Tag Archive | "Prospective Clients"

Internet Marketing Use In Small Businesses

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Internet Marketing Use In Small Businesses


A recent survey taken in the United States by a technology consulting firm gives some very interesting figures about the use of internet marketing among small business owners. Based on the results, the majority (close to 80%) of small business owners had a website for their business. Of those that didn’t the majority were planning to create one in the coming year. This result is really not something that is surprising. It has been said time and time again that creating a website is beneficial for any business owner, even those that run a very small local enterprise. It makes them easier to find by their prospective clients, many of who exclusively use the internet in order to locate a business that they want to use.

 

While this first statistic was not especially surprising to anyone, what followed next may raise a few eyebrows. Of all business owners that had an online presence, nearly 40% were not entirely satisfied with the results that it was bringing them. Some were not happy with the way their website looked and wanted one that was more professional and more attractive to customers. Some others had a website and were quite happy with the way it looked and worked, but they were not convinced that it was doing them any good, as they did not see their website bringing them the amount of customers that they needed. It has also been said that small business owners (outside of the technology or marketing sectors) did not have much knowledge of how internet marketing worked and only a minority of them (14%) wanted to spend some time studying techniques to make their site better and to figure out how to deploy betting marketing efforts such as SEO and other internet advertising, in order to get more visitors to their website.

 

Ok, this maybe news and it is always nice to know some stats… but what does this mean to internet marketers? The bottom line is that there is a wide open market of local business owners who would want to use your services. Some of them want better websites. Some want to do some SEO on their site to get a better ranking on search engines. Others would want to use internet advertising in order to bring in more customers but are not sure which kind to use and are hesitant to buy ads on their own.

 

For those of you who are just learning internet marketing, or who are doing something else (CPA, Clickbank, eBay sales, affiliate stuff, etc.) and don’t get the results you want, this is a great opportunity. What you need to do is simple: learn how to create simple, yet functional websites. Learn how to optimize pages for SEO and build backlinks. Learn about the different kinds of online ads (business directories, classified ads sites, PPC, etc) and how they work. Compile a list of tutorials and learning materials (there are hundreds of videos, articles and blog posts on these topics, all free) and study them for about 2 weeks. Then you can start targeting local business owners and providing them your services as an internet marketer.

Posted in Business opportunity ideas, internet marketingComments (0)

Getting Started In Online Writing – Part 2

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Getting Started In Online Writing – Part 2


Online article writing can be a great way to make some quick money online. If you have what it takes, you can also turn it into a full time freelancing job. But to get started, the first thing that you need to do is to find some clients who will pay you for your writing. Here are a few places where you can do so:

Internet marketing forums:

These are forums such as Digital Point and the Warrior Forum. They are a meeting place for those who want to earn money online to discuss ideas and network with each other. They are also a place for people who offer their services, such as article writing or graphic design to make acquire some customers and make money. Internet marketing forums are a great place to find work due to the fact many people are seeking content for their website in order to advance in search engine rankings or simply to present their products or affiliate offers to prospective clients. A lot of online marketers either aren’t good enough in English to write quality articles, or simply don’t have the time to write the necessary amount of content each day. This is why they seek to outsource this part of the job to others and why these forums are a good place to get clients.

Advantages:

  • You set your own terms and prices. For example, you can offer discounts to repeat customers or those who make larger orders.
  • If your work is of good quality and liked by clients, you can get a lot of repeat business. In this line of work, it is much better to work with a few different clients than to be constantly hunting for more work after writing a few articles.
  • You get paid immediately. There is no waiting period of 2 weeks or 1 month to get your money.

Disadvantages:

  • Some forums require you to pay around $20 to post a thread to offer your services. Some of them also require that your thread be approved by a moderator before it is posted.
  • If you are new to the forum, a lot of the people will be wary of dealing with you and may only give you small orders to begin with.
  • Possibility of getting scammed. While the majority of people on internet marketing forums are there to conduct honest business, there are always a few scammers out there who would simply have you submit the work and then disappear without paying. This can be mitigated by using common sense: if you are dealing with a new member with only a few posts and they are making a large order, arrange to split the work in a few parts. You would then send part of the work, get paid for it, and then go on to complete the remainder. Watch out for excuses such as “I can’t, I’m only getting paid in a few days, I will pay you then, etc.”

Posted in make money online, Work from homeComments (0)


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