Of course, having your members do your promotion for you is a very good strategy when you run a membership site, due to the fact that it is free and would actually not require any marketing efforts on your part. All you would need to do is to create a decent membership site and give your members a few incentives to promote it for you. But there are a few more free methods for promoting your membership site. Let us examine them here:
- Social Media
Again, social media. This is something that is talked about a whole lot in internet marketing circles. Of course, there is one big reason for that: it works. Think of it, if it was ineffective, there wouldn’t be thousands of guides, forum posts, etc. about it. There are two things that you would need to do if you are promoting your site on social networking websites:
- Create a page for it
Facebook lets you create a fan page for a business. You should do so for your membership site. Give a bit of information about it and make a nice looking, but not too pushy, sales page as well. People can also “like” your page. The more people like it, the more popular it becomes.
- Make a post about it
With Facebook, you can post on your wall that you’ve created a new site and invite your Facebook friends to check it out. On Twitter, you can send out a Tweet with the link to your website included in it.
But to make your social media use even more effective, consider creating a promotion for those who access your site through social media. A discount on the membership price works very well, but there are also other things you can do to add value such as adding an additional product, or giving a free personal consultation with you, etc.
- Email marketing
If you already have a mailing list, email marketing could be an excellent way to market your new site. This would work even better if you have released products before that were liked by your subscribers. All you would need to do to make use of email marketing would be to send out an email to your subscribers and let them know about your membership site. If your list is made up of people who have already purchased products from you, then they will be more likely to join your site.
Another way to build a list would be to release a free product and give it to people in exchange for opting in to receive emails for you. That would allow you to build a list of subscribers who are interested in internet marketing course products and might want to join your new membership site. While building a list from zero would take a bit of time, it is nonetheless a very good marketing method and something that you can consider doing alongside other promotion methods such as forum posting or social media promotion.










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