Tag Archive | "Templates"

Building a Good Small Business Website: Part 3

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Building a Good Small Business Website: Part 3


Now that you have seen more information about building a static HTML website, what about using a Content Management System, such as Joomla, WordPress, or Drupal? This is something that many small business website owners are now preferring to do, even though it may seem a bit more difficult to accomplish at the beginning. However, using a CMS has many more advantages as opposed to disadvantages as you will see presented here.

 

Advantages

 

  • Ease of updating your website. If you plan to update your website on a regular basis, such as adding or removing products, adding new content, adding and removing seasonal promotions and special offers, etc. than a content management system will make this a whole lot easier for you. All you would need to do would be to log into your back end, make the necessary changes and it’s done. No need to use an HTML editor software, or re-upload files constantly to your web host.
  • No coding or web design knowledge required. Here, you will not need to have any web design knowledge, or know how to use HTML. All you would do is install the CMS, then install the necessary themes or templates that will be the backbone of your site.
  • Good for e-commerce. When you are planning to run an e-commerce website, using a CMS is mandatory if you are serious about it. WordPress, Joomla and Drupal all have e-commerce themes, both free and paid, that you can use to manage your website with ease. You can perform operations such as adding products, setting up different prices, coupons, promotions, integrating with different payment processors and gateways, etc. There are also dedicated e-commerce CMS available out there, such as Magento and OS Commerce.

 

Disadvantages

 

  • A bit of a learning curve. For those who are used to working with simple HTML pages, using a CMS for the first time may seem like it has a learning curve associated with it. You will need to figure out which theme is best for your website, then install it and figure out how to use it to make the necessary changes and customizations. However, there are plenty of free tutorials, resources and help files available online for all themes and content management systems. Therefore, even though you may need to spend a few hours learning how to figure it out, in the end it will all be very easy for you.

 

As we can see here, using a CMS for your business website is definitely a good choice. No matter what kind of website you want to run, there will always be themes and templates available for you. Also, your site management will be streamlined significantly, as you can simply update your website with a few clicks of the mouse, rather than having to fire up Dreamweaver, make changes to your site, save the new file, then upload it to your webhost and replace the old one. Therefore, there is less work involved when using a CMS.

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Becoming a Web Hosting Reseller: Is It A Good Choice?

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Becoming a Web Hosting Reseller: Is It A Good Choice?


When looking for hosting on the website of a major web host, you may have seen a “reseller” option and wondered what this was for. You may have even seen something like “You can make a ton of money by having your own webhosting company”. But is all of this really true? Can you really make money as a hosting reseller? If you were dreaming of having your own webhosting company, is this the answer?

Well, it is possible to make some money as a reseller. But there are some drawbacks to that too. Let’s take a look at some of the advantages and some of the drawbacks.

Advantages of becoming a reseller:

  • You will get server space, management tools and billing tools provided by the web host

This will allow you to effectively start your own web hosting business, without all the overhead that is normally involved, such as renting out space, buying servers, paying for the internet connection, etc. Since the web host provides you with all the tools to manage your operations, managing your customers accounts will also be easy.

  • Many webhosting providers that offer reseller accounts also provide you with marketing tools

To make things easier for you, many webhosts will give you website templates that allow you to build a great looking site for your new hosting company. Some of them also give you templates for marketing materials, such as banners, articles, etc. This can be very helpful when you are seeking to attract new customers to your business.

Some drawbacks:

  • You will be responsible for providing support

As the hosting reseller, customers will be asking you questions and reporting any issues that they have with their hosting. It will then be your responsibility to resolve these issues or forward them to the webhosts’s technical support department. While this may not be an issue if you have only a few customers, it can take up a lot of your time if you have hundreds of them.

  • You will face a lot of competition

If you have taken a look at the world of webhosting, you will see that it is an industry that is extremely competitive. Of course, there are around two dozen of the “big players” out there, the major webhosting companies like GoDaddy and HostGator. But there are thousands of other, smaller webhosting businesses, many of which are resellers. This means that you will have a hard time competing with all of them and will need to be very creative in order to attract enough customers to make being a reseller profitable.

An alternative to becoming a reseller

If you want to make money from the hosting business, there is another option open for you. You can become an affiliate of a known webhosting company and get paid commission for every new subscriber that you send to them. This is much easier than becoming a hosting reseller and can be just as profitable, if not more.

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Aweber Basics


     One of the most successful email marketing software companies is Aweber communications. Aweber.com is centered around creating a strong relationship with customers so that a business owner can in turn generate revenues. Although there are fees associated with the products offered by Aweber, they are in no way going to take food from your mouth, instead these services are going to pay for themselves.

     Aweber has a strong and accurate autoresponse system that will take the worry out of managing a successful email campaign. All you have to do is create and email and assign a day when it will reach the members on your subscriber list. There are even services available to let you know how many people actually open your business emails or merely threw them in the trash bin.

     There is also a subscriber list service offered by Aweber that allows you to generate lists of subscribers based on categories that you group them into. You can create categories for new subscribers, previously purchased clients, and so on. This service also allows you to personalize your emails with the name of the recipient, making the client feel a little more valuable to your business.

