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More Online Marketing Mistakes You Shouldn’t Do: Part 3

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More Online Marketing Mistakes You Shouldn’t Do: Part 3


There are quite a few mistakes that online entrepreneurs sometimes commit when they build an online business, or promote a brick and mortar business through the internet. Here are some last things that you should know about when you use online marketing. By avoiding these common mistakes, you will be able to do your online marketing activities with less potential problems and hassles.

Here are two more mistakes that you should know about:

  • Associating with rogue marketing services providers

There are a lot of individuals and companies which offer marketing services to businesses online, most of which focuses on getting traffic to your website. While hiring a company to provide you with marketing services can be quite useful and help your business a lot, you should be careful about who you hire, as this can cause problems for you if you hire a “rogue” operator.

There are plenty of ways to get traffic to a website, however not all of them are ethical or in accordance with the terms of services of search engines and other sites. Some rogue marketing providers may engage in practices such as blackhat SEO techniques, forum spamming, email spam, creating social media apps that redirect traffic to a site without the user’s consent, promoting websites through adware that is difficult for a user to get rid of, etc. If you want to build a long term business, then staying away from these types of practices is the way to go. If you aren’t careful about the marketing techniques that are used by your partners, you can find yourself in trouble, such as by getting your site penalized in search engines, taken down by your web host, banned from certain websites and generally gain a bad reputation for your business.

  • Having an unreliable website

Your website is probably going to be the main way that you connect with your target audience online, so the most important thing is that it works and works well all the time. The first thing to consider should be your choice of hosting. Make sure you do some research on the web host that you intend to use and see if they’ve had any reliability problems or other troubles that their users have reported. Stay away from free hosting services or small companies that charge very cheap rates, as they’re the least likely to give you reliable service.

Besides the hosting, another common source of problems is the site itself. If you use a content management system or an e-commerce platform, make sure that you’re picking a reliable product that can handle your websites traffic well. Do some research on any content delivery systems and plug ins that you intend to use on your site, so as to make sure that you will only be using the best ones.

By knowing and avoiding these common mistakes, you will make your online marketing experience more profitable, easier and the whole experience will be more pleasant, both for you as well as your website visitors.

 

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Is SEO Important For You?

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Is SEO Important For You?


As we all know, any webmaster wants their website to get traffic, and as much targeted traffic as they possibly can get. Of course, there are certain ways to get that traffic and a webmaster needs to do some actions in order to receive it. People will not just randomly type your website address in their browser to get to your site. They have to somehow find it first. One of the most common ways for people to find a website online is to make a query in a search engine for a keyword that they are interested in. In order to get your site as close as you can to the top of the search results, you need to do some SEO work. But SEO is not always the right solution to get traffic to your website. Let’s take a look at for what type of webmaster is SEO important for:

  • You are building a long-term business centered around 1 main site

If you expect your website to be the online address of your main business, then doing SEO will have many advantages. You will not need to spend as much money advertising, as people will be able to find your site through natural search results. By doing proper SEO, you will be able to eventually get ahead of your competitors on search engines like Google. Since you have long term plans, then you have a bit more time to get your site to get a decent amount of traffic.

  • You don’t want to spend too much time or money on advertising

There are many solutions available online where you can advertise your site and pay either for the number of views that your ad has received or the amount of clicks that it gets. But, not everybody wants to spend time tracking and optimizing various ad campaigns so that they will yield the maximum results. Also, not everyone has the budget necessary to constantly pay for online advertising. In that case, focusing on getting traffic from natural search results could be the right path for you to go on.

  • Your business is in a niche that is not very competitive

If your business is in a niche that is quite specialized and doesn’t have many competitors, then using SEO techniques to get your site to the top is a great way to get the traffic that you want. Since you do not have a lot of competitors, it will be a lot easier to get your site to number one of the search results on Google. You will also spend far less time on SEO work than someone who is operating in a very competitive niche.

But are there cases where SEO is not the best choice? Yes, it depends on what kind of site you are putting up. We’ll take a look at these cases tomorrow and see what other ways you could use to bring traffic to your website in these cases.

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Beginner Site Flipping Techniques

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Beginner Site Flipping Techniques


Site flipping is quickly becoming a viable way to make money online for people interested in creating websites.

It used to be that you would create website properties, manage them and nurture them into something that is a long term business idea. That still exists, but a new way of doing it has come about, it is called site flipping.
Site flipping is much like house flipping if you are familiar to that. You can start a new website, build some traffic, backlinks, and profit from it, then sell it on the marketplace.

So how do you go about doing that? The first thing you need to do is find a popular niche that you enjoy writing about. I say this because if you hate the niche you are working on, you are never going to make any money from it. A lot of people can write about random niches and be just fine, but for me, writing has to be about something I enjoy or else I will burn out really easily. So the first thing is to pick a niche, after that, you must find keywords relevant to that niche that you can be the most competitive in, then write great content around those keywords.

After you get your content going and your niche picked out, it is a good idea to get a great domain name. Having a great domain name will be a very attractive part of your offer, especially if it is zeroed in on your niche of choice.

When your site is up and running successfully, the real work begins. I recommend writing at least one great post per day of original content. You can intermix PLR (private label rights) articles as well, but having some great unique content is very important.

Promotion is definitely one of the most important areas as well. Starting to build quality back links on other websites, through blog commenting, forums postings, social media such as twitter, Facebook, and Delicious, are all very important to the success of the blog.

Once you start getting some good traffic and start making some profit from your affiliate offers or Adsense, it is time to start gearing up to sell your site. Make sure you use a reputable site, such as Flippa.com and Escrow or Paypal to ensure safe payment and transaction. There is no real timeline on how long you should hold a domain or property, but depending on the revenue and growth it could be 3 weeks or 3 years.

Good luck!

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