Starting a successful newsletter is tough, no matter what type of site it’s for. Most people delete the majority of newsletters that hit their inbox without ever even opening them. That doesn’t mean you shouldn’t run an email marketing campaign, it just means you have to follow a few important guidelines while doing so.

First, and probably the most important, is don’t buy subscribers. We’ve all seen the ads that promise tens of thousands of subscribers for one low, low price, but it’s still not worth it. The price might be affordable, but you probably don’t want the subscribers they’re tying to sell you. You can’t be certain how they got a hold of those email addresses, so there’s always a chance they were obtained illegally, or at the very least, by underhanded means. If they were all obtained on the up and up, you still have no way of knowing whether or not they’re active email addresses that get checked by someone regularly. Even if they do get checked regularly, you still don’t want them. There’s no way to guarantee that each email address you bought belongs to someone who is likely to be interested in your newsletter. You might be buying subscribers that are likely to flag your newsletter as spam, and hurt the overall reputation of your newsletter, and by proxy, your site.

Instead of paying for subscribers, ask for them. Put an opt in page on your site, and put an opt in box on the sidebar. Also, if you have a store, give your customers the option to sign up for your newsletter during checkout. By asking your customers to sign up, you won’t get as many subscribers as you would by buying them, but you’ll get subscribers with a genuine interest in your site, and your niche.

Once you have the right subscribers, it’s important to start sending them the right things. Don’t just send out sales emails, try to send out entertaining and informative content as well. If you can entertain your subscribers, they’ll be more likely to open and read all of your emails, including your sales emails.

A successful newsletter just comes down to sending the right information to the right subscribers. If you have subscribers that are interested in what you have to say, and you’re sending them meaningful content, your newsletter will perform well.

Google Adsense is an advertising program put in place by Google. The idea is pretty simple, sign up for Adsense, and let Google serve ads to your readers. While the concept might seem simple, using Adsense effectively is actually a little more complicated than that.

First thing’s first, before you can effectively use Adsense, you have to understand exactly how it works. Once you sign up for Google Adsense, you’l have to pick out what type of ads to serve on your site. You can choose image ads, text ads, or both. You can also select a wide variety of sizes and shapes for your ads, as well as different color schemes for your text ads.  Try not to pick ads that are going to blend in to your site too well. You don’t want the ads to get lost among your content. Once you put the ads on your site, Google will examine your content, and serve ads based on what they think your visitors might be interested. Generally speaking, the ads will be directly relevant to your content in some way, which means your users will be more likely to click on your ads. If you ever see an ad appear on your site that doesn’t suit your content, you can always block it from showing up again from within Adsense. That way, you can ensure your visitors will always see the ads you want them to see.

Once you have your account set up, it’s time to put some ads on your site. Put your ads in highly visible places. It’s a good idea to put a large square ad at the top of your sidebar if your site has one, and another wide ad underneath the header.Once you have those two ads in place, think about the layout of your site, and try to find additional highly visible places to put ads. Bear in mind that Google has restrictions on how many ads a given page can have, and on what types of pages can have ads on them. For example, if you run a site with a login page, that login page can’t have any ads on it.

If you put your ads in the right places, Google will take care of the rest. They’ll index your site and show your visitors ads they might be interested in. If your users are seeing the right ads, then you’re more likely to make some money.