Tag Archive | "Success"

Content Marketing: What to Post and When to Post It

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Content Marketing: What to Post and When to Post It


When it comes to content marketing, you may have heard that to achieve success with this marketing technique, you need to create content that will be popular with your audience all year round. That way, your content will never go “out of date” and will be relevant to the user no matter when they read it. But is this really the best strategy? It is possible to create seasonal content that will give you good results, all while retaining a base of content that is good all year round. Remember, search traffic follows certain established trends. So searches for Halloween costume ideas aren’t too high in January. But as October begins, they will start to pick up and eventually explode in popularity, only to taper down quickly as the holiday is over.

Research and Profit From Trends

In every industry, you will see certain trends when it comes to content. For example, on technology news websites, there will often be a lot of discussion and speculation some time prior to when a new smartphone is launched. Then, there will be the post launch talk when users and reviewers actually have the product in hand. After this, the volume of traffic related to the new smartphone will begin to go down. Of course, this applies to other things besides technology. Take sports, for example. During the hockey season, there will be various trends, such as anticipating who will make it to the playoffs, speculating which team is the most likely to win the conference final and lastly once the playoffs are advancing, there will be increased talk about who will be the most likely to win the Stanley Cup.

You Can Prepare Your Content in Advance

Not all trends are the same. Some aren’t really too predictable. For example, it will be hard to figure out what new things will come to tablet PCs next year, as it’s a fast paced topic. But some trends are cyclic and happen each and every year. The holiday shopping seasons will have similar happenings each and every year. After all, Santa Claus will still be a part of Christmas 2, 3 or 10 years down the road and people will still dress up for Halloween for as long as the holiday is celebrated.

This means that you can plan your content well in advance and get some ideas on what you will want to write about before the content becomes relevant. If you’re a company that provides accounting services, you can write articles related to tax preparation advice long before tax season and then simply publish them as the filing deadline approaches.

Preparing some of your content in advance can save you time, especially if your business is very busy at certain times of the year.

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Smartphone Searches Much More Likely to Convert

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Smartphone Searches Much More Likely to Convert


Smartphone usage has been seen in different ways by marketers all around the world. As an ever increasing number of consumers now use the internet on a mobile device, this naturally brings in more opportunities that a a lot of online marketers have been nothing but happy to take advantage of. But for some, learning to market to mobile users has been a bit complicated. It’s true that mobile users share many similarities to those on PCs, in fact most consumers that have a smartphone also use the internet on a regular PC. But the way that marketing should be done, as well as the expected results are quite different.

 

One thing that marketers have often questioned themselves about is whether mobile ads have a higher conversion rate than ads geared towards PC users. The answer, of course, will vary depending on the niche of your website and the marketing channels that you are using. But as a general rule, mobile ads will bring a higher conversion rate, especially in the select industries of dining, auto and travel.

 

In fact, the numbers are in from a Nielsen Panel that surveyed over 6000 smartphone users. The conversion rates may look surprising to a few. Results show that 85% of searches for dining, 51% of automotive searches and 46% of travel related searches result in a purchase made the very same day. This is a simple fact that marketers should not ignore if they want to experience success. Smartphone users are more likely to be “ready to buy”, while PC users may be unsure or still in the “comparison shopping” phase.

 

It doesn’t take a marketing expert to figure out why. People use their smartphone quite often when they need to find something quickly and don’t have the time to do intense research. They’re searching for a product that will fill a need and when they find it, they’re quite likely to buy it if the attributes of that product and the price range is acceptable to them.

 

Take someone who is traveling to a city they’ve never been to before. They’re sitting in their hotel room and are wondering which restaurants are nearby. They do a search for a type of restaurant that they would want to eat at. They then see a list of results. It is quite likely that they would just look at the pages of one, two, maybe three restaurants before heading out and getting their food.

 

For automotive, many users who do a search need to find a replacement car part quickly. With travel, it’s quite possible that the user needs to travel urgently to their destination and are looking to find transportation that will get them there, whether it’s by bus, train or air.

 

But how do marketers ensure that they’re able to capture the attention of those mobile searchers and make the sales that they need to keep their business going? It’s actually quite simple, but may demand some adjustments for certain marketers. Tomorrow we will take a look at a few techniques that can be employed to increase success.

