Your bounce rate is the peercentage of your visitors that arrive either through search, or from another incoming link, view the page they landed on, and leave without looking at anything else. Depending on the type of site you run, a high bounce rate can be a sign that your visitors just aren’t finding what they’re looking for when they come to your site. If your bounce rate seems high, or if it’s on the rise, there are a few things you can do to bring it back down.

Keywords

If your visitors are coming in from search engines, and then leaving immediately, you might have some faulty keywords on your site. Take a look at the search terms that are bringing the visitors to your site, and make sure those terms are directly related to the content on the page that search engines are taking people to. Also, do a little research, and make sure that your keywords don’t have a dual meaning. For example, it’s possible for a band, and a movie to share a name. If your site is about the movie, it’s possible that people searching for the band are arriving at your site by accident. If that’s the case, try to refocus your content to talk more specifically about the meaning of the search term that applies to your site.

Load Times

If your bounce rate is going up, take a look at your website, and make sure that all the pages are loading quickly, and properly in all the major web browsers. If your visitors find a broken page, or a page that’s loading slowly, they’ll be more likely to leave your site before exploring it.

Content

Your visitors might also be leaving quickly because your content isn’t what they were looking for. Your content might not answer their question, or provide them with the information they were looking for in the first place. If your visitors find your content lacking in some way, they’ll eave your site without looking at any other pages.

Make sure your site has high quality content, appropriate keywords, and make sure it works properly, and your bounce rate will stay low. If those things don’t help, it’s possible that the type of site you’re running just has a high average bounce rate. Otherwise, you should be looking at a low bounce rate if you keep these tips in mind.

Keywords are the words and phrases people use when searching for information on any given topic. For example, if you’re looking for information about weight loss, you might search for something along the lines of “lose weight fast”. In that scenario, “lose weight fast” is a set of keywords relevant to weight loss. By understanding keywords, and doing the right things with them, you can make your site more SEO friendly in no time.

When building your website, you want to try to capitalize on the most popular keywords relevant to your niche. Make sure the title tags, and meta tags in your code include keywords relevant to your site. it’s also extremely important to have keyword rich text on your site.l You don’t want to make your content seem poorly written, but you do want to work in as many keywords as possible. Don’t let it get in the way of the quality of your content, but try to replace pronouns with proper nouns related to your niche whenever you can.

Search engines weight the first 250 words found on a page more heavily than the rest of that page, so it’s extremely important to make your first few paragraphs as focused as possible. Stay on topic, and include as many keywords as you can.Again, don’t make the content hard to read for your visitors, but make it as keyword rich as you can without hurting your site’s usability.

Keywords that consist of one word, or a short phrase tend to be very competitive. While it’s a good idea to take advantage of those keywords, don’t ignore longer terms completely. The longer the keyword, the less likely it is to be over saturated. If you can find a longer search term relevant to your niche that isn’t flooded with search results, take advantage of it as best you can. It’s better to show up in the top five search results for a longer search term that gets 500 searches a day than it is to show up six pages deep in the search results for a short term that gets 5,000 searches a day.

Keep keywords in mind as you develop your website, and your marketing strategy, and you’ll see some significant results over time. As your search rank goes up, so will your traffic. At the end of the day, that’s what makes the internet go ’round.

Once your site has been search engine optimised by us you are now ready to start promoting your website.

There are several ways you can promote your website which are:

1) Search Engines natural listings (organic method)

2) PPC – Pay per click campaign with something like Google adwords

3) Newspaper, magazine adverts

4) local radio

5) Email marketing

6) leaflet drops to houses, posters in shop windows

7) Writing about your website in forums, blogs, chat rooms, social bookmark websites

The most recommend method is the organic method to get high rankings on the major search engines like Google, Yahoo, Msn etc. 

Google will determine your rankings on searches by how many back links you have to your site, which means how many other websites have your link on. This lets google know that your website is very popular. If you can try to make sure that the sites that you have a back link on match the theme of your website. For example if you are an electronics website selling electronics try to have back links on other shopping website selling simalar products and services. This will make it easier for Google to understand what your website is all about.

Even better is if you can have keyword anchor text as your back links from other sites. For example instead of just putting your domain URL as a back link you could have your chosen keyword for example – cheap ipods – and when someone clicks on this they are directed to your website. This lets google know your website has cheap ipods and to place your rankings high up when someone uses this search term on google.

The HTML code to create a keyword anchor back link text is:

<a href=http://www.YOURDOMAINNAME.com>YOUR KEYWORD TEXT</a>

Another good trick is to look at your competitors and find out how many back links they have and what other websites they have their links on. This will give you some idea of how they have achieve page 1 listings on google. To find out what back links your competition has you can do the following:

1) On google get their domain name and search using their full domain name ( example – http://www.websitesforsaleworld.co.uk = over 500 back links)

2) On Yahoo.com or Yahoo.co.uk get your competitors URL and do the following entering the following in the search bar:

Linkdomain:www.yourcompetitorsurl.com

This will tell you how many back links they have and what websites they are on. A good theory is if you put your link on all the websites your competitor has, you will over time be next to them on top of Google.

A number of good ways to get back links is to try some of the following:

1) Writing up articles about your products or services that you offer with your back links within your articles using the anchor text back link
2) Writing in blogs leaving your links
3) Exchanging links with other similar websites. Usually if you look towards to the bottom of most websites they have a “Links” page that allows you to exchange links with each other
4) Submit your URL to free directories
5) Submit your URL to DMOZ. Google loves this directory, altougth it can take months to get lising on there
6) Submit your URL to social networking sites, forums
7) Use Yahoo answers and other forums to answer peoples questions with a link to your website.

List of websites to submit your website to

http://www.bestcatalog.net/seo_tips/directories.htm

Another method which you can use is setting up a pay per click campaign with Google adwords.

This works by paying Google everytime someone clicks on your link in Googles network of websites and search engine.  You can set a budget for example 0.20p per click to your site.  You can set a daily budget so you can pay for example 1,000 hits aday to your website. Another very good way to promote your website and build back links to your site is to write in forums, blogs and social bookmarking sites. For example the following: 1) Yahoo answers 2) Forums and blogs that match your niche. For example if you have a finance website, look for forums to do with finance and people looking for loans etc.. 3) Facebook. You can create a group on facebook with a link to your website and email this group to all your friends 4) Set up an email campaign and email several people your services Another option is to pay for an advert in your local paper telling them about your services and a link to your website
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