SEO (Search Engine Optimization) is a group of techniques to make any sort of content on your website appear higher on search engines such as Google or Bing, meaning more towards the first page of search results. There are many different ways to achieve higher search engine rankings. First off, the text of your webpage as well as your title will both bring your page into the search engine database. Using a keyword or phrase multiple times on that webpage will easily boost the ranking of said page. Usually, about an overall 4-6% keyword phrase density is recommended in the text of the page to receive maximum results of this technique.
Linking is another very popular SEO technique that is easy, yet effective. All three types of links (inbound, outbound, and internal) can help boost your page rankings. Links from sites that also specialize in the same keywords, as well as links from .gov and .edu websites are especially beneficial as far as links of the inbound type are concerned. Your internal links’ anchor text can also make a huge difference. Instead of using the word “here” as many webmasters tend to do, try using your keyword instead, as it can really make a difference, especially down the road.
While many argue that meta tags are one of the most important factors in SEO, they are still secondary to content. Remember, content is king! Sure, meta tags can help you out initially, but keeping your pages updated with fresh content and proper keyword density will help you out much more in the long run. Unique content that is updated frequently, combined with the proper meta tags, will be able to outs higher ranking sites that never have their content updated, no matter how well the meta tags are done for the previously higher ranked website.
Finally, file names as well as URLs are also fairly important. Using key words in both of these will also easily boost your SERPs (Search Engine Results Pages). This might seem like common sense, but think about how many broken links you encounter when browsing, or how many pages are simply named “1” or “2”, and think about how search engines index websites. They go through every page and file, and record what it’s called. If a page is called “2” it won’t be entered for the keyword that it is aimed at, same with broken links. So, remember to name your pages and files appropriately, and to double check all of your links.
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