     Additional services offered by Aweber include template emails, in case you are not creatively-inclined there are great templates for any business. Blog to newsletter creation is a genius implementation that allows you to take information from your websites blog and place it into your upcoming newsletter, this is a great way to highlight an important conversation with followers to your other consumers, and a great way to advertise your blog to subscribers.
  

     Just these few benefits should be enough to consider seeking out some of the services Aweber.com has to offer online businesses, especially if you need just a little more help with your marketing campaign.

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Some Ideas On What to Do Online – Providing Services

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Some Ideas On What to Do Online – Providing Services


In the online world, there are a lot of different ways to earn some cash. So if you are seeking to start an online business, you will find that there are many opportunities which await you. And since you are effectively your own boss, your earning potential is actually unlimited. So whether you are trying to build a six figure income or just get a few dollars a day in revenue, there will always be something to do on the internet.

Providing services

We had previously talked about using affiliate offers and CPA programs to earn some cash online. Of course, these are fine ways to earn money, but they do come at a certain disadvantage. It is mostly the delay before you get paid. Many affiliate programs pay on a NET 30 basis, meaning that you get paid 30 days after the end of the month. But there is something that you can do in addition to, or instead of using affiliate or CPA programs. You can provide your services to those who do.

To put it simply, those who sell or promote products online need to spend a lot of time and resources on their marketing work. This includes setting up web pages, putting up advertisements, writing content, designing good templates and graphics for their site, etc. Those who are making the big bucks out there seldom do all of this work by themselves: they hire external consultants to do it for them. This is where you could come in.

There are many examples of services that you could provide to those who are either selling their own products or running affiliate offers, for example:

  • Reselling web hosting services
  • Building backlinks
  • Designing web pages
  • Writing sales copies
  • Posting ads on classifieds ads sites or business directories
  • Driving traffic to websites through various means
  • Doing SEO work to improve someone’s web site rankings
  • Creating advertising campaigns on social media
  • Creating, editing and uploading promotional videos
  • Etc

These are just some of the examples of what you can do for other marketers. Now how much will you earn? This will largely depend on what you are doing, and how skilled you are at it. So this is where you will put your online skills to the task. For example, if you are good with Photoshop, you could go into creating web page graphics. If you are skilled at creating videos and animations, someone could use you to create a promotional video for their product.

There are many places where you can find work, but the best place to go to would be an internet marketing forum, like the Warrior Forum or Digital Point. There you will find a section where members can offers to buy or sell various types of services. As your reputation increases, you will soon start getting a lot more customers as well.

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Getting the most money when selling your internet business

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Getting the most money when selling your internet business


If you are thinking of selling your internet business it will be worthwhile going through these points below as you will get more money for your website.  Having an internet business that makes a regular income can be sold very easily but there are many other factors that a buyer will look for that you can implement to get more money from the sale of your internet business.

1) Make sure you have proof that your website has made regular income for at least the past 6 months

2) Make sure your website ranks well for its main keywords. If it doesn’t spend a couple of months building up your backlinks which overtime will increase your websites position within search engines and also increase your websites page rank.

3) Make sure you have a unique design for your website. I highly recommend having your website built on wordpress as wordpress rank very well on search engines. Also many webmasters know how to use wordpress due to how easy the interface is.

4) Make sure you have unique content on your website, having duplicate content on your website just lowers the value of your website to both the buyer and also to search engines.

5) Try to build up an email list on your website.  The more emails you have on your list the higher the value of your website.  The value of 1 email address is $1 a month. So if you managed to build up an email list of 1,000 leads, you can get at least $1,000 extra for your website.  I highly recommend using Aweber as an email autoresponder as they provide cusomised templates you can insert into your website to make the optin forms look very professional. Its also a recognised leader in email lead capture.  A very good way to build up your email list is to give a way a free ebook related to your websites niche.

6) The addition of a forum to your website can be very useful also if you can build up a large community of users, as a buyer can see this as a great way to market to this large community of forum users, which will increase the value of your website.  Not only that it will also increase the amount of traffic to your website. The more traffic you have coming to your website the more valuble your website is.  Because any internet marketer looking to buy a website also looks at the amount of traffic coming to your website. The more traffic you have the more opportunities your website will have for your buyers to monitiese from.

7) Age of domain – Its important to have a well aged domain, i would say at least 12 months, the older the domain the better.

8.) Social networking followers. Another good idea is to setup a Twitter and Facebook fan page and try and get as many followers as possible because this is another very good way to get traffic to your website and also increase the value of your website because its another avenue the buyer can market to your followers.

9) Make sure you have as much statics as possible, potential buyers love to see as much proof as possible when deciding to purchase an internet business.  For example – Google analytics, Income stats from any affiliate accounts you have, any transaction proof you have from paypal. Maybe even creating a video of you logging into your accounts to proof your website has made the income you state on your listing.

10) If your website doesn’t have a blog, get a blog setup with at least a months unique content. A blog is very good for optimisation on search engines, and a buyer will be looking to make sure the site has a blog.

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