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More Tips to Build Your Authority Online: Part 2

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More Tips to Build Your Authority Online: Part 2


For those who want to make their site an authority in their respective niche, there are quite a few tips that could be beneficial for them. Here is some more advice about building up your website’s authority.

  • Remember That it Takes Time

If you want to get recognized as a useful source of information in your niche, then you must be aware of the fact that this is something that will take time to build properly. Building authority isn’t about adding a lot of content to your site in a short amount of time. The content needs to be of high quality and the visitors interested in your niche will need some time to arrive to your site. Remember that this is a long term project and treat it as such.

  • Reserve a Place on Your Site For Informational Content

Building authority with a website that simply sells products or that just talks about the advantages of products that you sell is going to be very difficult. Therefore, your website should have a section where you talk about your niche in general. Of course, you can always explain to your users how some of your products can be helpful for them, but this section shouldn’t be a constant sales pitch to the visitors. To make things easier, you can add a separate blog to your website, as blogging systems such as WordPress and Joomla are perfectly designed to share information with your visitors and have many features that allow sharing and information exchange, such as the ability to easily include social network and bookmarking links, plus allowing your readers to respond to what you’ve posted by putting a space for comments.

  • Don’t Be Alone in Creating Your Content

If you look at websites that are ranked very high in their respective niches (like ZDNet in the IT niche, for example), you will obviously see that they have many different people who write articles, create videos, etc. for them. Trying to build an entire authority site all by yourself might be possible, however it may get quite difficult and tedious in the end.

There are ways around this problem. You can, for example, invite guest bloggers who will write blog posts for you. There is also the possibility of outsourcing some of the website content creation to others who are experienced in your niche. You should have no trouble finding people who can write blog articles, create videos and interactive presentations, etc. This will mean some additional costs for you, however your website will be a lot richer in information for the users and therefore will stand a much higher chance of getting recognized by others as a genuinely useful source of information on your niche.

  • Ask Users What They Want to See

By doing so, you will make your website visitors feel more important. This will also make them more likely to return to your website and share the stuff that they’ve seen with others. Remember that the happier your users are, the more likely they are to go back to your site.

 

 

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Building Authority Through Social Media: What is It All About?

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Building Authority Through Social Media: What is It All About?


Many people who have been following online marketing news for the past few weeks know that Google has stated that social linking will have an effect on how a page ranks in search results. This has of course, generated a lot of interest in the topic of social linking. Those who use social media already are wondering what they could do to integrate their SEO efforts together with social media. Those who don’t are now rushing to create accounts on Google +, Twitter and Facebook for their businesses and websites.

 

Search engines using the social media standing of a website as one of the factors in determining its page rank shouldn’t surprise anyone. Whether you like it or not, social networking sites have become a powerful tool where users share information with each other and this includes the websites that they’ve visited. It’s only normal that search engines look at how popular a site is getting on a social network.

 

Another word that is often used in online marketing circles is “authority”. Being an authority online means being a excellent source of information on a certain niche. An authority site is one that receives a lot of traffic and has shown that it can give users what they want on a consistent basis. This is different from a website that goes viral and gets a few hundred thousand visitors who go to it and look at a funny picture or video and then progressively disappear as the popularity fades away.

 

But how do you combine social media with your overall online marketing strategy and use it to truly become an authority in your niche? If you heard some self proclaimed gurus claim that they have a strategy to become an authority quickly and easily, then you should know they’re not telling the whole truth about the matter. Building an authority site is difficult and involves a lot of work. It also involves a lot of time. Remember, a site can’t be considered to be authoritative in its niche just because it receives a sudden spike in traffic over a few days. This popularity among visitors needs to be consistent. So you should opt for gradual growth.

 

What you want is for your content to be widely shared on social media by the user’s own actions. People have to come to your site, see some of the content and then decide to share it with others, giving an indication that they’ve found it interesting. Self-promotion efforts, such as linking to a blog post that you’ve made on your Facebook fan page, will not lead to your site being authoritative in itself. You can spend all day publishing news stories on your feed and providing links to every page on your site, but if nobody shares it, you’re really out of luck.

 

There’s a whole lot more to it and there are differences between the various social networks. Later, we will take a look at how you can leverage Facebook and Twitter to get your site the respect that it can have in the online world.

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