We’ve seen some interesting new trends when it comes to online marketing and the changes that are expected to happen in 2012. Online business model changes, rise in social media advertising, online television, as well as mobile marketing are all things that are expected to take place in 2012. But there are a few other things that are expected to be more important this year. Mainly when it comes to promoting your website through natural search results on Google. Here are some of them:
- Content and Site Design Will Matter More
Google has recently made some changes to their algorithm which penalizes low quality websites that are built for the sole purpose of attracting clicks on search engines. This increases the quality of search results overall, as searchers are now less likely to be directed to a website that has irrelevant content or is just a dumping ground for advertisements. Quality, relevant content will be necessary. As Google is now showing snippets of websites when a user hovers over the search results, having a site that is attractive to the user is also going to be a lot more important. Working on the design elements of your site is thus recommended.
- Google + Will Matter More For SEO
While there is some debate as to whether Google + will ever have any relevance as a personal social network and few people now expect it to be a serious rival to Facebook, it looks like Google + will matter to business users a lot more. This is because Google + results will also be indexed in search engine results and will be given a high degree of relevance, just like YouTube videos are shown in search results. Whether or not you believe Google + will be important in your online marketing strategy overall, it would be a very good idea to have an account on the network.
- Rating, Review and Consumer Opinion Sites Will Become Very Important
While these sites have existed for more than 15 years now, review websites are going to get more relevance in search results. Already, we can see results for comments left about a certain business appearing near the top of search results when that business name is searched for on Google. For business owners, this means two things. First, offering a quality product or service, which will avoid consumers complaining about them on these sites. Second, monitoring search results for their business name, associated keywords as well as entries regarding them on review and opinion websites. Many of these sites give the chance for business owners to respond to any comments, both positive and negative. This will give potential customers that are checking out your business a good feeling that you care about their opinions and that you want to help them resolve any issues that they may have. This applies to any business that targets the consumer market, whether online or offline. Review websites for Business to Business companies, while not as popular, still exist and should be paid attention to as well if this is the line of business in which you operate in.