Now in the past few months, there have been plenty of internet marketers complaining about their Google Adwords accounts being banned. Of course, we’ve explored some alternative PPC services, but there are still many people who prefer to use Adwords for various different reasons. Recent banning of Adwords accounts came as a surprise to many online marketers, many of who have PPC as their main source of revenue and who have spent tens, or even hundreds of thousands of dollars on traffic coming from Adwords. Of course, the lesson would be not to put all of your eggs in the same basket. But how would you prevent having the ban hammer falling on your account? It is actually not that hard. Here are some ways:

• Obey the terms of service and any information on the Google Adwords website

If you don’t do this, you will get banned. Maybe not right away, but you probably will. Familiarize yourself about what is, and what is not allowed on Adwords. The excuse of “I didn’t know it was against the rules” will probably not work.

• Don’t use fake review sites, or fake blogs commonly known as “flogs”

These types of sites are quite popular with re bill offers, in the weight loss and make money online niches. While we will not get into a debate about the ethics of the offers and ways of promoting them, the main issue important for you is not to use fake review sites with Adwords. Google doesn’t like them and will probably ban you if you use them on their network. And no, including a “disclaimer” in gray 5 point type at the bottom of the page saying “The reviews, testimonials and people appearing on this site are fake, this is just an ad meant to sell stuff to you” will not protect you. Some have tried and in the best case they were told to stop running this campaign. In the worst case they were issued a life time ban from Adwords.

• Be careful about which kinds of affiliate offers you promote

Google has recently starting coming down on pretty much any rebill offer, mainly because of the flurry of complaints about people not knowing they would get charged, or the actual terms of the offer being obscured and hard to read. Recently, Google has started banning all those who “ride on their coat tails” by promoting re bill offers in the make money online niche which make use of their name or logo. All of these “Google pays me $100 an hour!” types of sites are now banned. If you want to run such campaigns, you need to do so elsewhere. Obviously, the response from Google could be quite well understood, as these sites create a false impression of association with them. Google has also stated that sites which make “unrealistic promises”, such as “make $10 000 a week sitting at home!” or “lose 25 lbs a day!” are not allowed.

A great number of people are seeking to become internet marketers these days. This is no surprise in itself, given that the internet offers a lot of opportunities for anyone wishing to make money. Furthermore, many are attracted to the world of online business due to the income opportunities that it presents as well as the potential of being your own boss. But do YOU have what it takes to be an internet marketer? There are some qualities and skills that an internet marketer needs to possess in order to succeed. Here are a few of them:

The ability to work independently.

When you run an online business, no one is constantly breathing down your neck to make sure that you are actually working instead of just goofing off and wasting time. For many, this is a good thing. But for some, it can present a challenge in itself. You will need to be motivated to do the work that needs to get done in order to get your business operating even if no one is “forcing” you to do anything.

The willingness to learn… on your own.

To my knowledge, there are only a few internet marketing courses taught in universities. And based on what I have seen, they are usually not worth the money, as all the information given in them can be found online either for free or for far less money.

It comes down to the fact that you need to be able to not only work, but also learn independently. You will have to locate the information you want online, analyze it and take action on it. As the world of internet marketing is constantly evolving, you will always need to be ahead on new developments and do research on new ways to make money. This means devoting some time to continued learning.

The ability to plan and organize things efficiently.

Any successful internet marketer will tell you that the key to earning a lot of money online is having multiple sources of income. The advantages of this are quite obvious, even to someone with no experience in online business: if one of your sources of income dries up for whatever reason, you always have other ones that you can fall back on and scale up. This means that you would probably be operating several websites, dealing with various vendors and service providers, have accounts at multiple affiliate networks, etc.

If you want your business to work well, all of this will have to be neatly organized. You will have to make decisions as to which projects you want to work on, which affiliate offers you will promote this week, which tools and services you will need to accomplish your goals, etc. Needless to say, if you don’t even remember which sites you own or where you are running your ad campaigns, things won’t work out too well for you.

Social bookmarking sites like Digg and Reddit started off as niche services that only tech savvy internet users used, but over the past couple of years, they’ve grown into some of the largest sites on the internet with millions of users spanning every niche you can think of. With such a diverse user base, it’s no wonder social bookmarking has become a central part of most online marketing strategies. Social bookmarking can provide a wide variety of benefits to your, your company, and your website.

The biggest and most apparent benefit of social bookmarking is traffic. If you put a link on a social bookmarking site, and that link gets popular, and eventually makes its way to the homepage of that social bookmarking site, you can be sure that the link will receive a great deal of traffic. With so many people visiting social bookmarking sites on a daily basis, it’s no surprise that popular links on said sites will receive enormous spikes in traffic.

One of the less obvious benefits of social bookmarking is that it allows you to build strong links to your site, and boost your search ranking. When you submit a link to a social bookmarking site, you get to choose the text that link displays. So, in essence, you’re creating a link to your site on a highly popular site with anchor text of your choosing. Because of the high quality of the linking systems used by social bookmarking sites, it’s common for a link on a site like Digg or Reddit to show up ahead of the site it links to in search results, and there’s nothing wrong with that. As long as your content is showing up near the top of search results, it doesn’t really matter whether it’s your actual site, or a social bookmarking site – you still get traffic from it either way.

As long as you’re pushing high quality content, social bookmarking sites are a great way to drive traffic to your site, and boost your search rank. As your link becomes popular across the internet, you’ll begin to see an increase in traffic, and in your search rank in no time. Just be sure to use keyword rich anchor text for your links, and make sure your content is high quality, and you’ll see results in no time.