Tag Archive | "Search Engines"

Is There a “Best” Way to Market a Small Business Online?

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Is There a “Best” Way to Market a Small Business Online?


One of the questions that comes up very often in online marketing forums is something similar to this: “I own a business in such and such industry. What is the best way for me to do internet marketing?” The problem with that question is that there is often no one specific answer to it. The world of online marketing is a very vast and diverse one, with many methods, techniques, tools and services that you can use to accomplish your goals, whether these are to get more visitors to your sites, to promote a specific product that you’re selling, or to get more exposure for your business.

The exact methods that you use will largely depend on who you are and what you’re trying to do online. But in the majority of cases, it is not just one marketing method that should be used, but a combination of several of them. What will be variable, however, is the degree of attention that you will give to each of these methods.

If you’re trying to get your business more recognized and known as the leader in its field in your local area, then using search engine optimization is a must, as you will need to ensure that people who search for what you have to offer will be able to find your business. A large number of people use search engines when shopping for something, so it is imperative that your site can be easily found by them. But SEO is not the only way to do this. If you want the best results, you should use a few complementary methods to get the word out.

You can, for example, make posts on local online classified ads websites. Or you could buy advertising space on websites that are related to your niche, or frequently visited by people from the area served by your business. To gain more visibility, it would also be a good idea to create pages for your company on the popular social networking services.

Once you see that you are getting results, you can keep your website visitors interested in what you offer by offering an email newsletter that they can subscribe to. You can also create a blog where you keep users updated on new happenings in your industry, as well as new products that your business has to offer them.

As you can see, there isn’t really a “quick” solution to marketing a local business on the internet. You should spend some time putting together a complete online marketing strategy where you will think about your goals, as well as the methods that you want to use to accomplish them in the online world. Remember that it is also important to keep track of your progress, as this will let you know which areas of your marketing plan are working well and which others may need a little bit more attention so that you can improve them and make them work as efficiently as possible.

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Creating Email Messages That Convert: The Basics

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Creating Email Messages That Convert: The Basics


When you use email marketing, remember that what you’re doing is talking to your reader. Sure, it may not be a live conversation like on the phone or by instant messenger. And depending on how many people you got on your list, your message could end up being read by anywhere from a few dozen to several thousand subscribers. Even if email marketing is essentially a mass mailing, you still need to keep the reader engaged and make them feel like you’re writing to them one on one. Think about how sales copies are written. They make the reader feel like the author is talking directly to them and forget the fact that there are thousands of other people who are reading the same message.

 

It is a well known fact that email messages convert well. Once the reader clicks that link and goes to your website, you get a better chance of them making a purchase, or taking any other action that you would want them to take, such as filling out a form to get a quote, or booking an appointment. Studies have shown that email marketing has better conversion rates than other forms of online advertising, such as pay per click ads on search engines or display ads on websites.

 

But this doesn’t mean that email just causes products to “sell themselves” no matter what some of the gurus will try to tell you. Yes, there is a higher chance that someone who ends up clicking on your link will buy from you. But in the first place, you need to get them to open your message, read it and then take the desired action.

 

Now this is the tricky part and this is also where many online marketers have the most difficulty. They may have a subscriber list of a respectable size. Sometimes, it can have thousands of subscribers who are interested in the niche. They send email after email, but the results simply aren’t there. Is it that their product is just not good enough, or the landing page wasn’t optimized properly to deliver maximum conversions? Perhaps. But one of the main reasons why email campaigns fail is simply because of the email messages themselves.

 

You need to convince people to open your message, pay attention to it and then take action. This, of course, is easier said then done. Your users may have subscribed to plenty of other email lists, so they will not take several minutes to attentively read each message and then decide whether they want to continue on to your site or not.

 

There are lots of resources out there on how to write good messages when you market your business by email. They provide a lot of detailed information on the topic and many of these guides are available for free. But there are some basics that you need to understand before you do anything else. Tomorrow we will take a look at some of the most basic tricks in getting your email campaigns to work.

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Building Authority Through Social Media: What is It All About?

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Building Authority Through Social Media: What is It All About?