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Common Mistakes in Affiliate Marketing

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Common Mistakes in Affiliate Marketing


If you’re new to affiliate marketing, you should know that there are some mistakes made by many newcomers to this industry that you should avoid if you want to build a business that is profitable both in the short term and in the long term. Here are some of the most common mistakes done by newcomers to affiliate marketing and how you can easily avoid them:

Joining Every Affiliate Program Under the Sun

The experts always talk about how building multiple streams of income is important for success in affiliate marketing and with business in general. They show you how they’re part of dozens of affiliate programs and make money from them. But should you do the same? Not right from the start. Exploring various earning opportunities is definitely great, but when you’re just starting out, you should rather focus on a few programs and not overload yourself. This will make it far more complicated to find the right offers to promote, as you will have way too many to choose from. You will also get plenty of promotional emails from affiliate networks and managers urging you to run their campaigns, but you simply won’t be able to handle all of this at the same time when building your business.

Not Testing the Links and Merchant’s Page

If you make a mistake when copying the affiliate link over to your landing pages, this could be quite costly, as it will probably mean that any sales that you make won’t be tracked and so you won’t get paid for them. You should test your links to ensure that they work correctly. Also, you should check whether the clicks you make register correctly in your affiliate account, though bear in mind that there could be a delay between 15 minutes and a few hours before they appear. You should also see that the merchant’s site is loading correctly and not experiencing any technical problems at the moment. Obviously, sending traffic to a site that doesn’t work is pretty pointless as you will be left wondering why you haven’t made any money from your visitors.

Not Tracking Properly

Chances are, you will be promoting your affiliate offers through different channels. If you want to increase your chances of success, then you need to set up a tracking solution that will allow you to know how many clicks and sales came from which of your websites or advertising channels. This will be very helpful when you want to optimize your campaigns, as you will know which methods that you’ve used in promoting the offers worked and which ones didn’t really do anything. Many affiliate programs will allow you to generate different link codes for the same offer, allowing you to track your clicks more easily. There are also simple scripts that you can integrate into the back end of your website that will let you know exactly where your conversions came from, such as the keywords used, which ad was clicked by the buyer, etc. Any serious affiliate marketer maintains detailed statistics and has a good tracking solution set up.

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Building Multiple Streams of Income

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Building Multiple Streams of Income


If you want to make more money online, there are a few ways that you can make this happen. While the specific details will vary according to what kind of online business you are in at the moment, there is some good advice that you can use no matter what you are doing at the moment and what you would like to do in the future.

One of the important things is to: Work on building multiple streams of income, but do it well

We all hear that earning money online successfully involves having multiple streams of income. This is a common topic that comes back in nearly every “Make Money Online” ebook being sold. And this is not just another marketing gimmick to get authors to sell more products. The reason why so many give this advice is because it works, period.

This is even true in the “offline” world. If you ask a person who is very successful financially and has a net worth of several million about how they make their money, they will probably tell you that they run several businesses at the same time. They may own a restaurant franchise, an apartment building, a car wash, a gas station, etc. All of these businesses bring them money.

This gives them the opportunity to not only make more money, but to ensure that they would keep making money should conditions change and one of their businesses wouldn’t be as profitable anymore.

The same is true online. It is better to have 4 websites in different niches making $25 a day than just one website making $100 a day. However, some people don’t approach this concept the right way. They see “multiple streams of income” and believe that it means “do everything at once”. Obviously, this is not a winning strategy, because it would probably degenerate into “do everything at once but do nothing well enough”.

A better strategy for success would be building each site or business one at a time. Focus your efforts on only one or two things at the same time, maximum. Then, when this business starts rolling well and brings you revenue like you want it, you can then start thinking about whether you’re ready to build something else that would work too.

After some time, you would be able to get multiple streams of income coming in from different websites, businesses, products, etc. that you own. This is one of the principal elements of successful online money making.

There are other tips that you can apply in the online business world that will help you earn the revenue that you’ve always wanted from your activities. Tomorrow we will consider some other pieces of advice that you can use to do just that.

