It’s no secret that you need to figure out what keywords apply to your content in order to create an SEO friendly website. The challenge comes in figuring out exactly what to do with your keywords. We’re going to show you a few uses for keywords that will help you create a SEO friendly website.

The first (and one of the most important) place you should be using keywords is in your title. If you’re using a CMS like WordPress, you should try to use as many keywords as you can in the title of the post you’re creating. If you’re building a website using an editor like Dreamweaver, or just hand coding it, then try and use your keywords as part of the title of the page, in between the title tags. It’s important not to make your title awkward by overusing keywords. You have to remember, your visitors see your title too, it’s not just there for search engines.

Descriptive meta tags, and keyword meta tags aren’t as big a part of how search engines rank sites as they used to be, but that doesn’t mean they should be overlooked. Description meta tags should contain as many keywords as you can manage, while remaining coherent. It’s important not to make your description awkward or overly bulky just to squeeze in a few more keywords because search engines often use those descriptions as a snippet about the site when it shows up in search results. As for the meta keyword tags, don’t exceed 20 keywords when using them. Search engines view excessive keyword use in the meta tags negatively, so you could actually wind up doing more harm than good if you overdo it.

A visitor that comes to your site through an image search is no less valuable than a visitor that comes through a regular search, so make sure to handle your images correctly. Be sure to take the time to name your images carefully. Be as descriptive as you can, and don’t be afraid to give the image a somewhat lengthy name. Be sure to use the alt tags to describe the image in detail as well.

All of the uses for keywords covered above are important when building an SEO friendly website, but they’re all supplemental to keyword-rich content. Search engines are putting a greater focus on the actual content on a site, and h ow it relates to the keywords in your niche. So be sure to use keywords effectively in your code, images, and content, and you’ll see your search rank rise before you know it.