Many people who have been following online marketing news for the past few weeks know that Google has stated that social linking will have an effect on how a page ranks in search results. This has of course, generated a lot of interest in the topic of social linking. Those who use social media already are wondering what they could do to integrate their SEO efforts together with social media. Those who don’t are now rushing to create accounts on Google +, Twitter and Facebook for their businesses and websites.

 

Search engines using the social media standing of a website as one of the factors in determining its page rank shouldn’t surprise anyone. Whether you like it or not, social networking sites have become a powerful tool where users share information with each other and this includes the websites that they’ve visited. It’s only normal that search engines look at how popular a site is getting on a social network.

 

Another word that is often used in online marketing circles is “authority”. Being an authority online means being a excellent source of information on a certain niche. An authority site is one that receives a lot of traffic and has shown that it can give users what they want on a consistent basis. This is different from a website that goes viral and gets a few hundred thousand visitors who go to it and look at a funny picture or video and then progressively disappear as the popularity fades away.

 

But how do you combine social media with your overall online marketing strategy and use it to truly become an authority in your niche? If you heard some self proclaimed gurus claim that they have a strategy to become an authority quickly and easily, then you should know they’re not telling the whole truth about the matter. Building an authority site is difficult and involves a lot of work. It also involves a lot of time. Remember, a site can’t be considered to be authoritative in its niche just because it receives a sudden spike in traffic over a few days. This popularity among visitors needs to be consistent. So you should opt for gradual growth.

 

What you want is for your content to be widely shared on social media by the user’s own actions. People have to come to your site, see some of the content and then decide to share it with others, giving an indication that they’ve found it interesting. Self-promotion efforts, such as linking to a blog post that you’ve made on your Facebook fan page, will not lead to your site being authoritative in itself. You can spend all day publishing news stories on your feed and providing links to every page on your site, but if nobody shares it, you’re really out of luck.

 

There’s a whole lot more to it and there are differences between the various social networks. Later, we will take a look at how you can leverage Facebook and Twitter to get your site the respect that it can have in the online world.

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Why SEO Isn’t Going Away Any Time Soon

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Why SEO Isn’t Going Away Any Time Soon


With changes to search engine algorithms, as well as a myriad of other changes in the way that search engines such as Google rank websites, some are arguing that SEO is “dead” for internet marketers. Is there any sort of truth behind these claims?

 

If you examine most of the articles, press releases and blog posts that claim that SEO is going away, you will quickly find what the author’s intentions are. Usually, they want to create an “alarmist” title to draw the user’s attention, then make some vague arguments as to why SEO won’t work for you and of course, you usually end up with an advertisement for some kind of product, system, guide, etc. which will supposedly magically bring you traffic to your site without doing any search engine optimization work on it.

 

One of the main reasons why SEO isn’t going anywhere is that it’s an industry that is too profitable. Search volumes are higher than ever. There are now hundreds of thousands of service providers which work in the search engine optimization industry. This includes “general” online marketing firms, to more specialize businesses that help certain types of websites rank well in search results. Not to mention the millions of freelancers that also help with SEO (often unknowingly), such as article writers, web page designers, etc. Companies are willing to spend money to rank well on search engines and there’s millions of dollars spent on that each and every year.

 

Those who complain about SEO are often those who did something wrong and got their websites penalized after yet another Google update. But you rarely hear webmasters with years of success and a constant stream of traffic complaining about it. Updates made by search engines to the way they rank their search results have nothing to do with them wanting to “penalize” some affiliate marketer who made $35 last month pushing some dubious weight loss product. Rather, it’s all about the user.

 

Nobody wants to search for specific information, only to be presented with search results that are little more than thinly veiled advertisements for commercial products. Nobody wants to look through blog comments to see what other users have had to say about an interesting article they’ve read only to see a hundred comments saying “Nice site!” and stuffed with a link to some scammy get rich quick scheme. The changes that search engines make encourage webmasters, marketers, product sellers, etc. to make the web a better place. They can still sell their products and promote their offers in places where it’s appropriate. They can still run any type of website that they want, but if they want visitors, they need to have a site that runs well and provides their users with something that will actually be useful for them.

 

SEO is here to stay. The methods used for it, however, will evolve and adapt themselves. Those who are truly skilled in internet marketing will see this as a normal part of the game, as a challenge to take, rather than a threat to their bottom line.