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored


There are millions of blogs found online today. Some are quite famous, while many others receive practically no traffic at all. One thing that determines the success of a blog is the amount of people that visit it on a daily basis. So just like any other website, getting traffic is of great importance here. Using search engine optimization to get visitors to a blog is definitely one of the top traffic generation methods. However, there are still those who don’t use it at all. There are a few reasons given by bloggers who don’t take advantage of SEO methods. Here are the most common:

  • Other sources of traffic are available

These bloggers get most of their traffic from other sources, such as social media, links from forums, etc. and believe that deploying SEO efforts is simply not worth it, considering that they are usually  happy with the amount of traffic that they’re getting now.

  • Belief that SEO is too complicated

This one is actually quite common. Some bloggers believe that SEO is something for “computer geeks” and that even basic SEO techniques are too complicated to handle.

  • Belief that SEO is expensive

Some believe that in order to get good rankings on search engines, they would need to spend a fortune. They simply don’t have the budget to spend money on getting traffic and for this reason skip out on SEO.

All 3 of these reasons aren’t really good ones. First, SEO is a good way of getting additional traffic to a blog, even if for some it isn’t the main one. By using SEO, more readers will come to a blog who may not have seen it otherwise. These readers can then share the blog with others, resulting in even more traffic coming in without any effort from the blog owner.

While SEO does take some time to learn, it is by no means a very complicated traffic generation method. It’s not like you would need to be coding scripts manually or spend hours calculating complex formulas. There are plenty of guides for beginners related to SEO and many more are directly related to how SEO can work well with a blog. All it takes is a few hours to learn and to begin implementing the methods.

SEO being expensive is another incorrect assumption. In fact, if you do everything yourself, it could very well be free. There could be some tools that you can buy, or services you can hire to make your SEO work easier and less time consuming. But if you don’t want to spend a dime on it, then there are ways to do everything for free. You would just need to spend a little bit more time working on making your blog more likely to get better search engine rankings. Basic SEO tools and services, if you do choose to use them, are actually quite affordable and will pay themselves in the end as you get more traffic and thus more opportunities to profit from your blog, which is a win win situation.

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Ideas for a Successful Info Product

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Ideas for a Successful Info Product


Selling information products is a big part of the overall internet marketing business. Every single year, there are millions of sales of info products being made, such as e-books, video courses, membership site subscriptions, etc. While the niches vary, info products all have one thing in common: they teach the reader how to do something or to solve a problem that they’re having, such as getting their dog to stop barking, starting an online business, fixing computer problems, etc.

There are many “make money online” guides and websites which tout selling an info product as one of the best ways of making money on the internet. Of course, it’s possible to be quite successful by doing it, but if you want to ensure that you will be able to actually make some money from a product that you’ve created, there are some things that you need to know first. We will look at some things you need to consider before you actually put up your product for sale.

Think Whether this is Actually Something You Want to Do

Putting together, marketing and selling a successful info product is something that will take work. Even if your goals are just to make a few hundred dollars from the a very basic product, you will need to put in at least a few days work into it. Therefore, it is not something for everyone. There are plenty of other things that you can do to earn money from an online business, such as affiliate marketing, reselling physical products on online shopping sites, providing services, etc. which can be just as profitable as creating your own product and selling it to people on the internet. The bottom line is that you would need to make sure you’re actually interested in creating an info product, as opposed to simply be interested in making money online by selling “something”.

Research and Choose Your Niche Properly

Choosing the right niche will be one of the main factors which will determine whether the product that you create will be a success or not. You can have the best and most original content, and deploy really good marketing efforts, but if you choose the wrong niche, you could end up just wasting your time. One of the most common mistakes that people make is selecting a niche that is overly broad and thus too competitive. If there are a thousand other products already being sold which claim to provide the same information to the buyer as yours, making a decent amount of sales will actually be quite difficult. Therefore, going after a niche that is still in demand but is not completely saturated with other products is the best way to achieve success.

Tomorrow, we will go into more details about selecting the niche for your product and another important part: thinking of the content that you will include in it.

