Tag Archive | "Search Traffic"

Content Marketing: What to Post and When to Post It

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Content Marketing: What to Post and When to Post It


When it comes to content marketing, you may have heard that to achieve success with this marketing technique, you need to create content that will be popular with your audience all year round. That way, your content will never go “out of date” and will be relevant to the user no matter when they read it. But is this really the best strategy? It is possible to create seasonal content that will give you good results, all while retaining a base of content that is good all year round. Remember, search traffic follows certain established trends. So searches for Halloween costume ideas aren’t too high in January. But as October begins, they will start to pick up and eventually explode in popularity, only to taper down quickly as the holiday is over.

Research and Profit From Trends

In every industry, you will see certain trends when it comes to content. For example, on technology news websites, there will often be a lot of discussion and speculation some time prior to when a new smartphone is launched. Then, there will be the post launch talk when users and reviewers actually have the product in hand. After this, the volume of traffic related to the new smartphone will begin to go down. Of course, this applies to other things besides technology. Take sports, for example. During the hockey season, there will be various trends, such as anticipating who will make it to the playoffs, speculating which team is the most likely to win the conference final and lastly once the playoffs are advancing, there will be increased talk about who will be the most likely to win the Stanley Cup.

You Can Prepare Your Content in Advance

Not all trends are the same. Some aren’t really too predictable. For example, it will be hard to figure out what new things will come to tablet PCs next year, as it’s a fast paced topic. But some trends are cyclic and happen each and every year. The holiday shopping seasons will have similar happenings each and every year. After all, Santa Claus will still be a part of Christmas 2, 3 or 10 years down the road and people will still dress up for Halloween for as long as the holiday is celebrated.

This means that you can plan your content well in advance and get some ideas on what you will want to write about before the content becomes relevant. If you’re a company that provides accounting services, you can write articles related to tax preparation advice long before tax season and then simply publish them as the filing deadline approaches.

Preparing some of your content in advance can save you time, especially if your business is very busy at certain times of the year.

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SEO Optimize Your Images

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SEO Optimize Your Images


Everyone knows that SEO, or search engine optimization is important for the content on their site. That’s fairly common knowledge at this point. What a lot of people don’t realize is that your images can bring you a great deal of search traffic too. People are constantly searching for images for many different reasons, and if you can optimize your images to take advantage of those searches, you can bring more traffic to your site.

The first thing you should do is be sure that your images are all named correctly. Give your images names that reflect what is pictured in the image. For example, the picture above of the JPEG icon is named “jpeg icon.png”. If you are using a photograph, make sure the image name describes what’s going on in the picture. For example, a photograph of two guys playing with a Frisbee should have a name along the lines of “two guys playing Frisbee in a park.jpg” Don’t be afraid to have a long image name. It’s more important that the image name be descriptive than short. Try to include spaces between the words in the image name. If your content management won’t support spaces, put dashes instead. It’s important that the words be separated so that search engines can easily recognize them.

You should also take the time to fill out the alt tags for your images. whenever you mouse over an image, you will see some text displayed. That text is dictated by what is written in the alt tag for an image. Again, be descriptive in your alt tags. Include a little more detail in the alt tags than you did in the image name. In the example above the image name was “two guys playing Frisbee in a park.jpg”. In this example you might want your alt tags to contain the text “two guys playing Frisbee in a park on a bright summer day” That way, there is more text relevant to the contents of the image associated with it.

Remember, search engines can’t see your images. They’re relying on you to describe the images in a way that they can understand. Giving your images strong names, and including relevant information in your alt tags makes it easy for search engines to understand what is going on in your pictures so that they can do a better job of placing them in search results. By taking the time to optimize your images for search, you are ensuring better search traffic to your site over time.

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The Biggest Lies Free Traffic Providers Tell

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The Biggest Lies Free Traffic Providers Tell


We’ve all gotten the e-mails, and seen the ads for services that claim to boost your traffic in some significant way. Usually they offer a free boost in traffic just for signing up with them, and giving them some information about yourself, which will likely then be sold to other companies for marketing purposes. Most of the claims these traffic providers make are completely false. Let’s take a look at a few of the common claims they make and the truth about them.

“We’ll submit your site to 5 thousand search engines, you’ll get so much search traffic, it will blow your mind!”

Claims like this are rarely a direct lie, but they are misleading. Sure, they will submit your site to all of the search engines they promise to submit it to, but the actual impact on your traffic won’t be anywhere near as amazing as they claim. Most of your search traffic is going to come from Yahoo, Google, and Microsoft’s Bing. The thousands of other search engines might collectively generate 100 hits per month… if you’re lucky.

“We’ll get you to the top of Google”

Again, not a direct and total lie, but extremely misleading. Services making this promise will get you to the top of Google, but it won’t be for keywords that anyone is actually searching. If you have a site about cars, and you choose to use a service like this, chances are you’ll wind up being the first search result for “how to properly eat cheese while driving your car”. Sure, you’re the first result, but who is actually searching for that? No one, that’s who.

“100% Guaranteed”

If a service is offering to boost your traffic, and they try to make lofty promises and guarantees, you should just walk away. SEO and internet marketing are extremely complicated. No one can make a blanket guarantee that your traffic will be effected in a fixed way without looking at your site, and what’s going on in your niche.

The best way to get more traffic to your site is to take the time, and effort to optimize your site for search, and post relevant and interesting content to it. If you absolutely can’t resist using a traffic boosting service, be sure to do some research before picking a service. Avoid free services that make promises like the ones above, and if you’re going to use a paid service, look up some reviews before sinking any money into it.

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Improving Search Traffic To Your Site

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Improving Search Traffic To Your Site


Search engine traffic is one of the most important ways to be successful online. When people can find your blog or website just by typing into Google your keyword, that is a very powerful thing.

Google and other search engines love new content. It has been said that Google prefers websites that have new content on a consistent basis. So one of the ways to get to Google’s heart is to consistently update your blog or website.

New content is a powerful thing for many reasons, not just search engine ranking.

New content brings visitors back again and again.
New content means your RSS feed goes out, again and again.
New content keeps you engaged with your site.
New content forces you to continue promotion of your site, you’d hate for that great content to go to waste, wouldn’t you?

New content is one of the driving forces behind the next big part of organic, search engine traffic. In order to get that content to show up and rank in Google however, there are some things you have to do first.

Make your site SEO friendly, use good title tags and make good use of heading tags as well. Also make sure you submit your Sitemap to Google’s Webmaster Tools, this will help Google crawl your site more efficiently.

Getting backlinks to your site will also help your site start to rank higher and get crawled more often. What happens when the Google Bot gets to another site with your link on it, is it then follows it back to your. A lot of people call this “Google Juice.” Call it whatever you want, it is one of the most important parts of the organic traffic equation.

If you are just getting started on your website, be patient and make sure you submit your site to all of the search engines so that they can begin crawling your site as soon as possible.

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