Social bookmarking sites like Digg and Reddit started off as niche services that only tech savvy internet users used, but over the past couple of years, they’ve grown into some of the largest sites on the internet with millions of users spanning every niche you can think of. With such a diverse user base, it’s no wonder social bookmarking has become a central part of most online marketing strategies. Social bookmarking can provide a wide variety of benefits to your, your company, and your website.
The biggest and most apparent benefit of social bookmarking is traffic. If you put a link on a social bookmarking site, and that link gets popular, and eventually makes its way to the homepage of that social bookmarking site, you can be sure that the link will receive a great deal of traffic. With so many people visiting social bookmarking sites on a daily basis, it’s no surprise that popular links on said sites will receive enormous spikes in traffic.
One of the less obvious benefits of social bookmarking is that it allows you to build strong links to your site, and boost your search ranking. When you submit a link to a social bookmarking site, you get to choose the text that link displays. So, in essence, you’re creating a link to your site on a highly popular site with anchor text of your choosing. Because of the high quality of the linking systems used by social bookmarking sites, it’s common for a link on a site like Digg or Reddit to show up ahead of the site it links to in search results, and there’s nothing wrong with that. As long as your content is showing up near the top of search results, it doesn’t really matter whether it’s your actual site, or a social bookmarking site – you still get traffic from it either way.
As long as you’re pushing high quality content, social bookmarking sites are a great way to drive traffic to your site, and boost your search rank. As your link becomes popular across the internet, you’ll begin to see an increase in traffic, and in your search rank in no time. Just be sure to use keyword rich anchor text for your links, and make sure your content is high quality, and you’ll see results in no time.