Tag Archive | "Site Marketing"

Some of Facebook’s Biggest Changes in 2012

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Some of Facebook’s Biggest Changes in 2012


This year, Facebook has made a great deal of changes to the way its social networking site works. Many of these changes have a good impact on those who use the site for marketing purposes. While the social network itself may have evolved, the main principles behind social media marketing seem to remain unchanged for now. It’s just that it’s now easier and more convenient for marketers to connect with their audience and share information. Here are some of the most noticeable changes we’ve seen and some that we’re expecting.

 

Timeline for marketers. The adoption of the timeline design for profiles has been met with quite a lot of controversy when it was announced in 2011. Some users didn’t mind it, while many others resisted the change believing that the old design was better. But just like many other Facebook changes, people have eventually come to get used to it and accepted it. The Timeline is responsible for changing the way in which people interact with the social network. It has also had some positive effects on businesses that use the site for marketing. Some studies suggest that since the Timeline was introduced, brands receive over 40 percent more engagement for each post that they make.

 

The “Want” Button. Currently, we have the ever present “Like” button on Facebook. But there are many rumors that are now circulating in online marketing circles that Facebook may be planning to launch a “Want” button. As some of you may have guessed by now, this type of feature would be most beneficial for e-commerce site owners. Having a Want button can be useful when it comes to seeing just how many people are interested in what you have to offer them. If it was available when you launch new products and inform your Facebook fans, the Want button could generate a lot more interest for your new additions. However, it should be known that this feature is, for now, little more than a rumor. It is not yet known when, if at all, Facebook will make it available and whether this feature will be available to all marketers on the site, or only to a select group at the beginning. Perhaps marketers would have to pay to get the ability to have a Want button? But the real answers might be coming soon, perhaps in a few months.

 

Scheduled Page Posts. This isn’t anything revolutionary, but it does make things more convenient for marketers. You may be planning to release a new product soon and want the Facebook page post to be displayed as soon as it becomes available. Now with the ability to schedule your posts, you can opt to have them displayed at a pre determined date and time. That way, you will never be late in making your announcements to your fans.

 

There are still a few more changes we will look at. Check back tomorrow for some more information about them.

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Keeping an Eye on Email Open Rates Crucial For Marketers

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Keeping an Eye on Email Open Rates Crucial For Marketers


If you use email marketing to promote your business online, one of the key metrics that you would want to keep an eye on would be your email open rates. These denote how many of the email messages that you’ve sent out have been read by the recipient. Of course, unless you have a small and very highly targeted email campaign, not all of your messages are going to be opened and read by the user, for various reasons. Some people just don’t pay any attention to marketing messages, no matter how much effort you’ve put in crafting a catchy subject line to get their attention. Others may not check their email inbox that often.

But in general, how is email marketing doing so far? We all know that it’s one of the most widely used online marketing methods, mainly due to the high conversion rates that it can bring to businesses that use it. Email marketers would often like to know what the general trends are for email open rates so that they can adapt their overall marketing campaigns. There are some numbers that were recently released by Silverpop as part of their 2012 Email Marketing Metrics Benchmark Study. This study looked at email messages sent in 2011, as well as the first quarter of 2012.

The mean email open rates for all of the regions that were studied was of 20.1%. In the USA, the mean rate was 19.9%, Canada stood at 20.7% and the region of Europe, Middle East and Africa was at 20.9%. This goes to show that there aren’t any major differences related to email open rates based on the geographic region where the recipient is located. The mean global open rate has dropped from 2009, where it was sitting at 22.2%.

But what about click through rates? Out of the people that actually take a few seconds to read your message, how many of them can you expect to click on a link in it and proceed to your site? Email marketing has been shown to produce some very good CTRs and the data from the most recent edition of the study seems to confirm this.

The global mean CTR is at 5.2%. For the United States, this number is slightly above average at 5.4%. Europe, the Middle East and Africa has a 5.1% CTR. What is a bit surprising is that Canada’s CTR is noticeably lower at 3.8%. Compared to the same study done 2 years ago, click through rates have increased. In 2009, the mean global CTR was at 4.5%.