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Attracting Quality Traffic To Your Blog: Part 2

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Attracting Quality Traffic To Your Blog: Part 2


As far as getting traffic to a blog is concerned, there are numerous ways to achieve this. Here are some additional methods that you can use to get more traffic coming in to a blog:

  • Participate in Other Blog Comments

Blog comments are very diverse. Some are blatant spam, usually advertising some online casino or pharmacy site (the good thing is that most of these are picked up by spam filters automatically now anyways), many others add little or no value to the discussion (Yeah, I agree!/Good Post!/Thanks, etc). But some are truly insightful and genuinely add to the discussion on the topic of the blog post. By participating in other blog comments, you can get a link to your blog, which can be visited by other visitors and also the blog owner. If the owner of the blog finds that your comments are truly beneficial they may even add a link to your blog on their main page and share some of your posts on social media. This can bring you a lot of traffic, especially if you get linked to from a blog that is already popular.

  • Interact With Your Users

Allow your readers to leave comments on your blog. Read and respond to them. Allow your readers to subscribe to the comment thread through email or social media. By openly interacting with your readers, you will increase the amount of attention that they give to your blog and this will make them a lot more likely to come back or to share your content with others.

  • Establish a Strong Social Media Presence

Use social media such as Facebook, Google +, Twitter and maybe even video sharing sites such as YouTube or Daily Motion to complement your blog and bring more attention to it from users of these services. However, to get more success, remember that your social media pages should be more than simply links to your blog posts. You can post on social media sites whenever you update your blog and share that post, but be sure to include other, original content as well. The goal is to get a following on social media as well as on your blog. The more visitors and followers you’re going to have on your social media page the better the chances that some of these people will also become followers and readers of your blog.

  • Establish Yourself as An Authority in Your Niche

This is one of the hardest ways but also the most profitable in the long term. You will want your blog to be known and respected in your niche. This will give you access to many visitors, perhaps even thousands a day if your blog is very successful. How is this done? There are various methods that you can employ to increase the authority of your blog. Apply them, be patient and they will work. We will explore some of these methods tomorrow.

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Building a Home Page that Will Convert

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Building a Home Page that Will Convert


When someone sees your website for the first time, chances are they will end up on your main home page. But how do you build a good home page, meaning one that will be able to convert website visitors into profitable customers for your business? There are certain elements that will definitely have an influence on your conversion rates. By implementing these tips on your own website, you will see that they result in better customer satisfaction with your site and ultimately will lead to higher conversion rates among your site visitors.

Keep Your Design Simple and Straightforward

A cleanly designed website has more chance of capturing the visitors attention and will want to make them visit your site further. This is why the layout of your site is important. One of the best ways to go around building a clean looking website is to have a menu bar on top which will show different categories and then link to different pages on your website. Avoid having the user scroll too much when they visit your home page. It shouldn’t look like a long sales copy for an eBook, where the user will be constantly scrolling down for several minutes just to see the rest of the content. Try to present as much information as possible to the user without them needing to scroll down further.

Include Calls to Action

While some may believe that calls to action are only useful or necessary on pages that are actively selling a product, they can be used with great success on home pages as well. If there’s a certain product or service that you’re offering which you want to draw attention to, put it up on your home page as a featured item. Then include a call to action, such as “Check out our Winter Collection”, or “Click Here for a Free Quote Now!”. A user is more likely to stay on your website if you include a message on it that asks them to proceed further, rather than letting the user figure it out on their own.

Make Sure Your Site Is Up To Date

Remove any expired promotions, or links to items that you no longer carry. While this should be quite obvious, there are many cases where this doesn’t get done, even on the websites of big and successful companies. Be sure that all the information that you present on your home page is current and relevant. You don’t want the visitor to click on something and then end up greeted by a page showing an error message due to a page that was removed or a product that doesn’t exist anymore. Also, people like to see a website that has been updated recently, so maintaining a small news feed area with recent announcements about your products or your business is also an excellent idea to keep your site visitors interested in what you have to say.

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A Virtual Staff Can Propel You To Success – Part 4

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A Virtual Staff Can Propel You To Success – Part 4


We’ve taken a look at how useful having a virtual team of staff members can be for your online business. In theory, everything seems easy, as all you have to do is to find people who are capable of doing what you are looking for. In order for your business to run smoothly, there are a few last things you need to take into consideration. Remember, your reputation will largely depend on the quality of your workers, so these are things to take seriously.

