Tag Archive | "Rank Websites"

Why SEO Still Isn’t Going Anywhere For a While

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Why SEO Still Isn’t Going Anywhere For a While


It happens time and time again. Google makes an update to the way their ranking algorithm works. Business owners, webmasters and marketers are affected and some pages go down in the SERPs. Panic sets in some online marketing blogs and website articles. Titles such as “SEO is Dead” or “Google is Penalizing E-Commerce Sites” start appearing. This gives the impression that SEO is now a thing of the past and that Google has some magic and arbitrary way to rank websites which nobody can do anything about.

This has happened again recently when Google launched their Panda update and its revisions. But despite what you read on these blogs, SEO is not dead and is unlikely to die out anytime soon. Webmasters can still use various on site or off site optimization techniques with the hopes of getting their pages to rank better in search results. Except that there is one major change: Google is seeking to reward quality web pages that provide users the content that they’re looking for. The focus is now on short term growth. Not on who can cram the most keywords on a page or build a million backlinks in a day.

Ok, now that you know SEO still works. What has changed? Some of the methods and best practices used in the SEO world will need to be adjusted slightly.

The major part about the updates is the on site content. If you have a website that contains “articles” which are just stuffed with keywords and are otherwise completely nonsensical, get rid of them. They will only get you penalized. Strive to have information that is useful, legible and highly relevant to what your website is all about. Include a mix of informational content about your niche and sales materials which promote your products. This will not only lead to better user satisfaction (and more conversions), plus likely to get you better rankings, or at least keep you from getting penalized.

The quality of your website is also another factor that is apparently used by Google to determine how a page ranks. Now we don’t know which metrics Google measures exactly, but these can be guessed relatively easily: page load time, easy navigation, as well as the presence of a site map that allows users to find a specific page on your website with ease.

Then, there is something new: user engagement. What does this mean, exactly? Again, the exact metrics used by Google are unknown, but there are a few theories. User engagement means that website visitors interact with a website rather than just read the content on it. This could include social opportunities such as social media buttons, plus allowing user comments on your articles. Many webmasters have noticed that website which give users more opportunities for interaction tend to do much better in SERPs. But how do you accomplish this? There are a few ways that you can use. While they may not be guaranteed to propel you to 1st place on Google, they may help you rank better. We will take a look at these tomorrow.

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Why SEO Isn’t Going Away Any Time Soon

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Why SEO Isn’t Going Away Any Time Soon


With changes to search engine algorithms, as well as a myriad of other changes in the way that search engines such as Google rank websites, some are arguing that SEO is “dead” for internet marketers. Is there any sort of truth behind these claims?

 

If you examine most of the articles, press releases and blog posts that claim that SEO is going away, you will quickly find what the author’s intentions are. Usually, they want to create an “alarmist” title to draw the user’s attention, then make some vague arguments as to why SEO won’t work for you and of course, you usually end up with an advertisement for some kind of product, system, guide, etc. which will supposedly magically bring you traffic to your site without doing any search engine optimization work on it.

 

One of the main reasons why SEO isn’t going anywhere is that it’s an industry that is too profitable. Search volumes are higher than ever. There are now hundreds of thousands of service providers which work in the search engine optimization industry. This includes “general” online marketing firms, to more specialize businesses that help certain types of websites rank well in search results. Not to mention the millions of freelancers that also help with SEO (often unknowingly), such as article writers, web page designers, etc. Companies are willing to spend money to rank well on search engines and there’s millions of dollars spent on that each and every year.

 

Those who complain about SEO are often those who did something wrong and got their websites penalized after yet another Google update. But you rarely hear webmasters with years of success and a constant stream of traffic complaining about it. Updates made by search engines to the way they rank their search results have nothing to do with them wanting to “penalize” some affiliate marketer who made $35 last month pushing some dubious weight loss product. Rather, it’s all about the user.

 

Nobody wants to search for specific information, only to be presented with search results that are little more than thinly veiled advertisements for commercial products. Nobody wants to look through blog comments to see what other users have had to say about an interesting article they’ve read only to see a hundred comments saying “Nice site!” and stuffed with a link to some scammy get rich quick scheme. The changes that search engines make encourage webmasters, marketers, product sellers, etc. to make the web a better place. They can still sell their products and promote their offers in places where it’s appropriate. They can still run any type of website that they want, but if they want visitors, they need to have a site that runs well and provides their users with something that will actually be useful for them.

 

SEO is here to stay. The methods used for it, however, will evolve and adapt themselves. Those who are truly skilled in internet marketing will see this as a normal part of the game, as a challenge to take, rather than a threat to their bottom line.

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