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All Types of Online Advertising Have Seen Growth in 2011

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All Types of Online Advertising Have Seen Growth in 2011


In the United States alone, revenues for internet marketing have totaled more than $31.7 billion in 2011. This is seen as an increase of around 23 percent from 2010 and there have been a few reasons cited for this jump in growth. One of them is the increase of mobile marketing and advertising.

 

According to data from PricewaterhouseCoopers, online advertising revenues have gone up in a steady way all through the 2011 year, reaching a peek during the fourth quarter, at $8.97 billion in reported revenue. Many would be interested in seeing a breakdown of this revenue, to see where businesses have spent their online advertising dollars in 2011. Search related spend is still at the top, with 46.5 percent of all online ad revenue in 2011. Display advertising, such as on site ads, were in second place with 34.8 percent of advertising spend during the year. However, mobile advertising did play a sizable part, contributing just over 5 percent to total ad revenues. According to statistics collected during the year, mobile ad spending has reached $1.60 billion.

 

Even though mobile ad spending is still a relatively small part of the total ad spend that businesses put out, it is rapidly gaining ground and is expected to increase in the near future. The reasons behind this growth may seem pretty obvious. An increasing amount of consumers own internet enabled mobile devices, such as smart phones. Furthermore, a large amount of them are using the devices to either shop online, or to look for a brick and mortar business that they would want to visit.

 

For purchases made online, digitally delivered content of various sorts, such as games, music, wall paper graphics, adult entertainment content and ring tones are still very popular purchases made from mobile devices. However, the popular e-commerce sites are also reporting that there is a growing amount of consumers which are ordering goods directly from their smart phones.

 

There are many people who would be interested in knowing that mobile related ad spending is growing. First, there is the ad networks themselves, which are rapidly implementing mobile advertising solutions that are getting increasingly targeted. Advertisers are now able to select certain criteria to serve mobile ads, such as geographic area, type of mobile device used, demographics of the website being advertised on, etc. There are also ad networks and specialist marketing companies which are appearing on the market, who offer advertising and marketing solutions that are made to reach the mobile audience.

 

Businesses of all kinds, as well as affiliates that are promoting their products are also seeing an interest in mobile advertising solutions. By being among the first to develop a complete mobile marketing plan, they can stay ahead of the competition and attract those in their targeted market who are using mobile devices to browse the web. But in any case, businesses are still seeing the value offered by traditional online advertising channels, such as on page display and inclusion of their site in paid search results.

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Avoiding Scams When Working With Others You Meet Online

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Avoiding Scams When Working With Others You Meet Online


In the internet marketing world, many people run their own business from home and thus run everything by themselves, a “one man show” of sorts. However, there are many cases where running everything by yourself could prove to be very difficult. So if you want to expand your business, you may find it necessary to partner up with others in the IM world or to hire some workers to perform certain tasks for you. This, of course, does not come without its risks. While in a perfect world, everyone would be honest and reliable, in reality this isn’t the case. More so in cyberspace.

Now let’s say you find someone on a forum to team up with on a project or do some work together, there are ways to reduce the risk of getting scammed. Here are some easy things that you should consider:

  • Look at the person’s reputation and history. This is quite easy to do on a forum, since you will be able to see how many posts the user has made and when they have joined the forum. It goes without saying that someone who has made hundreds of useful contributions, been part of a community for several years and has had many successful deals with other members is much less likely to pull a fast one than a guy who just signed up yesterday. But don’t completely let your guard down either. There have been cases where long time users and even moderators on some forums have been involved in scams that robbed users of over six figures in total.
  • Think about the deal or offer… does it seem right to you? Use some basic logic. If someone claims they can design a complete web site for you for $5, or that they can bring you thousands of targeted visitors just by joining their $29.99 a month membership site, do you see that something seems fishy here?
  • If possible, ask to see samples of their work. When you order a service, such as logo creation or article writing, ask to see some original work from the service provider. If they make excuses as to why they can’t, or send you something that looks like it was simply lifted from a random website, once again, something doesn’t seem right.
  • Do a quick Google search of their user name, business name, email address, etc. to find out as much information as possible about a user that you are planning to do business with. This will sometimes let you find some interesting information, such as whether complaints have been made against them on websites like scam.com or RipoffReport.

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