Tag Archive | "Speculation"

Content Marketing: What to Post and When to Post It

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Content Marketing: What to Post and When to Post It


When it comes to content marketing, you may have heard that to achieve success with this marketing technique, you need to create content that will be popular with your audience all year round. That way, your content will never go “out of date” and will be relevant to the user no matter when they read it. But is this really the best strategy? It is possible to create seasonal content that will give you good results, all while retaining a base of content that is good all year round. Remember, search traffic follows certain established trends. So searches for Halloween costume ideas aren’t too high in January. But as October begins, they will start to pick up and eventually explode in popularity, only to taper down quickly as the holiday is over.

Research and Profit From Trends

In every industry, you will see certain trends when it comes to content. For example, on technology news websites, there will often be a lot of discussion and speculation some time prior to when a new smartphone is launched. Then, there will be the post launch talk when users and reviewers actually have the product in hand. After this, the volume of traffic related to the new smartphone will begin to go down. Of course, this applies to other things besides technology. Take sports, for example. During the hockey season, there will be various trends, such as anticipating who will make it to the playoffs, speculating which team is the most likely to win the conference final and lastly once the playoffs are advancing, there will be increased talk about who will be the most likely to win the Stanley Cup.

You Can Prepare Your Content in Advance

Not all trends are the same. Some aren’t really too predictable. For example, it will be hard to figure out what new things will come to tablet PCs next year, as it’s a fast paced topic. But some trends are cyclic and happen each and every year. The holiday shopping seasons will have similar happenings each and every year. After all, Santa Claus will still be a part of Christmas 2, 3 or 10 years down the road and people will still dress up for Halloween for as long as the holiday is celebrated.

This means that you can plan your content well in advance and get some ideas on what you will want to write about before the content becomes relevant. If you’re a company that provides accounting services, you can write articles related to tax preparation advice long before tax season and then simply publish them as the filing deadline approaches.

Preparing some of your content in advance can save you time, especially if your business is very busy at certain times of the year.

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Google May Still be on Top – But Don’t Forget Bing

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Google May Still be on Top – But Don’t Forget Bing


Everyone that has used a computer in the last decade will have heard of Google search. There are many articles talking about how Google is number one in the search market and how it’s expected to keep it’s place as King of Search for a long, long time. Obviously, any potential competitors will be facing an uphill battle if they want to create a better search engine than them. Many online marketers and business owners believe that if you want to be successful online, you need to optimize everything about your site so that it’s easy to find on Google. While this is definitely true, one fact that is often overlooked, even by some of the SEO experts, is that Google isn’t the only game in town.

 

There have been some market share numbers released a few weeks ago by Compete and comScore. Google may be popular in search, but what may be surprising to some is that it doesn’t have 99% of the search market cornered as many would want you to think. In fact, Google has approximately 67% of search market share. The rest is spread mainly among Yahoo! And Bing.

 

Yahoo has experienced many problems recently in keeping it’s search engine attractive to web surfers and the recent studies show that their market share dropped to around 14% of all search queries. Bing, on the other hand is growing and is getting more use as of the last months. In fact, 20% of all web searches are now being done on Bing.

 

What does this mean to you, as an online marketer? First, you need to accept the fact that not everyone will be using Google when they perform queries online. The reasons for this are too many to name here and are themselves open to debate and speculation. But the fact remains: Bing can bring you the targeted traffic that you’re looking for on your website. Less than Google, sure, but at approximately 20% of all web searches, it can still deliver a good chunk to you if you know how to take full advantage of it.

 

One thing that you can do is learn more about SEO and specifically how it relates to Bing. While the basic principles are essentially the same, there are certain on and off site factors that you can tinker around with that will help you get better SERPs on Bing, without compromising your current position on Google. In fact, it has been shown that getting your site to move up in Bing’s rankings can often be a lot simpler than on Google.

 

We all know that Bing isn’t too likely to take away a large portion of Google’s market share anytime soon. But with 20% of all searches and growing, it remains a big player in the online world and should not be ignored by marketers that are trying to get the most traffic possible from search engines.

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Facebook May Expand the Reach of its Advertising Network

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Facebook May Expand the Reach of its Advertising Network


When a social networking site has close to a billion users and has truly become a household name, many would wonder: what’s next for the company? Will it seek to expand past simply being a social networking website? Based on some recent information from online news sources, it may appear that Facebook may be trying to expand its presence in the online advertising market.

Advertising is what keeps Facebook running as a business. This is the main way that the company makes its money. So it’s only natural that Facebook would want their ads to be displayed in more places, generating more exposure for the advertisers, who can then turn these views into traffic to their websites or Facebook pages, and hopefully, conversions. Traditionally, advertising on Facebook has only been displayed on the social networking site itself. While in the last few weeks, there has been an increase in discussion over how Facebook is changing the way the ads appear, for example through sponsored stories, there is one thing that remained constant. Facebook ads would only be displayed to Facebook users that were connected to the site.

But there is news that Facebook has made a deal with Zynga where Facebook ads are also going to be displayed on their website. Zynga is a popular creator of Facebook apps and games, which are used by a great number of Facebook users. It it therefore logical that Facebook would start expanding their reach in the world of online ads through them.