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Better Use Of Social Media for Business Networking

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Better Use Of Social Media for Business Networking


If you want to use social media to its fullest potential, you have to understand that it can be used to help you discover more business opportunities, as opposed to simply giving you access to more customers who will buy your products. But are there any secrets to successful use of social media websites to be able to advance your business? Not really, they’re more like common sense tips that can help give you a big boost. Despite some of these tips being quite common, many business owners still don’t follow them and thus don’t get the results that they could have gotten from social networking use.

  • Be Present on Many Networks

Your business should be present on the most common networks, such as Facebook, Twitter, LinkedIn and Google +. Depending on the type of company that you’re running, there could be some smaller or local websites that you could benefit from using. This will give you a maximum amount of exposure at very little cost. Furthermore, having profiles on different websites can have some good SEO benefits for you, as social networking sites are usually well respected on search engines like Google.

  • Ensure That Your Contact Information Can Easily be Found and Is Up to Date

While this may seem like something quite obvious, there is still a large amount of business owners that neglect to do this. Your profile should include a link to your main website, of course. But make sure that the link actually works and that you’ve typed the site URL correctly. Put in your other contact information in your profile, such as your email, phone and street address. Contact information can change, especially for smaller businesses. This is why you will want to be sure that the information you have on your profile is always up to date. Having incorrect contact information on your profile page can cause you to miss many opportunities. Furthermore, if people see that the contact details between your website and your different profiles found online is different, this could lead to confusion, which is something that you would want to avoid as much as possible.

  • Include Your Business Logo

This just gives you page a more professional look. If you don’t have a logo for your business, then you can ask a freelancer to create one for you. You can find logo creation services and other simple artwork services offered on cheap freelancing sites such as Fiverr, where you can get one done for just $5. Of course, you can always take a graphics program and create one yourself if you’re able to. It doesn’t have to be anything complicated and could be just your business name in stylized text.

There are some more tips about using social media for business that you can benefit from. Tomorrow we will give you some more useful advice on how you can turn your social media profile into a tool that can make your company shine and let you find new business partners.

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Getting Websites for Sale

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Getting Websites for Sale


Those who wish to procure websites for sale can rest assured that they are reading the right article. There are many web sites for sale out there in the market. All that will be required of you is to go out of your way to find the ones that will match your needs and specifications.

However, even with these websites, you will want to ensure that they are working well and that they get a great rank on search engines. Otherwise, the importance of these websites will be diminished greatly.

There are differences between the kinds of web sites you will get. Most of these websites for sale will tend to be ranked higher on search engines in a number of weeks. Then, there are those that will take a considerably longer period of time to be ranked.

This is because with each new day, thousands of web sites are actually hosted onto the internet. The implication being made here is that in case your web site is relatively new, then chances are very high that it will take some considerable period of time before they can start being ranked higher on search engines. This is the main thing to keep in mind with regards to even the best websites that you will come across.

The other important thing to remember is that most of the web sites that are relatively new will tend to also be unpopular. In as much as they may be revolutionary in nature, chances are very high that people will not be aware of their existence. Therefore, it will take a tough campaign regimen to actually make them more popular. Also, most of the other older web sites will not have links to these new sites. This also contributes to these web sites not being so popular on search engines.

The importance of creating back links to these new web sites that are considerably put up for sale cannot, therefore, be overemphasized. What this means is that the more the number of web sites that you get linked to the new web site you bought, then the shorter the time it will take for that new web site to actually rank higher on search engines. This is very important and you should not forget it especially if you are looking to ensure you get higher web site ranking on search engines.

For those whose web sites are relatively new and who are using it for their small businesses, it is primal that they ensure that they undertake to procure web sites that are completely original. This is in comparison to the sites that their competitors maintain. These kind of people should also go out of their way to spend more money marketing their web sites otherwise these sites will not get the kind of traffic that is required to ensure that the site is making enough money for the owner.

Finally, the keywords you use on your site should also be very original. They also need to be competitive. This is best done using search engine optimization. It will take time to transform these websites for sale but in the long run, the results are amazing.

