Tag Archive | "Sales Letters"

Selling Your Info Product: Planning How You Will Do It

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Selling Your Info Product: Planning How You Will Do It


If you’ve created an info product and are ready to launch it, then your next goal will be very simple: making sure that your product will get as many sales as you want it to and even more. There are many online products that get plenty of sales and have made millions of dollars for their creators. However, not all of them will be as successful. The important part is that you’re able to achieve the goals that you’ve set and make a decent amount of money from your product. There are always changes that you can make to your sales strategy once you’ve launched a product, but it’s simpler and often a lot more profitable, to get everything done right from the very beginning. Here’s how you can get started.

  • Ensure Your Product is Really Ready to Launch

Go through the product one last time and check it for accuracy. Make sure that everything works, such as the video and audio parts if applicable. Check to see that nothing has been left out. You don’t want to launch a product and then find out that something was wrong with it.

  • Get Your Sales Materials Ready

Usually, you will be selling your product on a website with a sales copy. Here, you have a choice, either you can write this sales copy yourself or hire someone else to do it. Study how other, professional sales letters are written for info products and adapt it to your own. Get others to review it and see if there’s something that you could do to make it any better. Remember the sales letter is the first thing that your site visitors will see and this is what they will use to determine whether they will want to buy your product or not. It’s also possible to get a freelancer to create a sales copy for you. In this case, there are a few things that you should be aware of. Professional copywriters, such as those that have created the sales letters for the most successful online products don’t come cheap and usually charge in the 4 or 5 figures. It will also take several weeks for your sales copy to be finalized. You can hire a decent freelancer for a lower price, such as $50, but make sure that you can take a look at their previous work to see if you like it and whether it will fit the type of product that you’re selling well.

There are some other elements that you need to consider when launching your product. The main ones are the price of the product, as well as the channels through which you will be advertising and selling it. This is where you will start thinking about how to actually get your targeted audience to buy your product. We will go into more details about this tomorrow.

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Some Ideas On What to Do Online – Creating Your Own Product

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Some Ideas On What to Do Online – Creating Your Own Product


As you are learning to earn money online, it is important to find out about various money making methods that you can use. Even though you may not be planning to use a certain method right away, it is always a good thing to know about various ways to make cash. This is in case one of your previous money earners dries up, you would always have a backup strategy in place.

Creating your own product

If you’ve been into the online money making scene for a while, you have probably seen the names of various gurus come up, such as Frank Kern, Mike Filsaime, Jeff Walker and company. These people are without a doubt earning millions of dollars by selling something that a lot of people online are searching for: information.

Now, can you become as successful as them? Maybe, maybe not. But one thing that is true, it’s the fact that if you make significant efforts, you are likely to earn a decent amount of money by creating and selling your own informational products online. But first, don’t get sucked into all of the hype out there. Success in this industry doesn’t come overnight. Even the top names in internet marketing did not become rich the first time they have put something up for sale online.

The first thing that you would need is an idea for a product. Ask yourself, what are your areas of knowledge? And you don’t need to be a professional on the subject matter either. You simply need to have gained a level of knowledge on the subject matter that is above that of the average person. If you take a look at many of the info products out there today, they consist of little more than information that is either simply common sense or freely available online if one would spend a few hours searching for it. The info is simply neatly arranged and rewritten in a way to make it simpler to understand for the target audience.

You would also need a web site, payment system and sales page for your product. Notice those long sales letters, filled with underlined words, calls to action, bullet lists of how the product will help the customer, etc? You can easily find freely available or inexpensive templates for your sales page that will make it resemble that of the top gurus. Of course, the words on the sales page matter: they will basically say to the reader “You have a problem, and I have a solution for you.” The most professional sales pages are designed by professional copywriters who charge thousands of dollars for their services. At the beginning, you probably won’t be ready to put up such an investment on your first product. You should know, however, that there are freelancers out there who can write a decent sales copy and even customize your product’s complete web site for around $50 to $100.

Once everything is set up, now is the time to promote your product. There are various ways to do so, but one of the most effective one is to advertise by buying ad space on websites, blogs or forums that are related to your niche. For example, if you are selling a dog grooming guide, you could buy ad space on a dog related forum.

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