Tag Archive | "Reliability"

Making Your Business Look Trustworthy Online

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Making Your Business Look Trustworthy Online


When shopping online, one of the things that makes many internet users hesitant at buying from a specific site is their perceived reliability and honesty of the business that they’re dealing with. Sure, you can offer the best quality products and offer your customers with top notch customer service, but you will need to convince them that this is something that you truly offer. There are quite a few methods that you can use to make your site appear more trustworthy in the eyes of online shoppers. It’s nothing too complicated, really. All that you have to do is to include certain elements on your website.

 

  • The main design

 

Your site should be neatly designed and load correctly in all browsers without errors. Every element should work, such as the links and graphics. Text on your site should be free of grammatical and spelling errors. It has been demonstrated time and time again, a site that looks “professional” will immediately get more trust from visitors than a website that looks like it was put together in 10 minutes.

 

  • Contact information

 

If something goes wrong, buyers will want to have the assurance that they will be able to contact you to resolve the issue. They also want a quick way to get in touch with you should they have questions about your products.

 

The contact information that you provide will depend on the type of products that you sell and the specific kind of business that you run. If you have a physical location, including your address prominently on your site will help reassure visitors that they’re dealing with a “real” business. But even if you only sell digital products, posting some contact information prominently on your site is still a necessity. Include a phone number and email address if possible. Make sure that the “Support” or “Contact Us” button is well visible on your site.

 

If visitors need to read through the fine print at the bottom of the page just to see your contact information, this gives the impression that the only purpose of your site is to sell things, but that you don’t really care too much as to what happens after the buyer completes the purchase.

 

  • Social media buttons

 

Linking to your company’s social media pages from your website will give the impression that you’re a more established company, rather than a fly by night website. Therefore, you should include some links on your website to your Facebook, Twitter or Google+ pages. Not only will this help with marketing, but it also reassures the visitor that they would have a way to contact you or post comments about a purchase that they’ve made from you.

 

While these are some of the top elements you can include on your website, they’re not the only ones. Tomorrow, we will take a look at a few other things that you can do which will help instill trust in the people who come across your website.

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Building Your Blog for Online Marketing

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Building Your Blog for Online Marketing


You’ve probably heard about how effective it can be to build a blog to help you with your online marketing efforts. It is true that if you have a website, adding a blog can be very useful, as it will deliver interesting content that will be both useful for your readers and also will be well loved by search engines like Google. This will help you rank higher for your targeted keywords and ultimately lead to more money for you in the end. Building a blog is straightforward enough, but there are some things you would need to be aware of first. You will see some of the things you can do to make your blog a more effective tool.

Choosing a Good Blog Hosting Provider

If you already have a website, then your web host will probably allow you to add another website either on its own domain, or as part of a subdomain of your existing one. If you don’t then you should sign up for a basic shared hosting account to begin. Avoid using the free services like Blogger, as they’re not really a good choice if you want to make money from your blog. A paid hosting account gives you more flexibility and reliability over the content of your blog.

Figure out How You Will Make Your Blog Profitable

If you already have a website where you’re selling your own products, one of the ways to make your blog some money for you would be to link to the relevant pages of your main website from articles posted within your blog.

But there are also other ways that you can monetize a blog even if you’re not selling anything directly online. For example, you can include affiliate links to products that you provide information on in your blog, or that are related to its content. So if your blog deals with mobile phones, you can include mobile related affiliate offers on your blog. It is also possible to add some pay per click ads from a service such as Adwords or Bidvertiser, where you will get paid for every click that someone makes on one of the ads served on your blog.

Decide What Kind of Content You Will Have On Your Blog

Of course, you need to decide on a niche for your blog. But also, you will need to determine what you will be talking about more specifically in that niche on your blog. Your blog could, for example deal with new happenings in your niche/industry. Or you could provide product reviews of products that you sell on your own site or are an affiliate of. And then there is the possibility of putting up informational and educational content that’s related to your main niche. Of course, you can also combine all of these possibilities in your blog, but it is a good idea to know what kind of posts you will be making once the blog is up.

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Some Tips for Hosting Resellers

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Some Tips for Hosting Resellers


Are you, or do you want to become a reseller of web hosting services? A web hosting reseller is an online services provider that gives clients web hosting services, by reselling server space from another hosting company. While for some, this can become a very profitable business, many web hosting resellers are actually small companies where the owner operates the host as a “side business” making a few hundred dollars per month, to complement their other online activities.

