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Some of Facebook’s Biggest Changes in 2012: Part 2

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Some of Facebook’s Biggest Changes in 2012: Part 2

Yesterday, we’ve seen some changes that Facebook has made or is planning to make in 2012. But there are a few more. It is important that marketers remain vigilant to any changes that the social network makes. This even holds true for those who don’t rely too heavily on Facebook for their advertising, as new changes could bring increased opportunities for them and they may want to make social media a bigger part of their overall marketing strategy. Here are a few more of these 2012 changes:


Unpublished Page Posts. One of the most common complaints among Facebook marketers is targeting, or rather lack thereof. While Facebook has some good analytics tools that let you see who subscribes to your page, one thing that has been criticized about the site is that it didn’t provide many options to target specific groups of individuals with your posts. Everyone saw the same content, period. But with Unpublished Page Posts, this is slowly changing. Marketers are now able to target specific fan segments. When the option gets used, the post will not appear on the Timeline of the marketer. Rather, it will be sent directly to the targeted users news feeds. This makes sending relevant content to specific subsets of fans a lot easier and has the opportunity to increase conversion and click through rates.


Specific Permission Levels for Facebook Page Admins. In order to give businesses more tools for the management of their Facebook pages, different permission levels for page admins have been launched in May. The current permission levels are Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This change makes it easier for larger organizations to manage their presence on the social networking sites by assigning different roles and privileges to different people.


Better Facebook Integration in Bing Search Results. While Google is the undisputed champion of the search engine world, Bing is a close second. Anyone serious about building their online presence and getting maximum results from their marketing efforts can’t ignore this. Bing has recently added a social media sidebar which pulls data from the biggest social networks, allowing more integration between traditional SERPs and social data. If a user is logged in to a social networking account such as Facebook, they will get social posts in search results, plus have the ability to share search results directly from the side bar with their Facebook friends.


Addition of Trending Articles. Users will now see relevant news articles in their Facebook news feeds. The order in which the articles appear will vary according to how much their friends have interacted with the news content. If a user has a lot of friends who have liked or simply read a news article, then there is a higher chance that it will be featured prominently in their own news feed. This is obviously welcome by many marketers who use news marketing as part of their overall strategy.


These are some of the biggest changes that have been made by Facebook in 2012. As usual, things can change quickly, so marketers should stay on top of social media news to see what is going on with Facebook and other social networks.

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