Tag Archive | "Skyscraper"

Marketing For Local Businesses: Your Options – Media Buying – Part 2

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Marketing For Local Businesses: Your Options – Media Buying – Part 2


Now that we have seen what media buying consists of and the various business models available when it comes to paying for your ads, it is time to take a look at two things that are just as important: what type of ads you can run and also where you can place your ads.

There are various types of ads to choose from:

Text Ads – These are similar to the sponsored ads that you would find on Google search results, except that they are served on various websites rather than on search engine results. Depending on the network, you will have a certain amount of characters that you can use for your title and for the body of the ad. Remember, you want people who are interested in what you have to offer to click on your ad, but also to avoid those who are merely curious or looking for freebies. This is especially important if you are paying on a CPC model, as you don’t want to waste your advertising budget on non productive visitors to your site. As such, your ad should inform the viewer of what you have to offer as well as be cleverly worded and attractive.

Banner/Graphic Ads – These are another popular type of ad in the media buying industry. You basically create a graphic ad, which can have various shapes and sizes. Some are the classic horizontal banner, while others are more in a vertical “skyscraper” format. There are also banner ads available in a smaller, usually square format. When you create a banner, you want to do the same thing than with a text ad: captivate the viewer’s attention, but still give them enough information to decide whether your business offers them something they need. Banner ads are basically an animated GIF file, which can easily be created with a graphics program. Or you can also pay a freelancer $5 – $10 to create a banner ad for you.

Popup/Popunder Ads – These types of ads are still being offered, although they have lost most of their efficiency, due to the fact that browsers now have integrated popup blockers and if an ad does get past those, most people simply get annoyed and close it. As such, it is not recommended that you use them if you are promoting a local business, as they are more suited for affiliate offers.

Video Ads – This is a relatively new type of ad, but is growing in popularity. It is basically a mini commercial, like one that you would see on TV. The video is played either before the user watches another video on a video sharing site, or plays automatically when the page serving the ads is loaded. You will, however, need to create a video ad by yourself and have it approved by the ad network. Since this is a new type of ad, their success rate has not yet been fully tested, so unless you have a significant budget to devote to your media buying, it is best that you try the other ad types first.

Tomorrow, we will see where you can put your ads and how to optimize them in order to take maximum advantage form media buying.

Posted in Entrepreneur News, internet marketingComments (0)

Becoming A Merchant – The Other Side Of CPA – Part 1

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Becoming A Merchant – The Other Side Of CPA – Part 1


Are you pushing CPA offers? Have you ever wondered who are the merchants behind many of the rebill/trial offers? Some of you imagine them being some large corporation, with hundreds of staff members and an owning an entire skyscraper in downtown New York. Nothing could be further from the truth. In many cases, these companies are owned by one main owner or a few people. They may also employ a handful of employees. But that’s it. How do they make money? And HOW could you become a merchant, rather than a publisher of CPA offers?

I will explain it to you in a simplified way. But a BIG word of caution here. This is not for the lazy. It demands some hard work and a lot of entrepreneurship. If all you want to do is whip together a web page with some nice graphics and call it a day, it is not for you.

What do you need? First: a product.

The product doesn’t need to be an advanced revolutionary breakthrough that will marvel people for generations to come. Nope, it can be something very simple actually.

There are 2 categories of products that you can base your business on: digital products (most commonly the “make money online” niche) and physical products (usually “health products” niche).

If you go with the digital products, what you have to offer is simple. A series of guides related to your “make money online” idea, i.e. earn with Google, earn with eBay, earn with Amazon, earn by being a freelance writer/online photographer/ etc. or a more general “start an online business” which explores various possibilities to earn money online.

The main guides don’t have to be groundbreaking and revolutionary. All of the information on how to earn money with various methods is freely available online. But you will also need to provide some content that will make the users want to keep their membership active month by month. This includes updates, new methods that are added, or services such as affiliate tracking services, PPC tools, etc.

If you go with providing a physical product, think of filling a need. People want to: lose weight, get rid of acne, whiten their teeth, etc. Now you don’t have to spend millions of dollars researching, developing and testing a product. Here’s some news for you in case you missed it: all of these health products sold through CPA offers are no better than generic stuff you would find in a natural products store or your local pharmacy. The rest is just hype. The “super results” and “great benefits” are based on anecdotal evidence at best, pseudoscience at worst.

What you need is to find a supplier which can provide you with the product related to your niche and simply apply your branding label to the packaging, and then send it out to the end customer. You start by offering a free trial, and if the user didn’t cancel, they get a monthly shipment of the product. Your profit margin will be quite high, since these products can be purchased in bulk very cheaply.

Posted in Business opportunity ideas, make money onlineComments (0)


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