 

If you would like to succeed as a reseller of web hosting services, then you will find the following tips quite useful:

 

  • Resell From a Quality Host

 

Obviously, all of the actual web hosting will be taking place on another company’s server, therefore you will be dependent on them to provide the service to your customers. This means you are essentially going to be creating a business partnership with them. Research the host in question and get some unbiased reviews, especially concerning their reliability. Do take note, that as web hosting is a very competitive industry, the internet is full of fake “reviews” that are left by affiliates that are paid a commission every time someone signs up for service through their site. This is why you should avoid “Top Ten Host” sites, where all the reviews are actually created by the webmaster and not the user. Look for some hosting review sites which let users post their opinions and look up the host’s name on webmaster or online business forums. This will truly get you a better picture of their quality.

 

  • Get An Unlimited Plan if You Can

 

If you want your hosting offer to be as attractive as possible to your users, then you must give them a generous allotment of disk space and bandwidth. Obviously, this will not be possible if you just go with the cheapest reseller plan that has the least web space. You should instead go for a web host that offers you a reseller package which is unlimited. Therefore, you can create unlimited accounts for your customers, host unlimited domains and also you will have unlimited web space for your users. Unlimited hosting reseller plans typically cost around $100, but they are very well worth it.

 

  • Provide Good Support

 

While you may not be able to provide 24 hour a day phone support, do strive to be available to your users as much as possible. If you just have a few dozen users, this will not really be difficult. Be available on live chat whenever you are on the computer. Respond to support tickets and email inquiries promptly. You can do this simply by having your business email forwarded to your smart phone. Many people have social media updates on their phone anyways, so as an entrepreneur, you should get notifications when your customers contact you and respond to them quickly on your phone, even if you are not in front of a PC. Responding to emails within a few hours maximum is considered a good business practice.

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Why Avoiding “Cheap” Hosts is a Good Idea

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Why Avoiding “Cheap” Hosts is a Good Idea


When searching for web hosting, you may have seen companies that offer you really inexpensive hosting, such as $2 a month for an unlimited plan without any commitment. Obviously, these prices are attractive, but there must be some catch, right? Well in many cases, these hosting companies are places that you should stay away from if you are serious about your online business. Here are some reasons as to why:

  • They are usually not real “web hosting companies”

What is meant by that is that they don’t have their own offices, staff, servers and connections. In most cases, these cheap hosting providers actually rent a server from another web host and then resell the space to their customers in an effort to make money. But what could be worse is simply one person buying a server and then plugging it into their internet connection at home. Obviously, don’t expect much in terms of reliability with that kind of arrangement.

  • They don’t provide good support

It would be very rare for such a company to give you 24/7 customer service and technical support. In most cases, the only way you have of getting in touch with them is by email or by opening up a support ticket on their website. It can take several hours, or even days for them to get back to you. Don’t assume that if they have a toll free number and claim that they offer “24/7 support” that they are actually a real hosting company with staff standing by to take your call. Any kid can get a toll free number and then just forward it to his cell phone. Many times, you will find that when you try calling them, no one is available and you are told to leave a message.

  • They haven’t built a reputation in the web hosting industry

These inexpensive hosts are usually “no name” companies that have not built a reputation and have not been reviewed by many customers. As such, you will have trouble actually trying to find out whether they offer good service or not. Buying hosting from a reputable company is the key when you want stable and secure hosting. Consider this: which one would be a better MP3 player? A real iPod, or some Chinese imitation that sells for $10? The same principle applies to web hosting as well. You are much better off sticking with the known companies and brands if you want decent service.

  • Security and reliability could be a further problem

Professional web hosting companies know how to keep their servers running in optimal condition and how to secure them from attacks by hackers, viruses and malware. A no-name hosting company might not. In fact, they may cut down costs by not even making any backups, so if data is lost due to a server malfunction or hacking, it could be gone forever unless you have made your own backup copy first.

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Dedicated Hosting Options: Making a Choice

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Dedicated Hosting Options: Making a Choice


We have previously looked at various options that you have with regards to webhosting. Now hosting a small website can usually be done really well with just a shared hosting account. If you are just putting up a website as a hobby, you might even consider using a free web host at the beginning. But of course, none of these options are the best solutions if you are going to build a serious e-commerce site. In this case, you would be better off getting a dedicated server to host your site. Even there, you have two options. Let’s take a look at what they are.

  • VPS Hosting

VPS, or virtual private server, is kind of an in between solution, between getting a dedicated server all to yourself and getting a shared hosting account. What you actually get a part of a dedicated server to yourself. It is called a virtual server, as it runs in a virtual machine on an actual server that you will share with a few other users. However, you will be assigned resources for your virtual server that only you can use, such as RAM, disk space and bandwidth. You are free to install any applications or scripts that you need to run your site as well. The pricing varies and can range from $25 to $300 a month.

Recommended for: Large scale affiliate marketing, running a medium to large e-commerce site or web store.

  • Dedicated Server

Here, you get to rent a dedicated server all to yourself. You basically have the entire server just for your usage. You will get to customize the hardware that your server will have, such as the hard drive space, the CPU and the amount of RAM. A dedicated server offers unparallelled security, reliability and performance for the most demanding applications. Depending on the host, you may get to choose whether you will be using a server based on a Windows or Linux environment. Prices range from $100 to $500 a month, depending on host and server configuration chosen.