 

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Improving the Performance of Your Online Advertising

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Improving the Performance of Your Online Advertising


Previously, we’ve seen how important it is to keep track of how your online ads are doing and what you can do to make this happen. But if you notice that you’re not really getting the results that you were hoping for from your online marketing efforts, then there are a few things that you can do to try and solve the problem. Here are some areas that you can examine more in detail to try to change the way things are going:

Your Ad Copy

Having a good ad copy is essential to success in the online world. The ad copy is basically the ad itself, which could be a text ad, video ad, or banner. Look at how your ad is made. If it’s a text ad, like in a classified ads site, is it well written, without 10 spelling mistakes per sentence and gives people an accurate representation of your business (products, prices, etc). Does it have a call to action? For a banner ad, is it visually appealing? Does it at least give some information about what you’re promoting? Having a good ad copy can make a big difference.

Keywords/Demographics/Other Parameters

These would be factors that are specific to each type of online advertising method you use. For example, if you use PPC ads on search engines, you will need to target the right keywords. If you use media buying, you can select demographics so that your ad will be displayed on websites that are more likely to be frequented by the section of the population which are your target market. You can also select your ad to be displayed on specific sites, etc. Don’t forget geo targeting. If you have a local business, showing your ads world wide is simply a waste of money. Get familiar with the advertising method that you’re using and tweak some of the parameters as necessary.

Marketing Channel or Specific Site/Service

Not every single advertising channel will be appropriate for every business. Also, certain specific sites or services could yield better results for some users. For example, a company may not get much luck getting good customers on the classified ad site Craigslist, but could get much more quality visitors and customers from Backpage, etc. Don’t hesitate to drop a certain service or advertising channel from your portfolio completely, especially if after making many changes, plus putting in time and money you aren’t able to make anything work well for you. There will always be other options available to you.

Obviously, these are just some general tips on what you can change to get some improvement. There are plenty of free resources available online such as e books and forum posts which deal with the specifics of certain advertising channels, or give advice on how to promote a specific kind of business online. By reading these materials, you will get a better look at some additional things that you can do to improve the way your online ads are now doing.

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SEO Considerations for Blogs: Internal Linking

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SEO Considerations for Blogs: Internal Linking


When it comes to SEO, whether it’s for blog or any other type of website, everyone knows the importance of having a good linking strategy. Now most people associate linking with building backlinks. These are the links that are found on external websites which point to your blog, or to specific pages that you have on your blog. So if one of your articles gets referenced on another blog, or if you include the URL to your blog on your social media profile, for example, then this would be a backlink. Having plenty of good quality backlinks is widely known to have SEO benefits for any website and this is why plenty of people devote a lot of time and attention to getting them.

 

Of course, since they are useful for SEO, this is not a bad thing. However, there are other considerations that would need to be taken by those who would like their blogs to rank better in search engines. This would be the internal linking, or how pages on your blog are linked together.

 

One of the top reasons as to why internal linking is good is that it will help search engine spiders navigate your blog a lot easier. By making the job more simple for them, you will increase the chances that your pages get indexed a lot faster. Another element is the user experience. A proper internal linking strategy means that your readers will be able to quickly find what they’re looking for in your blog. They’re also more likely to spend time on your blog reading other entries, which can increase interest in your blog, grow your ad revenue and also increase the chances that content will be shared. A reader may not think the first post that they were reading was worth sharing on Facebook, for example, but they may like another one of your posts that they’ve clicked on and share that.

 

Good internal linking is easier than building external backlinks. Simply put, if you refer to a topic that was covered in a previous post, link to it and use the appropriate anchor text. Furthermore, if your blog allows readers to navigate to next or previous posts, then don’t leave this text as the default setting. Instead of using “next”, you should include the actual title of the blog post that the reader will be sent to as anchor text.

 

Another of the important things to remember is that you need to structure your blog well. Every page should have a link back to the home page. Also, your posts should be categorized according to what topic they are covering. This will not only help the readers find specific information that they may be interested in, but it has also shown to be helpful with SEO, as a blog that has posts in different categories is seen as being more of an “authority” in its niche by the search engines.

