Tag Archive | "Success World"

Improving the Performance of Your Online Advertising

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Improving the Performance of Your Online Advertising


Previously, we’ve seen how important it is to keep track of how your online ads are doing and what you can do to make this happen. But if you notice that you’re not really getting the results that you were hoping for from your online marketing efforts, then there are a few things that you can do to try and solve the problem. Here are some areas that you can examine more in detail to try to change the way things are going:

Your Ad Copy

Having a good ad copy is essential to success in the online world. The ad copy is basically the ad itself, which could be a text ad, video ad, or banner. Look at how your ad is made. If it’s a text ad, like in a classified ads site, is it well written, without 10 spelling mistakes per sentence and gives people an accurate representation of your business (products, prices, etc). Does it have a call to action? For a banner ad, is it visually appealing? Does it at least give some information about what you’re promoting? Having a good ad copy can make a big difference.

Keywords/Demographics/Other Parameters

These would be factors that are specific to each type of online advertising method you use. For example, if you use PPC ads on search engines, you will need to target the right keywords. If you use media buying, you can select demographics so that your ad will be displayed on websites that are more likely to be frequented by the section of the population which are your target market. You can also select your ad to be displayed on specific sites, etc. Don’t forget geo targeting. If you have a local business, showing your ads world wide is simply a waste of money. Get familiar with the advertising method that you’re using and tweak some of the parameters as necessary.

Marketing Channel or Specific Site/Service

Not every single advertising channel will be appropriate for every business. Also, certain specific sites or services could yield better results for some users. For example, a company may not get much luck getting good customers on the classified ad site Craigslist, but could get much more quality visitors and customers from Backpage, etc. Don’t hesitate to drop a certain service or advertising channel from your portfolio completely, especially if after making many changes, plus putting in time and money you aren’t able to make anything work well for you. There will always be other options available to you.

Obviously, these are just some general tips on what you can change to get some improvement. There are plenty of free resources available online such as e books and forum posts which deal with the specifics of certain advertising channels, or give advice on how to promote a specific kind of business online. By reading these materials, you will get a better look at some additional things that you can do to improve the way your online ads are now doing.

Posted in How to, internet marketingComments (0)

WHY Do People Fail In Online Business?

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WHY Do People Fail In Online Business?


They say most people who decide to build an online business end up failing. While there is no way to get the exact numbers, some estimate that over 75% of people who start an online business end up failing. Others put the numbers as high as 90%. If you are thinking of starting or expanding an online business, these numbers are not quite encouraging. They just might push you to think that there is no way to have success in the online world. Obviously, this is not true. Just like in any other business, there are some people who will do better than others.

Now the main question remains, WHY did these people actually fail. And did they really “fail” or simply gave up? Don’t believe for a second the “gurus” out there who tell you that people fail in IM because they didn’t know the “top secret success formula” that they are selling. This is simply a marketing tactic and nothing more. In the online world, there is no such thing as “lack of information”. In fact, there is plenty of information available out there, for free, to anyone that wants it. People can find free ebooks, guides, blog posts, videos, discussion forums, etc. where they can find all about online business methods, techniques and strategies. You just have to find the information and apply it.

But you have to ask yourself a question: are you an entrepreneur, or just someone looking for a quick buck. There are some differences between the two. The true entrepreneur will always look for ways to make their business achieve its goals and grow. He is willing to adapt to change and learn new ideas to make money. Someone thinking that internet marketing is about “making money fast from home” simply wants that: to make some money easily. The problem is, once they have made the money they needed this month to pay their bills or go shopping, they are happy. They stop. They don’t think of ways they can reinvest their profits to make even more money. What’s more, they don’t structure their business properly.

In the online world, diversifying your activities and having multiple backup plans available will make or break you. Bad things happen. Affiliate programs fold without paying members. Servers can crash. Products could lose their popularity, etc, etc. Someone who is actually building their online business understands that and will have multiple tools, strategies and income streams at their disposal so that they can continue operating no matter what happens. And if a project they are working on doesn’t give them the results they want, they ask themselves why. Then they apply the necessary corrections and try again, until they found something that actually works and let them achieve their goals with regards to the income they want to generate.

Posted in internet marketing, Work from homeComments (0)


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