Now that you have these details, you can get a much better idea of just how email marketing is performing around the globe. But you must remember that the results that you get will vary on many factors, such as the industry you’re in, your targeted demographics, as well as how you personalize your email messages and target the recipients. If you do your best, chances are you will see a great benefit from email campaigns.

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Promoting Your Membership Site: Social Media and Email Marketing

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Promoting Your Membership Site: Social Media and Email Marketing


Of course, having your members do your promotion for you is a very good strategy when you run a membership site, due to the fact that it is free and would actually not require any marketing efforts on your part. All you would need to do is to create a decent membership site and give your members a few incentives to promote it for you. But there are a few more free methods for promoting your membership site. Let us examine them here:

 

  • Social Media

 

Again, social media. This is something that is talked about a whole lot in internet marketing circles. Of course, there is one big reason for that: it works. Think of it, if it was ineffective, there wouldn’t be thousands of guides, forum posts, etc. about it. There are two things that you would need to do if you are promoting your site on social networking websites:

 

  • Create a page for it

 

Facebook lets you create a fan page for a business. You should do so for your membership site. Give a bit of information about it and make a nice looking, but not too pushy, sales page as well. People can also “like” your page. The more people like it, the more popular it becomes.

 

  • Make a post about it

 

With Facebook, you can post on your wall that you’ve created a new site and invite your Facebook friends to check it out. On Twitter, you can send out a Tweet with the link to your website included in it.

 

But to make your social media use even more effective, consider creating a promotion for those who access your site through social media. A discount on the membership price works very well, but there are also other things you can do to add value such as adding an additional product, or giving a free personal consultation with you, etc.

 

  • Email marketing

 

If you already have a mailing list, email marketing could be an excellent way to market your new site. This would work even better if you have released products before that were liked by your subscribers. All you would need to do to make use of email marketing would be to send out an email to your subscribers and let them know about your membership site. If your list is made up of people who have already purchased products from you, then they will be more likely to join your site.

 

Another way to build a list would be to release a free product and give it to people in exchange for opting in to receive emails for you. That would allow you to build a list of subscribers who are interested in internet marketing course products and might want to join your new membership site. While building a list from zero would take a bit of time, it is nonetheless a very good marketing method and something that you can consider doing alongside other promotion methods such as forum posting or social media promotion.

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Drive Traffic To Your Site Without Spending A Dime

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Drive Traffic To Your Site Without Spending A Dime


Online marketing can be a daunting task, especially if you’re on a tight budget. Fortunately there are a few ways you can drive traffic to your website without having to spend any money.

Never underestimate the power of word of mouth. The first thing you should do once your website is completed, and ready to be shared with the world is tell your friends and family about it. Be sure they’re clear on what niche your site serves, and let them know that you’d love it if they recommended it to anyone they knew who might enjoy it. Depending on your niche, and the size of your circle of friends, this can actually bring in more traffic than you might expect.

Using social networking sites like Twitter and Facebook to promote your site is very similar in nature to the word of mouth marketing mentioned above. The first goal of your Twitter or Facebook account should be to make friends. Once you’ve got that down, it’s time to start showing those friends your site, and encouraging your new internet friends to pass that site along. Keep in mind the part about making friends. If you just fire your link off to random strangers seconds after sending them a friend request, you won’t get very far. Take the time to send messages, and reply to theirs. It really doesn’t take as much effort as it sounds like it does, and the benefits are worth the investment of time.

Social bookmarking sites are another great way to spread your link around. Start an account on a social bookmarking site, and fill it with sites you like. Include plenty of things from your niche, but don’t be afraid to include other things too. Over time, throw in links to your own site, and as your account gains attention, so to will your website. Take some time, and send friend requests to people with similar interests, and you’ll be on your way to more traffic.

All of the above mentioned ways to build traffic are completely free, but they all require an investment of time, but it’s worth the effort. That investment of time will yield quality visitors to your site that are interested in your niche. These methods are highly effective at reaching your target audience, and at the end of the day, that’s what really matters.

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