 

 

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SEO Considerations for Blogs: Content and On Page Elements

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SEO Considerations for Blogs: Content and On Page Elements


Many of us would wish that blogs which are filled with original and well written content would simply rank well on search engines, just like a business that provides high quality products and services to their customers would wish that their website would rank well on Google just because of that. But unfortunately, in the real world this is not how SEO works.

Before you begin thinking about SEO, you should know that your primary focus as a blogger is to deliver the content that your audience will love. It’s possible to incorporate SEO elements into good quality articles on your blog and even to make a few easy changes to existing ones. However, don’t simply write with SEO in mind. You may achieve good page rankings, but if your visitors don’t find the content to be any use to them they simply won’t want to return anymore.

For on page factors, the majority of your on page work will revolve around using the right keywords in the right place. The first thing you need to do is your keyword research. Think of the keywords that your readers will be using if they’re going to be searching for information that you cover in one of your blog articles. Make a list of these words and use keyword research tools to find alternatives as well.

One thing that can help with keyword research is to analyze the competition. If there are other pages out there which have information that is similar to what you’re offering, you need to see what keywords will find it. What keywords are your competitors currently targeting and how well do they rank for these keywords?

Once you have your list of keywords, you will want to figure out how to integrate this in your pages. A lot of people here make a mistake and believe that simply cramming as many keywords as possible in their blog posts will make their posts rise through search engine rankings like they were under some kind of magician’s spell. While this might have worked 10 years ago, keyword stuffing will not help you anymore today. Furthermore, it will also cause problems for the content of your blog. This is because blog articles which have keywords that were forced in will be hard to read and may actually cause you to be penalized by search engines.

Include your main keywords in the first and last sentences of your blog post and use them when appropriate in the main body. Also, use the keywords as much as possible in the title, the heading tags, in the permanent link of the blog post, in internal links to other related articles, as well as in alt tags.

There are also a few other things that will help you with your SEO efforts and can propel your blog through the search engine rankings. Tomorrow we will go through the importance of having a proper external and internal linking strategy.

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Building a Successful Blog: Part 2

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Building a Successful Blog: Part 2


There are a few others things that you need to know if you’re going to create a blog. Understanding how blogs work and the best kinds of content to add to one will make it more likely that your blog will appeal to its targeted audience. Here are some more tips that you can use in order to make your blog popular when it launches:

  • Understand That Blog Are About New Ideas

If you browse many blogs, you will notice that most of the good ones contain collections of new ideas and information. As such, keeping your blog updated on a regular basis will help you maintain your readership. Remember to keep the content original and fresh. Blogs aren’t only meant to be used as a reference tool on your niche, where you explain how to do certain things to your audience. Instead, include other types of posts, such as information on new events happening in your niche, as well as commentary on issues that you think are relevant. Your readers will enjoy having varied content to read on your blog a lot more than simply having one kind of article posted again and again.

  • Blogs Are Social By Nature

One thing that you need to know is that many of those that read blogs are also bloggers themselves. As such, if you write content that is good enough, you may have it syndicated on other blogs as well. There are many other opportunities for sharing and interaction with blogs. For example, allowing comments on your blog may add some useful content to it without you needing to take any action. RSS feeds allow readers to subscribe to your blog and be instantly notified if something new is posted. Also, adding social media buttons that allow people to like and share your blog posts is of course highly recommended, as it can increase your traffic and the popularity of your blog.

  • Your Blogs Headlines are Important

Creating compelling headlines for your blog posts is very important, especially if for when your blog gets indexed in search engines. The headline alone in that case could be the difference between someone reading your post and not reading it. There are many free guides and articles that you can find online about creating unique and captivating headlines, so it doesn’t have to be as difficult as it may seem at the beginning.

  • Organize Your Content Well

Content structure and organization are vital to a good blog. This can be achieved by dividing your posts into different categories. On the home page of your blog, you should make it as welcoming as possible to new readers, with your best content featured on the front page. Remember that the easier your blog is to navigate for your readers, the more likely they are to like it, come back to read it again and share it with others. Simply making it easier for them to find what they’re looking for can go quite a long way.

