E-mail marketing can be extremely difficult. Even if your list contains nothing but high quality subscribers, getting them to read your e-mails can still be a challenge. Converting those readers into sales can be harder still. There are a few common mistakes you might be making that could be turning your readers away, and costing you sales.

Your subject line is your introduction to the reader. Your subscribers decide whether or not to read your e-mail based strictly on that subject line, so you should take some time to make sure it’s right. A lot of people use stiff, boring, or dull subjects for their e-mails, and that only hurts your chances of getting sales. For example, “HTML Programming Course Is Ready For You” is a bad subject line. It delivers the facts, but it doesn’t entice the customer at all. “Learn HTML 5 In Two Weeks!” delivers the message, and gets the customer excited about learning HTML 5 quickly. You can’t just deliver the facts, you have to entice the customer to open the e-mail. If they don’t open it, they won’t click any of your links.

A lot of people make the mistake of sending the same e-mails to everyone on their lists. The problem with that is that everyone on your list might not be interested in the same information. Consider breaking  your list down into several sublists. For example, existing customers should get a different set of e-mails than potential customers. That way, you can offer your potential customers different deals to entice them to sign up for your site, and make a purchase.

Another all too common mistake people make with e-mail marketing is using bad sales copy in their e-mails. You want to keep your e-mails light on text, and easy to read. A lengthy e-mail won’t get read, it will get skimmed, or ignored. Keep your e-mails clear and concise, and they’ll get a lot more attention in the long run.

A lot of people skip one very important step that should never be ignored. It’s important to test every e-mail for compatibility. Your readers are looking at your e-mails in a wide variety of ways, and you should be testing your e-mails to make sure each of your users can read them. What works in Outlook Express might not work in Gmail. Take the time to run a few tests, and it will help you retain your subscribers.

So remember, keep your e-mails clear, and enticing. If you present your e-mails the right way to the right people, you’ll see your sales increase in no time.

If you work in e-mail marketing at all, you know list building isn’t just about getting a higher number of subscribers. You want to grow a database full of receptive readers who are more likely to make purchases from you. In order to get those high quality subscribers, you have to keep their wants and needs in mind while crafting your e-mails.

Whatever niche you cover, there’s a good chance your readers are looking for information related to it. By providing some free information with your list, you can keep people interested and engaged in your list. Try offering them a free report just for signing up, or consider sending out an e-mail from time to time that just gives the reader some important information about what’s going on with your business, or the industry you operate in as a whole.

You should also give your subscribers access to special promotions. If your subscribers feel like they’re getting deals they wouldn’t find anywhere else, they’ll keep reading your e-mails, and they’ll stay subscribed to your list. As you send out e-mails with good, exclusive deals in them, word will spread about your list, and just how useful it can be. Over time, you’ll build up more and more loyal subscribers that are likely to make purchases through your e-mails.

It’s important to give your subscribers a sense of belonging. Try to create a sense of community surrounding your list, and your readers will pass your list on to their friends. Try offering  exclusive contests to your subscribers. If your site has forums, it’s also a good idea to send out an e-mail periodically that lists the newest topics on the forums. If you’re interacting with your subscribers in a meaningful way, you will get more high quality subscribers in the long run.

By sending out informative, and engaging e-mails, you will start growing a high quality list full of subscribers that make purchases on your site. Create a sense of community, and those subscribers will tell their friends, and help to bring in even more high quality subscribers. Remember, it’s not the size of your list that matters, but the quality of your subscribers. High quality subscribers who are reading your e-mails, and making purchases are the ultimate goal of a good list.

Keeping your email opt in page clean and professional is important to showing your users trust and respect. Make sure you emphasize privacy and the purpose of your list. List the benefits of being a member of your email list such as giveaways, free information, gifts, or whatever benefits your list might have. This helps gain trust right away from your users and makes them feel like they will benefit from joining your list, rather than giving away their privacy to a third party. Trust is the most important thing you can build on your opt in page.