Try Out Your Workers First

When you are recruiting new people, you need to assign them a small project for you to be able to see if their work is of good quality and whether they can deliver on what they promise. For example, if you need 100 articles written and have 5 people interested in doing the work, you will ask each of them to write 1 article. Then, you will split the project up and hire those that did the best job. So if you are left with 2 people who write really well, you will assign each of them 50 articles.

Avoid Getting Scammed

One mistake that people often make is to hire someone based only on work samples that they have provided. While they may be useful in guiding your choice, samples are definitely NOT the only thing you will want to consider. Think of it: anyone could grab someone else work and then claim it as their own. Another thing is all too common with article writers is people who can’t really write in decent English hire someone who can to write sample articles for them and then show it to their clients as examples of their own work. If you are not careful, you will soon realize the hard way that they actually have no clue as to how to write.

To avoid misunderstandings, be sure to tell the staff member exactly what needs to be done and by when you need the work completed. If you have found people on a forum or freelancing site, check their reputation, such as their feedback and the previous posts they made on the forum. If you see that all their posts are nothing but filler such as “Nice share” or “Yes, thanks for the info”, it is probable that they are just increasing their post count in the hopes of getting people to trust them.

Taking Things Further

One of the advantages of online business which I have repeated time and time again is that you have the potential to earn as much, or as little money as you want to. If you are satisfied with this making you only a few dollars a day, then that’s fine. But if you want to expand this into a full time business, it can be done as well. Some people have turned the ideas that I mentioned into an enterprise that earns in excess of six figures a year in profit. These people have started out in exactly the same way than you. All you need to expand is to get more staff and more customers who will pay for your services. If you manage the operation properly, you can definitely turn this into a great money earner.

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A Virtual Staff Can Propel You To Success – Part 3

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A Virtual Staff Can Propel You To Success – Part 3


Now that you know how to find a virtual staff, it is time to go forward and to actually set up your business in an efficient way to take full advantage of the opportunities that having a staff to help you will provide.

There are basically two things that they can be helpful for. Either by helping you with your own internet marketing efforts or by providing services to other internet marketers.

Let’s say that you are an affiliate marketer that is pushing Clickbank ebooks. You can use your staff to do certain things, such as writing articles that you will submit to article directories, building landing pages for you, building backlinks, etc.

You can also provide services to other internet marketers and business owners as well. This can be done by simply applying the “Buy low – sell high” concept that nearly any business in the world uses. Now say you own a landscaping company. You would charge the client a certain rate for landscaping services, which would factor in the cost of materials, operations and wages for your employees. You would then picket the difference as your profit.

The same thing can be applied online as well, and doing so actually is more advantageous in many aspects than running a “traditional” business for many reasons. First of all, you won’t have much overhead, as you don’t need a physical office from where to run your business. You can run everything from home… or anyplace that has a computer and internet access, for that matter. It’s that simple.

All you have to do is to find clients that will pay you for your services. This can be done by putting up a thread on internet marketing forums or on classified ads sites that will attract customers who will pay for your services. You will then outsource the work to your virtual staff and pay them a lower price than what the client is paying you and thus pocket the profit.

Say, for example, that a client is paying you $6 to write a 400 word article to promote their website. You would then pay $3 to the outsourcer and then pocket the profit. While this may seem like just a few dollars a profit, if you get larger products and many new clients you can make a lot of money by outsourcing services to your staff members.

One of the best things that you can do with this method is to basically do a combination of both providing services for others and using your virtual staff for your own marketing efforts. That way, you have two streams of income at any time.

Now, how do you make sure that all your operations will run smoothly and that the staff that you hire will be the very best? Join in tomorrow for more information about how to ensure that your staff members will be capable of doing the job and how to avoid common scams.