Recommended for: Large membership sites, medium to large general online business, large e-commerce sites.

Selecting a dedicated server is not complicated. All you have to do is to consider what your needs will be and then go look for a webhosting company that will offer you what you are looking for. However, it is important that you don’t base your decision solely on price. Sure, there are a few small webhosts which are able to offer very cheap prices, however based on comments from other webmasters, I can tell you that these are not always the most reliable companies to do business with. You should rather base your choice on what other webmasters who have used a certain host recommend and by reading reviews written by experts in the industry. That way, you can avoid making a mistake and going with an unreliable or problematic hosting company, but will rather end up with a quality server to power your website.

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Is Dedicated Hosting the Right Choice for You?

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Is Dedicated Hosting the Right Choice for You?


If you are thinking of starting an e-commerce website, then one of the first things that you would think about would be getting a reliable web host where you can put your site on. Anyone who is going to run an online business will need a web host. Basically, you have two options: either get a shared hosting account or rent a dedicated server.

Someone who is serious about running a successful e-commerce website will often choose to host their site on a dedicated server rather than a shared account. Here are the advantages of using a dedicated server:

More resources just for you. A dedicated server is just that: a server that is entirely dedicated for your use. No other sites are hosted on it, so its entire bandwidth, CPU, disk space and RAM are for your use only. While you may think that you would do fine on a shared account at the beginning, once your site expands you may find that you actually need your own server as your website has gotten bigger.

Better security and reliability. This advantage is the result of the fact that, once again, your server is not shared with any other site. There has been numerous occasions where a site that is hosted on a shared server has been compromised and viruses and malware have been introduced, which have infected other sites on the server. When you use a dedicated server, you get access to security solutions such as anti virus tools, firewalls, etc.

Increased flexibility and more control. You get the choice as to whether you want to run a Windows or a Linux operating system on your server. Another great point is that you have complete control as to what applications, software and scripts you can run on your server. Many large e-commerce sites require the use of software which would not be supported on a shared account, but can be easily installed and used on a dedicated server.

Selecting a Web Host

In the world of web hosting, there are hundreds of different companies that you can choose from. While they may all look to provide the same services, you should know that not all web hosting companies are the same.

When you select a web host that offers dedicated server hosting, you will need to look far beyond the price in order to make the right decision. If you simply go with the company offering the cheapest price, you might end up getting the cheapest service. Many of the “rock bottom” priced servers are actually run by individuals located in third world countries, where connectivity and reliability are not all that great.

Do a search online for reviews of dedicated server hosting providers and see what these reviews say. Also, take a look around webmaster forums to find out which companies fellow webmasters are using and whether they are satisfied with the service. This will help you narrow down your search to companies that you would want to do business with.

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Choosing A Web Hosting Provider – Part 1

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Choosing A Web Hosting Provider – Part 1


If you are going to do business online, chances are you will need to put together a website. Whether you will only have one main website for your business or will need several different sites in order to promote products, you will obviously need a place to host your site. Here are certain things to look for when selecting a web host:

Bandwidth and storage

Today, many web hosting providers offer unlimited or very high storage limits. If your site is just a few pictures and some text pages, this won’t be much of a concern for you. But if you plan on running several sites, or include content that takes up a lot of space like videos or interactive games, it is something to look at. Bandwidth is the amount of data that can be transferred to and from your site every month. It won’t be much of a concern if you are just getting a few hundred hits a day or less and your site is relatively small in size. But if you host multimedia content such as streaming videos, or your site gets immensely popular all of a sudden, you may get close to your bandwidth limit. Note that if your bandwidth usage goes through the roof, even a host with supposedly “unlimited” bandwidth can kick you out.

Reliability

Everyone wants their site to be available at all times. After all, every minute that your site is down could mean lost money for you. While every host will advertise something like 99.9% reliability, it can be quite difficult to determine whether this is actually real or if it’s just an advertising gimmick. The best way to find out is to read some reviews online from some other webmasters to see what they think about a particular web host.

Price

Of course, this is a main point in making a decision about signing up for any service, including a web host. With decreasing costs and competition in the industry, the cost of web hosting has gone down in recent times. Do take note that certain web hosts require that you prepay for a certain amount of time. Some of them also give monthly rates, but they could work out to be more expensive than if you had taken a plan and paid in advance for a year or more. But you also need to consider as to whether you still plan on having that site up during all that time. Note that even if you decide to build a new site and get rid of your old one, you could still keep your hosting account. You would just need to get a new domain name and set it to point to your hosting account. But note that price should not be your main concern. Even if a host gives the best rates but their server goes down for hours each day, it will not be much of a benefit for you to use them.

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