There is some speculation as to whether the ads would soon start appearing on other websites too. According to more official information obtained from Facebook, they don’t plan on showing ads on other websites for the time being. However, this is something that may of course, change in the future.

Displaying ads on other sites isn’t really all that difficult. There are already millions of websites that have the Facebook Connect integration set up, so serving ads on these sites isn’t too much of a challenge. This gives Facebook a rather larger amount of sites that could be publishers of their ads. If this happens, this would mean that their advertising platform would work in a similar way to Google Adsense. The webmaster that publishes the ads on their site would be paid a certain amount per click or per thousand ad impressions. Advertisers would still pay as usual to have their ads displayed, but then they could select where they would want them to appear, giving them the choice of only making them viewable on Facebook itself, through the content network of other websites, or through just a few websites that were chosen by the advertiser.

For now, the only thing that is official and proven is the ad partnership between Zynga and Facebook. Whether these ads will expand to other websites is still a matter of speculation. But we must remember that the infrastructure for them is already really well laid out, plus interest from advertisers is likely to be quite high as well.

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Taking Full Advantage of Mobile Traffic

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Taking Full Advantage of Mobile Traffic


It is a fact that the devices that we use to access the internet have changed. Of course, the regular PC, desktop or laptop, is still the main way for the world’s internet users to get online. But the PC is rapidly losing “market share” to mobile devices such as smart phones and tablets. Now that the Microsoft Surface is making big news and that there is speculation that Apple is going to unveil yet another version of its iPad as an “iPad Mini” with similar features but a smaller form factor, many online marketers are starting to pay attention to the fact that not all their traffic will be coming from PC users. In fact, an ever growing number of website visits are made from other devices, most notably smart phones, followed by tablets. And it’s not just site visits that are made. Visitors are also profitable for site owners because they make purchases. Signing up for services, buying digital goods and even purchasing physical merchandise just like they would on a PC.

One question that comes to mind is what online entrepreneurs should do about it to take better advantage of this new trend and to be among the first to profit from it. There are a few easy tips which a webmaster or online marketer can follow:

The most important thing is ensuring that the websites you own either have a mobile version, or at least are compatible with the common mobile browsers. There are free online services that would allow you to test your site’s compatibility. Remember that if a user can’t get your site to display properly on their device, they will probably do what comes naturally: hit the back button and go somewhere else, which will potentially result in lost sales and revenue for your business.

A second thing would be to understand exactly what mobile platforms are principally used by your users and what these mobile users do on your website. By taking a look at server logs and statistics, you are able to see how many of your visitors come to your website by using a device other than a PC. You can also see which sections of your site they visit the most and what they do on it. Do they mainly browse for information, or are they looking to buy something that you offer? Remember that trends in mobile platforms may change and new types of devices can appear in the future, so it is best if your site is easily compatible with all mobile browsers and not just aimed at a specific one, unless your main niche is specifically aimed at users of a certain platform (i.e. selling accessories and providing information on Android based mobile phones).

There are a few other ways that you can take full advantage of your traffic which comes from mobile devices and to profit from it. We will take a look at some of the ideas you can implement on your site tomorrow.

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Google Shutting Down Some of Its Products

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Google Shutting Down Some of Its Products


Google, while famous for being the most popular and widely used search engine in the world, has plenty of other products that are used by millions of internet users around the world. Think of its other services such as Adwords, Gmail and of course the video sharing site YouTube that they own. But Google also has a few dozen smaller services that don’t enjoy such widespread popularity. And as of late, the company has been restructuring some of its offering and shutting down some of them, which have either outlived their usefulness, or simply don’t have enough users to make keeping them active worth while for the company.

 

One service that Google is planning to get rid of is iGoogle, a custom home page service where people could decide which information gets displayed when they open their browser. There is some speculation that the shutdown is simply due to the fact that the service dates from another era, where “portal” websites were all the rage and people liked to get news, email, weather, etc. all on one page as soon as they opened their browser. Remember that unlike most other search engines at the time, the main Google home page was very simple and not cluttered with different categories and elements like on Yahoo. Google will be getting rid of iGoogle on November 1st 2013, so the remaining users who find the service useful can continue to enjoy it until then.

 

Another Google service that will be axed is Google Video. It’s a simple video sharing service that has largely been replaced by YouTube when Google bought the. Many are surprised that Google hasn’t gotten rid of Google Video sooner, given the fact that new content uploads stopped being accepted back in 2009. If you still have some videos there, you should consider moving them to YouTube or another video sharing service soon, as it will be gone on August 20th 2012.

 

There are many Google products and services which have been discontinued in the past couple of months. Some examples include: Google Desktop, Google Pack, Google Gears, Patent Search and Google Friend Connect.

 

The good news for the users is that in many cases, the functionality provided by services that have been closed down or that will be soon have been integrated in another Google product. If not, chances are that there is another online service that can provide you with the same or similar features.

 

There is some speculation about why Google is launching and then shutting down so many products. Some comments from users say that the company is too busy trying to dominate every corner of the internet and have a service that can do everything imaginable. But even with all the investments made in research and development of new online products, there are those that simply don’t catch on, become obsolete or aren’t able to compete well with already established websites if the Google product doesn’t offer anything substantially better for its users.

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