose image ads, text ads, or both. You can also select a wide variety of sizes and shapes for your ads, as well as different color schemes for your text ads.  Try not to pick ads that are going to blend in to your site too well. You don’t want the ads to get lost among your content. Once you put the ads on your site, Google will examine your content, and serve ads based on what they think your visitors might be interested. Generally speaking, the ads will be directly relevant to your content in some way, which means your users will be more likely to click on your ads. If you ever see an ad appear on your site that doesn’t suit your content, you can always block it from showing up again from within Adsense. That way, you can ensure your visitors will always see the ads you want them to see.

Once you have your account set up, it’s time to put some ads on your site. Put your ads in highly visible places. It’s a good idea to put a large square ad at the top of your sidebar if your site has one, and another wide ad underneath the header.Once you have those two ads in place, think about the layout of your site, and try to find additional highly visible places to put ads. Bear in mind that Google has restrictions on how many ads a given page can have, and on what types of pages can have ads on them. For example, if you run a site with a login page, that login page can’t have any ads on it.

If you put your ads in the right places, Google will take care of the rest. They’ll index your site and show your visitors ads they might be interested in. If your users are seeing the right ads, then you’re more likely to make some money.

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How To Make Money From Youtube Using Google Adsense

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How To Make Money From Youtube Using Google Adsense


get_more_youtube_viewsYoutube has recently stated that they now receive 1 billion views aday from people all around the world watching videos.  Since they are now owned by Google they are offering a partnership program called Google adsense that allows you to make money from advertising from viewers watching your videos.

If you have a youtube account that has 1000’s of viewers youtube will invite you to join their Google adsense partnership program that will allow you to place Google adverts on the right hand side of your videos and also text ads at the bottom of your videos.  If a viewer clicks on those adverts you instantly earn a commission.  You can earn anything upto $5 a click depending on what the adverts are.

To get started you will first need to setup a youtube account and start making and uploading videos regulary then once you have a certain amount of viewers watching your videos (around 100,000), Youtube will then invite you via email to join their partnership program.  They will ask you to join Google adsense and then adverts will automatically appear on your videos and on your youtube channel.

If you also have a website or a blog it is a very good idea to place your website url in the description as this is a great way to drive traffic to your website and also helps with SEO for your search engine rankings.

The best way to get loads of views and star ratings on your youtube videos is to get as much traffic to your channel as possible.  Some ways to do that are:

1.) Embed your youtube videos into blogs, forums, as many websites related to your video audience as possible

2.) Submit your videos to social networking sites – twitter, digg, facebook, myspace, bebo, etc..

3.) Email all your friends and family to view and rate your video

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