Tag Archive | "Relevance"

Increasing Visitor Engagement For Better SEO

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Increasing Visitor Engagement For Better SEO


Yesterday, we’ve seen that SEO is not dead yet and it will remain very much alive for a long time. There are, however, a few changes made by how Google evaluates the quality and relevance of websites when deciding which sites get to rank best for their keywords. One of the things that are the most talked about on SEO blogs (the normal ones, not those who claim SEO is dead and who try to sell you some traffic generation “tool”) is the importance that Google is giving to user engagement with a website.

User engagement is simply a way to say that website visitors are interacting with the website’s content. Sites which allow more opportunities for interaction are not only better seen by Google, but they are also more liked and respected by visitors themselves, thus giving you more opportunities for sales, whether you’re an affiliate or you got your own products that you’re selling.

Here are some tips to create better engagement:

  • Let users review or rate your products

This can mean letting them leave actual comments about a certain product, or simply give ratings, such as a number of stars or a grade from 1 to 10, either for the product in general or for certain attributes unique to the product (quality, price, functionality, etc.) Allowing reviews is a good way to earn trust from your users, as a site that deliberately sells junk or is scamming buyers will not want to let users say what they think publicly as they would get rapidly flooded with complaints and bad comments.

  • Allow commenting on blog posts and articles

Blog / article comments are a way to exchange with your readers. Some of them may simply say that they liked what you wrote, while others may have a question or reaction that you may want to respond to. More participation from your users, and a better chance at a good ranking on Google. Of course, there is the issue of spam or potential trolling/flaming/general idiocy in comments. But a good automatic spam detection tool and checking the responses each day to remove anything that is not a productive comment can go a long way. After all, unless you manage a huge site with tens of thousands of daily visitors, you are unlikely to get more than a dozen or so user comments a day, which makes it easy to keep tabs on things.

  • Include social networking features

Social networking buttons, for the major social networks such as Twitter, Facebook, Google +, etc. is now becoming a must. Yes, don’t forget Google +. While there is still some debate going on about whether creating a Google + account will truly bring noticeable changes as far as SEO is concerned, general consensus is that it helps slightly and in any case will not hurt you. So include sharing buttons on your content pages, as well as general buttons that lead to your business social media profiles, allowing your visitors to subscribe to your updates through their chosen social network.

There are a few other ways to increase engagement which we will see tomorrow.

 

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More About the Google Panda Update

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More About the Google Panda Update


Ever since the Google Panda Update has been launched, there has been a lot of talk about it in the online marketing world. However, many people still don’t understand what exactly the update is all about and how it can affect a website. Here is some more information about it and ways to avoid problems associated with this update from Google.

 

The most important things to understand is what Panda actually is. Essentially, it is a filter that weeds out content that doesn’t have enough substance. The filter is ran on a periodic basis. Every time that it is, all the content indexed by Google goes through the filter again. Therefore, any content that has been caught up in the filter the first time can go through if it has been improved enough. If it’s still poor, then it will remain there and suffer a penalty in the rankings.

 

Some have argued that Panda is a completely new way that Google uses to rank web pages. This actually isn’t true. There are more than 200 different factors that Google uses to rank pages in search engine results. The Panda update is just one of them.

 

The main purpose of the Panda update when it was released in February 2011 was to deal with “content farms”. These are websites that have been responsible for “polluting” search results by returning web pages that had little relevance to the keywords that were being searched for by the user. A content farm is a website that usually employs several writers (can sometimes range in the thousands), which create content such as articles, reports, blog posts, etc. that are targeted towards some popular keywords being searched. These sites profit from the traffic that they receive when users click on the ads that they publish, which are usually for products that are loosely related to what the content on the page talks about. The quality of the information on a content farm can vary. Some sites have nearly professional quality content, while on others it simply reads like a bunch of gibberish written by someone who hasn’t even mastered basic English.

 

Since then, several updates to Panda have been released, by the main purpose is still the same: keeping low quality content from ranking well in search results. Websites that were penalized because of the update have a chance to change things. To get rid of the penalty, all a webmaster needs to do is to remove the content that is of poor quality, or replace it with something that is well written and relevant to the keywords that are targeted on the site.