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored

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Running a Successful Blog: Why SEO Shouldn’t Be Ignored


There are millions of blogs found online today. Some are quite famous, while many others receive practically no traffic at all. One thing that determines the success of a blog is the amount of people that visit it on a daily basis. So just like any other website, getting traffic is of great importance here. Using search engine optimization to get visitors to a blog is definitely one of the top traffic generation methods. However, there are still those who don’t use it at all. There are a few reasons given by bloggers who don’t take advantage of SEO methods. Here are the most common:

  • Other sources of traffic are available

These bloggers get most of their traffic from other sources, such as social media, links from forums, etc. and believe that deploying SEO efforts is simply not worth it, considering that they are usually  happy with the amount of traffic that they’re getting now.

  • Belief that SEO is too complicated

This one is actually quite common. Some bloggers believe that SEO is something for “computer geeks” and that even basic SEO techniques are too complicated to handle.

  • Belief that SEO is expensive

Some believe that in order to get good rankings on search engines, they would need to spend a fortune. They simply don’t have the budget to spend money on getting traffic and for this reason skip out on SEO.

All 3 of these reasons aren’t really good ones. First, SEO is a good way of getting additional traffic to a blog, even if for some it isn’t the main one. By using SEO, more readers will come to a blog who may not have seen it otherwise. These readers can then share the blog with others, resulting in even more traffic coming in without any effort from the blog owner.

While SEO does take some time to learn, it is by no means a very complicated traffic generation method. It’s not like you would need to be coding scripts manually or spend hours calculating complex formulas. There are plenty of guides for beginners related to SEO and many more are directly related to how SEO can work well with a blog. All it takes is a few hours to learn and to begin implementing the methods.

SEO being expensive is another incorrect assumption. In fact, if you do everything yourself, it could very well be free. There could be some tools that you can buy, or services you can hire to make your SEO work easier and less time consuming. But if you don’t want to spend a dime on it, then there are ways to do everything for free. You would just need to spend a little bit more time working on making your blog more likely to get better search engine rankings. Basic SEO tools and services, if you do choose to use them, are actually quite affordable and will pay themselves in the end as you get more traffic and thus more opportunities to profit from your blog, which is a win win situation.

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More Online Marketing Mistakes You Shouldn’t Do: Part 3

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More Online Marketing Mistakes You Shouldn’t Do: Part 3


There are quite a few mistakes that online entrepreneurs sometimes commit when they build an online business, or promote a brick and mortar business through the internet. Here are some last things that you should know about when you use online marketing. By avoiding these common mistakes, you will be able to do your online marketing activities with less potential problems and hassles.

Here are two more mistakes that you should know about:

  • Associating with rogue marketing services providers

There are a lot of individuals and companies which offer marketing services to businesses online, most of which focuses on getting traffic to your website. While hiring a company to provide you with marketing services can be quite useful and help your business a lot, you should be careful about who you hire, as this can cause problems for you if you hire a “rogue” operator.

There are plenty of ways to get traffic to a website, however not all of them are ethical or in accordance with the terms of services of search engines and other sites. Some rogue marketing providers may engage in practices such as blackhat SEO techniques, forum spamming, email spam, creating social media apps that redirect traffic to a site without the user’s consent, promoting websites through adware that is difficult for a user to get rid of, etc. If you want to build a long term business, then staying away from these types of practices is the way to go. If you aren’t careful about the marketing techniques that are used by your partners, you can find yourself in trouble, such as by getting your site penalized in search engines, taken down by your web host, banned from certain websites and generally gain a bad reputation for your business.

  • Having an unreliable website

Your website is probably going to be the main way that you connect with your target audience online, so the most important thing is that it works and works well all the time. The first thing to consider should be your choice of hosting. Make sure you do some research on the web host that you intend to use and see if they’ve had any reliability problems or other troubles that their users have reported. Stay away from free hosting services or small companies that charge very cheap rates, as they’re the least likely to give you reliable service.

Besides the hosting, another common source of problems is the site itself. If you use a content management system or an e-commerce platform, make sure that you’re picking a reliable product that can handle your websites traffic well. Do some research on any content delivery systems and plug ins that you intend to use on your site, so as to make sure that you will only be using the best ones.

By knowing and avoiding these common mistakes, you will make your online marketing experience more profitable, easier and the whole experience will be more pleasant, both for you as well as your website visitors.

