Facebook can be a great platform to market your business or products on if you do it right. The biggest thing to remember is that Facebook is a social network where two way engagement is important. People who spam Facebook with links, and information that looks like spam are going to be classified as such and potentially ignored or even shut down by Facebook.

The problem with Facebook is that you need to have a very engaged audience in order to be profitable through the social media part of it. That is what we are going to talk about today – the social aspect of Facebook, not the advertising platform.

On Facebook you have two real ways of marketing for free to individuals. The most prominent now is through Facebook Pages as they are called. The other is through Facebook Events.

Facebook Pages are the best way to promote and connect with your readers or fans online, except through mailing lists. Facebook pages are a great way to promote your content because you can easily share links to your website, interact with fans and hold contests and more.

It is important to remember that your Facebook page is only a compliment to your site, not your only site. Due to the interaction levels being so high, it can be easy to use Facebook Pages as your only source of interaction and content creation. Spread the love around to other social networks such as Twitter and see your brand grow even more so.

The best way I have found to get my Facebook page numbers up (right now it is around 1,400 for a pretty small community’s website) is to hold a “fan drive.” A fan drive is simply a plea to get people to “like” your pages in order to achieve a goal. My goal was 1,000 fans in one month and I would donate $150 to the local Hospice. Within two weeks my page had over 1,100 fans and I was writing a check.

Those 1,000 fans are worth so much more than $150, and the cost was well worth it.

Depending on your situation, there are other ways to get people to join if you are not working on such a local level. For example, giving away an iPod or something to a random fan is a great way to get people to join, even small things like books and gift cards are a huge motivator.

Be creative when using Facebook to market your product or page, but remember, don’t be a spammer or you will lose fans a lot faster than you gained them.

Social networks are now becoming a vital method to drive traffic to your websites as Twitter in particular is used as a search tool by some users to look for information.

If you have a website that needs more traffic then you should take advantage of the free media that is out there.  One way to get more traffic is to

1) Setup a wordpress blog and link this to your website. 

2) Sign up to Twitter and create an account.

3) Follow as many people as you can that are related to your niche, just run a search for your main keywords

4) Download the wordpress twitter plugin and upload it and active it on your blog.  Fill in your twitter details and set it up so everytime you create a new post, it automatically submits a link on your twitter account

5) Setup a facebook account and become friends with as many people as you can related to your niche.

6) Install the Twitter facebook application and link in your twitter account to your facebook account.  Everytime you create a new tweet via your blog, twitter will also update your facebook status with a link to your article automatically.  So you will get traffic from both Twitter and Facebook automatically when you create new posts in your blog.

To get more followers on Twitter CLICK HERE

To make money from Twitter CLICK HERE