If you already have a membership site that’s doing fairly well, and an equally successful list to go with it, what’s the next step? Where do you go from there to ensure that your list will keep growing? There are a few things you can do to keep growing your list, even if you’re already done a fair job of growing it.

If you haven’t done so already, integrate your membership site, and your list directly, so that when someone signs up for your site, they’ll be automatically subscribed to your list as well. Most membership site software makes it easy to integrate the two, but if you really get stuck, and you can’t get the two sign ups into one form, put an opt in for your list on your sign up page. It’s also a good idea to put a list opt in on your site’s sidebar. That way, even if someone isn’t a registered user yet, they can still sign up for your list.

You may want to consider using a forced opt in page as well. One of the most effective uses of a forced opt in page is the two step checkout. In a two step checkout, after the customer clicks the “buy” button on your sales letter, or product page, they’ll first be sent to an opt in page that asks for their email address and name. The page should indicate that it is step one of two, so they customer is clear on where they stand in the checkout process. Once they opt into your list, they’ll be redirected to the actual checkout form so they can complete their purchase. If you’re using this method, it’s important to make your opt in page feel like a part of the checkout process. Make sure the opt in page doesn’t look significantly different from the actual checkout form. Customers may become wary of your site if they feel like the forced opt in wasn’t actually part of the checkout process.

Whether your membership site is small, or large, these tips can help you to grow your list in a big way.There are always more ways to encourage your users to opt into your list. Try to incorporate the list into your site as heavily as possible, and you’ll see your list grow quickly.

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