 

The basic principles of search engine optimization still apply. Websites that provide their users with high quality content and that target keywords which are closely related to what they have on their site should not experience too many issues with this, or any of the future updates done by Google to the way they rank search results.

 

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How You Can Keep Going Even When Google Changes

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How You Can Keep Going Even When Google Changes


As we’ve seen before, Google has made some changes to their search engine, which has a goal of improving the relevance of search results by displaying pages that are more likely to be relevant and more in tune with what the searcher is looking for. When it comes to consumers, this move is likely to be well received and even welcome by some. The reason behind this is that there are a lot of users who are getting tired of seeing “spammy” pages show up in search results, which don’t give them what they need at all. But for online marketing experts of all specialties, such as e-commerce site managers, SEO experts and more, it simply means that they would need to be more vigilant so as to not fall in a trap and have problems with Google.

 

For marketers, it mans making a few changes to their approach. Now that cheap marketing solutions exist, such as spinning programs that can automatically generate unique content from an original document, Google has taken notice of this impact on their business and stated limiting their scope of operation.

 

There is a lot more emphasis placed on the human aspect of marketing and this has been emphasized a lot in a recent article that was published by many online news sources regarding Google updates. Primarily, it means never resolving to using cheap outsourcing providers to create web content that is “just passable”, meaning that the English is readable but the text seems to be riddled with spelling, grammar mistakes plus in many cases just doesn’t answer what the searcher wanted. For example, if after typing a query of “How Do I Change A Flat Tire”, the user is simply given pages which serve as advertising outlets for a certain product, such as a car maintenance guide or e-commerce site that actually sells new tires. While some may think that this could be profitable from marketers, this is never a long term strategy. So, how do you avoid these problems? Here are some simple ways you can do that:

 

  • Write quality content and publish it on your site or blog.
  • If you need to outsource some of the creation of your content over to someone else, be completely sure that they would do it the right way, rather than the cheap way. They would need to know that the content you need has to be mainly unique and interesting.
  • Don’t focus on strategies to try to outsmart the search engines, as your business will come out losing in the end. Rather, focus your efforts on developing your site over time.
  • Now, more importantly than ever, don’t buy links from poor quality sites, as too many of these will get you penalized very quickly.
  • Adapt your keywords targeted to the type of visitor you want. Do you have an informational site that makes its money by publishing ads or some affiliate offers, or are you selling a specific product? Remember that you don’t want people looking for free stuff as visitors if you’re selling something.

 

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Keeping Up With Changes in SEO: Part 3

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Keeping Up With Changes in SEO: Part 3


Previously, we’ve seen how having quality, well organized content can help you improve or maintain your ranking on search engines. But is there more? Definitely. There are a few things that you need to keep in mind if you are serious about your SEO objectives. Here are some more examples:

  • Ensure your content is unique

While this may seem obvious, some webmasters still don’t seem to get it. Using content that is scraped from other sites, or is comprised of PLR articles or is taken from PLR ebooks is not a good idea. Why? Because it is not unique. There are probably thousands of web pages out there with the same exact content that you have. This will obviously penalize you when it comes to SEO.

If you need to use PLR content or other “open source” materials, such as info from Wikipedia, then you will need to rewrite it to make it unique. This has to be done by hand. While there are software programs and scripts which claim they can generate unique articles, usually you will end up with some gibberish that will be hard to understand for users and will also be bad for SEO. So the bottom line is, your stuff needs to be unique.

  • Don’t buy backlinks from shady sources

This comes back to the point about not using Black Hat SEO tactics if you want long term growth for your website. While you may find plenty of “quality backlink sellers” on web forums everywhere, you should be aware of the fact that these backlinks are rarely of any good quality. Most of the time, they are included in websites that are simply link dumps, where there are plenty of links to irrelevant web pages. Or, they simply spam forums and blog comments with your website link. Of course, these links will get removed after a few days and this may even get your site blacklisted for link spam. If you have to deal with a backlink seller, then make sure that you are dealing with someone who knows what they are doing. The best backlinks will come from places that have a high amount of relevance to your website. For example, niche blogs.