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A Virtual Staff Can Propel You To Success – Part 2

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A Virtual Staff Can Propel You To Success – Part 2


Whatever you are doing to make money online, chances are that you could benefit from having some people help you out with your projects. The thing is, while many of us would love to have our own office and have some staff members working for us, this is not always within the means of all of us. After all, if you hire workers, you will need to pay them an hourly wage, plus have to worry about things such as taxes, vacation pay, etc.

But, there is a way to make this possible. Instead of actually hiring people who will work in a physical office location, you would recruit a few virtual staff members who will be available to help you out with your projects. The main advantage of online outsourcing is that you won’t need to pay them a salary, you will just pay them to do specific projects when you need them. For example, you could pay an outsourcer $10 to design a logo or $50 to write the content for an entire website.

Of course, the question remains: where do you find people to be part of your virtual staff? There are 3 options.

Classified ads sites (Craigslist, Gumtree, Backpage, etc)

If you want to give local people the opportunity to earn money from home, then you can post an ad one one of these sites. Be sure to describe what the worker will need to do and what skills they will need to have (writing, web design, graphic design, etc.) Even though the economy is recovering, there are still many people who are unemployed and unable to find work in their field. This means you will probably get a few people who will respond to your ad.

The only downside is that you will have to pay them a bit more than if you found people on a forum or a freelancing site. But it will still be cost effective, as there are many people would be willing to work from home, even for $10 an hour.

Freelancing websites (GetAFreelancer, Freelancer.com, Fiverr, Microworkers, Odesk, etc)

These sites are basically marketplaces where service providers meet clients. You will post a description of the project and your requirements. Workers will then bid on the project and you can select one or more people to do the job (except on Fiverr, where all jobs are $5 and you contact people directly to see if they are interested in doing the work).

IM forums (Warrior Forum, Digital Point, etc)

IM forums have a section where service providers can make a thread detailing the services that they offer and clients can post threads detailing services that they need. IM forums are a great place to find people who will do some work for you on a regular basis.

Tomorrow, we will explore some ways to ensure that you are only recruiting the best people and how to manage the whole operation.

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A Virtual Staff Can Propel You To Success – Part 1

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A Virtual Staff Can Propel You To Success – Part 1


These days, there are many people who earn a living online through various ways. While there are plenty of methods that allow you to make cash online, providing services to businesses and other internet marketers is one of the top ways to get cash flowing in very quickly. There are a few reasons for this. Basically, there is a huge demand for services that help others market their products on the internet. You also have the advantage of being paid right away. No more waiting for months for affiliate checks to arrive in the mail.

If you would like to make money by providing services, there are plenty of things that you can do, such as:

  • Creating short online videos
  • Building Backlinks or other SEO work
  • Web page design
  • Article writing
  • Blog post writing
  • Sales page creation (copywriting)
  • Any other service that is in high demand and useful to those who conduct business online

Now, we all know that providing services to other participants in the online business industry is something that can bring in a lot of cash right away. So, why aren’t more people doing it? Do they not recognize the potential that it has?

Well, the thing is, many people recognize the potential. But there are two main reasons why they don’t take a piece of the profits:

  • Lack of time
  • Lack of necessary skills

The thing is, providing services online takes some time. Imagine if you have to write 50 blog posts each day for a client. This will require you to be at your computer almost 24 hours, even if you are a skilled blog post writer. While this would probably bring you a decent profit of around $200 to $300 if you made 50 blog posts, what draws people to the online marketing and work at home scenes is the ability to earn money without spending too much of your time working.

The other thing that keeps some people from this activity is the fact that they may not necessarily know how to provide many of the services that their clients would need. Sure, writing good articles and blog posts may seem easy to someone from the United States or the UK, but it won’t be that easy for someone who is from another country and can’t write in English very well. Someone could be very skilled at creating beautiful web pages, but could be a complete zero at making videos.

But there is a solution to both of these problems. If you look at ads on IM discussion forums for people who provide services to other internet marketers, you may notice that some of them seem to be taking in dozens of orders a day. There is just no way that one person could do all that in a single day. What they do is simple: they outsource their work to a virtual staff. Tomorrow, you will learn more about how YOU too can do just that.