The opt in email page takes some time to perfect, but the main objective is to keep the person interested enough to want to give you their personal information such as an email address to offer them solicited information. This is known as opting in to receive the information and allows you to send them related information. Most people will not simply put in their information if they see no incentive or gains that they would receive for doing so. This is where you would provide a free gift for giving you their information. This allows you to provide a free gift as the ethical bribe to earn their email address information.

This means that you will be tasked with gaining the trust of opt in subscribers. The more that you work to gain the trust of the potential subscribers, the more likely they will be to opt in. Once you do get their trust to give you their information you will have to continue earning their trust. Sending them the free gift via auto-response scripts is important to utilize. Do not bombard them with spam and offers they do not need.

Delivering on the join request is very important. You will have to ensure that they will be receiving important information that they will want to read without asking them to buy anything at first. Once gaining their trust has gone on for a few days to a week, your email responses could be tailored to ask them politely to purchase a product. If they do not continue on, the next email should outline why they should buy it. After this, the emails should explain why not using the product is less effective than other products or methods. This will usually provide them with a reason to purchase within a set time frame if their interest is caught well enough.

Youtube is now becoming a major tool for searching online for breaking news similar to how twitter is being used.  For example if there is a news story people will most likely go to youtube to search for a video relating to this news piece.  Some people will use Twitter to search for information regarding this news piece.

A great way to use youtube to drive traffic to your website is to be the first to upload any breaking news to your youtube account and you will see a massive increase in video views on this video.  You can download the news video from any major news site as long as you mention where you got the video from in the description.  To drive the traffic to your website you can simply place your website link in the description offering a free gift to intice your youtube viewers to click on your link and give them a free gift to download in exchange they give you their email to help build up your email subscribers for example.  Once that user is on your website then you have a better chance of getting a sale if you are selling something or a service on your website.

You can also use it to build up your twitter followers by placing your twitter account in the video description.

Also once you have reached over 150,000 views on your videos you can then apply for the youtube google adsense partner programme and make money from your videos aswell.  Joining their partnership programme means you will make money from any advertisement that is shown on that page from youtube.  You will earn commission if a viewer clicks on those adverts.

I’ve been following this guy for sometime called Yaro Starak who is from Australia and writes a blog called entrepreneurs-journey.com from which he writes about affiliate marketing and how to make money online, quite similar to what i write about.  He as been online for a long time and shares his experiences of how he makes money online.  His blog has become so popular he currently has at the time  of this writing – 78,778 RSS subscribers and currently gets 80,000+ unique visitors a month, 138,000+ page views a month.

Yaro has been working online since 1998 creating websites and has sold several successful online businesses.  He now teaches people online how to make money from running their own website business.  He now gets to travel around the world with his laptop living the ultimate .com lifestyle just from blogging.

Yaro first started out online like most of us by selling old items on ebays auction site selling items he had in his garage he no longer wanted.  He then moved onto creating a website selling and trading gaming and sports cards online and then later sold this website business for a large sum.

These days he makes money from his mastermind training program and affiliate marketing adverts he has spread accross his blogs and other websites he manages and makes on average $40,000 a month.

If you are thinking of buying an internet business that is already established from the many website brokers like – sitepoint.com or websitebroker.com then you need analyse the sellers site to make sure the offer you bid is correct and that the site they are selling is valued correctly.

You should check the following:

1) How long has the domain name been registered:

2) Number of hits the site gets a day

3) At least 1 years accounts of sales

4) Cost to run the website

5) Page rank of website

6) Number of back links the site has

7) Whether the site has any subscribers or forum members

Reason seller is selling the website

9) Whether the seller will offer any support for the initial period so your on your feet

10) Try to see where you could improve the website to make more income or traffic

 This is just a starting point to see what the website is worth and if you feel you can make a success on the website

Alternativley you could buy a turnkey website for sale from websites for sale