  • Remember to keep building quality backlinks

Instead of buying backinks, you can build them yourself. How? This is a lot easier than it sounds. You can start by creating a profile on social media sites such as Facebook and Twitter. Include the URL of your website in your profile. Then, submit some articles to directories which have a good reputation with search engines. If you have a local business, see if you can be linked to on the website of your local chamber of commerce or other community business groups. Include your URL when you advertise on classified ads sites. All of this will get you good quality backlinks which are worth more than hundreds of backlinks from some shady sites which are nothing but a repository of spam posts.

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Link Building Is Important – But It Must Be Done Properly

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Link Building Is Important – But It Must Be Done Properly


If you want your website to rise in search engine rankings, you have probably heard about the importance of building quality backlinks. In fact, it is a topic that is often discussed in various webmaster forums. While building backlinks is a necessity, it needs to be done in a proper way for it to be effective in getting your website to rise through search results. Here are some ways to make sure that your link building efforts will bring you the results that you are hoping for.

You should first know that not all links are the same. Search engines such as Google prefer one way backlinks from quality websites that have content which is related to whatever niche your site is in. There are many “link exchange” programs out there where you can put a link to your site somewhere, but will have to put a link back to the referring site on your page. These types of links do not carry much weight in search engines and will naturally not do much to boost your ranking.

Even if you do get one way backlinks to your site, it is important that you consider what kind of site they are placed on. Some webmasters offer you the chance to place a link to your page on their site for a fee. The problem with such services is that the pages on which your links will be placed on are often just a “links” page that is nothing but a dump of dozens of links to unrelated sites. Or they could be placed on pages where the content has little relevance to the niche of your site. If all you do is place links on these kinds of sites, chances are you will actually get penalized rather than go up in search engine rankings.

Another thing to keep in mind is that building backlinks to your site is a process that needs to be done gradually over time. Your link building should appear natural to the eyes of the search engines. If you have a completely new website that has just started, the search engines will not find it normal that it starts getting thousands of links all over the place from day one. Google will simply think that you are spamming your links all over the web in order to try and move up quickly in search results. Instead of moving up, your site will likely be pushed down. Therefore, if you make use of any services, online tools or software to build links, it is important that you take a look at how exactly they are getting you those links. If someone promises to give you “thousands of backlinks” in a day, chances are that they are doing something that is not one the up and up. Remember to take your link building efforts slowly and gradually to get the best results.

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Be An Affiliate Marketing Success

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Be An Affiliate Marketing Success


Affiliate marketing can be a great way to bring in some money. There are a lot of affiliate programs out there that pay well, but if you don’t know how to use them effectively, you won’t get very far with them. There’s no single strategy that’s going to work for everyone, but there are a few things you can keep in mind that will help you grow your affiliate marketing strategy.

Relevance

When you’re picking an affiliate program, it’s important to choose one that’s relevant. You want to promote products that other people are interested in, and searching for. Take the time to do a little keyword research for any products you’re thinking of promoting. Get a feel for the level of interest that exists for that product before you dive in. You want something that gets a fair amount of searches, but it’s best to avoid extremely popular products. If a products is getting millions of searches a month, your marketing efforts are likely tog et lost in the sea of information that exists about that product.

Know Your Audience

Once you pick an affiliate program to work with, it’s important to understand the audience it appeals to. Do some market research and figure out who you’re audience is. You don’t want to use the same marketing methods to communicate with a 20 year old male as you would a 50 year old female. In order to craft an effective marketing strategy, you have to know who you’re target audience is first.

Potential For Profit

If the product you’re thinking about promoting has poor profit potential, then there’s no point in wasting your time on it. Products with lower demand but higher profit margins can be profitable, and products with high demand, and low profit margin, it can still be profitable. If the profit margin is low, and the demand isn’t very high, you should probably steer clear of the product.

If you take the time to find the right product, and do the research to determine your target audience, you’ll be able to craft an effective affiliate marketing strategy. If you’re selling the right products to the right people, you’ll be bringing in a decent amount of revenue before you know it.

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