 

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Building Links to Your Site: More Strategies

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Building Links to Your Site: More Strategies


Many webmasters are looking for ways to get an increased amount of links to their site. Link building strategies are often discussed in webmaster circles and are nothing really new. However, for those who are new to link building, here are some excellent ways to get high quality backlinks that search engines like Google will love. By using some of them you can increase the amount of one way backlinks that your site receives, helping you with SEO and potentially getting you some traffic directly from other sites as well.

 

  • Make guest posts

 

By guest posting on other blogs, you will get the opportunity to get a link back to your website in exchange for providing content to the owner of the blog. There are plenty of blog owners who would love to get some original articles posted to their blog on a regular basis and one way that they do this if they don’t want to pay someone else to write them is to invite guest blogger to make the posts for them in exchange for a backlink.

 

  • Write a press release and get it syndicated

 

A press release could be an article which talks about something new that is happening in your niche, such as a survey, poll or analysis that you’ve done. By submitting your press release to syndication sites such as PR Web, you could get some good backlinks and also some traffic coming in from the press release itself.

 

  • Write articles and get them syndicated

 

There are a lot of good quality article directories out there where you can submit an article with a backlink to your website. Some, such as Idea Marketers, allow syndication, which means that your article, including the resource box that has the link to your website, can be republished on other sites, blogs or directories. This means you will get the opportunity to get even more backlinks to your website, in addition to having the content that you’ve written seen by more people than before.

 

  • Use online classified ad sites

 

Free online classified ad sites such as Gumtree are often used by marketers for various reasons. While they may not work for all types of businesses, they can still be a good choice, especially if your site is selling something or providing a service. Not only will you be able to get some traffic coming directly from the classified site, but also you can get some backlinks to it by including your website link in the ad. For some ad categories, classified ads sites also rank quite high in search engine results.

 

  • Offer to do reviews and testimonials

 

Many companies would love to get a testimonial or positive review from you on their website. This is because it can increase their conversion rates quite well. Simply ask if you can also include a link to your website with your testimonial.

 

 

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Establishing Your Blog as an Authority in Your Niche

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Establishing Your Blog as an Authority in Your Niche


If you want your blog to become popular, you may have heard that it would need to become an authority in its niche. Many bloggers and online marketers wonder how this could be accomplished. The steps to take are relatively straightforward, however they will take time to complete fully. Here’s what you can do to put your blog on the road to being a respected site in its niche:

  • Create Quality Content for Your Blog

There’s really no way around this one. Your blog, in order to be viewed as an authority and respected by both readers and search engines, must have something interesting for the readers in it. This means that the content must be original and likely to appeal to your audience. Don’t just repeat what others have said, especially if you post on topics such as news. If you post about something that’s been in the news lately, for example the controversy surrounding the SOPA act in the United States at the moment, users will want to read something original about it and not just a rewrite of what the major press outlets have said. Add information from different sources. Add your own opinion, as well as the opinions of others. Include graphics, images and videos when it becomes necessary.

  • Participate in Niche Communities

Discussion forums, other blogs, social media pages, etc. are all great places where you can get some exposure for your blog. Include a link to your blog in your profile. Include a link to your blog in your forum signature. Share your blog posts with others when others whenever possible. People who are already interested in your niche are more likely to visit your blog and follow it if they find the content to be useful and interesting to them.

  • Make References to Previous Blog Posts and Link to Other Posts as Well

Make references to other posts in your blog when appropriate. This will increase readership of your other blog pages with your visitors and can also have some very good benefits when it comes to search engine optimization. Readers are more likely to come back to your blog if they find that it provides a complete explanation of the topics covered by having links to posts that are related to the current one that they’re reading.

Linking to and referencing other blogs is also recommended. While it may seem counter productive to send traffic to other websites without making any direct profit from it, remember that this is a blog and not a landing page for a product that you’re selling. In the blogging community, it is frequent for bloggers to link, quote and reference contents on other blogs and websites. It all comes down to sharing. Other blog owners frequently look at where their traffic is coming from and they’re likely to check out your blog too. This will give you opportunities to have your content shared and possibly even get you links on blogs and related niche websites too.

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