Tag Archive | "Screens"

Mobile Apps Are a Profitable Business

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Mobile Apps Are a Profitable Business


When it comes to making money online, there are certainly hundreds of different ways to make this happen. But if you have coding experience, it may be even easier for you to pull in some profit. Sure, you can freelance and help others develop applications, but wouldn’t it be better if you could create your own apps and make money from them? Who knows, you might create something that will be liked by millions of users.

The possibilities are endless as far as app types go. Remember, what you create doesn’t have to be particularly advanced or even too useful. You could make an app whose only purpose is to play animal sounds and still get hundreds of thousands of downloads.

If you’re new to mobile app development, there are plenty of resources that will help you get started out rather quickly. You can find guides, as well as software development kits for both the iOS and Android platforms. Now that an ever increasing amount of people own a smart phone or tablet device (many times they have both), there has never been a better time to get in and start cashing in on this new trend. All statistics show that the number of downloads for mobile applications is only expected to grow.

But how do you actually make money from the apps? There are two ways. The first one is to charge people a fee to purchase your app, which is often relatively small, usually ranging from $1 to $5. But this may not always be the best approach, especially if you’re new to the game and people don’t really know who you are or what your app is supposed to do.

There are other solutions in that case. You can release the app for free and still make money from it, by embedding mobile ads in it. These can either be links to affiliate offers, or ads that pay you for each click or impression. However, remember not to over do it. Remember that mobile screens are small and nothing ruins the user experience more than an app which has ads that cover nearly half of the screen.

You can also do a combination of both. This is often called the freemium model and is used by some of the best app developers in the world. You release one version of your app for free, which has basic features. A “pro” or advanced app is also made, but this version has a small cost. You can entice your users to upgrade to the paid version by offering more functionality as well as reminding them that the paid version doesn’t display any ads.

If you’re thinking of joining the market, be sure to do some research first. Look at some success stories, but also some failures and problems that other developers had. Try to find a specific niche and an idea that is truly original. The apps that were the most successful are usually those who were the first to offer something which wasn’t previously available.

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Consumers Increasingly Using Multiple Devices

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Consumers Increasingly Using Multiple Devices


There has been some talk in the marketing world about how to adapt campaigns to multiscreen users. First, it’s important to know what the term “multiscreen” actually means in this context. It doesn’t really apply to users who use more than one monitor with their PC, which is a practice that’s common in some businesses like network operations control and stock trading, but usually quite rare for personal use. Rather, it refers to users who perform a certain task using multiple internet enabled devices.

 

For example, a user would see an ad for a certain product while browsing the web on their smartphone. Then, they would continue shopping in front of a regular PC and maybe finish it on a tablet.

 

But how common is the practice? A study that was published last week by Google and Ipsos gives some details on this. It reveals that 90% of consumers will move in a sequential way between screens during the same day. Usually, they would start on a smartphone, move to a PC and then go on to a tablet.

 

An example of sequential usage would be someone who uses their smartphone on their way to work in order to check their email and social media accounts, uses a regular PC to browse the web while at work and then uses a tablet to play games when they get back home.

 

But simultaneous screen usage also exists and is rapidly becoming very common. In the majority of cases, a PC or web enabled TV would be the main screen, while the smartphone will be the second one. A few examples of this include: a user who is day trading stocks on his PC has his trading platform open on it, but has his email and social media open on his smartphone. This allows him to easily monitor the markets on the PC while being alerted on his smartphone if he gets a new message. He’s also less likely to get distracted for too long, as he doesn’t have any other tabs opened on his browser on the PC.

 

Another type of simultaneous usage that is increasingly becoming common is someone who is watching TV, but has their smartphone with them. If he sees an interesting ad that has a website given, he can browse to that site on his phone and check out the product being advertised. Or, he could research something about the show that he’s currently watching.

 

TV advertisers are now paying more and more attention to this phenomenon. In fact, many of them are now including mobile friendly websites in their ads, which will allow someone on a smartphone to get more information about the product being advertised and even conveniently make a purchase.

 

Many advertisers that run TV campaigns are now also mirroring these campaigns on mobile channels, in order for the viewers of the TV ads to recognize the ads more easily.

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Efficient Video Marketing Uses

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Efficient Video Marketing Uses


We have all seen mentions about how video marketing could be useful in terms of making money online. But the issue with it is that few business owners use it, and many of them don’t really do it well. Can you use video sharing sites like YouTube and Daily Motion to attract some customers to your website? Definitely. Here are some tips that you will find helpful for this:

 

  • Use public video sharing sites and not your own server

 

The obvious advantage of this is that you will be saving bandwidth, as the videos will be hosted on a site such as YouTube and not your own server. Another advantage of this is that more people will be able to see your videos if they search for their related keywords. If you host your videos on your own server, they can only be seen on the places where you put them, such as websites, blogs or social media pages.

 

  • Put your website and business logo at the beginning and end of your video

 

Even though YouTube allows you to put links in the description (which you should do as well), you are better off putting your website in your video as well. This is because some people may see your video and choose to embed it on their own website or blog, or share it with social media. If your video goes viral and is seen by a lot of people, chances are it will be embedded on a lot of sites, so to get the most traffic from this effect, your website must be present in the video itself.

 

  • Give useful content to your viewers

 

It is said time and time again, nobody comes online to watch commercials, there are enough of them on TV. The content of your videos therefore needs to be relevant to your products and niche, without looking like you are only promoting your website or goods. Instructional or informational videos are the best. For example, if your company sells replacement iPhone screens, then having a video which demonstrates how to open up the iPhone and change its screen without messing up the phone would be quite useful. It can also be used for intangible products such as guides and learning materials. So if you sell language courses, you can create a video which teaches some important phrases, pronunciation, words, in another language, then at the end refer the viewers to your website so they can check out the product and see if it is good for them.

 

  • Don’t give up if you don’t get many views

 

It is a fact that most videos will not achieve millions of views, especially if your niche is very specific. The issue is quality and not quantity. You can make sales with just a handful of viewers that are truly interested in the content of your video and the product behind it, while uploading a video that gets thousands of views because it is “cute” or “funny” may not bring you any serious site visitors.

 

 

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