Tag Archive | "Tabs"

Consumers Increasingly Using Multiple Devices

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Consumers Increasingly Using Multiple Devices

There has been some talk in the marketing world about how to adapt campaigns to multiscreen users. First, it’s important to know what the term “multiscreen” actually means in this context. It doesn’t really apply to users who use more than one monitor with their PC, which is a practice that’s common in some businesses like network operations control and stock trading, but usually quite rare for personal use. Rather, it refers to users who perform a certain task using multiple internet enabled devices.


For example, a user would see an ad for a certain product while browsing the web on their smartphone. Then, they would continue shopping in front of a regular PC and maybe finish it on a tablet.


But how common is the practice? A study that was published last week by Google and Ipsos gives some details on this. It reveals that 90% of consumers will move in a sequential way between screens during the same day. Usually, they would start on a smartphone, move to a PC and then go on to a tablet.


An example of sequential usage would be someone who uses their smartphone on their way to work in order to check their email and social media accounts, uses a regular PC to browse the web while at work and then uses a tablet to play games when they get back home.


But simultaneous screen usage also exists and is rapidly becoming very common. In the majority of cases, a PC or web enabled TV would be the main screen, while the smartphone will be the second one. A few examples of this include: a user who is day trading stocks on his PC has his trading platform open on it, but has his email and social media open on his smartphone. This allows him to easily monitor the markets on the PC while being alerted on his smartphone if he gets a new message. He’s also less likely to get distracted for too long, as he doesn’t have any other tabs opened on his browser on the PC.


Another type of simultaneous usage that is increasingly becoming common is someone who is watching TV, but has their smartphone with them. If he sees an interesting ad that has a website given, he can browse to that site on his phone and check out the product being advertised. Or, he could research something about the show that he’s currently watching.


TV advertisers are now paying more and more attention to this phenomenon. In fact, many of them are now including mobile friendly websites in their ads, which will allow someone on a smartphone to get more information about the product being advertised and even conveniently make a purchase.


Many advertisers that run TV campaigns are now also mirroring these campaigns on mobile channels, in order for the viewers of the TV ads to recognize the ads more easily.

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Using Google Analytics Social Reports

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Using Google Analytics Social Reports

As a growing amount of traffic is generated from social networking websites, marketers needed a tool that would allow them to see exactly how their social advertising campaigns are going and whether they’re actually being profitable for them. Of course, we all know that one of the main advantages of online advertising is that its results are highly measurable and thus marketers should get a good idea of just how much results each of their efforts are producing.


Google Analytics is perhaps one of the most popular platforms for tracking a website’s traffic sources and analyzing the behavior of visitors. The Social tab was there for quite some time now, but new types of reports are have been rolled out by Google in the past month.


The overview report presents a main dashboard that should be familiar to those using other Google products, such as Adwords. It simply presents an overview of the information that is available in greater detail in the other tabs.


The Sources tab shows the source of a website’s traffic, separated by different social networking services. Users can see the number of visits, page views, the average visit duration, as well as the average number of pages that each visitor has seen on the website.


One very useful tab in Google Analytics is the Conversions Report. This one lets a marketer see which of the social sources drove the most conversions as well as the value of these conversions. This lets you see which of your social media campaigns are responsible for bringing the most sales to your website. If you’re selling anything on your site, this can definitely be a useful part of Google Analytics to look at.


The Social Plugins Report gives you a summary of the pages on your site as well as information regarding the social activity that happened on the different pages. You can thus see how many visitors took a social action, such as sharing the page, clicking on a Tweet, clicking the Facebook “Like” icon, etc. This is a good way to measure just how “engaged” your visitors are when it comes to sharing content on your website through social networks.


Developing a successful online marketing strategy may not always be an easy thing to accomplish for a marketer. Many spend a lot of time and money on their campaigns hoping to not only bring much needed traffic to their website, but also to have this traffic actually convert into profitable, paying visitors. This is why properly tracking and analyzing what your visitors are doing is something that is absolutely necessary to ensure the success of your online business. Google Analytics is a powerful tool that you can use for this purpose. It can not only help you track visitors coming from social networking sites, but also has interesting features that let you better understand your visitors that are coming from other sources too, such as display ads or email marketing campaigns.