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Start Your Own Web Marketing Agency – Getting Clients

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Start Your Own Web Marketing Agency – Getting Clients


When you start your own web marketing agency, one of the most important questions that you will ask yourself is: how do I get clients? After all, without any clients for you to do work for, you won’t be making any money. There is also another thing that you need to take into consideration: how much will you charge for your services.

Getting clients is not as difficult as it may seem at first. You basically have two options: either you can have people come to you or you come to them first and offer your services. In order to maximize your chances of success, it is recommended that you adopt an approach that would combine both concepts.

Having people inquire about your services means that you need to advertise in order to let others know about your business. You can use a variety of methods to do so. For example, you can optimize your website for certain keywords such as “internet marketing (your city)” or “web site creation (your city)”. This will allow it to be found more easily on search engines. Targeting “local” keywords means that you will be facing less competition as you will only be competing against web marketers that are located in your area and not around the world.

You could also combine your SEO efforts with PPC campaigns on both the search and content networks to see if this gets you results. Of course, you should also use free or low cost advertising methods that are highly effective. Posting on classified ads sites under the “business services” section and including your agency in online business directories is highly recommended, as many of your clients might be looking at those places if they are in search for someone who could start or improve their web presence for them.

Another thing that you can do is actually contact business owners to see if they are interested in your services. Of course, this requires a bit more effort than simply putting up a web page and some ads. You will also need to deal with rejection quite often. However, when you do direct marketing, this is all part of the game and simply something that you have to live with.

To accomplish that, you first need to make up a list of potential clients who look like they could use your services. Here again, there are numerous ways to make that happen. Check out online classified ads sites for local small businesses, such as hair salons, car dealers, plumbers, cleaning companies, etc. Do they have a website? If so, does it look like it was made by an elementary school kid for his computer class? Then you can offer them to redesign the site and make it look more professional and attractive. Even if they do have a site, you can still contact them and offer to promote it for them so they get more traffic and thus more customers. Another possibility is to print out a nice pamphlet with details about your offerings and send them to local businesses in your area.

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5 Things You Need To Know When Launching Your Own Product


Anyone who is looking to launch a new product would do well to look into the many opportunities provided by new technologies and marketing avenues that the Internet offers. Tools and platforms such as Internet marketing and blogs have changed the face of marketing and promotion in numerous ways, and anyone who doesn’t utilize them is disregarding something that could spell the difference between a successful product and one that never manages to reach its market.

In spite of these new marketing aids however, there remain several marketing techniques that have served successful entrepreneurs well for decades. Sure, implementing these hi-tech methods is an essential component to any product launch, but it would be worthwhile to utilize the more traditional methods as well. Here than are five essential things to know before launching a product.

Focus on the needs of your customers
The first consideration is one that you will have to keep in mind throughout the duration of your product process. It is tremendously important to find out what your customers need and how to provide it to them. Customers are after all the lifeblood of any business, and keeping them happy will go a long way in ensuring the success of your product. Find out what your customers need and what motivates them to buy, and half your work is done.

Find out how your customers define “quality”
It is also important to get into the minds of your customers and figure out what makes a “quality” product from their perspective. Don’t simply assume that giving your customers what they ask for is enough. You also have to make sure that they are happy with what they are getting, and having a clear idea of what spells “quality” for them is one of the most effective ways to achieve those goals.

Implement quality procedures
Now that you know what makes for a “quality” product, you have to ensure your ability to produce it. Keep in mind that you can’t simply tack on “quality” at the end of the production process, and developing a quality product requires planning and consistency from the ground up. To this end, it would also be beneficial to implement quality checks throughout the production process in order to ensure the worth of your product.

Fine-tune your product
The quest for producing a “quality” product doesn’t end in the planning process either. You should also keep careful watch of every step of the production process, and make sure that standards of quality are maintained. Remember that the costs of revision or editing are negligible compared to the benefits that you will gain from a thoroughly satisfied market.

Get feedback
Finally, you will need to find out how your customers respond to your product and whether or not it meets with their expectations. Poor feedback is just as important as good feedback in this regard, and you should receive criticisms and negative reviews as valuable opportunities for you to go back to the drawing board and revise your product in order to better meet the needs of your market.

Image source:http://www.pcmech.com/wp-content/uploads/2008/06/ecommerce.jpg

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