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Sensible Use of On Site Advertising

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Sensible Use of On Site Advertising

Putting ads on a website is definitely the best way to monetize it. Ads on websites can bring webmasters money through various business models, such as cost per click, cost per impression, selling an ad space for a fixed amount for a period of time, or running affiliate offers that pay a commission to the webmaster whenever a sale is made by the action of a website visitor that clicks a link on the publishing site.

Website ads can come in many formats. One of the most popular one is text ads, which are commonly associated with the Google AdSense service. These text ads neatly appear in a box on the site. One of their primary advantage is that they’re not obtrusive and don’t interfere with site navigation. However, there are many new types of ads that have become more popular recently.

One prime example are flash based ads, which pop out of their assigned space on the website to momentarily cover a portion of the site in order to catch the user’s attention. These ads sometimes also play sounds. While they are an effective method of advertising since they are an “in your face” kind of ad, there are many site visitors that don’t like them and consider them to be annoying. For this reason, webmasters should limit the use of such ads to only a few pages on their site. Another issue with these ads is that they take some time to load, which means that they could disrupt site navigation for a visitor that has a slow connection. Also, use of flash ads increases the chance of crashing the users browser, especially if they have many other tabs opened at the same time and are using a computer that isn’t that powerful.

Video ads that start playing automatically are also another kind of on site advertising that has gotten more popular recently. Generally, video ads bring more revenue to the webmaster, as their advertisers are willing to pay more for a view or click than with a simple banner or text ads. However, the use of video ads should also be limited for similar reasons. One of the first annoyances about them cited by web users is that they play audio without any interaction from the user. They also put more strain on the users browser, thus making the page “heavier” to load. Some advertisers have taken this into consideration and only show an introduction frame or loop for the video ad in the beginning, and will play the full video when the visitor mouses over the ad to see more.

As a webmaster, you must remember that besides making money from your website, your goal should also to provide your users with useful and entertaining content. Sites that are supported by ads which are very profitable get many of their profits from returning visitors. As such, you should ensure that your users always have a good experience when visiting your website, so covering half your page with ads is not really a good way to go.

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Creating a Good Social Media Page

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Creating a Good Social Media Page

If you are going to create a Facebook page for your business, then you may be asking yourself as to what you should put on the page. Social media sites such as Facebook can be a very useful business tool, however in order for them to be effective for your business, you would need to use it in the most efficient way.

Obviously, establishing your presence on social networking sites such as Facebook is the first thing you would need to do. Getting started is very easy and doesn’t cost anything, unlike with some other forms of online advertising. All that you need to do is to sign up and create a page for your business. Generally, this will be named after your company, however if you are running a specific marketing campaign or want to promote a specific product, you can also create a fan page based on that specific product.

Another creating your page, the first thing that you would want to include is your contact information. While Facebook is definitely not a search engine like Google, people still use it to find information, thanks to its search feature that presents relevant pages on the network. As such, in the info section of your Facebook page, you should include contact details such as a link to your main website, phone number, address, email, etc. This will ensure that someone who was interested in dealing with your company and found your Facebook page has your contact information.

Next, on the page itself, you can create different sections besides the main wall. For example, you can put in an email capture box, information about a new promotion or contest that you are running, etc. This is done simply by making use of the tabs on the side of your Facebook page.

The “wall” of your page will be the main place where you will share information with your visitors. Use this to make new announcements about your products and services, as well as about your upcoming promotions. Your page visitors can also leave comments on your posts. Make sure that you monitor these comments so that you can answer questions rapidly. By being active on your Facebook page, you automatically give your visitors a trustworthy appearance, as they will know that you are available to answer their questions.

Remember to keep your Facebook page updated at least every few days, even if you do not have anything that is spectacular to announce. If your page looks like a ghost town and hasn’t been updated in months, visitors are less likely to want to Like your page and add it to their profile.

You have the option of either creating your business Facebook fan page by yourself, or there are also companies which can create one for you. Remember that the more professional and attractive your fan page looks, the more useful it will be as a tool for promoting your business throughout social media websites.

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Micro Online Business: Being More Efficient

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Micro Online Business: Being More Efficient

We’ve seen some ways that you can make money by providing services and only spend 1 to 3 hours a day doing it. This is a good method for those who want to earn some money in the online world but do not have much time to invest in their online business activities.

But how do you maximize your earning potential? Here are some excellent tips on doing so. This will basically allow you to earn more money in less time.

  • Eliminate all distractions

You’re supposed to be working. Therefore, sign out of Facebook, Myspace or Twitter. Sign out of MSN, AIM, Yahoo Messenger or Skype, unless you actually need these to communicate with your clients. Close all other tabs and browser windows that you don’t need. This will help you concentrate on the task at hand. Sure, some people are able to work and talk to a friend on Skype at the same time. But it is not recommended, as it will simply take away from the time you have to make some money online.

  • Build a good reputation

As you will be getting projects mainly from forums and freelancing sites, building a good reputation is important. Depending on the site, clients will be able to leave you feedback every time you complete work for them. The more positive feedback you get, the more of a good reputation you will get and this will increase your chances of getting more work.

  • Pick longer and more profitable tasks

Let’s say you are writing articles. Which do you think is better: writing 3 1000 word articles or writing 10 300 word articles? Even if the pay would be the same, choosing one or two bigger tasks rather than a few different small ones allows for better use of your time. This is because you will not have to stop as often and do some research on what to write about or check the clients requirements.

  • Strive to get regular work from the same clients

Getting regular work from the same people is much better in terms of making more efficient use of your time than getting work from different people all the time. The reasons for this are pretty common sense. You will be spending much less time making posts offering your services, accepting projects and answering questions from clients and a lot more time actually doing the work. Your clients will already know you and what you are capable of doing and will therefore be more likely to assign work they need done to you rather than picking out a completely new person from the forum or freelancing site.

Getting regular work is not that hard. You first need to start by doing a couple of projects for various clients and build up your reputation. Eventually, someone will assign some more work to you and it could turn into a regular project.

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Article Marketing – How To Be More Efficient – Part 2

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Article Marketing – How To Be More Efficient – Part 2

While article marketing is an effective way to promote various offers or products online, some people seem to have a bit of trouble cranking out enough articles for their efforts to be effective. Here are some more tips to make the whole thing go easier for you and which just may increase your revenue.

Do your research quickly.

Some articles will require that you do a fair amount of research before you are able to create some usable content. That’s a known fact. However, you must be able to complete that research rather quickly. After all, you are not writing a high school essay here where you have 2 weeks to write 1000 words.

When you do your research, open up multiple tabs in your browser that contain information that is related to your niche. See if they contain useful things that you can use in your article. Close those that don’t. Then, start writing right away. A lot of marketers spend too much time simply reading the information and thinking about whether they should include that in their articles.

Improve your typing speed.

Some of us can easily crank out 60 words per minute. Others type with one finger and it takes them an hour just to write one paragraph. Not much to say here except that you will need to practice your typing in order to be able to type faster. The more you practice, the better you will get at it, that’s pretty much guaranteed.

You can also consider using voice recognition software, like Dragon Naturally Speaking. This software will basically write everything that you are saying for you. If you aren’t too fast of a typist, this could be a viable solution for you.

Consider outsourcing part of your work.

If you simply have too many articles that you need to write, why not outsource some of your writing to a third party? There are many places where you can find a freelancer willing to do some of the work for you, such as internet marketing forums and freelancing sites. Getting quality articles done is not that expensive. In fact, you can easily find people who would be willing to create a 500 word article for around $5. Remember that you get what you pay for, however. So don’t necessarily go with whoever is offering the cheapest writing service, but rather with a writer that is capable of following your instructions and writing in proper English.

Practice makes perfect.

This applies in many areas of life, not just article writing. So remember, the more articles you write on any given niche, the more proficient you will get in it and the faster you will be able to crank out that content. Writing your articles faster means more money in your pocket, as you will have more opportunities to get traffic due to the fact that you have posted more articles, plus you can also focus on growing and improving your business more rather than be always busy writing marketing materials.

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